Rebirth 99 to become a car giant

Marketing is important.

But if a product wants to remain popular, marketing alone will definitely not work.

The most important thing is that the product itself is hard enough.

Cao Yang naturally has a clear understanding of this.

Looking forward to the launch at the end of last year, it is naturally impossible to launch any new models at this time.

However, so many W16 engines have been engaged in before, but now they have finally entered the state of mass production.

The loading test of this engine on the look-up has also been completed.

At this time, it is natural to take advantage of the opportunity to promote it.

“Maximum power of 1001 hp @6000 rpm and maximum torque of 1250 Nm @2200 rpm.”

"Mr. Cao, we are looking forward to an engine equipped with such powerful power. I think we can consider arranging a test drive event on the northwest plateau, so that the media from all walks of life can fully feel its surging power."

Although in terms of appearance, except for the addition of a W16 logo at the rear of the car, there are very few changes in other places.

But the difference in performance between the W16 engine and the W12 engine is pretty straightforward.

Even when the car is fully loaded, the accelerator pedal of this car will not feel a little "meat".

"Yes, the price of coal has been rising in recent years, especially this year's increase is even more exaggerated."

"The coal bosses have a lot of money in their hands and don't know where to spend it."

"This time we will focus on promoting the excellent performance of the W16 version of Yangwang in places with poor road conditions."

"You can even go to some coal mining areas to shoot related promotional videos."

"I feel that domestic coal bosses can at least contribute one or two thousand sales to the W16 version."

Star Motors seldom goes directly to a certain platform or TV station to advertise.

Cao Yang prefers to carry out alternative publicity through soft articles or advertisement placement.

Now that the W16 version is up, the related publicity work will naturally be brought up.

Due to the increase in engine displacement, the price has also increased from 1.4999 million yuan to 1.7999 million yuan.

Ordinary local tyrants may not choose the W16 version, so it is necessary to screen potential consumers.

Obviously, the coal boss is a consumer group that Cao Yang thinks is more suitable.

In particular, "Snail House" has greatly increased Yang Wang's popularity. Although the brand power is still not comparable to that of Mercedes-Benz and BMW, everyone has slowly recognized that Star Motors is also a luxury model.

"Mr. Cao, when it comes to coal bosses, I think of hardcore off-road vehicles."

"Although this market is relatively small, I think it is possible to consider developing a hardcore large SUV with a non-load-bearing body in the future?"

"At that time, there should still be quite a market in the Northwest and other places."

"There are not many people who love off-road activities in China, but these people are generally rich."

"At that time, if we develop a hard-core SUV like that, maybe there will be three to five thousand or even higher sales in the world in a month."

Zeng Tingting can be considered to have seen the SUV now.

So naturally, I also want to follow Cao Yang's thinking and continue to expand the product configuration of SUV models.

Urban SUVs already have Yangwang and Xingchen IV. Whether it is necessary to continue to develop smaller or larger SUVs in a short period of time needs to be carefully considered.

But for hard-core off-road SUVs, there is not even one yet.

Totally worth developing one to test the waters.

"You can start the relevant planning work first. When will it be officially launched, we will talk about it according to the later situation."

Cao Yang did not agree directly, nor did he deny Zeng Tingting's proposal.

Since Xingchen Motors wants to take SUVs as the most important sales model, it is inevitable to produce hard-core off-road SUVs.

Otherwise, it always feels like something is missing.

Following the conversation between Cao Yang and Zeng Tingting, the relevant personnel of Xingchen Automobile also took action.

Although there was no large-scale new model off-line ceremony, and no large-scale launch event was specifically found in a venue.

However, when inviting various media to Ningxi City on the plateau, a simple new car launch conference was held at the hotel.

There are relatively few car companies that combine launch conferences with test rides and test drives.

However, considering that this time only a new model with a different engine displacement was launched, everyone is not surprised.

"Editor-in-Chief Fang, it seems that Xingchen Motors has gained a firm foothold, and now they have started to launch W16 engines."

"As far as I know, only a few companies such as Volkswagen and General Motors have developed 16-cylinder engines, right?"

For such an important test drive event, the personnel from Netease Auto Channel naturally participated.

The performance of Xingchen Motors this year is so dazzling, as long as the media that receives the invitation, there is no one that will not arrange people to come.

Even most of the editor-in-chief personally led the team to participate.

"As far as engine technology is concerned, the level of Nanshan's engine is top-notch even in the world."

"Other domestic car companies really have no way to compare with Nanshan Engine."

"However, something like the W16 engine is destined to follow the niche route."

"Even if it is equipped on the look-up, it is estimated that most consumers will still buy the version with the W12 engine in the end."

"Even if there is an engine model with a smaller displacement in the future, consumers will consider choosing a smaller one."

Although Fang Dawen knows that Huaxia consumers like larger cars, but larger cars do not necessarily mean choosing the engine with the largest displacement.

On the contrary, judging from the sales data of various models on the market in recent years.

For the same car, a car with a smaller engine displacement sells better than a car with a larger engine displacement.

The main impact here is the price, and then the fuel consumption.

Even if it reaches the level of more than one million, it is inevitable that there will still be considerations in this regard.

"Don't tell me, I interviewed Mr. Cheng of Nanshan Engine before. I heard that they are developing a V8 engine. At that time, the displacement will be only half of that of the W16, and the price should be lower than that of the W12."

Lin Jiayan's news is still relatively well-informed.

In the past two years, the relationship between NetEase Automobile and Nanshan Group has been continuously improving.

Autohome has established itself as the No. 1 automotive professional media in the industry, and its advantages are much more obvious than the automotive channels of the four major portals.

In this way, Fang Dawen and the others gradually no longer regard Auto Home as their opponent.

That's how people are.

When you meet an opponent who is similar to you, it's easy to be jealous of his progress.

But when your opponent is much stronger than you, you often can't afford to be jealous

"8-cylinder engine, 12-cylinder engine, and 16-cylinder engine. If you look up to equip these three engines, then it is estimated that the monthly global sales will be stable at more than 10,000 vehicles."

When Fang Dawen said this, he couldn't help but gasped.

The sales of a model can exceed 100 billion.

Even if you look at the world, it is a very remarkable data.

"Not only that, I heard that Xingchen Motors is still developing a bulletproof version of the car that you look up to. If it is soon, it will be officially launched this year."

"The sales that we look forward to at that time will definitely further hit higher goals."

"In the past, everyone thought that the annual production and sales of Xingchen Motors could exceed 100,000 vehicles, which is already very remarkable."

"But in the future, maybe looking at the global annual sales of a model can reach 200,000."

Lin Jiayan made a bold prediction.

This data is nothing to ordinary car companies.

But if you put it on the price of more than one million yuan, it will be amazing.

In the future, just don't call it Yangwang, but call it Niu Potian.

"Xingchen Automobile is now a big weapon."

"I heard that they will launch another medium and large SUV at the end of the year or early next year."

"At that time, there really will be no car company in China that can overwhelm them."

Fang Dawen looked at Cao Yang, who was introducing the new W16 engine version on the stage, with mixed emotions.

Although the relationship between the two parties has eased, it is still a lie to say that Fang Dawen really wants to see Xingchen Motors develop and grow.

But Xingchen Automobile can do better than many international auto giants, which makes him feel a little proud.

After all, everyone is Chinese.

"The price is 1.7999 million yuan. It is almost like changing an engine, and the price has increased by 300,000 yuan. Isn't the price of Xingchen Car a bit high?"

At this time, Cao Yang on the stage has officially announced the price of this model.

This is a bit different than some people expected.

Lin Jiayan felt taller.

"If it is placed on a general model, the difference in the engine alone will have a big price difference, it will definitely not work."

"But Yangwang is a high-end luxury model worth more than one million yuan. For potential consumers, 300,000 yuan is not necessarily unacceptable."

"The power performance of this car has been significantly improved, which can meet the special needs of a small number of people."

"So I don't think there is any problem with the price of 1.7999 million yuan."

"On the contrary, if the price is set too low, it will not be beneficial."

Fang Dawen's view is a little different from Lin Jiayan's.

However, they did not argue about this issue for too long, but were busy editing related manuscripts on their laptops.

There are quite a few media participating in the event. Whoever publishes high-quality articles first may be able to enjoy the first wave of traffic.

With the actions of these people, the 16-cylinder engine was released, and the news spread quickly.

"Han, why "Snail House" has been banned, but the star car is still so popular?"

BMW Huaxia has regarded Yangwang as the main rival that affects its own X5 and the X6 that will be introduced in the future. The whole company is very concerned about Yangwang's situation.

Not to mention McGee as the sales director.

At the beginning, "Snail House" was banned, and he was quite happy.

I feel that what I arranged for Han Yang to do has really succeeded.

For this reason, he also specifically reported this matter to the general manager and the president of the Asia Pacific region.

However, he found that after the TV series were banned, the sales of Yang Wang did not seem to be declining at all.

In some 4S stores of Xingchen Motors, some sales managers have switched jobs from BMW 4S stores.

Therefore, McGrady is relatively clear about the sales situation of some Star Auto 4S stores.

Therefore, McGrady is relatively clear about the sales situation of some Star Auto 4S stores.

Although the situation of several stores does not represent the sales situation of the entire Xingchen Automobile, some trends can be seen from them.

However, judging from the current data, no matter whether it is looking up to Star Motors or other models, there is no sign of a downward trend at all.

There was even a slight increase in sales.

This was completely different from what McGrady thought, so he couldn't help calling Han Yang over.

"McTie, although "Snail House" is not allowed to be broadcast on TV stations, it can still be broadcast on the Internet."

"Even after the TV station couldn't broadcast it, it aroused the curiosity of many people."

"I didn't want to watch it at first, so I couldn't help but go to the Internet to find resources to watch it."

"Correspondingly, more people know and look up to this car."

"Especially after it was banned from broadcasting, words such as Yangwang and "Snail House" have become hot news on Weibo, and many potential consumers have known about Yangwang."

"That's why we have the current situation."

Han Yang felt bitter in his heart.

Not long after he swallowed the fruit of victory, he discovered that this victory seemed to be an assist to look forward to rising popularity.

This made him very uncomfortable.

"I just saw a piece of news looking up to a new model that has released a sixteen-cylinder version."

"I heard that there will be a new model with a V8 version coming out later."

"In this case, looking up to our X5 and the future X6 will have an increasing impact."

"The development of the X7 model at the headquarters has just started early market research, and we may have a hard time in the future."

McTee couldn't help sighing.

They have always regarded Mercedes-Benz as their opponent.

But in the field of urban SUVs, Mercedes-Benz is not BMW's opponent at all.

So the X5 is considered to have had two good years.

Now that life is suddenly difficult, McGrady is naturally very uncomfortable.

"Star Motors is different from ordinary Chinese companies. They have very strong technical accumulation in the fields of engines and gearboxes."

'That's why I look up to have such a brilliant performance now. '

"I think it is necessary to invite some people from the headquarters to come to China for a visit, so that they can fully understand the changes in the China market."

McGrady agreed to Han Yang's proposal without much hesitation.

If people from the headquarters are not allowed to come over to learn about the rapid changes in the Chinese market, it is estimated that the development speed of the X7 will be much slower.

"The X6 was originally planned to be introduced to China at the Imperial Capital Auto Show next year. I think we can also suggest to the headquarters whether to introduce it to China at this year's Yangcheng Auto Show."

"Otherwise, relying on X5 to compete with Yangwang, we are not at the same level of opponents, and we can't beat them at all."

McTee is getting more and more pragmatic now.

Arrogance has a price.

He didn't want to sacrifice the position under his ass.

People from BMW Huaxia will have these movements, and people from Volkswagen will be even more worried.

"Strauss, the recent market performance of the Audi Q7 is very unsatisfactory. Do you have any improvement plans?"

As the general manager of Volkswagen China, Vondel has a heavy burden on his shoulders.

Volkswagen has always been the leader in China's auto market.

But now the position of the boss is becoming more and more unstable.

Not to mention that the rival General Motors is desperately catching up, but the performance of Audi, a luxury brand, has begun to decline, which puts him under a lot of pressure.

You know, buying an Audi, the average profit is more than double that of a Volkswagen brand.

In this case, no one can ignore the changes in Audi sales.

"Vondel, our Audi Q7 originally had only one competitor in China, the Range Rover."

"Everyone's performance is basically evenly divided, and each has its own merits."

"But now there is a look-up, which is larger in size, stronger in power than us, richer in configuration than us, and more popular with consumers in appearance."

"As a result, our Q7 sales will naturally be affected to a certain extent."

"We tracked down some consumers who had seen Q7 but didn't buy it in the end, and many of them turned to buy and look up."

As the person in charge of the Audi brand, Strauss is naturally very concerned about the sales changes of its major models.

Originally, the sales volume of Q7 was not particularly high. After all, the price of this large 7-seater SUV is relatively high, and if the publicity is not in place, not many people buy it.

Who knew that this situation would be rewritten in minutes.

"Looking up again?"

"Why is everything related to Nanshan Group?"

"Haven't we already started marketing in conjunction with the Olympics?"

"Didn't it play a good role in promoting sales?"

In order to win the sponsorship qualification of the Olympic Games, Volkswagen has spent a lot of money.

But now it doesn't feel the effect, so Vondel is naturally dissatisfied.

He didn't even know how to report to the headquarters at that time.

"Star Motors is also a sponsor of the Olympic Games. If our competing models are not Star Motors, then the publicity effect is still there."

"Like the Audi A4L, sales have increased recently."

When Strauss said this, Vondel's mood became even worse.

"You hold a meeting with various dealers to see if there is any way to increase the sales of Q7 and other models."

"If the sales volume of a model fails to attract consumers' attention for a long time, it will become more and more difficult to sell in the future."

Vondel felt a little tired.

But there is no particularly good way.

However, Volkswagen was upset by the introduction of the 16-cylinder engine in the Centennial, and the same was not the case with Ford.

Melgen, who was far away in the Pacific Ocean, personally called Cao Yang.

"Cao, looking up to the 16-cylinder engine, you have to give priority to supplying a batch to the North American market."

"Consumers here have a particular preference for larger displacement engines."

"Although due to the higher price, the 16-cylinder version is unlikely to sell better than the 12-cylinder version."

"But with the engine combination of these two displacements, I am confident that Yangwang will sell better in the North American market."

Melgen is very interested in looking up now.

In recent months, this model has contributed a lot of profits to Ford Motor.

That's more than $50 million in the last month alone.

This is still very important at the critical moment of Ford's loss reduction.

According to this rhythm, selling the products of Xingchen Motors in one year can bring more than 600 million US dollars in revenue to Ford Motor.

If more new models are launched in the future, the income can be even better.

No matter what company it is for, the benefits of this order of magnitude are worthy of attention.

It's no wonder that the 16-cylinder engine has just been launched in Huaxia, and Melgen's call came over.

"Don't worry, the first batch of 16-cylinder engines exported to the United States has been officially shipped today."

"If everything goes well, we will be able to meet American consumers at the end of the month."

How could Cao Yang forget the major market of America?

Take a look at Japan's three major luxury brands, Lexus, Infiniti, and Acura, all of which made their fortunes in the American market.

Although Star Motors has the support of local sales in China, the importance of the American market cannot be ignored.

"Cao, I have seen the performance parameters of your W16 engine, which is even better than that used by Volkswagen on the Bugatti Veyron. It is really exciting."

"I heard that there is a bulletproof version under development. I really want to see it come out soon."

As long as there are benefits, Melgen's good words will be exported desperately.

"Not only is there a bulletproof version of the W16, but there is also a version of the V8."

"At that time, our looking up will have three motivations, four different levels of high and low configurations, and if the price range is in China, it will cover from more than one million to three million."

"Our Xingchen No. 4 will be officially launched soon."

"Mergen, if Ford Motor can help sell more than 100,000 Star cars next year, it can at least bring you more than 1 billion dollars in revenue."

"This is very good for completely turning around Ford Motor's business situation."

"When the time comes, your sales department will be the biggest contributor to Ford Motor."

I got a lot of benefits, but Ford was not bad either.

Naturally, Cao Yang wanted to emphasize how much money Ford made.

And Melgen was really in a good mood after hearing that.

Although the car logo is of Xingchen Motors, many American consumers do not know that this is a Chinese car through and through.

They thought it was a new brand of Ford Motor.

After all, Ford already has various brands such as Ford, Lincoln, Mercury, Mustang, Jaguar, Land Rover, Volvo, etc. It seems that one more star is justified.

"Cao, as long as your Xingchen IV is as good as ever, then I am confident that the sales volume will reach 100,000 next year."

"By then, your Xingchen Automobile will be the largest automobile company in China."

Melgen also has some understanding of China's auto market.

If Ford Motor can really help Xingchen Motors sell 100,000 vehicles next year, then it seems not impossible for Xingchen Motors to sell another 100,000 vehicles in other markets such as China.

A car company with an average car price of 1 million yuan can sell more than 200,000 vehicles.

This is the largest car company in China.

"Then I will borrow your blessing!"

"Mergen, Xingchen Motors will definitely continue to bring you surprises."