Rebirth 99 to become a car giant

After the HS5 offline ceremony of Nanshan Hongqi was completed, Cao Yang did not leave Spring City immediately.

The next day, he and Zhu Zhengfeng came to Nanshan Hongqi again and began to discuss the next development plan of Nanshan Hongqi.

As the heads of the two major shareholders, the matters decided by Zhu Zhengfeng and Cao Yang can definitely be carried out unconditionally in Nanshan Hongqi.

"Mr. Cao, based on the competitiveness of our HS5, it will not be worse than the products of competitors such as CRV, Tiguan, Tucson, RAV4, Pajero, etc. Not to mention becoming the champion of the domestic SUV market, at least monthly sales of tens of thousands will be It’s possible.”

"As long as the HS5 and H5 cars can increase Nanshan Hongqi's annual sales to more than 200,000 units, our subsequent development will be much smoother."

Zhu Zhengfeng has very high expectations for Nanshan Red Flag.

And now that HS5 is off the production line, he also sees hope.

China's automobile market is growing rapidly.

Among them, the growth rate of the SUV market is even higher than that of cars.

This gives HS5 a bigger stage to perform.

Of course, as a new model, it is obviously not that easy to gain consumer recognition so quickly.

"Since Nanshan Group has chosen to cooperate with Spring City Automobile Group to establish Nanshan Hongqi, it naturally hopes to make this company bigger and stronger."

"In the past few years, BYD, Changan Automobile, and Yangcheng Trumpchi also started from scratch and made their automobile business bigger and stronger in just a few years."

"Nanshan Hongqi has its own historical heritage and accumulation, and now it has new competitive models. The sales volume is indeed worth looking forward to."

"However, our HS5 is good, and consumers must know what makes it good. Otherwise, the final sales volume will not be ideal."

Cao Yang is naturally confident in HS5, but confidence does not mean it will sell well.

When Nanshan Group cooperates with Spring City Automobile Group, it naturally hopes that its products will sell well, so that it can sell more parts.

Otherwise, why bother?

Who are the parts to be sold to but not to whom?

"You are right, but it is not cost-effective to simply spend a lot of marketing expenses on publicity, and it will also lead to an increase in the cost of our models."

"I actually thought of an idea, which can open up a new situation for the sales of Hongqi HS5, and can give full play to the advantages of both of us, so that everyone can see the explosive power of Nanshan Hongqi after the strong alliance."

When Zhu Zhengfeng said this, Cao Yang was quite interested.

Nanshan Group has always done well in various marketing aspects.

Now Zhu Zhengfeng can think of other better ways, and he also wants to hear them.

"Mr. Zhu, if you have any good ideas, just bring them up. I will definitely cooperate with you!"

After hearing what Cao Yang said, Zhu Zhengfeng felt relieved and immediately said: "According to the pricing of HS5, it is basically around 150,000 to 200,000. It can be used to purchase official cars in many places."

"When Hongqi first started, it was all official cars. Now it is natural to return to part of its market."

"As long as official cars in various places use Nanshan Hongqi models, then everyone will naturally have more confidence in the models produced by Nanshan Hongqi."

"Especially in many second- and third-tier cities, official vehicles still have a great influence."

"Many people there are not very impressed by the car when they buy it. When they see the brand of the official car, they subconsciously think that this model may be more durable and of good quality."

"The original Santana and the Audi A6 both became completely popular thanks to this road."

Cao Yang was slightly stunned after hearing Zhu Zhengfeng's suggestion.

But soon, he also understood what the other party was trying to do.

With the influence of Spring City Automobile Group and the cooperation of Nanshan Group, it is not a big problem for Hongqi HS5 and future H5 to win the domestic official car market.

The market in this area is also very large.

The key is that the demonstration effect is very good, equivalent to a huge advertisement.

At that time, Autohome, Weibo and other places will cooperate with the publicity and publish some soft articles, and the reputation of HS5 will be established.

"Previously, our main competitors were mid-sized SUVs from joint ventures such as Honda's CRV and Volkswagen's Tiguan. Compared with them, our HS5 is cheaper and has richer configurations."

"But if we enter the official vehicle market, we will not only face joint venture car companies, but also products of other independent brands, which are also our competitors."

Cao Yang is still very interested in the official car market.

Although Xingchen Automobile is also involved in this area, its field is very narrow, and the number of units purchased as official vehicles is also very small.

It is a luxury brand after all.

But Nanshan Red Flag is different.

Indeed, official vehicles can be regarded as the main market.

But Nanshan Hongqi has this idea, and other brands will know about it.

Regarding Cao Yang's question, Zhu Zhengfeng had his own different point of view.

"You are right, but other brands must be able to compare with Nanshan Hongqi."

"Their historical heritage, their public relations capabilities, and the level of support they receive are completely incomparable to us."

"That's why I said that Spring City Motors and Nanshan Group should join forces to let other manufacturers see the effect of joining forces."

The more Zhu Zhengfeng talked about it, the more he felt that his plan was pretty good.

In the future, after relying on the official car market to open up the situation, a lot of work will be easier to do. very

The entire supply chain can also move quickly, giving suppliers more confidence in Nanshan Hongqi.

This is actually very important.

After all, if your suppliers have no confidence in your products, it is actually very difficult to expect consumers to accept their claims.

"Yes, but Nanshan Group doesn't have much experience in this area. It mainly needs help from Spring City Automobile Group."

"If you need any help from us, just ask."

Cao Yang had no reason to oppose Zhu Zhengfeng's plan.

But what he said is also true. Nanshan Group is indeed inexperienced in this kind of project running.

It’s not a bad thing to take this opportunity to study hard.

"No problem, I will arrange for someone to handle this matter when the time comes."

"We strive to get our Hongqi HS5 model into the official vehicle procurement catalog as soon as possible."

Nanshan Group's current influence is not weak, and there is no harm in using it appropriately.

It just so happens that through this incident, we can see how far the Nanshan Group's influence can reach, and Cao Yang has a measure of control in his mind.

With the simultaneous efforts of Nanshan Group and Spring City Automobile Group, the Hongqi HS5 model has almost entered the market at a running speed and has become a catalog model for China's official vehicle procurement.

Spring City and the province where it is located directly purchased the first batch of 1,000 official vehicles, making an exception.

Many people think that official vehicles are only a small market, but they are totally wrong.

Judging from the situation in recent years, nearly 10% of annual sales are official or quasi-official vehicles.

This is a big market with millions of vehicles a year.

Not to mention eating all of Nanshan Hongqi, as long as you eat 10% of the market, you can live a very comfortable life.

After all, under the demonstration effect of official vehicles, the sales volume directly driven will definitely not be less than the number of official vehicle purchases.

In order to further open up the official car market as soon as possible, Nanshan Hongqi has simplified the launch activities of the HS5. After directly conducting a media test drive event, the price was announced for sale.

The standard version is 149,900 yuan, with versions of 159,900 yuan, 169,900 yuan, 189,900 yuan, and 199,900 yuan in between.

The powertrain is also a turbocharged engine ranging from 1.5T to 2.0T, paired with a 6AT automatic transmission and a 6MT manual transmission, giving you ample choices.

However, after the price was announced, car companies such as BYD, Changan, and Great Wall breathed a sigh of relief, while car companies such as Xifeng Honda and Modu Volkswagen also couldn't help laughing.

Selling it so expensive?

Renmin Great Wall H6 is basically priced at less than 150,000 yuan, but your Hongqi HS5 is about 50,000 yuan more expensive.

Although your configuration is higher, the appearance is better, and the brand heritage is deeper, it is not enough to support your price, right?

"Chen Sang, you Spring City Automobile Group are very brave. The price of Hongqi HS5 is actually close to our RAV4."

"Do you think the Hongqi brand can compare with our Toyota cars?"

Miyazaki Himasa, the general manager of Spring City Toyota, and Chen Wenzhan, the deputy general manager, had a meeting together and couldn't help chatting with each other before the meeting.

Nanshan Hongqi has started all-round publicity in the past few days, and relevant reports can be seen in various media such as Autohome.

It even made a hot search on Weibo.

Under this circumstance, people in the automobile industry are more or less naturally paying attention to this news.

Especially for the purpose of publicity, HS5 continues to compete with popular models such as CRV, RAV4 and Tiguan, which can be regarded as attracting a wave of traffic.

Even Cao Yang, a shareholder, helped publicize it on the official WeChat account.

"Mr. Miyazaki, apart from the brand influence, the conditions of Hongqi HS5 are still very good in all aspects."

"Compared with power performance, it is equipped with a 2.0T turbocharged engine. Whether it is compared with our RAV4, CRV or Tiguan, it has advantages."

"In terms of appearance, although benevolent people have different opinions, most people still think that the appearance of HS5 is very good, and it can leave a deep impression on people at a glance."

"As for the configuration in all aspects, it goes without saying that it fully leverages the advantages of its own brand, and the configuration is much higher than ours."

"So it's hard to say whether it will ultimately have an impact on our RAV4."

Although Chen Wenzhan doesn't feel that the Hongqi HS5 will have any impact on Spring City Toyota, after all, it is a subsidiary of the group. He is also a member of the Spring City Motor Group, so it is not easy to criticize the group in front of Miyazaki Nisei.

He is naturally very clear about the status of Hongqi Motors within Spring City Automobile Group.

So he will never say anything bad about Nanshan Hongqi.

Otherwise, if it is accidentally transmitted back to the group, there will be a problem with the position.

As a leader, your work ability is a bit weak, but as long as you know how to behave and have good relationships, you still have the opportunity to continue to improve.

But if there is a problem with your stance, then you won’t have any future at all.

It is very likely that the position of deputy general manager of Spring City Toyota will not be retained.

“How many of China’s independent brands are not equipped with powertrains powered by Nanshan engines and Nanshan gearboxes?”

"The Hongqi HS5 does not have any special performance in this regard. Even if some product parameters of the Nanshan engine are good, consumers will not think that the Hongqi HS5 can be compared with our RAV4 because of this."

"They boasted confidently online that they would achieve an annual sales target of over 100,000 in the future, which is higher than our RAV4."

Obviously, Hishimasa Miyazaki has strong opinions on the promotional content of HS5.

In particular, he also saw an article specifically comparing HS5 with RAV4, which said that RAV4 was useless and had no advantages at all.

It also made him very unhappy.

An SUV of China's own brand actually dares to say that it surpasses RAV4 in all aspects. It's such nonsense!

"China's car sales should set a historic record this year and become the world's largest car market."

"And now the China Automobile Association predicts that next year's sales will further increase by 20% compared to this year, and the market size will reach about 13 million by then."

"In the process of this market growth, SUVs have the largest growth rate."

"It is entirely possible that HS5 will benefit greatly from this increase process."

Being scolded by Miyazaki Himasa, Chen Wenzhan actually felt a little uncomfortable.

Although we are originally partners, we also have a certain degree of competition.

Especially in some decisions within the company, the interests considered by Toyota Motor and the interests considered by Spring City Automobile Group are not exactly the same, and sometimes they are even opposite.

So despite the fact that Chen Wenzhan and Miyazaki Himasa have a harmonious relationship on the surface, in fact it is not the case.

Taking advantage of this occasion, Chen Wenzhan also highlighted the importance of the Chinese market.

Otherwise, Miyazaki Himasa always felt that Spring City Motor Group was taking advantage of Toyota Motor in Spring City Toyota's cooperation project.

Chen Wenzhan wants to let the other party know that Toyota will make a lot of money when it comes to China.

You can even choose not to come.

It depends on whether you are willing to give up such a big cake.

Miyazaki Himasa is also very smart.

From Chen Wenzhan's words, he also heard some other hidden meanings.

However, he also knew that there was no point in simply quarreling, so the two of them changed the topic, communicated casually again, and started the meeting.

But on this day, Nanshan Hongqi's HS5 directly received a special large order for official vehicles. Various ministries and commissions jointly purchased official vehicles and directly gave half of the order to HS5.

This demonstration effect is completely different.

Other car companies have finally begun to take Nanshan’s red flag seriously!