Rebirth 99 to become a car giant

January every year is the favorite time for various OEMs to hold procurement conferences.

This year is no exception.

Just when the automotive industry was shocked by Nanshan Group's turnover of more than 500 billion, Nanshan engines, Nanshan gearboxes, Nanshan auto parts, and even Nanshan molds and Nanshan special steel all started winning prizes at the procurement conferences of various OEMs. Get the soft-handed rhythm.

Whenever there is a purchasing conference for domestic independent brands, whether it is Chery, Geely, Great Wall, Changan, or BYD and Yangcheng Trumpchi, the companies under Nanshan Group will definitely win prizes.

And they are often high-value awards such as "Excellent Supplier" and "Best Supplier".

Not only that, several Nanshan-based manufacturers have even won several awards within a single OEM.

This situation is also very rare in the auto parts industry.

Even among joint venture car companies such as Changan Ford and BMW Brilliance, the awards won by Nanshan manufacturers are enviable.

This allowed everyone to fully see the strength of Nanshan Group.

The most valuable one is the annual National Science and Technology Award.

This time, although Cao Yang was with Fang Sisi at home, he did not go to the imperial capital to receive the award.

However, the harvests of various enterprises of Nanshan Group are as abundant as ever.

Nanshan Equipment’s “New Technology for Preparing Ultra-High Performance Carbon Fiber and Its Application” and another company’s “New Technology for Preparing Ultra-fine Wear-Resistant Titanate Fiber and Its Application” won the first prize of the National Technology Invention Award.

Nanshan Equipment’s “New Technology and Application of High-Speed ​​and High-Precision Battery Automation Production Line” won the second prize of the National Technology Invention Award.

Nanshan Carbon Fiber’s T1100 won the first prize of the National Science and Technology Progress Award.

Xingchen Auto won the first prize of the Galaxy National Science and Technology Progress Award.

Nanshan Robot's large-load, high-precision and fast robot won the second prize of the National Science and Technology Progress Award.

The high-performance electric bus project of Nangoat City Commercial Vehicle won the second prize of the National Science and Technology Progress Award.

Although the number of awards this time is not as large as last year, the first prize of the National Technological Invention Award is something Nanshan Group has not won before, and it is very valuable.

And Nanshan Group is still the enterprise with the largest number of awards this year.

Footage related to the Nanshan Group also appeared many times on the news broadcast that day.

"Mr. Cao, shall we build a special exhibition hall in the new headquarters building to display various awards and honors?"

"Nowadays, we receive various awards from the country, province, city and OEMs every year. It would be a pity not to put them on display."

Mi Ying compiled the awards received by Nanshan Group during this period and showed them to Cao Yang.

There are many awards and for some companies, just getting one is a big deal.

But in Nanshan Group, a list was made.

Not to mention other things, there is a long list of awards related to the National Science and Technology Awards accumulated over the years, which looks very spectacular.

This kind of situation can also be seen in Nanshan Group.

Even Warwick Company, which is also a leader in private enterprises, lags behind Nanshan Group.

After all, Nanshan Group is involved in everything from equipment, materials, parts to complete automobiles, and has made breakthroughs in many areas.

This kind of action to create an industrial chain ecosystem is really not something that ordinary companies can match.

"Don't worry. When our turnover exceeds 1 trillion, we can build a Nanshan Museum specifically to display past awards and some of our main products."

"In the future, the group will definitely have more and more reception tasks, and it is impossible to visit all the factories. Let everyone go to the Nanshan Museum and take a look around, which should be able to meet most of the reception needs."

When you run a business in China and it grows in scale, it is impossible for you to refuse all kinds of visits and reception activities.

If you can reject a team with a small background, there will always be someone with a background that is too big for you to refuse.

Cao Yang saw this situation clearly.

Naturally, some preparations are required for this.

Cao Yang will almost never directly participate in any reception work at or below the provincial level.

Even for provincial receptions, Cao Yang could not completely guarantee his attendance.

Of course, the overall reception service must be arranged properly so that no one can find faults.

For this reason, there is a reception department under the general manager office of Nanshan Group that is responsible for these matters.

"Nanshan Museum?"

Mi Ying's eyes lit up, this action was a bit grand.

However, the current scale of Nanshan Group is worthy of building a museum.

"I think when the time comes to build this museum, Yangcheng City will be very interested, and may even turn it into a museum that can be opened to the public."

Mi Ying further put forward her own ideas.

Cao Yang naturally had no objection to this.

However, before they could talk about the Nanshan Museum in detail, Zeng Tingting came over with a smile and reported the good news.

"Mr. Cao, the sales data for the first half of January have come out. Whether it is the order delivery status of various parts companies or the terminal sales of Xingchen Motors and Jaguar Land Rover, they are all booming."

"Especially in the 4S stores of Xingchen Motors and Jaguar Land Rover, as long as the car can be delivered before the Chinese New Year, no matter what model it is, it can be sold."

"I feel that the sales volume in January this year, even if it is because the last few days are the Spring Festival, the final sales volume will be higher than that in December."

Before the Spring Festival, it has always been the peak season for car sales.

After a year of hard work, many people hope to drive a new car and show it off in front of their relatives and friends before returning home for the New Year.

Wealth and honor do not return to their hometown, just like walking in brocade at night.

This statement is applicable no matter when.

"The China Automobile Association released production and sales data for 2009 yesterday. A total of 13.82 million cars were produced nationwide and 14.03 million cars were sold. Sales directly crossed the 10 million mark and jumped to the 14 million mark."

"According to the rhythm of January, this year's sales may directly reach 18 million vehicles, or even challenge 20 million vehicles."

Cao Yang boldly gave his judgment.

Last year's market growth was more than 40%. If it can maintain the same rate this year, it will directly head towards the 20 million vehicle figure.

Even if the growth rate is lower and the sales volume increase is maintained at the same level, it can still reach 18 million vehicles.

Judging from the situation in January, the target of 18 million vehicles is still very promising.

In this way, it is definitely a once-in-a-lifetime great event for the Chinese automobile industry.

All OEMs and parts companies are basically working hard to increase production and there is little need to worry about order issues.

It’s just a matter of lying down and making money.

"It is entirely possible to sell 18 million vehicles, and even 2 million vehicles can be sold in January."

"It is expected that February will be worse due to the impact of the Spring Festival. After March and April slowly recover, there is hope that the level of January will be maintained from the middle of the year."

"Then the final sales volume is worth looking forward to."

When Zeng Tingting said this, she felt like her whole body was floating.

18 million vehicles!

How much will Nanshan Group's turnover increase by then?

In summary, the 33% growth target set at the conference is on track to be achieved!

After all, in Zeng Tingting's opinion, the development speed of Nanshan Group will definitely exceed the industry average this year.

Otherwise, we would be sorry for the large investment and the huge bonuses the group paid to each employee.

"The performance of the auto market in 2010 will definitely far exceed everyone's imagination."

"In the past two years, most car companies' production expansion plans have been delayed or tentatively decided, and they will not be able to catch up with the production in the first half of this year, or even in the second half of the year."

"So car prices this year are expected to be relatively strong, and hot-selling models may even be priced higher."

"This is why when I concluded the meeting, I asked each business unit to boldly expand production."

"Especially for Xingchen Automobile, Nanshan Transmission, Nanshan Engine and Nanshan Auto Parts, some models of products will definitely experience tight production capacity."

"For the sales department, the annual price reduction pressure this year should not be that great."

"Terminal prices are relatively strong, and the profits of OEMs will be better, so the demand for price cuts is relatively less strong."

For auto parts suppliers, annual price reduction negotiations with OEMs are an eternal topic.

Different OEMs have different requirements. A relatively low one may only require a price reduction of two or three points, while most require a price reduction of four or five points. Some will also make exaggerated demands for a ten-point price reduction.

But in fact, if it can actually reduce the cost of the vehicle by more than three points every year, it is considered very good.

If the overall price can be reduced by five points, the boss can definitely give extra bonuses to the people in the purchasing department.

As for those who say that they have dropped seven or eight points, there may be a question mark.

Could it be that when setting prices, the procurement group communicated with the suppliers and set a very high price, and then lowered the price more every year. It seems that the annual price reductions are very cooperative, and the procurement performance is also very good.

In fact, the cost of parts is much higher than that of its peers.

Basically every company has some people who do this.

But in some companies, it has become a common practice for all employees.

Many purchases even enjoy benefits from both parties.

On the one hand, I set a high price with the supplier, and they want to thank you.

On the other hand, the price reduction rate is very high every year. The company thinks your performance is very good and will give you additional performance rewards.

Of course, this situation cannot last forever.

Once you meet an expert leader, the situation will probably change immediately.

If you are more ruthless, I will send you to step on the sewing machine directly.

People who can also feel very strongly that the car market is booming in January are the people in various 4S stores.

Fuqiang Group, which owns dozens of 4S stores of various brands, has fully felt this change.

"Brother, among the models sold in our various 4S stores, it is almost difficult to find a model with a discount of more than 10,000 yuan."

"Even Zephyr Honda's CRV has started to increase its price. Volkswagen's Lavida actually doesn't have a penny discount. Ford's Focus has to pay thousands more to buy a premium product before you can pick up the car."

"For some hot-selling cars, consumers want to pick up the show car in order to pick up the car as soon as possible. It's really crazy."

Guo Shufu is in a very good mood now.

Huaqiang Group's performance last year was very good, making several years' worth of money in just one year.

Now they are the largest car dealer in South China and are even preparing to further expand markets outside the province.

At the same time, their hot stamping business began to spread across various OEMs, and four branches were built across the country.

We are even now considering whether to build factories overseas to better serve customers.

Such a scale was definitely unimaginable before.

"Originally, everyone was worried about the impact of the financial crisis on our economic development. Now it seems that except for the first few months when everyone was a little panicked, there is no impact at all later."

"Even under a series of stimulus policies, all walks of life are now developing faster than before the financial crisis."

Guo Shuyin is also very satisfied with the current situation.

The simultaneous development of the group's two major businesses gave him ample confidence.

"Fortunately, we listened to Mr. Cao's words and made bold investment in production lines. Otherwise, there would be no way to cope with such rapid market growth."

"Even last year, due to the insufficient production capacity of Benteler and Cosma, we also obtained additional orders for some mass-produced models from Mordu General Motors."

"For some subsequent new models, it will be much easier for us to obtain orders than before."

Guo Shufu felt that the most correct thing they had done in their lives was to choose to cooperate with Nanshan Group and follow Cao Yang's arrangements.

It makes sense that choice is more important than hard work.

Like Guo Shufu and others, there are many others who are equally excited.

"Mr. Zhang, we have sold 1,200 Trumpchi S units in the past half month, and we hope to exceed 2,000 units this month."

"If we continue at this pace, we will be able to sell more than 20,000 Trumpchi S vehicles this year."

"This is definitely the best electric car sold in China."

"Especially now that domestic support for electric vehicles seems to be increasing."

"The Electric Vehicle Association is constantly encouraging the authorities to formulate relevant incentives, and even comprehensively reduce the purchase tax on electric vehicles."

"So far this month, we have sold more than 100 Trumpchi S vehicles in the Imperial Capital alone. This has a lot to do with the implementation of the lottery policy in the Imperial Capital to draw license plates."

"Both the Magic City and the Imperial City have now implemented open policies for new energy vehicle license plates, and their appeal to many people is increasing."

"I think the establishment of Yangcheng Aian needs to be further accelerated to make it completely independent, and then further launch new electric vehicles to build the company into the largest electric vehicle company in China."

Zeng Guangda has been busy with preparations for Yangcheng Aian during this period. At the same time, they are also considering building the development capabilities for electric vehicles.

"While other car companies have not yet reacted, we will first occupy the markets in Imperial Capital, Magic Capital and Yangcheng. There is a potential of at least tens of thousands of units that can be tapped."

"After these markets are developed and we expand into other cities, the demonstration effect will be completely different."

“January is indeed off to a good start.”

Zhang Jiaqi is also very happy now.

He initially regarded the electric vehicle project as a political achievement project and did not have high expectations.

But judging from the current situation, they have become the first car company to reap the dividends of electric vehicles.

The most important thing is that not only has it gained a lot of fame, but thanks to several levels of subsidies, Trumpchi S can be sold without losing money.

The confidence this brought to Zhang Jiaqi was huge.

After all, it is not that there have been no electric vehicles researched by car companies in the past few years, but due to the high cost, basically no company has made money from electric vehicles.

Nowadays, in the whole of China, it is estimated that only two companies that produce electric vehicles, Yangcheng Trumpchi and Nanyangcheng Commercial Vehicle, are profitable.

Although this profitable situation may not last forever, it is at least a good start.

For an emerging track, whoever can rush to the front will be the easiest to reap various dividends.

Zhang Jiaqi is naturally very clear about this.

"In addition to taxi companies, most of the people who buy our electric cars are illegal taxis."

"For these people, the pressure of one-time payment may still be relatively high. If we can launch a preferential policy of zero down payment or low down payment, then I think the sales volume of Trumpchi S can further increase."

"Perhaps by the end of this year, it won't be surprising to see more than 3,000 vehicles a month."

Zeng Guangda's response to the market is still very keen.

The consumer profile of Trumpchi S is relatively clear. For these consumers, car loan purchase is an important means to lower the threshold.

Especially for people who buy cars for free, if they can buy a car with zero down payment and earn enough money every month to repay it and still have some leftover, they can definitely attract a group of people to buy a car.

Although jobs are relatively easy to find these days, good jobs are difficult to find at any time.

Some people don't like to be disciplined at work, so buying a car and running it as a black car is a good choice.

"This proposal is very good. We can find financial institutions to cooperate with us."

Zhang Jiaqi is also a person who knows the goods.

As soon as he heard Zeng Guangda's proposal, he felt the benefits of this policy.

So naturally there will be no objection.

"There is another issue, which may need to be communicated with Nanshan Group."

"After the Automobile Industry Conference was held, the enthusiasm for electric vehicles among OEMs across China exploded."

"In this case, the production capacity of batteries, the core of electric vehicles, may suddenly become tense."

"We have to talk to Mr. Cao and ask him to help urge Nanshan Battery to expand production capacity and prioritize the supply of battery packs for our Trumpchi S."

Before last year, no one would have thought that China's electric vehicle industry could start to flourish so quickly.

But in just one year, Trumpchi S and Nangoat City Commercial Vehicles have given everyone a full understanding of the prospects of electric vehicles.

As long as the entry point is found well, electric vehicles can also sell well.

In the past few decades, 10,000 electric vehicles have not been produced, but this year it will exceed the production in the past few decades.

This kind of leapfrog development brings huge opportunities.

Even after this kind of trend is formed, not only various OEMs will quit one after another, but also some people from other industries can't help but start to enter the market.

Of course, people outside the automotive industry will definitely have to wait and see for a while before taking action.

"As far as I know, Mr. Cao attaches great importance to Nanshan Battery. Now Nanshan Battery's production capacity should be the largest in the country. Even BYD, which is a battery manufacturer, cannot compare with Nanshan Battery."

"Now that the industry is developing so fast, Nanshan Group's own future cars will soon launch new products."

"I don't think we need to worry about the production capacity of Nanshan Batteries. Mr. Cao will arrange it himself."

Over the years, Nanshan Group has never held anyone back on production capacity issues.

So Zhang Jiaqi also chose to believe in Nanshan Group this time.

Trust is something that is accumulated bit by bit.

Of course, once there is an exception, this trust relationship will be greatly compromised.

"That's true. This time Nanshan Group won another award and got soft. All banks should be actively coming to ask for loans to Nanshan Group, so they shouldn't have anything to worry about."

"Lingnan Province and Yangcheng City also have high expectations for Nanshan Group and hope that Nanshan Group can make more contributions to economic development in the future."

As the two chatted, they couldn't help but talk about Nanshan Group.

They were also very happy that Nanshan Group won the award.

Because this year Nangoat City Commercial Vehicle’s high-performance electric bus project won the second prize of the National Science and Technology Progress Award.

Of course, half of the honor belongs to Yangcheng Automobile Group.

Although it is only a second prize, it is also a breakthrough for Yangcheng Automobile Group.

Before this, they had never won an award of similar level.

Behind this award, in fact, more credit is due to Nanshan Battery and Nanshan Auto Parts. Nanshan Goat City Commercial Vehicle is just an assembly plant.

It is even reasonable to award this award directly to Nanshan Battery.

After all, the main reason for the success of electric buses is that Nanshan Battery provides high-performance, high-safety, low-cost lithium iron phosphate batteries.

If there is no Nanshan battery, everything else is just a cloud!

While Zhang Jiaqi and Zeng Guangda were discussing the Nanshan Group, as the boss of the Nanshan Group, Cao Yang rushed from Yangcheng to the Magic City with the Spring Festival Transport Army.

The Nanshan Semiconductor Magic City Fab Factory, which has been under construction for more than a year, is finally about to officially enter mass production.

For China, this may not have any special significance for the time being.

But for Nanshan Semiconductor, it is an absolutely important step.

From now on, Nanshan Group has taken a solid step on the road to localization of chips!