Rebirth 99 to become a car giant

Around 2011, it can be said to be a dividing point in the information age.

Before this, although there was the Internet and mobile phones, the impact of these things on life was not particularly great.

With the emergence of smartphones, the popularization of 3G networks and the beginning of 4G use abroad, everyone's lives have begun to undergo earth-shaking changes.

Against this background, both the mobile phone industry and the Internet industry have ushered in tremendous changes.

It has been reported before that Nokia will sell its mobile phone business to Microsoft, but there has been no official announcement from both parties.

In the last month of 2011, just when everyone was slowly ignoring the existence of Nokia, they appeared in everyone's field of vision again.

Nokia and Microsoft held a joint press conference to officially announce the sale of their mobile phone business to Microsoft.

Although everyone was prepared for this news, many people were still very touched when the transaction was actually completed.

As the president of Nokia, Stephen Elop said at the press conference: "We did nothing wrong, but we lost for some reason."

This sentence was used as a front-page headline by many media outlets, and spread throughout the world in a very short period of time.

Various manufacturers related to this acquisition are naturally discussing the impact of this matter on themselves.

…

"Microsoft's biggest rival is us. This time they acquired Nokia's mobile phone business, and they probably want to further compete with us in the future."

At this time, Wang Ziming naturally wanted to increase his sense of presence, so he expressed some of his opinions to KUKA while flying back to the headquarters for a meeting.

"You are right, Microsoft's number one competitor is us, but the revenue gap with us is gradually widening."

"If Microsoft wants to catch up with its revenue, it must carry out capital operations. Nokia's price is moderate and can just meet Microsoft's demand for revenue."

KUKA has a very clear understanding of Apple’s purpose of Microsoft.

In fact, competition among the large technology companies in the United States is also very fierce.

Don't look at it. The shareholders behind the scenes may be the same group of people, or there may be many intersections, but this does not affect the fierce competition between them.

Like Microsoft and Apple, Apple and Qualcomm, Qualcomm and Intel, Intel and AMD...

The various conflicts and contradictions between them could not be exhausted in three days and three nights.

Of course, the situation in China is actually similar.

"The development of Microsoft's software business has hit the ceiling. The 90% share has made Microsoft's software business grow slowly. Microsoft urgently needs to find new profit growth points."

"They have their own mobile phone systems, and now they have Nokia's mobile phone business. They are likely to be our biggest competitors in the U.S. market in the future."

Wang Ziming's worry is quite reasonable at this time.

After all, the other party is Microsoft.

If Cao Yang had heard the conversation between the two of them, he probably wouldn't have taken it seriously at all.

After all, everyone in later generations knows that among all Microsoft's acquisitions, the acquisition of Nokia was the most unsuccessful.

In other words, Microsoft's blood is thick enough and it is not afraid of no matter how hard it is.

If I were to switch to another company, I would probably have to break my bones.

"Our advantage is not something that Microsoft can easily catch up with."

"On the contrary, Samsung's market share in the United States continues to expand, and we have to find ways to increase the intensity of the suppression."

In Kuka’s eyes, Samsung’s mobile phones pose a greater threat than Microsoft’s.

Nokia has made so many moves before but failed to save its own fate. Can it be that simple for Microsoft to take over?

impossible!

But Samsung is different.

When Samsung just released the Galaxy S smartphone and launched a new battle in the smartphone market, Apple noticed them.

In Apple’s view, Samsung’s smartphone is a complete copycat of its own product.

Whether it’s the screen, the icons, or even the box, the Galaxy S is very similar to the iPhone.

Samsung even blatantly copied Apple’s “rubber band” (a visual effect that causes a rubber band-like rebound effect when the user scrolls beyond the bottom of the screen) and “pinch to zoom” (via Contraction of the thumb and index finger to adjust the size of the picture on the screen) patent.

Similar plagiarism can be seen everywhere in Galaxy S.

The Apple CEO at that time was known as a tyrant.

How could he tolerate Samsung copying him?

His team had spent years developing these beautiful features, and now Samsung had stolen the form and function they had worked so hard to design and develop.

To this end, Apple and Samsung have fought and argued for several rounds.

But Samsung is definitely not that easy to deal with. They directly said that Apple infringed on Samsung's patents.

Obviously, if Apple executives sue Samsung for plagiarizing the iPhone, Samsung will also counter-sue Apple for infringing Samsung's patents.

The lawsuit between the two has officially begun!

And the lawsuit quickly moved from the mobile phone to the PAD.

On April 15, 2011, Apple claimed that Samsung had infringed Apple's patent rights.

Apple accused Samsung of "stealing" part of the design of the iPad and iPad2, demanded $2.5 billion in compensation from Samsung, and asked it to stop selling tablet products.

Although these lawsuits have not been concluded yet, the conflicts are getting more and more intense.

According to the normal pace of development, in the next few years, Apple and Samsung will fight in courts around the world on a scale unprecedented in business history.

This should be a situation that Cao Yang hopes to see.

"Kuka, I think China's Honor mobile phone should have the same purpose in dealing with Samsung."

"I think we can consider cooperating with them."

Wang Ziming's bold suggestion stunned Kuka.

Cooperate with Honor mobile phones?

Apple and Honor Mobile have just stabbed each other, and now Wang Ziming actually proposes to cooperate with Honor Mobile?

Did you hear it correctly?

As if sensing Kuka's doubts, Wang Ziming added: "We have a saying in China that the enemy of our enemy is our friend."

"There is no doubt that in the Chinese market, Samsung is the biggest competitor of Honor mobile phones. Honor mobile phones must be eager for Samsung to completely disappear in the mobile phone market."

"If we can mobilize Honor phones to join the battle, on the one hand, we can prevent Honor phones from sitting idly by and enjoying the fruits of victory in our competition with Samsung."

"On the other hand, it can also distract Samsung's attention and defeat them one by one."

"This is good for both us and Honor phones."

After hearing what Wang Ziming said, Kuka was silent for a moment.

Although it was difficult for him to accept this approach, what Wang Ziming said obviously made sense.

There are no permanent friends or permanent enemies in the mall.

Samsung is still an important supplier to Apple until now.

Most of the mobile phone chips that Apple is proud of are manufactured by Samsung.

But this does not prevent the two companies from filing lawsuits around the world.

Of course, Apple will definitely transfer more orders to other manufacturers such as TSMC in the future to avoid being stuck by Samsung in the future.

"You can try it and see how the other person reacts."

Wang Ziming’s plan is not harmful to Apple either.

So KUKA found no reason to refuse.

…

"Otellini, I heard that after Microsoft acquired Nokia's mobile phone business, it seems that it is interested in cooperating with Qualcomm."

As the CTO of Intel, Pat is also very well-informed.

In the past, the relationship between Intel and Microsoft was very good.

They are even called the Wintel Alliance by outsiders.

However, Intel's performance in mobile phone chips is really a bit satisfactory.

Microsoft spent such a large sum of money to acquire Nokia, naturally hoping to make its mobile phone business bigger and stronger.

Otherwise, you really think you have too much money and no place to spend it?

Qualcomm naturally saw this opportunity.

So I took the initiative to contact Microsoft.

"Qualcomm already has a huge share of the mobile phone chip market. Do they have to be alone to be happy?"

Otellini's face suddenly turned dark.

In recent years, Intel has put a lot of effort into expanding the mobile market.

But there have been no results.

It was hard to catch up with Nokia, but Nokia suffered a collapse, and it was wiped out in just a few years.

I originally thought that relying on my relationship with Microsoft, even if Microsoft acquired Nokia, it would not affect the cooperation between the two parties.

Can we even take advantage of this opportunity to make a comeback?

As a result, word soon spread that Microsoft was going to cooperate with Qualcomm.

How could Otellini endure this kind of thing?

"Before Microsoft has made a final decision, I think we should contact them as soon as possible to avoid us becoming more passive later."

"Well, I'll arrange it as soon as possible!"

Just when Intel was worried about Microsoft's acquisition of Nokia, Samsung was also very dissatisfied with the acquisition.

"Mr. Li, this time the headquarters asked us to stop cooperating with Microsoft on various new projects. Is the next step going to be to compete with Microsoft in the mobile phone market?"

As the former sales director of Nokia China, Chai Hang has always been very concerned about the developments of Nokia mobile phones.

Seeing Microsoft officially acquiring Nokia mobile phones, and the long-rumored content officially coming to fruition, he felt quite complicated.

Especially after coming to Samsung, now Samsung seems to be preparing to compete with Microsoft.

This made his mood even more special.

"Microsoft's strength cannot be underestimated, especially their influence in markets around the world."

"After Nokia falls into the hands of Microsoft, it is likely to make a turnaround."

"This is very detrimental to our ability to seize the global smartphone market."

Li Zailin is relatively clear about the decision made by the headquarters.

The relationship between Samsung and Microsoft was actually quite good back then, and Microsoft's early mobile operating system was even installed on Samsung's mobile phones.

In other areas, the two sides also have many cooperations.

But now with Microsoft's acquisition of Nokia, the business has a direct competitive relationship with Samsung.

The situation changed immediately.

After all, Microsoft acquired Nokia, Samsung's former biggest competitor in the world.

Even this opponent has been steadily beating Samsung, and it is only this year that it hopes to overtake it.

In this case, after Microsoft acquires Nokia, it is likely to become Samsung's biggest competitor in the world.

It's surprising that Samsung is happy internally.

"After Microsoft acquired Nokia this time, tens of thousands of employees from Nokia have joined Microsoft."

"Most people in the mobile phone business are actually still the same people and have not fundamentally changed."

"Under this circumstance, I don't think Microsoft's mobile phone business will be able to pick up immediately."

"Even with our competition with Apple and Honor mobile phones, it is not surprising that their mobile phone business will further decline."

As an old man of Nokia, Chai Hang knows the problems within the company best.

In his view, Nokia has no hope of turning around in a short time.

People's ideas are not so easy to change.

"It's hard to say. Nokia is only one or two good-selling smartphones away from success."

"There are no problems with their R\u0026D capabilities, supply chain and sales channels."

"And a good-selling mobile phone may not be such a big problem for Microsoft."

"People can even spend a few months looking for the best smartphones on the market to learn from the appearance and other things, and then quickly launch it on the market."

Li Zailin speculated on what was going on at Microsoft based on Samsung's approach.

After all, when Samsung mobile phones switched to smartphones, they directly copied the iPhone.

Although it has caused a lot of lawsuits now, it has to be said that this trick has played a huge role in the intelligent transformation of Samsung mobile phones.

They are also traditional mobile phone giants. Nokia, the eldest, has already bought itself, while Samsung, the second eldest, is booming.

I have to say that sometimes there is a bit of bad money driving out good money.

…

"Mr. Yang, I think the acquisition of Motorola may need to be speeded up."

"In the United States, there are already two giants, Samsung and Apple, seizing the smartphone market. Now that Microsoft has joined, the competition is expected to become fierce."

"If we don't complete the acquisition of Motorola as soon as possible, it will be too late and it will be difficult to achieve any good results."

As the head of Lenovo's mobile phone business, Zhang Rongji was also quite anxious during this period.

Although Lenovo Mobile has also launched smartphones, none of the models are comparable.

If it weren't for the support of the contract machine market, they would have no sense of existence at all.

"Google's current price is still too high and the company cannot accept it."

"We have to wait until Google fully feels the intensity of competition in the mobile phone market before they may give up on Motorola."

Yang Erqing also felt a little dizzy.

Motorola Mobility is very popular. As long as we win them, Lenovo mobile phones can successfully enter the American market.

But if the price is too high, they really don’t have that much money.

"In fact, Google should have felt the fierce competition in the market. As long as there is no improvement in the next six months, I feel that they will be much more motivated to sell Motorola at a discount."

"During this period of time, we can negotiate everything except the price, and then we can directly complete the acquisition."

The acquisition of a large enterprise cannot be completed in a day or two.

After the news spread about Microsoft's acquisition of Nokia, it only took a few months for the two parties to make the official announcement.

This speed is considered fast.

Some acquisitions often take a year or two to complete.

Obviously, Zhang Rongji is worried that the handover and other matters will waste too much time.

"Well, we can start this first."

"But this approach is not conducive to our price negotiation."

There are definitely pros and cons to everything.

Obviously, the plan proposed by Zhang Rongji is obviously the same.

However, for Lenovo now, this solution is very marketable.

Soon, they further strengthened their contact with Google.

At this time, an even more exciting news spread in the circle.

After completing the handover, Nokia President Stephen Elop returned to Microsoft and became executive vice president of Microsoft's Devices Division.

The unit manages the expanded device business, including Lumia phones and tablets, Nokia phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

It can be said that Elop has come full circle and returned to Microsoft.

And this process adds Nokia phones to Microsoft.

His mission was completed very successfully.

"Mr. Cao, Elop's operation is a bit hard to understand."

"I left the good job of being the president of Nokia and actually returned to Microsoft."

"It feels like he went to Nokia with a special mission, and now he has returned to Microsoft after completing the mission."

Xia Qingqing couldn't help but complain to Cao Yang.

This sexy move really shocked her.

It feels like I worked very hard to save Nokia, but in the end I sold Nokia to Microsoft.

As soon as the deal was completed, Elop turned around and returned to Microsoft.

I guess the people at Nokia have mixed feelings.

"It is estimated that only the person involved knows the true reason behind this matter."

"However, after Elop went to Nokia, Nokia soon gave up the Symbian system and fully switched to Microsoft's WP system."

"There are also very close connections between the two in various other fields."

"If you say that this has nothing to do with Elop, no one will believe it."

Although Cao Yang knew the result would be like this, he didn't know the story behind the result.

Maybe it's a coincidence, maybe Elop is really a pawn sent by Microsoft.

Who knows?

In the outside world, large American companies often resort to means beyond the imagination of Chinese entrepreneurs if they want to achieve their goals.

"But really speaking, we have to thank Elop, otherwise the giant Nokia would not have collapsed so easily."

Xia Qingqing's words were really not entirely teasing.

If Nokia had not chosen to use Microsoft's operating system, there would have been no major incident of WP8.0 being incompatible with previous systems.

Even if Nokia switches to Android, it may be able to achieve the transformation as smoothly as Samsung.

This result is not impossible at all.

But obviously these results are not what Honor phones want to see.

If Apple, Samsung, and Nokia have to deal with these giants at the same time, the pressure on Honor phones will definitely be great.

It's much better now.

Nokia has fallen, and it will be difficult to get up in the future.

Chinese people tend to buy rising prices rather than falling prices. When the price of a house drops, no one buys it. When the price of a house rises, everyone grabs it.

The same goes for the selection of various brands.

When a brand is booming, everyone feels good about it.

When it goes downhill, everyone is ducking.

Obviously, Nokia is a brand that everyone should avoid.

Even if you buy a Nokia now, you will be laughed at by the people next to you.

The Apple mobile phone market in China is basically useless.

At least in the short term, it will be completely abolished, and sales will be cleared directly.

Next, Honor Mobile just needs to concentrate on uniting other mobile phone manufacturers in the country to kill Samsung.

Different from the positioning of Apple mobile phones, Samsung mobile phones have a layout from low-end to high-end.

So it is not only a competitor of Honor mobile phones, but also a competitor of manufacturers such as Huawei, Xiaomi and OPPO.

"It's okay for you to say that. We really have to thank Elop."

"However, this incident also brings a lesson to everyone."

"The times in the future are changing very fast. If we cannot keep up with the development of the times in time, even the former giants will fall very quickly."

When Cao Yang said this, Xia Qingqing couldn't help but nodded.

Nokia, Motorola, Sony Ericsson...

Several giants fell down in a short period of time. Even if she didn't agree with Cao Yang's statement, she couldn't find a reason to defend herself.

“As for smartphones, I don’t think there will be any fundamental changes within ten years.”

"However, continuous innovation is definitely needed in terms of memory, chips, screens and other functions."

"Otherwise, there will be no way to continuously attract consumers to upgrade."

Xia Qingqing's understanding is obviously relatively accurate.

The smartphone era has just begun and will not end so soon.

At least for now, there are no signs that any new technology can replace current smartphones.

"In addition to what you said, camera-related things must be paid full attention to."

"We can directly add some image beautification software into the mobile phone system to make the pictures taken by the mobile phone more beautiful."

Cao Yang is very clear about the requirements of Chinese consumers for photographic functions.

What many people care most about when buying a mobile phone is the camera function.

Xia Qingqing naturally recognized this.

However, before they could continue chatting, Mi Ying came over with Cao Yang's mobile phone and a special look on her face.

"What's the matter?"

Cao Yang has two mobile phones. One is basically kept by Mi Ying, and the other one is carried by himself.

Obviously, there should be some special call.