Rebirth 99 to become a car giant

After Autohome released relevant reports about the Dreamer, Xingchen Auto's official Weibo also released several pictures of the Dreamer's appearance.

That night, Dreamer made the headlines on Weibo.

At the same time, celebrities from all walks of life also forwarded Xingchen Motors' official Weibo and actively commented on it.

"It's so beautiful. If I have it in the future, I won't have to worry about taking breaks during filming."

Charlene's popularity has always been relatively high, and she is now also a contracted actress of Nanshan Film and Television.

Not to mention Zhang Songwen said hello, even if he didn't, she would definitely support him actively.

Similarly, Mi Lai also quickly forwarded this Weibo post with the text: "Creating the pinnacle of luxury, Star Dreamer invites you to enjoy luxury!"

Even Song Siming, who had collaborated once in "Snail House", also forwarded it, saying: "Now I hope that the next drama team can help me match a Dreamer. That is more important than any five-star hotel."

As for Cao Yang's little cousin Zhang Xin, it goes without saying that she is a favorite of Nanshan Film and Television.

She is very active in helping to promote any Xingchen car model.

As for the car she drives, it is naturally a Xingchen car.

The nanny car that will be equipped for her in the future must also be a dreamer.

Celebrities spoke one after another, and Nanshan Film and Television was naturally not to be far behind.

A decision was directly announced on the official account of Nanshan Film and Television.

"Waiting for the launch of Dreamer, we are going to take delivery of 10 units first!"

After all, it is a million-dollar luxury car, and it is impossible for Nanshan Film and Television to buy hundreds of them in one go.

Otherwise, who will be matched with it when the time comes?

You can't equip an eighteenth-tier artist with a dreamer. That would not be improving the level of the dreamer, but lowering its style.

Therefore, it is more appropriate to buy ten vehicles at first, and then gradually increase the number later.

The film and television industry in 2009 was much more lively than a few years ago.

The influence of celebrities from all walks of life is also increasing rapidly.

So many celebrities have retweeted Xingchen Auto’s Weibo, which naturally further skyrocketed the Dreamer’s fame.

Watanabe Katsuki who was as far away as Japan had seen relevant reports.

"Xiao Lin, once the dreamer of Xingchen Auto comes out, will it have a huge impact on our Lexus LM and Alfa?"

Although the relationship between Toyota Motor and Nanshan Group has not been good for a long time, the direct competitive relationship between them is not so obvious.

But now that Dreamer has come out, Watanabe Katsuaki feels that the situation has changed.

Alphas that sell for hundreds of thousands in Japan can sell for millions in China.

Watanabe Katsuaki naturally knew this.

Even this kind of thing is the result of connivance within Toyota.

Otherwise, if you just increase the supply quantity, how can Alpha keep selling at higher prices?

Of course, Toyota may quibble, saying that markup sales are done by 4S stores and have nothing to do with Toyota.

In fact, this is just to deceive laymen.

Who in the industry doesn't know that Toyota has used in-demand models like Alfa as a means to force dealers to compromise on other models?

For example, the Yaris is difficult to sell, so in order to increase the sales of the Yaris, Toyota sales staff will ask the 4S store to pick up 10 Yaris, and then allocate one Alfa to you.

In this way, the 4S store is also willing, and Toyota is also happy.

Only consumers are being cheated all the time.

"Xingchen Motors has a high influence in China's entertainment industry, and some of the main consumers of our Alfa and Lexus LM series are film and television stars and corporate CEOs."

"In the market for film and television stars, we will definitely face a very difficult situation in China in the future."

"As for the company CEO, it depends on how the situation develops."

Although Zheming Kobayashi can predict the situation of his own MPV in China in the future, he does not want to be so fatal.

After all, Katsaki Watanabe certainly didn’t want to hear these words.

"Do you think we need to take Alfa to Yangcheng Toyota or Spring City Toyota for localization?"

"Once localization is achieved, there will be no problem in lowering the price of Alfa to less than 500,000 yuan, and it is even possible to sell it for more than 300,000 yuan."

Watanabe Katsaki was obviously a little unwilling to let Alpha be fucked by Dreamer.

But now that the price of Alfa in China is so high, he would not be reconciled if the price of domestic products was greatly reduced.

This is equivalent to depriving Toyota of a very good means of restricting dealers in China.

"The MPV market space is not particularly large, but it is relatively stable."

"For example, Yangcheng Honda's Odyssey has sales of three to four thousand units every month. The sales volume is not much higher, nor is it much lower."

"If our Alpha enters China, there is a high probability that it will be similar to Odyssey."

"However, although the sales volume is more than when it was imported, the profit is not necessarily greater."

"Especially after it is made in China, a share of the pie will be given to the joint venture parties."

“This is something that needs to be thought through ahead of time.”

Kobayashi Tetsuaki made an objective analysis, but this made Watanabe Katsuaki even more unable to make up his mind.

Of course, this kind of thing is usually not so urgent. We have to come to a conclusion today.

It’s okay to bring up this topic first, discuss it internally, and then make a decision after a while.

After all, the dreamer of Xingchen Auto is just starting to promote it, and it will still take two or three months before it is officially launched.

However, compared to Toyota's struggles, Mercedes-Benz is even more uncomfortable.

"August, our joint venture factory in Fujian Province will officially roll off two MPV models in the first half of next year."

"Now the factory has almost been built, and the equipment introduction is also in full swing."

"But China's MPV market, especially the high-end MPV market, suddenly experienced such big changes."

"The prospect of Mercedes-Benz in Fujian Province is a bit worrying."

In 2007, Mercedes-Benz and Min Automobile Group jointly established an automobile company to focus on the production of MPV products.

At the beginning, they also saw that Toyota's Alfa was so expensive in China, and its sales were pretty good.

Therefore, I feel that with the brand appeal of Mercedes-Benz, after the production of MPV, it will definitely sell better than Toyota's Alfa.

The actual situation is not the case.

"Xingchen Motors is becoming more and more domineering in what it does, and the models it designs are also becoming more and more domineering."

“The look of this dreamer is indeed unique and attractive.”

"When our MPV is launched, I'm afraid Dreamer will be our main competitor."

"However, Xingchen Motors only has one model, the Dreamer. We have a variety of high, medium and low-end MPVs. By then, we should be able to surpass the Dreamer with different positioning."

Although August also felt guilty, he certainly could not show it in front of his subordinates.

Otherwise, it will be difficult to lead the team in the future.

The main reason is that Mercedes-Benz's domestically produced MPVs are not yet on the market. If I, the general manager of China Region, don't have confidence, that is definitely not a good thing.

"That's true, but Dreamer uses the W12 engine. I'm afraid no one can rival it in terms of power performance."

"And as a high-end luxury MPV, sometimes the price is higher, which may be an advantage."

"High-end MPVs are sometimes a 'status commodity'. Its true value lies in its ability to both demonstrate the owner's status and to help the owner consolidate his status."

“The dreamer may well have built a fortification with a high price, successfully blocking the urge of the ‘lower classes’ to own it.”

“Anyone who can afford a dreamer is a successful person.”

"Once this label is established, we want to compete with it, and the pressure is also great."

As a Chinese, Yang Ming has a good understanding of the mentality of Chinese consumers.

In China, many things have unique circumstances.

Obviously, high-end cars are one of them.

Like a motorcycle, if you drive one that costs a few thousand dollars, you will be laughed at, or at least not looked at favorably.

But if you are driving a BMW motorcycle or a Harley motorcycle, the situation is completely different.

"Xingchen Motors has found so many celebrities to help promote it. Is this the original idea?"

After listening to Yang Ming's words, August's sense of crisis increased a bit.

Mercedes-Benz and Xingchen Automobile will definitely have no advantage in competing for marketing in China.

Especially when it comes to a special model like MPV, there is even less advantage.

"There must be considerations in this regard, but we don't know what the final effect will be."

Yang Ming didn't want to say too many depressing words.

However, it is an indisputable fact that the future of Mercedes-Benz's MPV is cast in gloom.

…

Xingchen Automobile is a unique existence in China.

Although many car companies will not directly imitate Xingchen Auto, they are eager to learn from the path taken by Xingchen Auto.

Yangcheng Motors is one of the typical representatives.

Dreamer has been so popular on the Internet during this period. If everyone doesn't feel it at all, it must be fake.

At this moment, Zeng Guangda was discussing this matter with Zhang Jiaqi.

"Mr. Zhang, Xingchen Motors has started to develop MPVs. Does this mean that the MPV market will become bigger and bigger in the future?"

Zeng Guangda's idea is exactly what Zhang Jiaqi is thinking about.

In the past, Nanshan Group has been encouraging various independent brand car companies to develop SUV models. Judging from the current results, this path is undoubtedly the right one.

Whether it is Yangcheng Motor or BYD, Great Wall, Changan and other car companies, they have all tried their luck in SUV models.

Now Xingchen Motors has begun to develop MPVs, although Nanshan Group has not let out any rumors that the future MPV market is very promising.

But everyone really can’t help but think so.

"Compared with cars, MPVs have a wider and taller body, so the space for passengers in the car will be wider, giving people on board more room for movement and activities."

"MPV not only provides passengers with a lot of seating space, but also provides high ride comfort."

“They are often equipped with comfortable seats, state-of-the-art air conditioning systems and sound systems to ensure passengers are fully comfortable during their journey.”

“This is particularly important for business needs, as business passengers often need to stay in the car for extended periods of time.”

"So I think the MPV market will become bigger in the future. This is for sure."

"But MPVs are still very different from SUVs."

"For most consumers, when talking about MPV, many people think that this model is just a larger and higher-end van."

"Indeed, judging from the appearance of most MPVs, this model is not as sporty as a sedan, not as stylish as an SUV, and the driving experience is not satisfactory, especially for car owners who pursue driving experience and handling, MPV It can only be regarded as a means of transportation with a large number of people."

"These two somewhat contradictory statements are destined to polarize the MPV market in the future."

"On the one hand, high-end MPVs, such as Star Motor's Visionary, are likely to be as popular as Toyota's Alfa."

"On the other hand, there may be some markets for low-end MPVs."

"Of course, there should be some people buying household MPVs like the Honda Odyssey."

Zeng Guangda talked in circles, which made Zhang Jiaqi faint.

Does this MPV have a future or no future?

Does Yangcheng Automobile Group want to develop MPV?

Thinking of this, Zhang Jiaqi asked directly: "Then do you think it is necessary for us to develop an MPV like Xingchen Motors?"

"For example, we will develop an MPV priced at about 200,000 yuan based on the Toyota Alpha."

"Is there also some market?"

After Zhang Jiaqi said this, Zeng Guangda did not dare to draw conclusions easily.

Alfa sells for over one million yuan. If Yangcheng Motor imitates Alfa's MPV and sells it for 200,000 yuan, it is really possible that it will sell well.

But in that case, the relationship between Yangcheng Motor and Toyota Motor will definitely be affected.

It would be even more impossible to imitate the dreamer directly.

So Zeng Guangda didn't know how to answer for a while, so he could only give an ambiguous word, saying: "I think the MPV market is still too niche. We need to wait until the penetration rate of cars further increases, and then the market space will be more big."

"We will definitely develop an MPV in the future, but I think it may not be now."

"Of course, if we must start now, it's not impossible."

"However, our own product positioning may need to be more precise, otherwise we will not be able to find the selling point, which will also be a big problem."

"Now, GM-Wuling has started to make efforts in the low-end MPV market, and it may find a different path in the future."

"Similarly, Xingchen Automobile's efforts in the high-end MPV market may also bring a different trend to the domestic MPV market."

"Perhaps if we work hard on mid-range MPVs in the future, opportunities will come."

When Zeng Guangda said this, Zhang Jiaqi didn't know how to refute it.

But he understood what the other party meant.

Now I definitely have to wait and see for a while.

At least until Dreamer succeeds, Yangcheng Motors will start to expand into the MPV market.

The top priority is to develop more SUV products to increase sales.

…

The dreamers of Xingchen Auto have already started to promote it, and the media test drive activities will naturally start.

Logically speaking, an MPV model cannot invite too many heavyweight media to participate in your test drive.

After all, this model is too niche.

But if this MPV was produced by Xingchen Motors, the situation would obviously be different.

The location is still in Zhucheng, where Xingchen Motors likes to hold test drive activities the most.

This time is also the first time that Dreamer's interior has appeared in the eyes of the media, and subsequent promotional materials will definitely be richer.

"Aviation seats, panoramic sunroof, sensor-operated electric tailgate."

"10.1-inch central control LCD screen!"

"The three-zone automatic air conditioning system, as well as air purifier and other configurations, ensure that the interior environment in the car always remains pleasant."

“The interior uses genuine leather and solid wood veneers to create a noble and elegant atmosphere.”

"Multiple airbag protections, including dual front airbags, side airbags, and curtain airbags, provide consumers with comprehensive protection."

"There is an LCD screen on one side of each seat to control seat heating, ventilation, massage and other settings."

"The huge car refrigerator has a capacity of 12.5L and can hold 6 bottles of mineral water and 6 bottles of Coke at one time, which is enough for all the people in the car to drink."

"And another highlight of Dreamer's car refrigerator is its unique double-door, double-layer design. Both front and second row passengers can access it freely, making life in the car full of convenience."

Lin Jiayan took a notebook and quickly recorded information about the dreamer.

These things will soon appear in articles on the NetEase Auto Channel.

There are so many automotive media here today, and Xingchen Automobile’s press release has not yet been issued, so it depends on each media’s own efforts.

"It seems that Xingchen Motors really wants to make Dreamers a business car for celebrities and wealthy people across the country this time."

"With this level of comfort, I lost interest in Mercedes-Benz and BMW after I sat in it."

"No large SUV is as comfortable as the Dreamer's second-row seats."

"It's not an exaggeration to say it's a first-class airline seat."

Fang Dawen was lying on the seat in the second row, enjoying himself very much.

He can also be regarded as someone who has test-drove many models.

But this time the dreamer brought him a completely different feeling.

Many people are biased against MPVs, but if you don't like driving, or don't drive often, but you still need to ride in a car frequently, then after trying an MPV, you will most likely like this segmented model.

The ride comfort is really unmatched by other models.

If it really compares, it is probably a more special configuration model like Toyota Coaster.

A minibus-sized Coaster, if there are only a few seats inside and the rest are comfort configurations, it would be the same as a mobile RV.

However, that kind of car cannot be driven by people with a C1 driver's license, and it is destined to not be a competitor on the same level as MPVs.

"The Alfa sells for over one million, and this car is much better than the Alfa."

"I think it is necessary for Xingchen Motors to consider launching a right-hand drive model so that celebrities in Hong Kong and Taiwan can also experience the charm of dreamers."

“When you have a dreamer, what more alpha do you need?”

Lin Jiayan's view should represent the views of many media people today.

It’s true that everyone is not just saying good things to others just because they received travel expenses from Xingchen Motors.

But after comparing the dreamers, I really felt that I couldn't find a match.

It seems that what Autohome once said, "A new species is born in the MPC market and has no natural enemies" is very reasonable.

Of course, Lin Jiayan would definitely not say this in front of Fang Dawen.

"We can raise this proposal with Minister Zeng of Xingchen Motors during the dinner tonight."

"Normally speaking, Xingchen Automobile's products are sold globally, and there should also be models designed with right-hand drive."

“It’s just that this time the dreamers may want to start domestically and then expand overseas markets.”

"This should be a little different from the previous layout of Ziweixing and Xingkong Sports Car."

Fang Dawen is also very familiar with Xingchen Automobile.

Therefore, he can clearly feel the changes in Xingchen Automobile's marketing plan this time.

"The MPV market is quite special. What impresses us most is the nanny car for celebrities."

"In this regard, Nanshan Film and Television, a subsidiary of Nanshan Group, is now one of the top film and television companies in the country. It can fully use its resources to quickly enable Dreamers to open up in this market."

"When the time comes to use our domestic performance to discuss cooperation with foreign dealers, it will probably be easier to negotiate."

After He Ling analyzed this, Fang Dawen couldn't help but nodded.

This is indeed the truth.

If you have succeeded, others will have more confidence in you.

On the contrary, if your sales in China are poor and you want to rely on overseas markets to turn around, other dealers are not vegetarians.

"So many media came today. This is the biggest event that Xingchen Motors has held in the past six months."

"If the sales of Dreamer really pick up by then, it means that domestic consumers have completely accepted Xingchen Auto's high-end and luxury brand positioning."

"When we talk about luxury cars in the future, it won't be ABB's model, but it should be XABB, or XBBA."

Fang Dawen gave his judgment very predictably.

Last year, Xingchen Automobile surpassed Audi in domestic sales and became the champion.

There is a high probability that it will continue to lead this year.

In the future, it will probably be very difficult for other brands to pull down Xingchen Auto.

In this way, isn't it that the XABB pattern is beginning to take shape?

"Produced by Xingchen, it must be a high-quality product!"

“Produced by Nanshan, it must be a top quality product!”

"This concept, this statement, has now slowly begun to take root in people's hearts."

"The appearance of the Dreamer is so stunning, the interior configurations are so rich, the power is so surging, and the publicity is so powerful."

“If a model like this can’t succeed, then I don’t know what other model might succeed!”

With Lin Jiayan's evaluation, the publicity and popularity of Xingchen Auto Dreamer in various automotive media has entered a new stage.

It's obviously not officially launched yet, so why does it feel like it's already so popular?