Rebirth 99 to become a car giant

After the vehicle procurement bids from relevant departments are issued, there are usually many companies that want to take over the bids.

First, the quantity of such orders is often not particularly small, and will continue to affect future orders.

But once the vehicle is labeled as "military product", it means that the performance of the vehicle is excellent and the quality is very good.

Invisibly, this is a very good advertisement.

Cao Yang must understand this truth.

If other domestic models had not been able to produce models of the same level as the Xingchen Big G series, the relevant departments would not have been able to directly ask Pan Jun to come to Xingchen Automobile to discuss and make a decision this time.

This is actually a bit irregular in the bidding process.

Of course, as long as the uniqueness of Xingchen Automobile's related products can be proven, this approach will definitely be reviewed internally by the relevant departments.

After all, many of Nanshan Group's products in recent years have close relationships with relevant departments, and everyone is also very interested in purchasing vehicles from Xingchen Automobile.

"Mr. Cao, if the price can meet our expectations, the total orders in 2013 will reach 10,000 vehicles."

"In the future, additional vehicles will be added every year according to the situation. It is conservatively estimated that the demand from relevant departments will not be less than 30,000 vehicles in the next five years."

"Ideally, it can reach 70,000 to 80,000 vehicles, or even exceed 100,000 vehicles."

When Pan Jun said this, Cao Yang immediately breathed a sigh of relief.

There is a demand for 10,000 vehicles a year, so we can definitely handle it well.

Subtracting products is much less difficult than adding.

If something of high value is not necessary, just get rid of it.

It is equivalent to preparing a very special low-end model for relevant departments.

"No problem, I'll ask Rao Yongxiang to make detailed arrangements with the personnel of the relevant departments."

“Let’s see if the solutions we provide can meet everyone’s needs.”

"If there are no problems with the plan, formal delivery can begin in the second quarter at the latest."

Big orders delivered to your door are not for nothing.

Even if you don’t make much money.

Cao Yang agreed so happily, and Pan Jun was also very happy.

Originally, he thought that Cao Yang must have objections to making the price of Xingchen Automobile so low.

After all, Pan Jun also knows the importance of brand building after spending so many years in Nanshan Group.

Fortunately, this time it was a special customized car used by the relevant departments, otherwise he would really not have the confidence to convince Cao Yang.

Pan Jun's plan also brought some inspiration to Cao Yang.

After he finished talking to Pan Jun, he called Rao Yongxiang and Zeng Tingting over.

In addition to explaining the special customized cars to the relevant departments, he also proposed a new idea.

"Now, the overall price of our big G series is still a little high, especially the starting price is not low, which makes many people unable to afford it even if they want it."

"Can we refer to the plan provided to relevant departments, remove some high-cost comfort equipment, and create a beggar's version to increase sales?"

As soon as Cao Yang said this idea, Zeng Tingting understood what it meant.

However, she was a little worried and said: "Mr. Cao, the launch of the beggar's version will definitely attract some users, but will it cause some users to abandon our models?"

"For example, it's the same G9. The highest configuration costs several million, while the lowest configuration costs less than 1 million."

"Then owners of G9s who have bought a car worth millions may be seen by others as driving a car worth less than 1 million, which does not reflect their special status."

"This is something some people care about."

“It doesn’t matter whether the car is good or not, the most important thing is whether it’s expensive or not.”

Zeng Tingting works in sales every day, and she has seen all kinds of customers.

There really aren't any customers like the one she mentioned.

Even among people who buy luxury cars, there are many people who have similar thoughts.

It’s just that the degree of this idea is different.

"I understand that domestic consumers have this idea."

"Then can we put this plan overseas first to test the waters?"

"For example, in the United States, many cars have very low configurations or even no configurations."

"We can also try something like this."

"As for the situation in Central Asia, since we want to work hard to fight for it, it is necessary to lower the price."

"Otherwise, it will be like the ones in the Middle East. Although the sales are pretty good, they are still far behind Toyota's Prado and Land Cruiser."

Cao Yang is now considering making the Big G series a brand between sales and brand in overseas markets.

Simply building a brand is meaningless without sales.

But it is definitely not worth it to lose the brand power that has been managed so hard for the sake of sales.

How to grasp the duration of the period is very challenging.

"I think it's worth giving it a try. In many places abroad, the prices of Mercedes-Benz and BMW models of the same level are much lower than in China."

"Our models have to compete with Mercedes-Benz and BMW, and the price shouldn't be too expensive."

"At least the starting price shouldn't be too expensive, giving everyone a chance to buy a car."

Rao Yongxiang feels that there is no problem in research and development to build a car like this.

Now that Cao Yang has proposed it, he will definitely support it strongly.

Zeng Tingting was not opposed, but just a little worried.

Now seeing that Rao Yongxiang agreed, there is no more entanglement.

At worst, if this path goes wrong, we can just readjust it.

…

While the topic of sales volume of various car companies was making a fuss on the Internet, Honor Technology Group held a very low-key summary meeting.

Since Nanshan Group was divided into five, there will be no unified summary meeting starting this year.

Each group will make its own summary and arrange major events for 2013.

Then each branch will conduct a PDCA summary within itself, reflect on past goals step by step, and formulate detailed measures for the next step.

It is impossible for Cao Yang to attend the summary meetings of every branch, but he will definitely attend the summary meetings of each group.

The first thing he came to was the summary meeting of Honor Technology Group.

Within the Honor Technology Group, the two companies that attract the most attention are definitely Honor Technology Co., Ltd. and Nanshan Semiconductor.

In terms of attracting the popularity of topics, they are equally matched.

But in terms of output value, Honor Technology is definitely far ahead.

"Through everyone's joint efforts, last year's mobile phone sales exceeded 100 million units for the first time, reaching 130 million, setting a new record for domestic mobile phone sales."

"Although there is still some gap with the number one selling Samsung mobile phone, we have successfully overtaken it in terms of sales."

“In the future, we hope to surpass Samsung’s global mobile phone sales and production value.”

Xia Qingqing is in high spirits today.

Honor Technology’s market performance last year was so good that we cannot praise it enough.

"In addition to the hot sales of HONOR4 and PLUS, the sales of previous models have also maintained a very good level."

"And this year we have made great breakthroughs in overseas markets, especially the sales of Polar Bear, which exceeded 10 million units and reached 14.3 million units, becoming the brand with the highest market share in the local market."

When Xia Qingqing said this, she took a special look at Cao Yang.

Later, she planned to apply to Cao Yang for a reward plan for the polar bear branch.

"In addition to the mobile phone business, the performance of the PAD business is also very impressive, with sales reaching 45 million units, firmly occupying the No. 1 position in the tablet computer market, far ahead of competitors."

Since Honor Technology first launched PAD, sales of related products have been very good.

After several years of development, it is now even more powerful.

"The notebook computer and smart watch businesses that were just launched last year also exceeded the 10 million unit mark in the year they were launched, laying a solid foundation for the company's next development."

"According to current statistics from the Finance Department, the turnover of the entire Honor Technology Co., Ltd. last year created a history and reached 780 billion yuan."

As soon as Xia Qingqing finished speaking, Cao Yang couldn't help but take the lead in applauding.

Last year it was only more than 300 billion yuan, and this year it has more than doubled.

This growth rate is absolutely terrifying.

There are not many companies in China with a turnover of more than 700 billion yuan.

The potential of Honor Technology is not just that, it is entirely possible to challenge one trillion sales next year.

The sales volume of one branch has reached one trillion. Relying on this achievement, if Xia Qingqing wants to be a visiting professor at a certain university, she can basically choose which university she wants to go to.

"Toward 2013..."

The entire Honor Technology Group's summary meeting was spent in an atmosphere of joy.

Even when we arrived at Nanshan Semiconductor, the atmosphere was still very lively.

Especially as the progress of photoresist research continues to deepen, the actions taken by the United States and Japan no longer have such a big impact on Nanshan Semiconductor.

At least Nanshan Semiconductor is now full of confidence in Nanshan Chemical.

Nanshan Chemical is also very successful. Thousands of researchers collectively work on photoresist, and many of them live directly in the company.

One after another, subdivided photoresist brands have begun to be put into small-scale trial production, ready to replace the discontinued categories at any time.

Now it is companies such as JSR that need to worry.

"Mr. Cao, last year Honor Technology Co., Ltd.'s profit margin reached 31%, and its annual profit reached 240 billion yuan."

As for some important financial data of the company, we will no longer talk about it at the summary meeting.

Especially the data on profit margins are more important and will not be easily publicized to the outside world.

Of course, companies like Nanshan Semiconductor that have not yet made a profit are not afraid to talk about how much money they have lost.

To a certain extent, it also lets everyone know how much pressure the company is under, so that everyone should not take their high salary for granted.

"This profit margin is better than last year."

Although Cao Yang knew that Honor Technology was very profitable, he was still a little surprised when he heard that it had a profit of more than 200 billion.

Nanshan Semiconductor of the same group burned more than 20 billion last year, but with the support of more than 200 billion in profits from sister companies, more than 20 billion is nothing.

"The main reason is that after sales volume increased, various amortization expenses decreased."

"And we continue to launch some more high-end products, and the profits are also very considerable."

"As long as we can stabilize our brand reputation in the future, we will be able to maintain a very good rate of return."

Xia Qingqing briefly explained the reason.

To be honest, if she hadn't worked for Honor Technology, she would never have believed that such a company could earn more than 200 billion yuan in profits a year.

The annual turnover of 99.99% of enterprises in China cannot reach this level.

"Nowadays, Honor mobile phones are basically the best holiday gifts for couples. Many people even give us mobile phones or PAD and other products as gifts."

"This is also very meaningful for maintaining our brand power."

"However, I think the next step is for the company to consider developing a more fashionable and feminine product."

"When the time comes, it will completely become the monopoly of the high-end women's market."

In terms of spending power, women are definitely larger than men.

In many families, men use mobile phones that have been eliminated by women.

"Mr. Cao, your idea is so right."

"But it's not easy to build a mobile phone like this."

As a woman, Xia Qingqing naturally knows the importance of the kind of mobile phone Cao Yang mentioned.

However, if you want to be able to really catch people's eyes and want to buy it after seeing it, it obviously still requires a person's skill.

"We can try to cooperate with BOE and we can study folding screens together."

"In the future, when the technology matures, we will launch a folding mobile phone that looks like a makeup mirror. The appearance will be more fashionable and the price can be set higher. I think it should still be very marketable."

Cao Yang had a general idea in mind.

However, this thing needs to wait until the technology is mature enough before it can be implemented.

Fortunately, Honor Technology now has enough funds to arrange relevant personnel to research this technology.

Even many other technical routes have been researched by relevant personnel within iGlory Technology.

I don’t care whether it’s useful or not. Let’s talk about it after the technology is developed.

The company has a lot of things to choose from in its technology library, so there is no need to worry about a certain HONOR phone being uncompetitive in the future.

This is very important to maintain the long-term competitiveness of Honor Technology.

…

Although Honor Technology did not announce its profits, Apple Mobile, which is far away in the United States, released its 2012 financial forecast information.

The entire Apple mobile phone series sold 120 million iPhone series products in 2012.

Naturally, their turnover and profit data were announced simultaneously.

The profits of the entire Apple company reached 40 billion US dollars, nearly 300 billion yuan.

Although according to the data released in the financial report, the main contributor to these profits is Apple Computer, the contribution of Apple mobile phones is certainly not low.

In this way, after comparing the sales volume and product prices of Honor Technology and Apple, a thoughtful person came to the bold conclusion that Honor Technology's profit exceeded 200 billion yuan.

After the relevant article was published on the Internet, it immediately caused an uproar.

A profit of more than 200 billion is definitely very impactful.

"Mr. Li, our company sold more than 200 million mobile phones worldwide last year, almost twice as many as Apple."

"But our company's profits are less than half of Apple's."

"According to information on the Internet, the profit of Honor mobile phones is higher than ours."

"Is there something wrong with the income calculation at the headquarters?"

Chaihang has naturally paid attention to the news on the Internet in the past two days.

So I couldn't help but chat with Li Zailin before the meeting today.

If Samsung China's profits cannot match that of Honor Technology, then forget it.

It’s hard to accept that Samsung Electronics’ global profits cannot match others.

“The cost of Honor Technology’s products is not particularly different from ours, but the prices are generally higher than ours.”

"And the average selling prices of the products they sell are relatively high, which is very different from our product structure."

"So it's not surprising that the average profit per phone is higher than ours."

Although Li Zailin was also unhappy, he knew the company's procurement costs and other information, so he was able to accept that the profits of his own mobile phones were not as good as those of Honor.

In the entire world, only Apple's mobile phone profits can be compared with Honor.

"I didn't expect that among a bunch of Chinese companies, there would be a weirdo."

"If Honor Technology is allowed to develop like this, it will be very detrimental to the development of our company."

Chai Hang now leads Samsung's company, and he is definitely thinking about Samsung's development wholeheartedly.

In addition, he was forced to leave Nokia before, also because of Honor Technology.

With all the old and new grudges, he definitely wished that Honor Technology would go bankrupt tomorrow.

"If the development of Nanshan Semiconductor cannot be restricted, it will be very difficult to restrict Honor Technology."

"Almost all the parts on their mobile phones and computers have been domestically produced."

"In this case, it will be very difficult for us to deal with it."

"Especially in the Chinese market, there are basically not many tricks."

"And if they use underhanded tactics in overseas markets, it is very likely that they will use underhanded tactics against us in the Chinese market, which is a bit outweighing the gains and losses."

Li Zailin felt that he could no longer find any good way to suppress Honor Technology.

They have no shortage of money or technology, and their products are very competitive.

It is simply invincible in the market.

"At Nanshan Semiconductor, everyone wanted to use photoresist to suppress them, but it seems that photoresist will soon become ineffective."

When Chai Hang said this, Li Zailin was immediately silenced.

He was a little surprised that the photoresist trick was ineffective.

According to his prediction, even if Nanshan Chemical can produce photoresist, it will still take a long time.

During this period, much of Nanshan Semiconductor's production will definitely stop.

The entire Honor Technology Group is going to have a hard time for a while.

But with the current momentum, something seems a little wrong.

"Nanshan Group has recruited too many people in recent years. I heard that this year's fresh graduates alone have recruited more than 60,000 people."

"And China's labor costs are relatively low compared to places like Korea and Japan."

"So Nanshan Group uses the human sea tactic on many technical routes."

"The results of this are also obvious."

Obviously, in Li Zailin's view, Nanshan Chemical was able to make a breakthrough in photoresist so quickly because of Yongle's "Human Sea" strategy.

This statement cannot be directly said to be problematic.

However, Cao Yang's individual role has obviously been ignored.

"Can we also ask the headquarters to increase the construction of the Huaxia R\u0026D Center?"

"Nanshan Group can use human wave tactics, so can we?"

As soon as Chai Hang said these words, Li Zailin looked at him as if he were an idiot.

"Which advanced company do you think will do whatever it takes to do research and development in China?"

"If we train all the employees of Huaxia, won't we be cultivating talents for Huaxia?"

"So although the company has set up an R\u0026D center in China, some products are indeed developed in China."

"But when it comes to core business, the core R\u0026D departments are definitely in Korea."

Li Zailin didn't hide it at all and directly told Samsung's thoughts.

What he said is basically true.

For example, various car companies, whether it is Toyota, Honda, Ford or Volkswagen, although they have entered the Chinese market for many years, their localized R\u0026D has been very poor.

Even Toyota and Honda have almost no localized R\u0026D capabilities until now.

That is to say, General Motors has done a slightly better job in this regard.

"The core business is placed in Korean research and development, so there will definitely be no problem."

"But the overall layout of some projects can be considered in China. After all, China's market is ultimately much larger than Korea."

When Chai Hang said this, Li Zailin responded directly and said, "Are you the general manager or am I the general manager?"

"I have already said that the company will not consider investing too many R\u0026D resources in China."

“If you have this time and energy, it’s better to focus on product sales.”

Li Zailin said so, so Chai Hang naturally didn't dare to say anything more.

However, the topic on the Internet about Honor Technology's profits in 2012 is becoming more and more popular.

Even Xu Jun couldn't help but call Cao Yang to confirm the authenticity of the matter.

"Mr. Cao, congratulations. With the money earned by a single Honor Technology company, it can directly enter the top 10 in the country, right?"

Xu Jun is such a smart person, so he naturally knows how to talk.

So he won't directly ask whether Honor Technology's profit last year was really more than 200 billion.

Instead, he said it differently, as if he already knew the news.

"Glory Technology Group's current semiconductor wholly-owned companies and joint ventures are all in a state of loss, burning tens of billions of yuan every year."

"If you make some money from the mobile phone and other consumer electronics businesses, you will probably lose it in the semiconductor business in the future."

Cao Yang neither admitted nor denied, but cleverly changed the topic from Honor Mobile Co., Ltd. to Honor Technology Group.

This situation will naturally change immediately.