Rebirth 99 to become a car giant

The controversy surrounding the lecture was extremely fermented on the Internet.

However, Nanshan Group has so many things to deal with, and Cao Yang doesn't want to waste too much energy on this.

Especially after listening to Zeng Tingting's report, he planned to take a good look at the affairs of Xingchen Motors and Jaguar Land Rover, two important contributors to the turnover.

"Mr. Cao, our Dreamer has officially rolled off the production line and has begun ramping up production."

"Next week, the display cars in each 4S store will be in place, and we can officially start sales."

As the first MPV model of Xingchen Motors, Dreamer attracted a lot of attention during previous test drive activities.

However, this car has never been on the market, so its popularity has dropped a bit during this period.

After all, your car hasn't been launched yet, so even if celebrities want to help, it's a bit difficult.

"In which city will this listing be held?"

Zeng Tingting has been responsible for so many product launches, and Cao Yang is very confident in her work ability.

Therefore, he did not inquire about some specific arrangements.

He didn't even know which city the listing event was held in before.

"Considering that Dreamer this time focuses on high-end entrepreneurs and celebrity customers, we placed it in the Imperial City."

"This will also facilitate more celebrities from Nanshan Film and Television to attend events."

"At that time, there will be an on-site turnkey event for the top ten celebrity car owners at the event, so that our event can attract more people's attention."

"At the same time, Nanshan Film and Television will also shoot a short film around the Dreamer car for online broadcast."

"And our car is also expected to be used as a reception vehicle for some important foreign affairs events in the future. We are already communicating with relevant departments on this aspect."

Zeng Tingting was obviously fully prepared for the listing event, and she was well prepared when asked by Cao Yang.

For a high-end MPV, its market is destined to be relatively niche.

Targeting Toyota Alpha and Lexus LM300H customers is the most direct choice.

In addition, making full use of Nanshan Group's position in China and elevating Dreamer to an important reception vehicle will take the style to a higher level.

Of course, the prices of important reception cars will definitely be different.

You even need to consider giving away a few units to expand.

This is also considered a different kind of advertising expenditure.

If necessary in the future, Dream Season can even produce a bulletproof version of the W16 engine.

In this way, we can further meet the special needs of special customers.

In terms of comfort, an MPV like this is definitely not comparable to a sedan.

Of course, this does not mean that cars are meaningless.

The flagship sedan, Xingchen Motors, is also under development.

In some business situations, it still has its own unique uses.

After all, the shape of MPV is not acceptable to every boss.

Many people still subconsciously regard MPV as a "van", which will take some time to reverse.

"It would be good to place it in the Imperial City. It will be more conducive to promoting our products."

"In addition to receiving special occasions, we can also try to see if Lingnan Province and Yangcheng City can consider purchasing a group of dreamers as vehicles for important leaders."

"Although the purchase price of Dreamers will definitely exceed the standard, it is entirely possible for Lingnan Province and Yangcheng City to do special things based on supporting local enterprises."

"We don't need a lot. As long as we can sell ten or eight units, it will be enough to have an important publicity effect."

The image of an official car is sometimes not a good thing for car sales.

But sometimes it has a very good promotion effect.

Especially for high-end models, the meaning is still very different.

After a model like Dreamer is launched, it will definitely exist in the future.

And the update speed will not be particularly fast. It will just be a patchwork of newer configurations.

In this case, it is even more necessary to carefully consider its long-term marketing strategy.

After all, for MPVs, in addition to comfort, customers may not pay that much attention to other features.

You have been promoting how good your power performance is and how good the 10AT gearbox is, but it may have a limited effect on promoting sales.

"I will discuss this matter with Secretary Luo first. It should still be a relatively high possibility."

"There is hope even if we further expand to provinces and cities where the group has investment."

"In addition, right-hand drive models for markets such as Hong Kong City will also be officially launched in three months."

“At that time, we can also try to let Dreamers enter more markets.”

After Zeng Tingting reported to Cao Yang, she took action immediately.

Naturally, all media outlets received invitations to Dreamer’s listing event.

Toyota Motor, which had always attached great importance to Dreamers, now arranged for people to keep an eye on Dreamers' relevant information.

Especially regarding the selling price, they have formulated several sets of plans.

"Minister, Toyota has agreed to lower the price of Alfa to starting at 499,900 yuan. In this way, considering the original price increase, it is equivalent to a 50% discount."

"Lexus LM300H will also strictly control dealers to prevent them from selling at higher prices. This is equivalent to a substantial price reduction."

"No matter how the dreamers price it, we will be in a comfortable position."

"An upward attack and a downward attack can definitely squeeze the dreamer's living space to the minimum."

"Once this car doesn't become popular at the beginning, it will be impossible to put any pressure on us in the future."

Ma Hongjian has been very busy during this period.

The market changes so fast, and there are many different plans that need to be made.

As a joint venture, the plan must be reported not only to the Chinese side, but also to the Japanese.

Only when both parties confirm it at the same time can the plan be implemented.

Invisibly, the cost of communication is actually quite high.

"According to my prediction, the selling price of the Dreamer should be between 1 million and 1.5 million, and the difference will not be huge."

"In this case, they were really attacked by our Alpha and LM300H at the same time."

"Toyota is a car company that has the potential to become the world's No. 1 car company. It cannot be easily suppressed by a car company like Xingchen Motors with a history of less than ten years."

"After the Dreamer is officially launched, you should take a good look at it and see how the sales in each 4S store change."

"We cannot lose this battle!"

Mulinsen is also full of confidence now.

Previously, he was worried that Toyota headquarters would not agree to Alfa's price reduction. After all, price reduction means lower profits.

We were used to making a lot of money in the past, but now we are suddenly only able to make some normal money. We must not be used to it.

Unexpectedly, Toyota headquarters was quite courageous, and finally fully agreed to the plan submitted by Yangcheng Toyota.

In this way, Mulinsen felt confident.

He knows very well that in the face of the absolute price advantage, consumers must make their own choices.

After all, no one’s money falls from the sky.

However, Xingchen Auto, which has local combat advantages, will not use conventional competitive solutions for high-end MPVs.

If there are shortcuts, you have to take detours. Is this the so-called fairness and justice?

Cao Yang is not that stupid!

…

"Ayang, you put a bomb on the Internet and then ignored the experts and professors. Some people are really angry."

At the Imperial Capital Airport, Fang Sisi came to pick him up personally.

In the past few days, the content of Cao Yang’s lecture at Lingnan University of Technology has been uploaded online even more fiercely.

In particular, senior high school students are applying for the application, and now some information about the application results has begun to come out one after another.

Majors that were once popular in many schools have suddenly become less popular.

Even the scores of many students from the School of Semiconductor at Lingnan University of Technology could have allowed them to attend better-ranked schools such as Renmin University of China and Imperial Capital Normal University.

But in the end, these people all chose the Semiconductor School of Lingnan University of Technology.

This must have affected some people's interests.

“How many poor children have been fooled into Tiankeng majors in the name of ‘ideal’ by unscrupulous experts, scholars, and professors.”

"These majors have no employment prospects at all."

"Some people choose to criticize my speech and answers, but they are actually pretending to be confused."

"Many of these people are vested interests in related professions. They rely on their professional credentials to make ends meet for the country, for projects, and for the admiration of society."

"I suddenly jumped out and pointed out that these majors are not easy to find employment and are out of touch with society. That is spitting on the golden sign."

"Destroying people's wealth is like killing their parents. They must be destroyed."

Cao Yang has a clear understanding of how he feels about those who oppose him.

If I were an ordinary entrepreneur with no background, I would probably have no choice but to retract what I said before and apologize under such pressure.

But things are different now.

Don't say that you didn't say the wrong thing, even if you did, it doesn't hurt.

No one will force Cao Yang to apologize.

"Indeed, history majors, electric power schools, these fields are actually not suitable for ordinary people without any background."

"Some people do take it a little too far."

Fang Sisi just randomly found a topic to chat with Cao Yang. She was definitely on Cao Yang's side and would not argue with him.

On the contrary, while chatting, she took the initiative to talk about the Dreamer launch conference to be held tomorrow.

She will also participate with Cao Yang when the time comes.

As the general manager of Weibo, Fang Sisi naturally hopes to do something for Dreamers.

"Weibo is becoming more and more influential. Basically all celebrities have their own officially certified Weibo."

“Various institutions and companies have also opened their own official Weibo.”

"Even the promotion work of many film and television dramas has regarded Weibo as a key promotional area."

"Many entertainment companies also want to have a good relationship with us. I think we can make good use of this advantage to make more contributions to the development of Xingchen Motors."

Fang Sisi knew very well that what Cao Yang attached most importance to was the development of the automobile industry.

Whether it is Nanshan Film and Television or Weibo, they are essentially serving enterprises such as Xingchen Automobile.

If this goal is not achieved, then the significance of these companies' existence will be greatly reduced.

Naturally, she does not want Weibo's influence within Nanshan Group to decline significantly.

"It can indeed be put to good use. Do you have any specific plans?"

There is definitely no need to be polite to Fang Sisi.

This time she took the initiative to use Weibo to promote Xingchen Automobile. Cao Yang was a little curious about what special publicity plan Fang Si thought of.

“The same song was relatively popular before, but now its popularity seems to be declining.”

"But the influence of stars, overall, is still rising."

"I think Weibo can come forward and organize a party, called Weibo Night or Star Night."

"We will invite celebrities from all over the world to perform and make it an even more popular event than the same song."

"Then the ticket revenue, broadcast revenue and advertising revenue from these events alone will be a very considerable income."

"The important thing is that such activities should be very effective in promoting Xingchen Automobile's products."

"It may be a bit late this time. We can consider it next time new cars are launched."

When Fang Sisi said this, Cao Yang immediately became interested.

Weibo night?

Starry night?

This activity can be done.

To exaggerate a bit, after having Weibo Night, you can have various activities such as Star Night and Dreamer Night as needed.

Anyway, it is nothing more than using the influence of Weibo to bring together celebrities from all walks of life.

Anyway, it’s not like there’s no appearance fee, so everyone’s opinions shouldn’t be that big.

"After our Dreamer is launched, there will be a flagship car launch event in the second half of the year. At that time, we can consider combining it with Weibo Night."

"Even in the test drive activities of this car, the follow-up arrangements can be revealed."

"Coupled with some communication from Nanshan Film and Television, we will let Xingchen Motors or Jaguar Land Rover completely monopolize the car used by celebrities."

If Xingchen Motors or Jaguar Land Rover doesn't have a model suitable for you, then just buy it.

But if you drive a model of another brand of similar level, then Nanshan Film and Television and Weibo must consider attitude issues when cooperating with you.

If you don't give me face, I won't give you face either.

For example, if a celebrity would rather buy an LM300H than a Dreamer with better performance, then I’m sorry, your dirty information may be spread at any time on Weibo.

Another example is that a celebrity drives a BMW X5 but is unwilling to buy a Xingtu, a Star, or a Range Rover. That would be embarrassing.

When Nanshan Film and Television selects co-stars, they will definitely give you priority!

Anyway, for most roles, it doesn’t have to be played by a certain actor.

Cao Yang feels that there is no need to be so polite to these "celebrities" who have made a lot of money easily.

Nanshan Group stores bully customers, and they should bully them when they should.

Otherwise, none of the artists under your own company support Xingchen Motors, and none of your partners support you. How can you expect others to support you?

Anyway, Cao Yang didn't expect Nanshan Film and Television to make big money.

As long as he "instructs" Zhang Songwen from time to time to shoot some film and television dramas that are unlikely to lose money, Nanshan Film and Television's popularity will only grow.

Even Penguin Company, also from Lingnan Province, has taken the initiative to cooperate with Nanshan Group in various aspects since this year.

The other party also took the initiative to express its intention to cooperate with Nanshan Film and Television to establish Penguin Film and Television. Together, we can make China's film and television culture bigger and stronger.

Then let’s see which celebrity is so ignorant that he or she will give Nanshan Group face.

Then kill the chicken to scare the monkeys and let others see the consequences of going against the Nanshan Group.

Do you really think that the influence of an industrial enterprise with sales of hundreds of billions is so weak?

If the tiger doesn't show its power, you will be regarded as a sick cat!

"No problem, I will specially arrange someone to handle this project."

"When the time comes, we will work with Nanshan Film and Television and Xingchen Motors to make it bigger and stronger."

"The best thing is to make it into a series of programs to further monetize Weibo's traffic and resources."

Seeing that Cao Yang agreed with her plan, Fang Sisi was in a good mood.

And all the celebrities in the imperial capital also came out on a large scale this time.

Even some celebrities who did not receive the Dreamer listing event took the initiative to ask for it from Nanshan Film and Television.

Considering that a large number of celebrities participated in this listing event, a special red carpet ceremony was held at the event.

One by one, stars were picked up by dreamers and walked on the red carpet under the flashing lights of many reporters.

If it weren't for the fact that the signs on various streets clearly stated the content of celebrating the listing of Dreamer, many people would have thought that this was something big happening in the entertainment industry.

"Charlene, I heard that you have ordered a W12 version of Dreamer from the 4S store?"

At the event, Mi Lai and Charlene were sitting next to each other, so they naturally wanted to have a good chat.

"Yes, Dreamer is very suitable for filming or family outings."

"As an artist in the company, I must support him."

"There will be a car delivery event for the top 10 car owners later. I signed up so actively, and I barely occupied the ninth place. I almost couldn't enter the event."

Xia Lin is very aware of the influence of Nanshan Film and Television, and also the influence of Nanshan Group.

Not to mention that Xingchen Auto's products are indeed very good, even if they are not good, she will still buy them.

After all, sometimes attitude is more important than hard work.

Attitude is also a choice.

"It's a pity that I just bit the bullet and bought a Starry Sky sports car last year. I thought it would be more interesting to drive a sports car by myself."

"If I were asked to spend money to buy a Dreamer now, I would be short of money."

"However, when the crew needs to film, I will definitely not agree if they cast us as Alpha. They must let me be cast as Dreamer."

Mi Lai lives the life of a single aristocrat, and she is not very interested in MPVs and the like.

So even if she supports Xingchen Motors, she still chooses to support it on her Weibo.

Just buy a car.

You can’t just buy one of every model of Xingchen Motors.

In this regard, Nanshan Film and Television is not that domineering.

Everything needs to have a degree.

Along with the entrance of many celebrities, two hosts specially invited by Xingchen Motors from China Channel also began to take the stage.

Cao Yang has gradually stopped appearing in person for such activities.

Giving the people below more opportunities to show their faces is also an issue that leaders need to consider.

You can't let others work every day, but take all the credit yourself.

Fortunately, Xingchen Automobile is already very proficient in this kind of activity. Even if they created some different car delivery ceremonies, there was no trouble in the end.

When the prices of the Dreamer V8 1.1999 million yuan and the Dreamer W12 1.4999 million yuan were officially announced, people at Toyota and Mercedes-Benz breathed a sigh of relief.

At this price, they don’t worry anymore!

"Yang, the price of this dreamer of Xingchen Motors will be much higher than our MPV."

"We should urge the project team to see if we can mass-produce the MPV model some time in advance."

As the person in charge of Mercedes-Benz China, August is relatively clear about the developments at Mercedes-Benz in Fujian Province.

Before, he was worried that Dreamer would sell it for 600,000 to 700,000 yuan, which would put a lot of pressure on Mercedes-Benz.

Because this is equivalent to directly becoming a competitor with their MPV.

But if it’s more than one million, the situation is different.

"The main reason is that it is difficult to install some equipment in advance. A large amount of our equipment is still imported from Germany."

“So the construction of factory equipment takes a long time.”

"For example, Jaguar Land Rover's Magic City factory basically only takes more than a year to complete because most of their equipment is purchased domestically."

Yang Ming naturally hopes that the production schedule of the model can be advanced, but if it cannot be done, he does not want August to have undue expectations.

Otherwise, it will be more difficult to answer the question next time.

"Xingchen Automobile's new products are always leading the trend."

"This time, I hope they can face Waterloo."

"Otherwise we will be under increasing pressure in the future."

While August and Yang Ming were chatting about dreamers, all the celebrities on Weibo were not taking a break.

In particular, the 10 celebrities who got the car in advance that night even took many pictures in person and posted them on their Weibo.

And it also has some specially equipped copywriters.

The publicity intensity is definitely much better than advertising.

Anyone who expects dreamers to fail will probably be disappointed.

Xingchen Automobile’s new products will continue to lead the trend this time.

Even in the next few days, various Xingchen Auto 4S stores ushered in a small peak of dreamers delivering cars.

This situation has completely confused the people of Toyota and Mercedes-Benz.

what's the situation?

Such an expensive car sells so well?

Why do so many celebrities and entertainment companies buy Dreamers?

Wouldn’t it be nice to buy a reduced price Alfa?