Rebirth 99 to become a car giant

The American auto market is bustling, and all kinds of negative news are suddenly flying all over the sky.

At the beginning, except for Ford Motor and Toyota Motor, the other car companies basically had nothing to do.

But when Honda Motor, Hyundai Motor and Volkswagen were exposed to some defects one after another, and even had to review and recall, the situation began to change.

I don't know if it's a coincidence, or someone wants to fish in troubled waters.

Soon, negative news about local American giants such as General Motors, DaimlerChrysler, and Dodge Motors began to appear on the market.

Although their news is not as good as the heat of Toyota's "brake door".

But it can be regarded as greatly relieving the pressure on Toyota.

Invisibly, it can be regarded as letting them escape.

The rest of the wrangling matters will take years and months to deal with.

But Cao Yang, who was the instigator, got on the flight back to China at this time.

"Mr. Cao, although several companies have expressed their willingness to find out about our wheel bearings."

"But so far, there hasn't been any confirmation letter."

"In this way, after the company's production line is installed, won't there be no orders to maintain production?"

For more than a month, Nanshan Technology Co., Ltd. has gained real benefits from General Motors and Ford Motor.

On the side of DaimlerChrysler and Dodge Motors, there were also breakthroughs and began to review the use of nut plates.

However, the latest product, the hub bearing, has not made any progress.

"Wheel bearings are several notches above nut plates and wheel bolts."

"It seems that we still underestimated the importance attached to key components by OEMs."

Although Cao Yang felt a little disappointed, he could accept it.

If the key parts like wheel bearings are settled in a simple sale, then the sales will be too easy, right?

"Then what shall we do?"

"Calculate the time. After we go back this time, the production line of the wheel bearings will almost be installed."

Although the company is not owned by Zeng Tingting, she has always been very caring.

This is also an important reason why she can be trusted by two bosses one after another.

"Lao Tzu said: use righteousness to govern the country, use strangeness to use troops. This time, we at Nanshan will also come up with a way that is unexpected."

For Cao Yang, the continuous expansion of the business of various components has been the most important thing in recent years.

Of course, the simultaneous development of equipment is inevitable.

"Govern the country with righteousness, and use troops with strangeness?"

"Mr. Cao, are you going to use any special trick?"

Zeng Tingting is a smart person, and she immediately got to Cao Yang's point.

"The mass production support for OEMs cannot be opened in a short period of time, but our production lines cannot be left empty."

"Since this is the case, let's change to another field to expand the market and put our production line into operation first."

Cao Yang looked confident, which made Zeng Tingting more curious.

"If auto parts cannot be approved by OEMs, what other ways can we open up the situation?"

"Aftermarket parts!"

"Huh? Aftermarket parts?"

Zeng Tingting looked at Cao Yang in disbelief.

What's the deal with aftermarket parts?

"That's right, it's aftermarket parts."

"The domestic auto aftermarket is still immature."

"The sales of cars of various brands do not rely entirely on 4S stores."

"There must be a living space for our wheel bearings."

The concept of the 4S store was brought to China by Yangcheng Honda in 1998.

Although other OEMs soon followed suit, it is impossible to completely eliminate the original sales and after-sales system.

Whether it is the imperial capital, the magical capital, or Yangcheng, there is a dedicated auto parts market.

and a wide variety of auto repair shops.

It is obviously unrealistic to expect these stores to use all the original parts of the OEM.

An air conditioner filter bought for 20 yuan, the OEM sells it to the store for 40 yuan.

The store needs to make money, and it costs 80 yuan to sell it to consumers.

Even if the roadside car repair shop is cheaper, it will cost fifty or sixty yuan.

In this way, the profit margin of using original parts is obviously far less than that of buying them in the market.

Cao Yang obviously took a fancy to this market and planned to sell the wheel bearings to various auto repair shops.

Of course, the middle can be promoted through agents or some other partners.

But the ultimate goal is to take the road of "surrounding the city from the countryside, and surrounding the pre-sale after sale".

He didn't believe it. If Nanshan won a large number of aftermarket orders for wheel bearings, it would not attract everyone's attention.

"Mr. Cao, are you serious?"

Zeng Tingting quickly analyzed the feasibility of this plan in her mind.

It seems that it is not impossible to attack in another direction.

It's just that the sales market doesn't seem to be able to support the volume of a production line.

"certainly!"

"We must engage in bearings."

"It may seem easy to make this thing, but it is very difficult to do it well."

"All bearing manufacturers generally have their own specialties."

"Our bearings adopt a very unique heat treatment process. No matter the quality is compared with NTN, JTEK, or SKF, there is no problem at all."

"At that time, we will simply imitate the size of others, but we will make better quality than the original parts."

"You said that if the news spreads, will it be a good thing or a bad thing for us?"

When Cao Yang said this, Zeng Tingting immediately imagined the scene.

It seems very exciting.

"Mr. Cao, if we want to do this, then our purchasing and sales department needs to expand its recruitment."

"I even feel that the organizational structure of the Purchasing and Sales Department can no longer meet the needs of the company's development."

"Are you considering splitting it into a purchasing department and a sales department?"

"After all, the procurement department now not only needs to purchase raw materials, auxiliary materials and mold accessories for parts, but also needs to purchase the components used in various equipment."

"Their business volume has also increased tremendously."

"The sales department not only has to deal with OEMs, but also needs to sell our various presses."

"Later, we even need to sell our products to the aftermarket."

"That takes a lot of energy."

A backstab by Zeng Tingting cut Zhang Fugui's rights in half.

In the eyes of her loyal little secretary, Zhang Fugui has too much power, which is not a good thing for the development of Nanshan Technology Co., Ltd.

Although Zhang Fugui is now loyal to his boss, he has not done anything out of the ordinary.

But who knows if he can persist in the face of more temptations in the future?

"I'll think about it."

Cao Yang didn't directly refuse, Zeng Tingting actually understood what it meant.

To be a secretary, you have to have enough comprehension.