Rebirth 99 to become a car giant

January 3, 2009.

This is an ordinary day.

Liu Tianwu got up as usual and was picked up by his secretary Luo Yi and the driver and left the house.

Only this time, he did not go directly to his place of work, but headed towards Nanshan Group.

Considering that this year's summary meeting was quite special, Cao Yang did not arrange it at a resort hotel and directly chose to hold it within the company.

"Leader, news has come from Yangcheng Honda that they have officially decided to suspend the construction of the new factory."

"There's no answer yet as to when it will be restarted."

"But there is a high probability that it will have to wait until next year."

Luo Yi didn't want to report bad news to Liu Tianwu early in the morning, but the automobile industry was the pillar industry of Yangcheng City. After he got this information, he naturally did not dare to delay the report.

Especially since I have to attend the summary meeting of Nanshan Group today. Who knows whether this information will be useful in the summary meeting?

"The impact of this financial crisis has had a very big impact on many foreign companies, especially in the United States, which is even more bleak."

"It is said that the number of banks that have failed during this period is more than all the banks in our country combined."

"Honda's largest overseas market is the United States. It is normal for them to slow down investment at this time.

Liu Tianwu obviously had some predictions about this situation, so after hearing this, he was not so angry.

"I heard that Zeifeng Nissan is also considering delaying the planning of the new factory, and is even considering slowing down the introduction of some new models."

"I didn't expect that a financial crisis would have such a big impact on us."

Luo Yi felt a little heavy.

The production capacity of each automobile factory is limited. If there is no new factory investment, then even if the model is relatively popular, there will eventually be a sales limit.

Similarly, after building a new factory, in order to fully utilize production capacity, the OEM will be more active in introducing new models and engaging in various marketing measures.

Therefore, for OEMs to build new factories, everyone everywhere is happy to hear about it.

"Now it depends on whether Nanshan Group can surprise us today."

"We in Yangcheng are now considered to be doing well. Last year's GDP growth rate will most likely remain at double digits."

"Even if there is a lot of pressure this year, there should not be negative growth."

"But it's hard to say in some places. After foreign trade exports dropped, many industries began to have difficulties."

"The Yangcheng railway station and bus station have been crowded with people in the past few days, and many migrant workers have begun to return home."

"This rhythm is obviously not normal."

The flow of migrant workers can sometimes be regarded as a barometer of the economy.

There are many small factories in Yangcheng. Although these factories are not famous, they have solved the employment problems of many people.

Now these migrant workers are beginning to return home early, indicating that these factories are under-operated.

Or there are simply no orders to produce.

Liu Tianwu and Luo Yi chatted about some serious topics along the way until the car entered the gate of Nanshan Group.

Liu Tianwu was coming over, but Cao Yang took the time to greet him downstairs in person.

At this time, Liu Tianwu seemed to have put aside the heavy topics he had just discussed with Luo Yi, and chatted with Cao Yang with a smile on his face.

"Mr. Cao, just treat me as if I don't exist today. I'm just a spectator at the meeting. I won't express my opinion. I'm just here to gain experience."

Liu Tianwu's attitude is very correct.

He knew that the protagonist today was not him.

It's interesting enough that Nanshan Group can allow itself to observe this meeting.

After all, some things involving company secrets will definitely be said at the meeting.

If it was heard by an outsider like this, there might be some potential losses.

"Boss, you are very polite. Please care about the development of Nanshan Group. No matter what suggestions you have, please just give them."

Although everyone is familiar with it, you still have to be polite when you should be polite.

Fortunately, the scheduled meeting time was coming soon, so Liu Tianwu and Cao Yang didn't have much time to waste.

"Long story short, let's get right to the point."

After Cao Yang briefly spoke his opening remarks for a few minutes, the formal summary meeting began.

"I guess what everyone is most interested in is the sales of Xingchen Motors and Jaguar Land Rover."

"Although Xingchen Motors' official WeChat account announced some news yesterday, the accurate sales figures were only calculated early this morning."

"In 2008, Xingchen Motors sold 221,202 cars, including 101,240 Zangzhan cars, 113,422 Xingtu cars, 6,200 Ziweixing cars, and 340 Xingkong sports cars."

"Jaguar Land Rover sold 3,422 Jaguar brand models and 28,012 Land Rover brand models, totaling 31,434 units."

"The group's overall car sales have reached 250,000 units, which has contributed an indelible force to this year's growth."

"However, although the results are gratifying, we must also see the crisis."

"After September last year, the overseas sales of both Xingchen Motors and Jaguar Land Rover declined rapidly, with a 10% negative growth compared to the same period last year."

"Although the main reason here is the impact of the financial crisis, we must also be aware of the risks involved."

"Of course, I also know that everyone has worked very hard in the past year. The Xingchen Motors factory has also completed the expansion of production capacity, and the Jaguar Land Rover factory is also under construction in an orderly manner."

"Throughout 2009, our goal is to maintain the overseas market without declining, achieve a 20% growth in the domestic market, and ensure that the overall sales volume achieves a 10% growth."

The rapid recovery of the automobile market mainly occurred in 2010.

It started to recover in the second half of 2009.

Therefore, Cao Yang did not dare to set particularly exaggerated goals for Xingchen Automobile.

However, the overall growth was 10%, which made Liu Tianwu who was watching very satisfied.

After all, Yangcheng’s GDP growth target will most likely not reach double digits.

If Xingchen Automobile can maintain a growth rate of 10%, it will be equivalent to making some contribution to the decline of other industries.

"In the past, when people talked about China's auto market, they always felt that there were too few new car choices here. Even the models on sale, most of them were products that had been eliminated by international car companies overseas."

"But this situation has changed rapidly in the past two years, and the new models launched by many car companies have begun to keep pace with the international market."

"Competition in China's automobile market will become more intense."

"However, I am very confident about China's car sales in the next few years."

"Under the influence of the financial crisis, the overall sales volume in the U.S. market will decline this year, which is basically a certainty."

"Under the circumstances of this ebb and flow, it is very likely that our car sales in China this year will become the first in the world."

Cao Yang's conclusion made Liu Tianwu sitting next to him very interested.

The world's largest automobile market.

This can be a very good publicity stunt.

The most important thing is that this conclusion is not made on the head, but is very likely to be realized.

"Under this general premise, Nanshan Group's layout in the automotive industry will be bolder than everyone expected."

"Some time ago, we have announced some plans for new factories, and many people have been worried about whether these plans will be readjusted."

"I make it very clear here that all new factory construction plans that have been announced will be carried out as scheduled. They will only be advanced and will not be postponed."

In 2010, because various car companies had canceled or postponed the pace of production capacity expansion, when the car market completely exploded, production capacity could not keep up.

No matter which brand of model it is, there is basically no need to worry about sales issues at this point.

The discount amounts for various models are also significantly less than in 2008.

It would be fine if Cao Yang didn't know about such a good industry outlet. If he already knew about it, he would definitely seize it.

Whether it is Xingchen Motors, Jaguar Land Rover, or Nanshan Hongqi, there will be blockbuster models launched in 2010.

Sales volume will definitely increase significantly by then.

"Ronald, when the time comes, you can compile a speech based on Mr. Cao's speech. Then I will find an opportunity in the city to speak to the heads of various departments to boost everyone's confidence in economic development and also Let everyone be prepared for a rapid economic recovery."

Liu Tianwu felt that his visit today was not in vain.

These words of Cao Yang can be used directly after a little tidying up and processing.

"Revolving around the development of the automobile industry, Nanshan Engine, Nanshan Transmission, Nanshan Auto Parts and other related subsidiaries will also simultaneously carry out related business development work."

"Now, I would like to ask Director Dong of the Finance Department to give you an overall introduction to the operating performance of each subsidiary company in 2008."

With this total opportunity, it is naturally impossible for Cao Yang to give a speech alone.

Liu Tianwu is here today, so he stands up and talks for a while.

In previous years, the finance department would basically explain the situation to everyone first, and then make arrangements for the new year.

"Mr. Cao has just told everyone about the sales of Xingchen Automobile, so I won't say more."

"Throughout 2008, Xingchen Automobile contributed more than half of the group's turnover, reaching 232.3 billion yuan, with a net profit margin of more than 10%."

"The rapid development of Xingchen Automobile has provided sufficient funds for the development of the group's semiconductor business."

Cao Yang has always treated the fact that Nanshan Investment has made a lot of money in the financial market as highly confidential information and does not want unnecessary people to know.

Even Dong Shengnan doesn't know.

Of course, due to some overseas funding arrangements, Dong Shengnan knew something about Nanshan Investment, but she was not a meddlesome person.

Others are completely confused.

Everyone thinks that Nanshan Group has invested tens of billions in the semiconductor field, using the profits provided by Xingchen Automobile.

This impression is not a bad thing.

Cao Yang didn't want everyone to know that Nanshan Group had too much cash on its books.

The best thing is to spend most of the profits as investments.

Of course, you have to spend it on valuable things, otherwise there is no point in spending money just for the sake of spending money.

“Jaguar Land Rover’s financial report for this year has not yet been integrated into the group, so I won’t say more here.”

"In addition to Xingchen Automobile, Nanshan Carbon Fiber has suddenly emerged and contributed 11.2 billion in sales to the group this year."

"However, due to factory investment and accelerated depreciation, Nanshan Carbon Fiber currently only has a profit of 1 billion on its books."

"And all these profits must be used as funds for the next step of capacity expansion, and the group may even need to support a fund."

When Dong Shengnan said this, Liu Tianwu, who was observing, immediately said to Luo Yi: "Please record it, and then come up with a plan to see if investment institutions in Yangcheng City or Lingnan Province can provide a sum of funds to invest in Nanshan Carbon Fiber. Provide adequate financial support for their capacity expansion.”

Although Nanshan Carbon Fiber's factory is not in Yangcheng, Liu Tianwu does not want to completely give up his influence on it.

The most important thing is that in this strategic industry, if Lingnan Province or Yangcheng City can get involved, it will definitely be a very big political achievement.

With Nanshan's carbon fiber technology, it is firmly ranked first in the country and leading the world, no worse than Toray and others.

This kind of enterprise has completely broken away from the category of ordinary enterprises and is already a key enterprise that can affect the national economy and people's livelihood.

"The performance of Nanshan Special Steel is as stable as ever. The annual sales reached 13.4 billion yuan, contributing 2.5 billion yuan in net profit to the group."

"With the construction of the new factory, Nanshan Special Steel's sales are expected to further increase this year and become another profit pillar of the group."

After Dong Shengnan said this, he immediately mentioned the Nanshan gearbox that everyone was looking forward to.

"Nanshan Transmission has also been very stable. In 2008, it provided more than 4.32 million transmission products of various center models around the world, and its sales exceeded 30 billion yuan in one fell swoop, reaching 30.2 billion yuan."

"At the same time, Nanshan Transmission's profit has also reached a new high, reaching 4.3 billion yuan."

"According to statistics from some organizations, our Nanshan Transmission is already the fourth largest gearbox company in the world and the largest gearbox company in China."

"If China's car sales rank first in the world this year, then Nanshan Transmission is expected to become the world's third largest gearbox company, and eventually becoming the world's number one is just around the corner."

In recent years, the output of Nanshan gearboxes has been growing steadily.

Especially with the growth in sales of self-owned brand car companies, the sales growth rate of Nanshan Transmission is also very stable.

It is a bit different from the engine. Almost all domestic independent brand car companies use Nanshan transmission products.

"Of course, the growth of Nanshan gearbox is so steady, and the performance of Nanshan engine is naturally not bad."

"Throughout 2008, Nanshan Engine sold 2.72 million complete engines and provided most of the parts and components for more than 800,000 engines."

"Against this background, Nanshan Engine's turnover has successfully exceeded 30 billion, reaching 30.4 billion."

In the past few years, the performance of Nanshan engines has been inferior to Nanshan gearboxes.

This has always made Cheng Tao a little unconvinced.

This year I finally feel proud.

Of course, he also knows that when it comes to the future, Nanshan Gearbox has a better future.

After all, many domestic car companies are starting to produce their own engines. It will be a bit difficult for Nanshan Engine to further increase the number of complete engine products sold by Nanshan Engine in the future.

But the gearbox is different. So far, no domestic company's gearbox products can pose a threat to Nanshan Gearbox.

"The parts industry has always been a relatively weak industry in China, and Mr. Cao has always attached great importance to the development of Nanshan auto parts."

"The performance of Nanshan Auto Parts last year also lived up to expectations, with a turnover of 28.2 billion yuan, firmly sitting on the position of the largest auto parts in China."

"And as more and more international automobile giants begin to expand their products using Nanshan auto parts, this year's sales are expected to create a new history."

When Dong Shengnan said this, Dai Hanbiao's waist straightened up a lot.

Although the output value of Nanshan auto parts is not the largest, it has received a lot of attention.

The most important thing is that Nanshan Auto Parts has mastered many core parts technologies, and the number of patents it holds is among the best in the entire group.

"The equipment industry has always been one of the company's three main businesses. In recent years, the company has also invested a lot of research and development resources in Nanshan Equipment."

"With the continuous research and development of battery production lines, carbon fiber production lines, and semiconductor production lines, as well as the development of traditional machine tool products, Nanshan Equipment's turnover this year also reached a record of 12.8 billion yuan."

Publish the profit data of some business units, and keep the data of some business units appropriately confidential.

This can be regarded as a confidentiality plan proposed by Dong Shengnan to Cao Yang.

Due to the incomplete data heard today, people outside still have no way to accurately grasp some of the situation of Nanshan Group.

Of course, things like overall turnover will be known to outsiders.

After all, everyone can guess the turnover of Xingchen Automobile, which accounts for the majority, with a little guesswork.

Therefore, it is obviously impossible to maintain complete confidentiality.

"Nanshan Mold, which has not been particularly concerned by the outside world, has performed very well this year."

"Due to the substantial increase in the use of domestic hot stamping parts, Nanshan Mold's turnover reached a record high of 6.2 billion yuan this year."

As a TO B product, most ordinary people have never heard of the name Nanshan Mold.

However, there are basically few professionals in the automotive industry, especially those in the purchasing field, who do not know the name of Nanshan Mold.

Some difficult molds cannot be produced by other manufacturers, but Nanshan Mold can produce them.

The same set of stamping dies produced by other manufacturers may break after being stamped 300,000 times.

However, the molds produced by Nanshan Mold can have a lifespan of 800,000 times. Even after repairs, it is not a problem to have a lifespan of 1 million times.

This advantage is also very important in the eyes of insiders.

"Similar to Nanshan Mold, although Nanshan Robot is not particularly well-known, its turnover last year also reached a new high."

"Not only does our group purchase a large number of robot products ourselves, but many users at home and abroad also purchase a large number of various robot products from Nanshan Robot."

"Nanshan Robot, whose sales have been hovering at low levels in the past, has achieved a turnover of 2.6 billion yuan this year and is expected to usher in further explosions."

Although the turnover of 2.6 billion is ranked low among Nanshan Group.

But in the robotics industry, this data is actually quite eye-catching.

The most important thing is that China's labor costs will continue to rise in the future, which provides huge room for imagination for the development of Nanshan Robots.

After all, for the same 200,000 robots, when the labor cost is 10,000 yuan per person, no one will be motivated to use the robots.

But if the labor cost has reached 100,000 yuan each, it is completely different.

If you invest in a robot casually, you will turn your money back in one or two years.

Bosses are very calculating and will not miss this kind of bonus.

"In addition to the business units just mentioned, other companies such as Nanshan Chemical and Nanshan Fasteners also contributed more than 2 billion in turnover this year, bringing the group's overall turnover to a record high of 369.3 billion yuan."

"As of today, the number of employees under Nanshan Group has exceeded 70,000."

"With the construction and development of new factories in each business division, the company's number of employees will soon exceed the 100,000 mark."

As soon as Dong Shengnan said these words, Liu Tianwu was immediately shocked.

Although he had known that the number of employees of Nanshan Group was growing rapidly, because there were so many subsidiaries of Nanshan Group, he really didn't know the specific situation.

Now Dong Shengnan said that there are already more than 70,000 people, and it will soon exceed 100,000 people.

This is definitely the largest company in Yangcheng and even Lingnan Province.

The most important thing is that most of these employees have relatively high incomes.

Even an ordinary worker, as long as he stays with Nanshan Group for a few more years, his income will reach the level of 100,000 yuan.

It can be said that around the employees of Nanshan Group, the growth rate of Yangcheng City's tertiary industry is much faster than the same period in history.

After all, individuals have needs for food, clothing, housing and transportation.

"The above is the situation of the business units directly involved in financial indicator management of the entire group's finance department. Some projects managed by Nanshan Investment are not included in the statistics just now."

When Dong Shengnan said this, it was naturally Cao Yang's turn to speak.

"Although last year's results were very gratifying, that is already in the past."

"2009 is a year of full sprint for Nanshan Group."

"Mainly because we have seized the opportunity, the group's size is expected to double in the next three years."

As soon as Cao Yang spoke, he released a huge cake.

Doubling in three years?

The turnover in 2008 has reached 369.3 billion yuan.

If this were doubled, it would directly reach more than 700 billion yuan.

Except for a few special enterprises, no other company's turnover can reach this scale, right?

Even in the world, this is one of the best.