Rebirth 99 to become a car giant

Various Volkswagen models such as Magotan, Passat, Jetta, Santana, and Audi A6 have always been the darlings of the official car market and are also the brands with the largest number of users.

However, as official vehicles, SUVs are still rarely used in many departments.

If Hongqi H5 comes out, then the intensity will definitely be greater this time.

Even so, HS5 has received a lot of orders, especially from some special departments, which have a strong market for SUVs.

For example, Mitsubishi's Pajero is used by many police cars.

And this car should be one of the first SUVs that many people have seen. It carries a small schoolbag, huge front and rear bumpers, luggage racks, etc., and looks quite domineering.

Therefore, it is very popular in public security departments, forestry departments and other fields that require Pajero's strong off-road capabilities.

Of course, due to price issues, the market in this area is also constantly being eroded.

Although this time the HS5 is an urban SUV, some configurations also have a four-wheel drive system, which can basically meet most usage needs.

Coupled with the right price and the public relations of Spring City Motors and Nanshan Group, it will naturally become the big winner in the new round of official vehicle procurement.

In the end, whether it is general provincial and municipal official vehicles or the vehicle needs of special departments, HS5 has gained a lot.

However, Nanshan Hongqi’s HS6 became the winner, which naturally touched the interests of some people.

"Tariq, the official car market is a very important market for Spring City Volkswagen. The challenges it faces now are becoming more and more severe. You need to communicate well with the general manager arranged by Spring City Automobile so that they cannot blindly use official car resources. Lean over the red flag of Nanshan."

Vondel came to Spring City in person to discuss future development strategies with Tariq, the first deputy general manager of Spring City Volkswagen.

China's auto market has developed rapidly this year, and Spring City Volkswagen's sales have also continued to set new records.

Although due to the influence of Nanshan Group, Spring City Volkswagen is not as powerful as it was in history, its strength cannot be underestimated.

Sales of Magotan, Sagitar, Jetta, Bora, Golf and other models are very good.

Sales exceeded 500,000 today, which is basically a certainty.

Under this circumstance, Spring City Volkswagen also needs to start considering the layout of its new factory in the future.

According to Spring City Automobile Group's thinking, they are definitely more inclined to continue to invest in Spring City.

But Volkswagen's considerations are different.

Chuncheng is located at the chicken head position on the map of China, and the Northeast market only accounts for less than 10% of annual sales. 90% of the complete vehicles need to be shipped from Chuncheng to all parts of the country, which brings many problems in logistics.

For example, heavy snowfall in the Northeast winter and highway closures have an impact on vehicle logistics.

If we have bases in the central and southern regions, we will be able to provide products to users in different regions more punctually and promptly.

Volkswagen has even been communicating with Shudu, preparing to persuade Spring City Automobile Group to accept the construction of a new factory in Shudu.

At this time, Fondel did not want to directly confront Zhu Zhengfeng over the Hongqi official car.

So Tariq, the first deputy general manager of Spring City Volkswagen, needs to step forward.

Due to the special status of Spring City Automobile Group in the early years, Spring City Automobile held 60% of the shares in Spring City Volkswagen, which is very different from other joint venture car companies.

In most joint venture car companies, both parties hold 50% of the shares, but the general manager is usually appointed by the foreign shareholder, while the Chinese one is the executive deputy general manager.

But Spring City Volkswagen is different.

Tariq, the head of Deutsche Volkswagen, is the first deputy general manager, not the general manager.

"I communicated this matter with Mr. An yesterday, and he was a little helpless."

"Hongqi Motors has a special status in China. In the past, there were endless product quality problems and the appearance was very old. It had no competitiveness, so it performed poorly in the official car market."

"The HS5 now launched by Nanshan Hongqi is competitive in terms of power performance, appearance, configuration and price."

"More than half of the key components of this car are produced by Nanshan Group. All parties have no concerns about the quality of its products."

"Coupled with the joint efforts of Spring City Automobile Group and Nanshan Group, the official vehicle market immediately changed."

Tariq is naturally very aware of the importance of the official car market.

Whether it is a Volkswagen brand model or an Audi brand model, they are all beneficiaries of the official car market.

Any changes in the industry will not be good for them.

"Judging from the current situation, Nanshan Hongqi has great ambitions. They hope to become the most important representative of China's official vehicles and the leader of China's independent brands."

"In this case, the impact of Nanshan Red Flag on us will gradually become greater."

Vondel used to think that the Nanshan Hongqi incident had nothing to do with Volkswagen.

The emergence of Nanshan Hongqi is nothing more than the competition among China's independent brands becoming more intense.

But now it seems that this is not the case at all.

Nanshan Hongqi has targeted the official vehicle market since its launch, and unexpectedly won support from many provinces and cities.

This situation was something Vondel had not expected before.

"Yes, HS5 is just the beginning. What I am most worried about is actually another new car that will be launched soon."

"It is said that this car is a product on the same platform as the HS5, except that one is an SUV model and the other is a sedan."

"Based on this situation, the price of this car should not be higher than the HS5. Its performance in all aspects is directly compared with our Magotan and Sagitar, and surpasses the Jetta."

"Sedans are the most important model in the official car market. When this model comes out, it will definitely have a greater impact on the official car market."

"Even based on China's current support for Nanshan Group and Spring City Automobile Group, except for a few provinces and cities that will appropriately favor local car companies in the future, it is estimated that Nanshan Hongqi will be given priority."

When Tariq said this, Fondel's mood suddenly worsened.

The HS5 has stirred up the official car market. If there is another sedan, how about it?

"It seems that when we talk about the construction of the new factory this time, it is necessary for me to directly talk to Mr. Zhu about the expansion of the official vehicle market."

"In Nanshan Hongqi, Spring City Automobile Group's shares are 60%, and in Spring City Volkswagen, their shares are also 60%. There is no reason to favor one over the other!"

Vondel knows very well that if he wants to perform well in the official car market, he must obtain the support of Spring City Automobile Group, otherwise there will be no breakthrough.

After all, the situation in this field is too special.

…

Some are happy and some are sad.

While people at Volkswagen were worried that their models would slowly be eliminated from the official car market, Zhu Zhengfeng was in a good mood.

Although Spring City Volkswagen's sales are affected, it will actually affect Spring City Automobile Group's earnings.

But Zhu Zhengfeng doesn't care so much about Spring City Volkswagen's sales growth, as long as there is growth.

But it's different over at Nanshan Hongqi.

He is personally involved in every new model.

This is the most important support point for whether I can go further in the future.

"Mr. Zhu, Nanshan Group is willing to meet the needs of HS5 official cars and launch a configuration specially prepared for official cars."

"In this way, the price of 149,900 can meet the purchasing budget restrictions of most provinces and cities, and the gearbox will not be manual."

"When the H5 is launched later, we can directly customize a special configuration for official cars and fully enter the official car market."

As the dean of the Spring City Automotive Research Institute, Chang Lei has now emerged from the shadow of Hongqi's lost parade car.

And in order to reflect the significance of his existence, he also served as the R\u0026D director of Nanshan Hongqi.

Zhu Zhengfeng can realize the importance of Nanshan Red Flag, and Chang Lei can naturally do the same.

So during this period of time, he focused on the Nanshan Red Flag.

"It is indeed necessary to customize a special configuration to fully meet the needs of official vehicles."

"If even one choice is not enough, we can have multiple choices."

"For example, vehicles for leaders and vehicles for frontline use must have different requirements for some configurations."

"If we cannot provide everyone with enough flexible choices, it will affect our expansion of the official vehicle market to some extent."

Zhu Zhengfeng has now tasted the benefits of an official car.

In fact, Spring City Volkswagen has also enjoyed the dividends of countless official cars before.

Otherwise, Zhu Zhengfeng would not have thought of letting Nanshan Hongqi focus on the official car market first, and then slowly develop ordinary consumers simultaneously.

As long as the first step is done well, the second step will be easier to do.

“Official cars appear on the streets much more frequently than cars used by ordinary consumers, and their invisible publicity effect is also much greater.”

"I think we can cooperate with Nanshan Group at that time and come up with a group preferential car purchase plan, which can also further expand the market beyond official cars."

Although Chang Lei is not in sales, R\u0026D and sales often require frequent contact, so he is relatively familiar with the sales situation.

What configurations are needed for a car model? The sales field has the most say.

But in the end, to implement these configurations, the most critical thing depends on whether the R\u0026D department can handle it.

"This thing can be done. Nanshan Group has 80,000 people here, right?"

"Although their group also owns Xingchen Motors and Jaguar Land Rover, most employees probably cannot afford them."

"Now we have come up with a plan to buy Nanshan Hongqi at a discount, which may contribute to sales of tens of thousands of units every year in the future."

"At the same time, we can also launch a preferential car purchase program for employees within Spring City Automobile Group to increase sales."

The cooperation between the two large groups can absorb a large part of the production capacity just by employees purchasing cars.

This can be regarded as one of the advantages of Nanshan Hongqi.

"No problem, I will arrange someone to make a plan immediately."

After hearing this instruction from Zhu Zhengfeng, Tao Wen immediately started to move.

However, when Spring City Automobile Group was discussing Nanshan Hongqi's affairs with great interest, Cao Yang, one of the most key figures, went to Chang'an City to inspect Nanshan Carbon Fiber.

The matter of Nanshan Hongqi was completely forgotten by him.

There are so many people in the group, and Nanshan Hongqi also has its own management team. Cao Yang is not prepared to spend too much energy there.

After all, the development of Nanshan Hongqi is more about grabbing the market and has a very limited impact on the technological improvement of automobiles.

But Nanshan Carbon Fiber is different.

It has mass-produced T800, a global mainstream high-end carbon fiber product, and is now well-known in the international market.

Because of its emergence, the sales of carbon fiber giants such as Toray in China have plummeted.

The high-end market has been robbed, and the mid-to-low-end market is produced by a factory cooperating with Nanshan Carbon Fiber and Guangwei Group. Where is Toray and the others involved?

That is to say, some foreign-funded enterprises habitually continue to purchase carbon fiber from carbon fiber manufacturers such as Toray, and more than 90% of other Chinese manufacturers have turned to Nanshan Carbon Fiber.

If an ordinary company manages its business to this extent, it may start to rest on its laurels and enjoy life.

Anyway, carbon fiber like T800 is unlikely to have domestic competitors within five years.

Nanshan Carbon Fiber can definitely live a good life for several years comfortably.

However, Cao Yang knew that carbon fiber giants such as Dynamics and American Hexcel were researching more advanced carbon fiber products.

"Mr. Cao, our T1100 carbon fiber has begun small batch production, with a tensile strength of 6600MPa and a tensile modulus of 324GPa."

"Although Toray claimed in the 1990s that it had developed carbon fiber with similar performance in the laboratory, it has not yet achieved commercial production. The highest-end model they mass-produced is only the T800."

"At American Hexcel, the most advanced product currently in mass production is also IM7, which is equivalent to Toray's T800."

"But I heard that their IM8 and IM10 are already under development and there should be opportunities for mass production in the near future."

"According to the information we have, once we successfully achieve large-scale production of T1100 this year, Nanshan Carbon Fiber will be the first manufacturer in the world to master this technology. By then, in aerospace, high-end sports and other fields, it will be possible to achieve Further market expansion.”

Zeng Jianying is in a very good mood now.

Before joining Nanshan Carbon Fiber, he had studied carbon fiber all his life, but he had only produced T300 and T400 carbon fibers in the laboratory, and had no chance of commercialization, let alone the commercialization of T700 and T800.

But now we are starting to prepare for mass production of T1100.

This kind of technological progress and sense of achievement is definitely different.

For people at his level, a sense of accomplishment is a very important pursuit.

Nanshan Carbon Fiber fully satisfied his needs in this regard.

"Does the higher-ups know about this situation?"

Cao Yang knew very well that although strategic-level carbon fiber products like T1100 were produced by Nanshan Carbon Fiber, who they could sell to and where they could be used in the future were definitely not decided by Nanshan Carbon Fiber.

Even for the next few years, the T1100 will most likely not be exported.

Of course, China is a big consumer of carbon fiber. Even if it cannot export, there is no need to worry about there being no market for the products it produces.

Moreover, with the emergence of T1100 products, the control of T800 will definitely be relaxed in the future. By then, T800 is likely to become the most profitable product of Nanshan Carbon Fiber.

After all, even in the world, T800 is the top product.

Not only are they widely used on various civilian passenger aircraft and military aircraft, but they are also in demand in various aerospace-related products such as rockets and missiles.

Even high-end golf clubs, fishing rods and the like are the main products used by T800.

"I already know. When the laboratory was in good condition, a team of experts came to check and confirm."

"This time, a small-scale trial production on the mass production line also had a dedicated team of experts and some personnel from special departments come over to confirm. There is even a building inside our factory dedicated to the personnel and security personnel stationed in the special department. of."

Nanshan Carbon Fiber covers a large area and has its own security department.

However, because the high-end carbon fiber produced is a very sensitive material, not only domestic competitors want to know the relevant processes, not to mention foreign competitors.

There are even many people who hope that something will happen to Nanshan Carbon Fiber.

In this way, in addition to Nanshan Carbon Fiber's own security team, there must be some other security forces within the company.

Cao Yang also knew about this matter, but he didn't know much about it.

There is no need to know too deeply.

Anyway, when I started working on carbon fiber, I just didn’t want to get stuck. Now that I have achieved this goal, I don’t need to worry too much about the remaining development.

"During the development of T1100, has the process of T800 evolved?"

Compared with the T1100, which may not be mass-produced in the short term, the T800 is obviously more practical and has many use cases in various industries.

For example, when replacing materials, even in automobile parts, it often takes one or two years to complete various verification work. Only after the final verification is passed can it be used in mass production.

For the aerospace industry, the use of a new material requires more verification.

For example, the wing of an aircraft currently uses T800 carbon fiber composite material. If it is to be replaced with T1100 carbon fiber composite material, the verification project required will not be completed in a few years.

Even though T1100 has been produced, how to maximize its performance advantages needs to be verified together with other resin materials, and eventually it will become a carbon fiber resin material.

This process will definitely take time.

Although the most difficult step has been completed, the subsequent work will also take time.

So now Cao Yang is paying more attention to the situation of T800.

"During the process of building the T1100 production line, we made improvements to some equipment. Some of the improvement measures can be achieved by just adjusting some parameters. These can be rolled out horizontally to the T800 production line."

"At the same time, during the research and development process, we also found some solutions to reduce the production cost of T800."

"Just to take full advantage of these advantages, it may be necessary to make some modifications to the production line or even build a new production line."

Regarding this issue, Zeng Jianying naturally knows it well.

In the past year, he has spent almost all his time in the laboratory and production site of Nanshan Carbon Fiber.

Otherwise, even with Cao Yang's unexpected instructions from time to time, T1100 would not have been able to enter the stage of small-scale mass production so quickly.

You know, Japan's Toray Company had already developed products similar to T1100 in the laboratory in the 1990s, but it took them almost twenty years to transform the product from laboratory to industrial production. The time has not yet completely broken through.

Of course, there may be some other considerations here.

For example, the T800 can already meet market demand. Before making enough money, there is no need to mass-produce the T1100 so quickly.

Otherwise the T800 would have very little meaning.

"The market demand for T800 should see explosive growth in the future. Previously, our production capacity was mainly concentrated on T700 and its following products. In the next step, we can directly build a new T800 factory."

Cao Yang decided to build a new factory without any hesitation.

In the future, China's demand for carbon fiber will only increase, not decrease.

No one in China can produce a product like T800, and exports are restricted abroad. There is no need to worry about no one buying it after it is produced.

Even because of the emergence of T1100, Nanshan Carbon Fiber’s T800 can still be exported in the future.

Then, the market space will be completely different.

After all, T800 has already had many applications in high-end overseas markets.

When these materials are sold to others, they only need to make some basic material performance confirmations before they can consider starting to use them.

Invisibly, this also greatly shortens the cost of expanding the market for Nanshan Carbon Fiber’s T800 products.

"No problem, I will arrange for someone to do the planning immediately, and then I will make an appointment to give you a special report and change."

Seeing that Cao Yang so generously approved the plan to build a new T800 production line, Zeng Jianying was also in a good mood.

As the general manager of Nanshan Carbon Fiber, he definitely hopes that the company's production capacity will be as large as possible.

According to what Nanshan Carbon Fiber produces, there is no other company in China that can produce it, so there is no need to worry too much about market issues.

"By the way, our T1100 has started small-scale mass production on the mass production line. Is there any special explanation from the relevant departments?"

Cao Yang knew that T1100 was most likely a material that needed to be kept secret, at least until similar foreign products appeared.

Therefore, offline ceremonies and the like will most likely not be held.

But what should be asked clearly should be asked clearly.

"From now on, this production line will be guarded by specialized security forces, and there will be some special management measures for entry and exit."

"In addition to being responsible for technical matters, we also need to listen to the opinions of the representatives stationed at the factory for many other things."

After Zeng Jianying said this, he quickly added: "This situation is also normal. After all, the T1100 must be used in aerospace first and has its own confidentiality requirements."

Nanshan Carbon Fiber is the first manufacturer in the world to achieve mass production of T1100 carbon fiber. This day is definitely the highlight moment of Nanshan Carbon Fiber, but there is no way to publicize it.

Zeng Jianying was also worried that Cao Yang would have objections.

If the boss is young and energetic and makes some wrong decisions, the situation will be a bit embarrassing.

That's why Zeng Jianying was a little worried and gave additional explanations.

Who knew that Cao Yang didn't care about these things at all.

Anyway, Nanshan Carbon Fiber’s position is now very stable.

However, just because Nanshan Carbon Fiber does not promote it does not mean that all information can be kept completely confidential.