Rebirth 99 to become a car giant

The fuel consumption of large-displacement engines is not low.

Although few people who can afford such a car care about fuel consumption.

But from the perspective of China as a whole, they are currently promoting the miniaturization of engines.

Spring City Automobile Group, which has always been relatively well-informed about policy information, obtained some relevant information.

Zhu Zhengfeng, who wanted to have a good relationship with Nanshan Group, took the initiative to make a call to Cao Yang.

"Mr. Cao, I heard that your engine export volume in the first quarter set a historical record. Congratulations."

This information has been reported on the Internet for a long time, so Zhu Zhengfeng naturally wanted to say a few words and bring up this topic.

This is also a good entry point.

"I feel ashamed to say it, but in fact it is all business within the group. Most of the new engines are sold to Jaguar Land Rover."

"It would be great if the newly expanded customers could have such a large export amount."

There is nothing wrong with what Cao Yang said, it is indeed a fact.

Of course, others cannot learn this fact.

"Last year, Xingchen Motors acquired Jaguar Land Rover. Now it seems that it is indeed a stroke of genius."

"I think you will be able to earn back the acquisition amount of more than 20 billion US dollars very quickly, and Jaguar Land Rover's valuation will also rise to a higher level by then."

"However, I heard a piece of news that may have something to do with Jaguar Land Rover, Xingchen Motors and Nanshan Engine."

"I think Mr. Cao may need to make arrangements early."

It was rare to be able to sell face to Cao Yang, so Zhu Zhengfeng couldn't wait to tell the information he learned.

"Mr. Zhu, you are always well-informed. Is there any big event about to happen in the automobile industry?"

Cao Yang didn't have any turmoil in his heart.

He basically has an impression of any particularly big events in China's automobile industry.

Others have no impression, indicating that they are within the tolerance range.

"You also know that China is now promoting a new energy strategy, and future cars are also established under this circumstance."

"In fact, with the launch of the new energy strategy, relevant departments are also discussing further reducing the average fuel consumption of enterprises, and want to further promote the development of small-displacement engines."

"Even in the future, there may be some preferential measures on the purchase tax for small-displacement engines."

"Of course, this is not the most troublesome thing."

"According to the information I have learned, the relevant departments are preparing to significantly adjust the consumption tax and other related taxes on engines with different displacements."

"We want to use tax policies and fuel consumption requirements to force various car companies to develop small-displacement engine models and reduce overall fuel consumption levels."

"As a result, the consumption tax on the large-displacement engine models on Jaguar Land Rover and Xingchen Motors may increase."

"Even the development of Nanshan Engine will be affected to a certain extent."

"In this regard, Mr. Cao, you may have to make arrangements early."

When Zhu Zhengfeng said this, Cao Yang immediately had some impressions.

Historically, these things did happen one after another later.

From the perspective of reducing energy consumption, the introduction of similar policies is inevitable.

But one of the big reasons why policies in this area were so actively launched before is that almost all models with large-displacement engines are imported.

Or they are produced by joint venture car companies. There are very few products of independent brands in this area.

Therefore, when relevant policies were introduced, restrictions in this area became much stricter.

But now with Nanshan Engine, many things have actually changed.

There is actually room for negotiation as to whether it should be so radical all at once.

Cao Yang naturally knew this very well.

However, relying on Nanshan Group to run the department on its own will naturally not produce as good results as Spring City Automobile Group.

After all, the special status of China's first automobile factory cannot be matched by Nanshan Group.

Thinking of this, Cao Yang felt the need to drag Spring City Automobile Group into trouble.

"Mr. Zhu, Nanshan Hongqi now not only has Dahongqi, but also a bulletproof version of Dahongqi. These require the use of large-displacement engines."

"In the future, Hongqi's important reception cars will definitely maintain some high-end models."

"In this regard, the use of large-displacement engines is indispensable, otherwise it will be difficult to establish a sense of high-end."

When Cao Yang said this, Zhu Zhengfeng immediately understood what he meant.

However, I originally wanted to help Nanshan Group in this matter and show how powerful I was as a partner.

So Zhu Zhengfeng said happily: "What you said makes sense. It is indeed not suitable for one size fits all."

"There can be some restrictions on imported large-displacement engines, but there should be more tolerance for domestically produced engines."

"After all, compared with tens of millions of car sales throughout the year, the output of large-displacement engines is still relatively low."

"If that doesn't work, we can combine the restrictions on large-displacement engines with the number of electric vehicles, and get some points as a conversion."

"For example, if you produce a 3.0T engine, you will get -2 points, and if you produce a pure electric vehicle, you will get +2 points."

"Following similar plans can make the policy more flexible on the one hand, and on the other hand, it can also encourage everyone to be more active in developing electric vehicles."

“Even these points from electric vehicles can be used for transactions in the future.”

When Zhu Zhengfeng's suggestion came up, Cao Yang couldn't help but look at him.

Later generations did have similar regulations related to CAF points and corporate average fuel consumption. Some of the contents are similar to what Zhu Zhengfeng said.

It's not easy.

"Mr. Zhu, your proposal is very good. I think it is completely feasible."

“Maybe it can provide some additional ideas to ministries and commissions.”

When Cao Yang said this, Zhu Zhengfeng was also quite happy.

It’s rare.

Spring City Automobile Group can also make Nanshan Group envious for a while.

The two continued to chat for a while. Cao Yang saw Zeng Tingting coming to find him, looked at the time and ended the call.

"Mr. Cao, our MPV model and prototype are now off the production line, and we are ready to start applying for certification announcements and other matters."

"Once the application is officially started, the announcement picture may be exposed, so we are preparing to start the MPV promotion work in the next few days."

"Considering that this MPV is mainly focused on high-end business receptions and celebrity cars, I am going to have a good communication with Nanshan Film and Television to see how we can work together to make this product a success."

Xingchen Automobile has already established a firm foothold in the high-end luxury car market.

Whether it is Xingtu, Xingkong, Look Up or Ziweixing, they have all reached or even exceeded the set sales targets.

Now as a brand new product, the MPV model is also about to be launched.

Because MPV models are not very popular in China, even though Xingchen Motors has disclosed some information to the outside world before, the response from all aspects has not been so positive.

Therefore, Zeng Tingting felt that the promotion of MPV should be started as soon as possible.

"No problem. Our MPV is a model that combines the configurations of the Lexus LM series and Toyota Alpha, and was developed after comprehensively considering the needs of the domestic market."

"Now it is a more correct choice to open up the situation for high-end business reception and celebrity nanny cars."

"When everyone recognizes this MPV, some bosses will slowly accept its existence."

"At that time, this product will have steadily entered a stable sales period."

MPV models are definitely not used to impact sales, but to stabilize sales.

According to Cao Yang's vision, as long as the monthly global sales of such an MPV model can be stabilized at around 5,000 units, it will be enough.

If it is too high, it will be difficult to sell in the short term.

If it is too low, then various amortization expenses will be very high, and it will be considered a failure.

"Mr. Cao, we discussed several options regarding the name, and finally felt that the name Dreamer is more suitable for the MPV."

"After all, although our MPV is mainly a 7-seater, there is also a 4-seater version, so that people can fully enjoy the luxurious space inside."

"Refrigerators, color TVs, air conditioners, sofas, basically everything we have in our homes can be found in more exquisite configurations in our dream homes."

"Coupled with the combination of two large-displacement engines, W12 and V8, and the world's first 10AT automatic transmission, this power is absolutely sufficient."

"An MPV is like a mobile home. Star Dreamer provides consumers with a home-like riding experience."

In order to do a good job in marketing this car, Zeng Tingting has obviously worked hard.

After all, customers who buy MPV models, in addition to its use for business reception, their biggest purpose is to value its comfort.

For most people, staying at home is the most comfortable option.

In this way, the car name Dreamer seems very interesting and connotative.

Cao Yang naturally had no objection to this.

You can't have to worry about everything yourself.

That must be exhausting.

"Okay, just follow the plan set by your sales department to promote it."

"Anyway, my goal is to capture the markets of Lexus LM and Toyota Alpha in China and Southeast Asia."

"Especially in the domestic entertainment industry, it is best not to see the shadow of Alfa and Lexus LM again."

Be overbearing when you should be overbearing.

Nanshan Film and Television's current influence in China is quite large, and many celebrities need to sell face to him.

Most people would still consider this request, which is not particularly excessive.

After receiving this instruction, Zeng Tingting naturally wanted to make full use of the opportunity and flew directly to the Imperial Capital to meet with Zhang Songwen to discuss the next step of Dreamer's publicity plan.

"Mr. Zhang, the condition of this car is as mentioned just now."

"It can be said that whether it is in terms of appearance size, power configuration, or various internal configurations, it surpasses its competitors in all aspects."

"Under such circumstances, Mr. Cao has very high expectations for Dreamers."

"You also know that the influence of domestic celebrities has been increasing rapidly in recent years."

"Remuneration levels in the entertainment industry have also begun to rise significantly."

"Nowadays, celebrities are generally not short of money."

“This situation is a great opportunity to promote our dreamers.”

Zeng Tingting communicated with Zhang Songwen in detail about the situation of dreamers. She also hoped that everyone's understanding could be unified into one dimension.

"I think there's no problem at all."

"The model positioning of Dreamer is very suitable for the needs of celebrity nanny cars."

"Nowadays, there are more and more film crews filming, but all celebrities with a certain degree of influence hope that the company or the crew will equip them with nanny vans."

"There are even some celebrities who directly buy these models themselves."

"At that time, I will personally communicate with various film and television companies, hoping that they can support the sales of Dreamers."

"Our products are better than others, so they have no reason not to sell them to us."

"At the same time, we will also carry out some advertising placements in film and television dramas."

"However, I have thought of a better publicity and promotion plan, but this involves the next layout of Nanshan Film and Television. I may need to report to Mr. Cao then."

The relationship between Zhang Songwen and Zeng Tingting is quite good.

He also knew that Zeng Tingting was a general of the Nanshan Group and had a higher status than himself within the group.

Therefore, he will definitely assist with everything he can.

"A better publicity and promotion plan?"

As soon as Zeng Tingting heard this, she became interested.

Is it possible that Zhang Songwen can think of any new plans?

"Yes, don't we, Nanshan Film and Television, have our own video website now?"

"In addition to filming some film and television dramas and online dramas, I am also planning to consider entering into the filming of variety shows."

"Especially in variety shows involving some outdoor activities, it is easy to place advertisements for dreamers."

"When these programs are produced, whether they are broadcast on our website or cooperate with TV stations, we can all consider them."

"But we haven't done this before. How to do it? Then I will put together a plan and report it to Mr. Cao."

Zhang Songwen definitely hopes to make Nanshan Film and Television bigger and stronger.

If there is hope in the future, he would even like to list Nanshan Film and Television.

After all, Weibo can be listed on the market. If Nanshan Film and Television, which is relatively close to Weibo in the group, wants to go public, Cao Yang will most likely not stop it.

"Variety shows are indeed a good direction. You will come up with a plan when the time comes. If there is anything that Mr. Cao needs my help in communicating, feel free to tell me."

"This time the Dreamer model is a new attempt by Xingchen Motors."

"The other models have been successful so far, and the company hopes this car will be equally successful."

Zeng Tingting also constantly emphasized the significance of the dream car to Xingchen Motors.

Without putting a certain amount of pressure on relevant personnel, the promotion effect will definitely not reach the best level.

After all, pressure is often motivation.

After Zhang Songwen completed the communication with Zeng Tingting, he quickly took action.

Of course, since Dreamer has not yet been officially launched, we are just notifying relevant celebrities to cooperate with Xingchen Automobile’s next promotion.

Considering that the application for certification announcement is about to begin, Xingchen Automobile has also officially started the warm-up of publicity.

"Mr. Yu, this new model of Xingchen Motors is really more and more amazing."

"An MPV can actually do tricks, which is really beyond my expectation."

"Such a domineering and majestic MPV makes me want to buy one."

"It's completely different from those MPVs that are like vans now."

If Xingchen Auto wants to publicize to the outside world, it must provide first-hand information to Autohome.

So He Ling naturally saw the picture of the dreamer immediately.

This Dreamer, which combines the essence of the later Trumpchi M8 Master Edition and Alfa, was absolutely stunning when placed in early 2009.

"Compared with other Xingchen cars, this car is indeed very different. It looks like it adopts a brand-new design language. The vehicle has smooth lines, an atmospheric outline, and is full of power."

“The front face uses a large-area air intake grille, combined with sharp LED headlights, to make the whole vehicle look dynamic.”

"The smooth lines on the side of the body and the multi-spoke aluminum alloy wheels give it a strong sense of sportiness."

"The rear of the car adopts a relatively avant-garde through-type taillight design, which should be highly recognizable when lit."

"The most important thing is that in terms of power, it is equipped with two products, W12 and V8 from Nanshan engines, and matched with the world's most advanced 10AT automatic transmission. It is simply invincible."

"This dreamer is like a new species, born directly into the MPV market, with no natural enemies at all."

"The Lexus LM, Toyota Alphard, or Mercedes-Benz MPV are no match."

Yu Yu looked at the pictures on He Ling's computer and was full of praise.

As a senior automotive media person, she still has a say in whether a car looks good or not.

If a new car from any car company can give people a very good-looking impression at once, then it will basically be considered a success if other aspects should not be too disappointing.

With Xingchen Motors’ car-making technology, Dreamer will definitely not be held back in other aspects.

In this way, it means that the dreamer is already halfway successful.

The remaining half depends on its performance after listing.

"There is no model designed by Mr. Cao himself that is not good-looking."

"No wonder many people in the industry want to pay a lot of money to ask Mr. Cao to help design cars."

"Let's see in the future who dares to say that China doesn't have its own powerful car design master?"

He Ling is now full of pride in Nanshan Group.

Cao Yang's powerful ability can be regarded as giving many employees of Nanshan Group a sense of belonging.

After all, everyone hopes that the boss who leads their development is a powerful person.

A sheep leads a pack of wolves, and they all become sheep.

A wolf leads a group of sheep, and they all become wolves.

If the employees of Nanshan Group want to continuously improve their salary and benefits, the best solution is to have a wise leader to lead the group to continuous and rapid development.

Otherwise, when the Nanshan Group is in decline, it is obviously unrealistic to think that your own treatment will get better.

"Hurry up and post this news. I estimate that with this picture, today's Weibo hot searches will be changed soon."

When Yu Yu said this, He Ling naturally took action immediately.

Soon, many people saw relevant news on the Autohome website.

The title is very impactful, it is directly "A new species is born in the MPV market, and there are no natural enemies."

It's full of gimmicks and attracted a lot of attention immediately.

"Ai Moha, Xingchen Motors has launched a new model."

BMW Sales Director Mike Di, who has been cooperating relatively closely with Nanshan Group recently, naturally noticed the movement of Xingchen Motors immediately.

"I just saw it too. This Dreamer is really amazing."

“The straight waterfall style center grid also makes it look more domineering and luxurious.”

"Xingchen Motors has now reached the threshold of luxury cars and has established a firm foothold in China."

Aimoha once again clicked on the Autohome webpage and opened the picture of Dreamer.

Although BMW has not been involved in this field, Aimoha still knows whether the appearance of the Dreamer is good-looking or not.

“The appearance is beautiful, luxurious and stunning.”

"The power performance is very good, and it is also equipped with the world's first 10AT gearbox."

"I believe that the interiors that will be announced later will not be bad."

"Under such circumstances, Dreamer really has no natural enemies in the MPV market."

"However, the luxury MPV market is also very small. Even if they do well, the sales volume is probably relatively limited."

Mike is in sales and has a good understanding of the MPV market.

The MPVs that everyone in China is familiar with now are mainly the GL8 from Modu GM and the Odyssey from Yangcheng Honda.

Of these two models, one is focused on business and the other is focused on home use.

But no matter which model it is, there is definitely no way to compare it with the Dreamer.

In addition, Toyota's Alfa and Lexus LM have a place in the high-end market.

Even the Mercedes-Benz MPV has very low popularity.

Few people even know about other brands of MPVs.

Even many people in the automotive industry have never heard of it.

"Originally, this market was relatively niche, but now that dreamers have rushed in, I feel that Toyota and Mercedes-Benz should be the biggest headaches."

"As for Modu GM and Yangcheng Honda, the impact of Dreamers on their GL8 and Odyssey should be negligible. After all, they are not of the same level."

Aimoha gave his judgment very accurately.

According to the dreamer's appearance, the price will most likely be over 1 million.

There is no interaction between car owners who buy this level of cars and potential consumers of GL8 and Odyssey.

Of course, it is possible that the driver of the GL8 will become the driver of the Dreamer in a few years.

As for the father of Odyssey, there is a high probability that he will not be the father of Dreamer.

It is not that easy to break through the wealth class easily.

"Mercedes-Benz's current development momentum is also very good. Although MPVs are not their main product, it is not a bad thing for us if someone disgusts them."

"This time, we can just watch from the sidelines."

It's natural that McTee wouldn't have a good impression of Mercedes-Benz cars.

After all, we are the most direct competitors, and we want to kill each other.

Many times, consumers go to BMW 4S stores after coming out of Mercedes-Benz 4S stores.

Or vice versa.

Mercedes-Benz and BMW dealers are very aware of this situation and know that the other party is their main competitor.

In recent years, the two sides have often caused some troubles in this regard.

In the end, it will definitely affect the attitudes of Mike Ti and Amoha.