Rebirth 99 to become a car giant

The U.S. market is looking forward to buoyant sales.

Affected by the hot sales of "Snail House", Yang Wang's domestic sales in July also reached a new high.

Adding up the global sales, the sales volume of Yangwang reached 10,834.

This result, even if it is not compared with luxury models, is still achievable.

Coupled with the sales of Ziweixing and Xingkong sports cars, the record reached 12,022 in July.

With such good news, Xingchen Motors naturally released relevant news on its official Weibo.

"Mr. Cao, congratulations on your great achievements."

"The GDP performance of our district this year depends on the performance of your Xingchen Automobile."

Liu Tianwu is in a very good mood now.

Last year, the GDP of the district had exceeded 100 billion, securing the No. 1 position in Yangcheng.

Originally, I thought it would be very good if I could increase by more than a dozen points normally this year.

Who would have thought that a Star car could double the GDP of the district.

This is really surprising.

It's no wonder that so many places in later generations can't hide their love for vehicle manufacturers.

For a luxury brand like Xingchen Motors, the GDP generated by the production of a car is ten times that of other car companies. Liu Tianwu is even more afraid of being melted in the palm of his hand.

"Yangwang's performance is indeed a bit beyond our expectations, and it has become popular both at home and abroad."

"In the next step, our Xingchen 4 hopes to be more popular than Yangwang, so that Panyu's GDP can completely crush other districts."

Cao Yang really has the confidence to say this now.

As long as the sales volume increases by 100,000 vehicles a year, it can contribute hundreds of billions of GDP.

This increase is definitely very scary.

Under normal circumstances, it is the annual GDP increase of the entire Yangcheng, which is now about 100 billion.

Now the Xingchen Motors family has taken care of it.

It is conceivable how high the status of Xingchen Automobile will be in Yangcheng in the future.

"Produced by the stars, it must be a high-quality product."

"It's become a consensus."

"Whether it's Xingchen Motors or Nanshan Group, if you need help from the district to coordinate, don't be polite to me."

"It is our natural duty to escort the development of the enterprise."

Liu Tianwu is very fortunate that Nanshan Group is in his jurisdiction.

At the beginning of the year, Nanshan Carbon Fiber set up a factory in Chang'an, and he was a little worried that the GDP growth rate in the district would be affected in the future.

Now it seems that there is no need to worry at all.

As long as you keep a good eye on Xingchen Automobile, a major contributor to GDP, it is enough to go up by yourself.

Liu Tianwu called Cao Yang today, it was more of a daily contact, so it didn't take too long before he hung up the phone.

But when Cao Yang and the others were enjoying the joy, some people were very upset.

"Han Yang, now Xingchen Motors is looking up to take advantage of the popularity of "Snail House", and its sales continue to set records."

"Compared with them, the sales of our X5 are now far behind."

"It goes without saying on the American side."

"Because the result of the 25% offset collision is not ideal, the monthly sales of the X5 in the United States has dropped to less than 2,000 units, which is more than halved compared to the peak period."

"On the contrary, I hope that the sales of cars will exceed 5,000 a month."

"Strictly speaking, Yangwang and X5 are not in the same class of models, but our X5's current guide price is between 700,000 and 1.3 million, which is actually relatively close to Yangwang's guide price of 149.99."

"Some of our potential consumers of the X5 must have changed their minds and bought them during this period of time."

"We cannot allow this situation to continue."

As the sales director of BMW China, McGrady is very anxious at this time.

As for some means to deal with local Chinese companies, it is definitely necessary to consult the company's Chinese employees.

The plan they formulated is more in line with China's national conditions.

"McTie, looking back, it wasn't that popular in China before. Now it can sell 5,000 vehicles a month because of the popularity of "Snail House"."

"Even as a competitor, we have to admit that Yangwang's advertising placement in "Snail House" is very successful."

"Even this ad placement can be regarded as a classic case in the automotive industry."

"So if we want to suppress the popularity of Looking Up, we first need to reduce the popularity of the TV series "Snail House"."

"Otherwise, everyone's attention to Yangwang will definitely increase."

Han Yang is too aware of how popular "Snail House" has become during this period of time.

As long as you surf the Internet, it's hard not to see relevant news.

For example, in the hot news on Weibo, there are topics related to "Snail House" every day.

Song Siming looked up with his eyes open, which became the most classic scene of this drama.

"There should be a lot of debates about "Snail House" on the Internet, right?"

"Is there any way for you to take advantage of these arguments to reduce the popularity of this drama?"

McTee looked at Han Yang expectantly.

This time, Han Yang did not disappoint him, and quickly made a proposal, saying: ""Snail House" is too realistic, naked, bloody, and touched many people's nerves. Just like the TV series, people They have all become very materialistic, and the only belief is money.”

"Besides, the irony of such a drama broadcasting in a period of rising house prices is also full."

"We can definitely start from this aspect and mobilize some personnel to complain to the General Administration."

"Even some experts in public relations asked them to come forward and propose to ban the show."

Han Yang was able to become the deputy director of the BMW Huaxia Marketing Department, obviously he still had a few talents.

Combining the various reports and comments he saw on the Internet during this period, he proposed a plan that seemed to be very effective.

"Is this really feasible?"

Although McGrady has also stayed in China for several years, his understanding of China is obviously impossible to be as deep as that of Han Yang.

"A simple complaint will definitely not work."

"However, combining the promotion of some articles, the speeches of experts, and the influence of our BMW cars, there is still hope."

"The most important thing is that the show itself has many controversial points, and we are just going to amplify these controversial points now."

After Han Yang said this, McGrady didn't struggle anymore, but arranged for him to implement it as soon as possible.

And there is certainly not only one company with the same actions as BMW.

Some other car companies that are jealous of the publicity effect must also have some secret actions.

For example, Volkswagen and Toyota are also using their relationships to get Black Star Motors.

Even some other film and television companies in the entertainment industry don't want Nanshan Film and Television to rise so fast, and want to take advantage of the fire of "Snail House" to ban it.

However, Nanshan Film and Television does not know about this action yet.

At this moment, Zhang Songwen is preparing for the next TV series "Love Story in the Imperial Capital".

Nanshan Film and Television is already a well-known company in China's entertainment industry, and it has also signed a group of actors in the past two years.

And Ziweixing and Yangwang's successful advertising placement cases in the TV series of Nanshan Film and Television have attracted many automobile companies to turn their attention to Nanshan Film and Television.

Of course, other film and television companies have also been greatly affected.

These days, Huaxia's real estate funds and Internet funds have not shown their power in the film and television industry.

The coal boss has just begun to show off.

Therefore, for various TV dramas and movies, the generous advertising placement expenses of the auto giants are definitely worth looking forward to.

If there are a lot of advertisements for a certain car in a TV series, the price will not be lower than 1 million.

If there are some urban-themed TV series that look good, the price can go up to four or five million.

The cost of filming a TV series like this these days is often less than 10 million.

Even if some celebrities are invited, the cost will not exceed 20 million.

After all, the price of a celebrity is not as exaggerated as in later generations.

In this way, the several million ad placement costs are definitely not to be underestimated.

However, the auto market has developed rapidly in the past few years. Among the major OEMs, which one does not have an annual marketing expenditure of more than 100 million?

Anyone can afford the millions of dollars in advertising placement costs.

All of a sudden, the Huaxia film and television industry ushered in a wave of benefits brought by car manufacturers.

Various directors began to move closer to urban dramas, in order to better win the favor of automobile manufacturers.

And some far-sighted real estate merchants have also begun to consider learning the advertising placement method of automobile manufacturers, opening up a new model of real estate advertising placement.

"Mr. Cao, Nanshan Film and Television plans to invest in more than 5 urban dramas in the second half of the year, and is also planning to establish an online video website."

"At that time, the company can invest heavily in the production of some low-cost web dramas, micro-movies, and urban dramas to further expand the influence of Nanshan Film and Television."

Although Cao Yang seldom takes care of Nanshan Film and Television, it is impossible for Zhang Songwen not to report to Cao Yang.

If he really makes all decisions by himself, he probably won't be the general manager for long.

"Start your own online video site?"

"Old Zhang, you can think about it this way."

"As a film and television company, if you don't have your own distribution channels, there will definitely be many restrictions."

"In the future, more and more TV dramas can also be broadcast simultaneously on the Internet."

"However, it is definitely not enough to rely solely on our own TV series."

"Now that the copyrights of TV series and movies are relatively cheap, you can buy a batch with confidence."

"We only need the right to broadcast online."

Seeing Zhang Songwen actively planning for the development of Nanshan Film and Television, Cao Yang naturally wanted to support him.

For example, the acquisition of copyright, if I don't specifically bring it up, then even if Nanshan Film and Television will do it, the action will not be particularly big.

In 2007, on the Huaxia Internet, especially on various video sites, everyone's awareness of copyright was very weak.

On the forums of various schools, you can download and watch a large number of movies and TV series.

All of these have not paid a penny to the copyright owner.

But Cao Yang knew that this situation could not last forever.

In the future, with the emphasis on China's copyright protection work, the value of the copyrights of TV dramas and movies that people once looked down on will skyrocket.

Now you go to some companies to buy the copyrights for online broadcasting of TV dramas. It may cost several thousand yuan per episode, and some even cost less than one thousand yuan per episode.

But after more than ten years, you have the nerve to talk to someone about copyright purchase for thousands of dollars?

People's saliva can drown you.

"Mr. Cao, if it's just a little bit of copyright acquisition, it's meaningless."

"If there are a lot of acquisitions, the cost investment will be very large."

"Whether it's Tudou or Youku, everyone broadcasts it casually, and no one cares about copyright."

After all, Zhang Songwen couldn't have the vision like Cao Yang, and he was still thinking about how to save Cao Yang some money.

"The future income of this investment is worth looking forward to, and it is completely worth investing in."

"You don't have to be afraid to spend money, and arrange a dedicated team to take charge of this work."

"Nanshan Film and Television wants to establish a new online video website, and there must always be some unique features of its own."

"All the film and television dramas played on our website are copyrighted."

"That in itself is a point worthy of publicity."

"Besides, now that the copyright has been acquired, when other websites infringe on the copyright casually, our sharp sword can be used at any time."

When Cao Yang said this, Zhang Songwen immediately had no objection.

The boss is not afraid of spending money, so what has he to worry about?

The most important thing is what Cao Yang said in the last sentence, which is very exciting.

However, when the two of them were happily discussing the copyright acquisition, secretary Ruan Ling walked up to Zhang Songwen, hesitating to report some news.

Zhang Songwen knew that Ruan Ling would come to him under such circumstances, so something big must have happened.

So the phone report with Cao Yang ended soon.

"Mr. Zhang, our "Snail House" has been banned by various TV stations."

Sure enough, as soon as Ruan Ling said it, it was very bad news.

During this period of time, Nanshan Film and Television has attracted a lot of attention with this drama.

Not to mention that all the actors in the play have become more popular, making actors from all walks of life more interested in Nanshan Film and Television.

The second round of broadcasting rights sold alone did not increase slightly.

Not to mention the promotion effect brought to Yangwang.

In this case, "Snail House" was banned, and the impact must have been very large.

"Did you say why?"

Although he was very anxious in his heart, Zhang Songwen also knew that it was useless to be anxious, let's talk about the situation after figuring it out.

"It is said that this drama is relatively vulgar, whether it is lines or content, it is full of all kinds of inappropriate things."

"In addition, it is said that many people have complained to the General Administration, so today they were banned from broadcasting."

Ruan Ling reported carefully.

She was really worried that Zhang Songwen would vent his anger on herself.

"It's just banned on TV, right?"

Zhang Songwen was thinking quickly. The purpose of Nanshan Film and Television was to serve the promotion of Xingchen Automobile.

As long as this goal can be achieved, the ban on broadcasting may not necessarily have such a big impact.

"It's like this at the moment, and it can still be played on the Internet."

"But if it is broadcast on the Internet, there is basically no income."

"The fees offered by each platform are very low."

Ruan Ling, as Zhang Songwen's secretary, also knew a lot of information about Nanshan Film and Television.

In this era, online broadcast platforms will not spend millions or even tens of millions to buy the broadcasting rights of a drama like later generations.

For example, Tudou.com, if people are willing to pay a symbolic amount of hundreds of thousands, it is already very interesting.

Otherwise, just don't give a penny.

"Immediately arrange someone to contact each platform and authorize our "Snail House" to be broadcast by the other party."

"It doesn't matter if you have more money or less money, what you want is to broadcast something in the fastest time."

"In addition, we also release our video resources on the Internet through some means, don't worry about leaking or not."

After thinking about the purpose of the company's existence, Zhang Songwen quickly made a decision.

"this……"

Ruan Ling was shocked.

This decision was beyond her expectations.

But she is just a secretary, and she dare not talk nonsense on such an important decision.

So after being stunned for a few seconds, he immediately continued, "I'll make arrangements right away."

After giving Ruan Ling instructions, Zhang Songwen immediately called Cao Yang again.

Briefly and quickly report on the situation.

"Your decision is right. Since it has been banned, the possibility of lifting the ban again is infinitely close to zero."

"Taking advantage of the time window when the broadcast can continue on the Internet, it is most appropriate to promote it on the Internet in an all-round way."

"Release the relevant film sources so that more people can download resources through the Internet. Even if the Internet is banned in the future, many people still have resources in their hands."

Cao Yang did not object to Zhang Songwen's decision at all.

This is indeed the most appropriate solution.

Fortunately, Cao Yang was mentally prepared for "Snail House" to be banned before, so he accepted it quickly.

"Yes, I thought so too."

"Although from the perspective of Nanshan Film and Television, the income of this TV series may be greatly affected."

"But after the Internet is completely liberalized, it may spread faster and more widely."

"This kind of transmission speed may be faster than TV dramas, especially on the side of potential customers of Xingchen Motors. The spread on the Internet will be faster than TV dramas."

Zhang Songwen knew exactly what Cao Yang valued.

What the leader values ​​is the most important thing.

In this regard, he is clear.

"Go ahead and do it."

"I will also let Xingchen Auto cooperate with the broadcast of "Snail House" on the Internet platform to do a good job in related publicity work."

"It is even possible for people to privately provide some link resources of "Snail House" in the group of car clubs who look up to other models."

"Propagate this drama through various channels, and indirectly push up the popularity of looking up."

I have to say that Cao Yang really attaches great importance to looking up to this model.

Large 7-seat luxury SUV, if this model is done well, it will really make money.

You don't need to launch new models every year, or even launch new replacement products in four or five years like ordinary car companies.

A look-up model can basically be sold for six or seven years, or even seven or eight years, and it only needs to launch some modified models in the middle.

After the development costs have been recovered in the past few years, the subsequent profit margins are getting higher and higher.

Of course, the premise is that your price is strong enough and the sales volume is good.

After getting Cao Yang's approval, Zhang Songwen naturally became more confident in doing things.

Soon, various Internet platforms had relevant playback links for "Snail House".

And Nanshan Film and Television's own platform has also accelerated its construction.

As a result, the popularity of "Snail House" not only did not decrease, but rose instead.

After all, the more banned it is, the more attention it can attract.

Originally, some young people didn't watch domestic TV dramas, but because of the ban, they also started to watch them.

"Ah Yang, on the hot searches on Weibo, there are hot searches on "Snail House" and Yangwang every day."

"I went to the 4S store of Xingchen Motors to look at it in person yesterday, and the popularity is obviously much higher than before."

During this period of time, Fang Sisi was also very concerned about Nanshan Film and Television and Xingchen Motors.

As the general manager of Weibo, many publicity strategies of Nanshan Group require the cooperation between Weibo and Nanshan Film and Television to promote.

She could see this very clearly.

"Nanshan Group has been doing various businesses for so many years before achieving a turnover of more than 80 billion."

"Today, the turnover of a single company, Xingchen Motors, has increased by more than 80 billion."

"It's no wonder that the social status of companies that make complete vehicles is so much higher than that of parts companies. In terms of creating economic output value, everyone is not a rival at the same level."

Cao Yang clearly felt that organizations at all levels in the district have been paying more attention to the affairs of Nanshan Group recently.

Basically, as long as the Nanshan Group doesn't mess around, there will be no resistance to doing anything in the district.

Even various departments in the district have received internal notices to fully assist the development of Nanshan Group and contribute to the economic development of the district.

Under such circumstances, Nanshan Group's position in Yangcheng, and even in Lingnan Province, is rising rapidly.

The annual output value can not only easily break through 100 billion, but even reach 200 billion.

It is very likely that hundreds of billions will be added in the future.

If this kind of enterprise is not well maintained, what other enterprise is worth caring for?

"Yes, it is estimated that with the hot sales of Yangwang, other parts of the country will also go all out to do the work of Xingchen Automobile, and want Xingchen Automobile to go to other places to build a second factory."

Cao Yang can understand what Fang Sisi said.

However, the Yangcheng factory can easily expand to a production capacity of more than 300,000, so there is no need to consider building factories in other places so quickly.

It makes sense to wait until the factory's capacity load is saturated and there is no room for expansion before considering other places.

Of course, Yangcheng will definitely provide enough land for Xingchen Motors to build a new factory.

But at this time, for Xingchen Motors, it is necessary to build a new factory in other places.

Whether it is going to the magic capital or the imperial capital, it is worth considering.

"I'll think about these things next year. The most important thing now is to keep Yangwang's sales and even continue to increase."

"Creating a popular model sometimes has a better publicity effect than the sum of a bunch of models that don't measure up."

Cao Yang obviously has his own unique insights into the promotion of cars.

Although Xingchen Automobile now has 3 mass-produced products, almost all publicity resources are tilted towards looking up.

As long as the sales of looking forward to are achieved, Ziweixing and Xingkong will naturally enjoy some overflowing benefits.

On the contrary, if the publicity resources are divided into three parts, the three models will be promoted together.

Then the final effect may be much worse.

This truth, really not every manufacturer can figure it out.