Rebirth 99 to become a car giant

It's definitely been the happiest month for the folks at Ford.

After the F150 was launched, it immediately exploded with great power.

Even if the "Firestone Tire Gate" has not completely passed, the sales of the F150 will immediately exceed the performance of the previous generation when it was launched.

But the people at Ford were happy, and the people at Toyota were not.

It is completely no problem to say that it is the two heavens of ice and fire.

It can be said that this is definitely the most painful month for Kobayashi Zheming.

This is also the longest business trip of Fujio Cho.

Obviously, various departments of Toyota Motor have made various efforts, but the situation is not only not getting better, but getting worse.

Toyota's "brakegate" has been a hot topic for a long time.

Whether it's newspapers, TV stations, or websites, you can find content in this area every day.

What made the situation even worse was that when NHTSA was investigating and collecting evidence at the Toyota Motor America branch, another case of a Camry model failing to brake occurred near Detroit.

What's even more coincidental is that there happened to be a surveillance camera in the place where this case happened, and the process of the matter was filmed.

And this video has been uploaded on the Internet for some reason.

Many TV stations in the United States are also playing this video repeatedly.

This made Toyota's situation in the United States suddenly more difficult.

"President, the sales volume in the last month has dropped to more than 50,000 units. Some consumers have even placed an order, and eventually canceled the order."

Kobayashi Zheming reported the situation of the North American branch to Fujio Zhang with a bitter face.

In the 1950s, Toyota saw the booming American market and decided to export its cars to the American market.

So starting in 1957, Toyota exported its Crown model to the United States, starting Toyota's overseas expansion.

Today, Toyota can sell more than one million units a year in the United States.

An average of more than 100,000 units per month.

This drop to the level of more than 50,000 units was not cut in half, but cut directly to the knee.

"Our dreams are like a balloon with a hole in it, and it's running out of air."

"Xiaolin-san, we must reflect on what happened this time."

"The United States is the largest auto market in the world, and there is no room for loss."

"Now we are only the fourth largest car company in the US market, and we have suffered such a strong rebound."

"If we become the leader in the American market in the future, wouldn't we need to face more open and dark arrows?"

Cho has now come to terms with Toyota's struggles in the United States.

There is no way not to accept it.

Could it be that the dead duck has a hard mouth and doesn't admit it?

"President, so far, although NHTSA has found out that some parts produced by Sidis, a brake pedal manufacturer, do not meet the requirements of the drawings, but this has nothing to do with the 'brake door'."

"However, many reports in the media always say that the quality of Sidis's brake pedal is not up to standard."

"This is obviously an intentional attempt to confuse the public and mislead consumers."

"Should we find a way to refute it?"

Kobayashi Zheming was very unwilling.

The American market is Toyota's largest overseas market.

Normally, the top leaders here will definitely be promoted after they return to the Toyota Motor headquarters.

Kobayashi Tetsuaki, who is already the executive director of Toyota Motor, will go one step further to be the executive director, and even directly become the vice president.

But now that such a single incident happened, his future must have become bleak.

"What's the use of refuting?"

"That just intensified the 'brakegate' and kept everyone's attention on us."

"The top priority, our best way is to let everyone forget about this matter as soon as possible."

"Admit those who should admit their mistakes, and recall those who should be recalled."

After investigation and understanding during this period of time, Fujio Zhang also gradually understood some of the stories behind the "brake door".

Especially after inquiring with some media, we can more or less know who is behind the scenes.

As for these car companies that are fueling the flames, it is not important whether they are operators of the "brake door".

Even if Toyota knew it was done by General Motors or Ford, so what?

You made money on other people's territory, and you were caught as a pigtail, so you had to accept the punishment.

Who told you that Dongpu itself is a small follower of the United States.

Toyota Motor did not dare to confront the major American car companies at all.

"Recalls in the United States are often accompanied by compensation to consumers, which may not be small."

Xiao Lin Zheming's heart was bleeding at the thought of paying compensation for the money he had already earned in his pocket.

"There will definitely be more."

"But we can cooperate when we should cooperate. When it comes to compensation issues, we must have sufficient evidence before we can admit it."

"The company's legal department has supported so many people, and it's time for them to play a role."

Obviously, although Fujio Zhang wanted to settle the matter as soon as possible, he did not intend to pay so easily.

Of course, it's hard to say whether things went so smoothly.

"The main thing now is that NHTSA has been staring at us, making everyone very passive."

"The media is also staring at us, always trying to find some news."

Kobayashi Zheming said this, but Zhang Fujio flew over lightly and said, "Since NHTSA has so much time, let's find something for them to do, and by the way, let the media also find some news materials from other places."

"Um?"

"President, I don't quite understand something?"

Kobayashi Zheming had some guesses in his mind, but he was not sure.

"I heard that there are many consumer complaints about Honda in the American market, right?"

"The airbag didn't work after the accident, the brakes were soft and so on."

"There also seem to be a lot of complaints about Hyundai cars with corrosion on their suspension springs and excessive braking distances."

"You can do something on this to give NHTSA something to do and the media to have news to cover."

When Zhang Fujifu said this, Kobayashi Zheming couldn't help swallowing.

Sure enough, this trick was adopted.

Fortunately, there is no need to make up news. There are already consumers complaining about these problems in the market.

All I need to do is to let these things ferment, advertise in various media, and reveal the discovery of Toyota Motor by the way.

In this way, people have received advertising fees, and Toyota's goal of diverting the focus of public opinion has been achieved.

"President, I will arrange it as soon as possible."

Although there are some scruples and worries in his heart, Xiao Lin Zheming can only choose to implement it honestly.

Many people agree in their hearts that dead friends don't die poor people.