Rebirth 99 to become a car giant

The Dreamer test drive was a success.

But among the media who came to participate in the event, few felt that dreamers were not good enough.

You need good looks, you need motivation, you need configuration!

It’s a bit difficult to find fault even if you want to.

Relevant reports naturally appeared on the Internet soon.

Toyota Motor quickly learned about this situation.

"President, the dreamer of Xingchen Automobile, has now become a phenomenal product in China, attracting the attention of countless people even before it is launched on the market."

"Especially celebrities in the Chinese entertainment industry are basically helping to promote this car."

"Judging from the relevant articles published after the current media test drive activities, the various configurations of the Dreamer are also very rich."

"Based on the information collected so far, our Alfa is no match at all, and the Lexus LM series can't compare to others."

"I'm worried this will have a huge impact on our export markets in the future."

Wu Zhihui, head of Toyota Motor Sales Headquarters, came to Watanabe Katsuaki's office with a little worry.

Although Wu Zhihui seems to have a surname of Wu, he sounds like a Chinese.

In fact, he is an out-and-out Japanese, and the surname Wu is also a Japanese surname, and has no necessary connection with the Chinese Wu Ke.

"If we want to add those configurations, it's not impossible."

“But it needs to be reflected in the next generation of products.”

"During this transition period, it depends on how the sales department uses its sales skills."

Katsaki Watanabe must put pressure on the sales headquarters at this time.

What else to do?

There is nothing he can do to change the objective situation that the Dreamers are leading in all aspects.

According to Toyota's development cycle, it usually takes four to five years to redesign a model.

Even if we speed up the process and just make some repairs, it will still take at least more than two years.

During this period, whether MPVs such as Alfa can still sell well depends on the ability of the sales department.

"The current price of Alpha in China is as high as 1 million yuan, which is about three times that of Japan."

"If we lower the price, then Alfa's sales should not be greatly affected by Dreamers."

"As for the Lexus LM, the price is relatively strong, and there are still some articles that can be done."

Wu Zhihui adopted the method of losing his car to save his handsome man.

Toyota's Alfa and Lexus' LM are actually products of the same platform.

Although some differences have been made in appearance and interior and exterior decoration, they are essentially the same platform products.

In this case, it is obviously easier to protect Lexus.

As for Alpha, it’s fine as long as it doesn’t lose money anyway.

Maybe after the price reduction, sales will increase.

This is also an achievement for the sales department.

As for whether doing so will lead to a decrease in the company's income, that's not something he needs to worry about too much.

"Appropriate price reductions are okay, but rapid price drops will lead to the direct collapse of the original system."

"You also need to think carefully about this aspect."

Watanabe Ketsaki didn't have any good ideas for the time being, so he chose to agree.

However, compared to Toyota's hesitation and entanglement, the relevant dealers must be much more decisive.

"Brother, I feel that the LM300H will not be sold even if the price is reduced, let alone increasing the price."

"I have stopped stocking the store starting today."

Huaqiang Group started out by making stamping parts at the Yangcheng Huaqiang Factory. Later, it successfully transformed into hot stamping molded parts. It is now the largest hot stamping manufacturer in China and even the world.

At the same time, Huaqiang Group started operating 4S stores in the past few years and is a dealer for many brands such as Mercedes-Benz, BMW, Audi, Lexus, and Xingchen.

It is even now further expanded to include Volkswagen, General Motors, Toyota, Nissan and other brands.

It can be said that Huaqiang Group is now the largest car dealer in Yangcheng.

As the company's deputy general manager in charge of actual business, Guo Shufu also has a keen sense of smell.

"The LM300H is priced at 1.46 million. Doesn't it mean that you have to pay more than 1 million to take delivery of the car?"

"Why do you think it can't be sold so quickly?"

Guo Shuyin is mainly responsible for the auto parts business in the group, and his younger brother Guo Shufu is responsible for the dealer business.

Some time ago, Guo Shufu was still complaining to him. In order to find Lexus sales, he wanted to buy a few more LM300Hs. He drank with them from the first half to the second half. After that, he arranged for the princess to send them home and gave them a thick stack of "Souvenir".

Although the cost is high, you make more money.

Why did you change your mind so quickly?

"Brother, Xingchen Automobile is your big customer. The hot stamping parts on Dreamer are all made by our company."

"Don't you know how much impact Dreamers will have on Lexus after they come out?"

"It's not that I have to say that LM300H is not good, but that Dreamer is great."

“I have never seen the appearance of a Dreamer before, and I don’t know how it is configured.”

"So I didn't attach any particular importance to this car. The situation now is completely different."

"I guess you will have to consider changing your car to a Dreamer in the future."

When Guo Shufu said this, Guo Shuyin was really a little curious.

During this period, Huaqiang Group was focusing on hot stamping technology for plates of varying thickness. He was personally doing CAE simulation analysis with a group of technicians, and he really didn’t pay much attention to things on the Internet.

I didn't expect such a big change to occur.

Thinking of this, Guo Shuyin turned on the computer and went directly to Autohome for a quick browse.

Then he went to Weibo again and asked, "Did Xingchen Motors say when it will start selling Dreamers?"

"I think this car is indeed worth looking forward to. Maybe it can directly start a price increase sales model like the LM300H."

"Especially so many celebrities are optimistic about this car, and many entertainment companies are preparing to purchase Dreamer as a nanny car for celebrities."

"In this case, the dreamer's reputation will be completely opened up."

Guo Shuyin's vision is not bad.

Naturally, you can feel the goodness of dreamers.

However, he soon thought of another question and said: "Shufu, don't order the LM300H for now. I think the most important thing is don't order any more Toyota Alphas."

"I guess Alpha will be unsaleable soon."

"It will be depressing if you spend so much money to buy a car but you don't make any money."

"On the contrary, in the Xingchen store, you can apply for a few more Dreamers. This will not only support Xingchen Automobile, but also support the performance of our own 4S store."

Guo Shuyin quickly gave his opinion.

"Brother, don't worry about this, I've already made arrangements."

"Many other Toyota dealers have also begun to take action."

"This time, people who bought Alpha and LM300H will probably be depressed."

Guo Shufu often communicates with other dealers and has a relatively clear understanding of the situation in the industry.

Obviously, the high-end MPV market has completely changed as soon as the dreamer of Xingchen Auto comes out.

However, as the designer and founder of Dreamers, Cao Yang is not in a good mood at all.

Today, he went to inspect the company's laboratories with Vice President of R\u0026D Yao Yongxiang and Director of Quality Department Li Fuda. The introductions he heard were that our equipment was imported from Germany and our measuring instruments were purchased from Japan.

The introducer seemed to be very proud.

This made Cao Yang increasingly dissatisfied.

Especially the instruments used when it comes to material-related testing are all imported.

Spectrometers, carbon and sulfur analyzers, spectrophotometers, three-dimensional coordinates, image measuring instruments, altimeters, laser scanners, profilometers, roundness meters, thickness gauges, measuring tools, etc. are all imported.

As for instruments such as ultrasonic flaw detector, magnetic particle flaw detection, weld nugget detection, X-ray flaw detector, eddy current flaw detection, ferrite detector, etc., it goes without saying.

Even experimental equipment that does not seem to be of high value, such as salt spray test chambers, hot air aging chambers, high and low temperature test chambers, hernia lamp climate test chambers, and ultraviolet climate test chambers, are also imported.

This makes the 100% localization mentioned by Cao Yang like a joke.

I hadn't paid much attention to this issue before. After this visit, the commentator originally wanted to emphasize that the company's laboratories are very advanced, the equipment is very luxurious, and they are all imported goods.

Unexpectedly, this really hurt Cao Yang!

The joy that Dreamers enjoyed over the past few days has suddenly disappeared.

Almost all the instruments and equipment in the laboratory were imported. It was like a bucket of cold water poured on Cao Yang's head, which made him sober up.

It seems that there is still a long way to go for China's industry to develop and become strong.

Previously, he felt that Nanshan equipment could produce even high-end five-axis CNC machine tools, which should be regarded as solving the main neck-stuck problem in the equipment field.

Now I find that you have mastered the big equipment, but you still have a long way to go to work on the less conspicuous small equipment and instruments.

"Mr. Cao, although China has made good progress in the field of cutting-edge science and technology in recent years, more than 90% of my country's high-end scientific research instruments and equipment need to be imported!"

"This is not the case for our Nanshan Group. The situation in the laboratories of various universities, scientific research institutes, and enterprises across the country is similar."

"Actually, it's not that we don't want to buy domestically produced equipment, but that for some high-end products, we simply can't find qualified suppliers in China."

"Even for some relatively basic equipment, the domestic stability is not as good as that of foreign equipment."

"Many of the products made by our Nanshan Group have high technical content and have relatively high requirements for precision and other aspects."

"If the relevant measuring instruments and equipment are not good, there is no way to ensure that the products we develop can meet the design requirements."

Yao Yongxiang explained seriously from the side.

What he said were objectively existing situations, and he didn't intentionally guide them in any direction.

"Mr. Cao, the situation is indeed similar to what Mr. Rao said."

"There is still a big gap between domestic testing instruments and inspection instruments and those abroad."

"Some people were discussing on the Internet some time ago, thinking that the entire examination process in the hospital only takes less than ten minutes, so why can the charges reach hundreds or even thousands?"

"If we look closely, we can find that most of the equipment we often hear about in hospitals, such as CT and MRI, are imported equipment."

"The price of these imported equipment is very expensive, ranging from one million to tens of millions. If you add in the daily maintenance and consumables used to maintain operation, the cost is even more staggering."

"So there will be situations where testing is very expensive."

"This is a common situation in all walks of life, and it is estimated that it will be difficult to change in a short period of time."

Li Fuda also added some explanations beside him.

However, Cao Yang was obviously not satisfied with this answer.

"I have read a report that among the Nobel-winning projects, more than one-tenth were awarded for the invention of scientific instruments."

"In addition, 72% of physics awards, 81% of chemistry awards, and 95% of physiology awards require the use of cutting-edge instruments."

"This fully illustrates the importance of cutting-edge instrumentation."

"The group's current business units such as Nanshan Semiconductor, Nanshan Battery, Nanshan Special Steel, and Nanshan Carbon Fiber all involve research on many cutting-edge technologies and require the cooperation of cutting-edge instruments."

"Especially in terms of Nanshan Semiconductor, Nanshan Equipment should have some related testing equipment."

"Next step, the business of instruments and equipment related to testing and testing can be separated from Nanshan Equipment, and Nanshan Precision Instrument Co., Ltd. can be established separately to specialize in the research and production of related precision instruments and testing equipment."

"Nanshan Precision can draw some technical personnel from various business divisions, recruit some personnel from outside, and then train some personnel itself."

"We must develop and produce most of the testing instruments."

"Not to mention basic measuring instruments such as mass spectrometers, liquid chromatographs, and coordinate measuring instruments, we also need to be able to use instruments such as electron microscopes, optical microscopes, and even nuclear magnetic resonance spectrometers."

"If done well, Nanshan Precision will be a very important enterprise in the development of China's basic industries in the future."

“Even in the life chemistry and medical industries, there is great potential in the future.”

"Nanshan Precision is expected to become as giant as Nanshan Semiconductor."

Obviously, Cao Yang has very high expectations for Nanshan Precision.

Although this kind of company is not well-known in the ears of ordinary people, it is actually very important to a country.

Such as Deutsche BRUKER, Shimadzu, Roche Diagnostics, Mettler Toledo, Thermo Fisher...

How many ordinary people have heard of these companies?

Probably none.

Even many college graduates have never heard of the names of these companies.

But they are the world leader in the precision instrument industry.

These manufacturers can be found in almost all domestic medical institutions and scientific research institutes.

In the past, Cao Yang's focus had always been on products, and in other aspects, he only worked on production equipment.

For further content, such as testing instruments and the like, I really don’t have that much energy to pay attention to.

Now I find that it is impossible not to pay attention to this aspect of content.

"Mr. Cao, establishing Nanshan Precision is naturally a very good idea, but it may take a long time for Nanshan Precision's products to be recognized by everyone."

Yao Yongxiang did not mean to dampen Cao Yang's enthusiasm, but felt that it was necessary to lower Cao Yang's expectations.

In order to prevent everyone from being so stressed.

"In the future, measuring instruments from various business divisions of Nanshan Group, as long as they can be produced by Nanshan Precision, will be purchased from Nanshan Precision first."

"Our suppliers will also push them to use measuring instruments produced by Nanshan Precision in the future."

"Even some standards can be directly formulated for Nanshan Precision's products to be measured."

"With the expansion of the group's influence, Nanshan Precision's business expansion is not as difficult as you think."

Cao Yang immediately refuted Yao Yongxiang's point of view.

Li Fuda next to him quickly changed his perspective and made suggestions, saying: "In fact, in the measuring instrument industry, the speed of technological upgrading is very slow."

"Some products have been out for more than ten years without any technical updates."

"In this case, as long as we seize the opportunity and recruit more engineers from some overseas competitors, we may soon be able to achieve technological transcendence."

"After all, the theoretical principles of various measuring equipment are often not difficult."

"Each instrument manufacturer will even provide detailed instructions. As long as we digest these contents, we can successfully produce relevant products."

"After all, when it comes to producing parts, I don't think there are any parts that can trouble our group."

When Li Fuda said this, Cao Yang finally nodded.

This idea is quite reliable.

"Let's do this. You will be the general manager of Nanshan Precision for now. If there is a more suitable person later, we will consider replacing him."

"During this period, you first work out the company's organizational structure and future development plan, and then divide the work with Nanshan Equipment to get Nanshan Precision up and running as soon as possible."

"The next ten years, I think, will be a decade of rapid development for Huaxia Precision Instruments."

"If we fail to seize this opportunity, this market will be occupied by imported instruments."

"It will be more difficult to grab orders from them in the future."

“Even if you fancy some domestic small and medium-sized instrument companies that are powerful and innovative, you can also consider direct acquisitions and mergers.”

"Anyway, this is my request. Nanshan Precision should come out with several competitive products as soon as possible, and immediately increase its popularity, so that when everyone purchases equipment, they will first consider whether Nanshan Precision can do it, and then consider what it can't do. import."

When Cao Yang said this, Li Fuda was surprised and happy.

Although he is now the director of the quality department, he is only responsible for one department after all.

After becoming the general manager of Nanshan Precision, it was completely different.

The most important thing is that Cao Yang also said just now that the future prospects of Nanshan Precision are very good, and it is a business unit that the group focuses on supporting development.

"Mr. Cao, sometimes it may not be that difficult to come up with some successful products."

"But if you want to become famous, the best thing is to find some equipment that ordinary people also pay attention to."

"For example, if we develop electron microscopes, even if we achieve good results, ordinary people will not pay attention."

"But if we are developing CT or MRI equipment, which are widely used in hospitals and many people have heard about it, then it is very meaningful to build awareness."

"Of course, after these devices are developed, it may be difficult to sell them if they want to enter hospitals."

"The water inside is relatively deep, and we will need to think of another solution when the time comes."

Li Fuda quickly gave his proposal.

If you want to achieve results quickly, it is important to choose a product that focuses on solving key problems.

Obviously, Li Fuda felt that the equipment in the hospital was worth investing in.

But for Nanshan Group, the urgency of these equipment is not that high for book friends.

"Nanshan Precision can have several business divisions, such as those that make industrial-related products, those that make medical-related products, and those that make scientific research-related products."

“Different business units can choose one or two key products as their initial research products.”

"Whether it's CT or MRI equipment you mentioned, they can all be the key research and development targets of the Medical Equipment Division."

"With relevant technology accumulation, you can find some similar experts in other business departments of the group."

"Even I am willing to personally participate in the research of some special instruments with you."

"To a certain extent, the design and processing accuracy are very critical for the instrument to be done well."

“In this regard, this is what Nanshan Group is good at.”

"Nanshan Equipment has now even begun to research photolithography machines, and machine tools for producing various instruments are naturally not a problem."

Cao Yang directly adopted Li Fuda's proposal and expanded on his proposal.

Nanshan Precision wants fame and profits.

There is no need to stick to formality in many practices.

Only by making full use of the current resource advantages can we do something better.

"Mr. Cao, don't worry!"

"Nanshan Precision will definitely be able to come up with some products of its own within next year at the latest."

“In the past, other domestic manufacturers did not have the courage to engage in instrument research and development.”

"Even after it was developed, it couldn't be sold for various reasons, and in the end there was no way to commercialize it."

“Examples in this regard can be found in many universities in China.”

"At that time, we will also focus on acquiring a batch of design plans for various instruments from various universities, or find some professors to collaborate on related designs."

"Ultimately, we will use the group's production technology advantages to produce all these instruments."

"When the time comes, when everyone wants to buy measuring instruments, they won't keep looking at imported products."

There are thousands of types of instruments, and Nanshan Group itself can consume a large number of them.

Therefore, Li Fuda is really confident to do a good job in Nanshan Precision.

By then, Nanshan Precision may also become a well-known company.