Rebirth 99 to become a car giant

Attack from the aftermarket, and finally turn to mass production support.

Zhang Fugui fully agrees with the idea of ​​promoting wheel bearings.

But whether this method can be successful, he has no idea.

The technical department said that Nanshan's bearing level is not inferior to the international giants in terms of test results.

But do the bosses of those car repair shops believe this?

Does he believe it himself?

Anyway, Zhang Fugui was a little nervous.

"Selling point?"

"What selling point!"

"A wheel bearing worth 200 yuan is a disadvantage, and a wheel bearing worth 50 yuan is an advantage."

Cao Yang's words left everyone speechless.

The car owner goes to a repair shop in the market to replace a wheel bearing. If it is a genuine product, it will basically cost more than 300 yuan.

The cost structure here is that the main engine factory spends 150 to 200 to buy a wheel bearing from the bearing manufacturer, and then sells it to the repair shop with a 35% increase in price.

Then I can earn another 100 yuan in the store.

This profit is not so rich.

But the wins are not bad.

After all, the current road conditions are not as good as those of future generations, and the quality of wheel bearings is not as good as that of future generations, and the corresponding wear and tear will be more serious.

After driving one hundred and eighty thousand kilometers, the possibility of problems with individual bearings is still very high.

It's not that those repair shops don't want to use cheap wheel bearings, but cheap ones often have poor precision, and it's a bit difficult to press them into them.

Not to mention driving 10,000 to 20,000 kilometers, problems are likely to occur again.

In this case, the car owner will definitely come and make trouble.

At present, if Nanshan Technology Co., Ltd. can really provide qualified quality wheel bearings priced at 50 yuan each, few repair shops can refuse.

"Mr. Cao, 200 yuan a piece is naturally not sold, but isn't 50 yuan a piece too cheap?"

"We can't do it at the cost price, can we?"

He is familiar with the procurement of raw materials and equipment for wheel bearings, so he has a general understanding of the cost.

Although Zhang Fugui hopes that the company's pricing will be as low as possible, so that the pressure on the sales department will be much less.

But if it is sold at a loss, he actually disapproves of it.

After all, this is not a long-term solution.

"Small profits but quick turnover, it's not impossible to open up the market first."

Dai Hanbiao very much hoped that the production line could be started, so that the pressure on him, the head of the production management department, would not be so great.

"Our hub bearings adopt a relatively advanced heat treatment scheme, and all materials are purchased from China, and the cost of parts is much lower than that of peers."

"Although 50 yuan does not make money, if you remove the depreciation of plant equipment, you will not lose money."

Zeng Tingting naturally supported Cao Yang.

So she stepped up and explained.

"At present, there is no order from the main engine factory, and the production line is idle. It is not impossible to start the production line without calculating the depreciation cost on the bearing."

Cai Rong also interjected beside him.

According to Zeng Tingting, at least there is no loss in material costs and labor costs, and this business is still barely viable.

"That's it. Our wheel bearings can be shipped at a price of 50 yuan as long as the other party's minimum order quantity reaches 100."

"If there are less than 100 pieces, the price will double."

"The sales department immediately mobilized. On the one hand, it recruited some agents, and on the other hand, it went directly to sell to various repair shops."

Cao Yang cares most about sales.

Although the profit is very fragrant, the turnover is closely related to the points.

As long as it doesn't really lose money, or even as long as it doesn't lose a lot, this business can be done.

After all, the purpose of doing this now is ultimately to obtain mass production orders from OEMs, and the after-sales business is not long-term.

...

When Nanshan Technology Co., Ltd. was worrying about the sales of wheel bearings, Li Jianfeng, who was far away in Shanghai, was also reporting the matter to Bu Defan.

Zhang Fugui has not been idle during this time.

For several domestic customers, he is actively promoting his own wheel bearings.

I even specially asked the procurement of the main engine factory to help me introduce some first-tier suppliers who need gears, so as to promote the products naturally.

However, the results are not so ideal.

The luck of the nut plate and wheel bolts seems to have disappeared.

"Li, I don't deny that the information provided by the other party looks very good."

"The tests also appear to be in compliance with our drawings."

"But the hub bearing is different from other parts. It is a very important safety part."

"Not only is the working condition very harsh, but it also has high requirements for corrosion resistance."

"It also has very high requirements on the precision and wear resistance of parts."

"So far, Volkswagen has only recognized the products of SKF (SKF), TIMKEN (Timken) and NTN (NTN) globally."

"Today, 80% of our wheel bearings are imported from SKF in Europe, and the remaining 20% ​​are also imported from Toyo's NTN."

"I know that the company has requirements for everyone to increase the localization rate, and everyone is under great pressure in this regard."

"I also agree that Nanshan is a relatively technical and unique manufacturer among Huaxia's suppliers."

"But to replace SKF and NTN with their hub bearings, I don't think the conditions are ripe."

As the manager of the parts procurement department, Bu Defan directly rejected Li Jianfeng's proposal.

It's not that he has any objections to Nanshan Technology Co., Ltd.

On the contrary, he had a good impression of Nanshan.

Otherwise, I would not have taken the initiative to recommend Nanshan's nut plate to the German public.

He simply felt that the hub bearing was a part that needed to bear weight and provide precise guidance for the rotation of the hub.

It is a very important part in the car, and it must bear radial load while bearing axial load.

Even under the pressure of localization rate, he dare not replace it easily.

"Bu Defan, what you said makes sense."

"But in theory, it is not impossible to promote the localization of wheel bearings as long as they pass the single product test and the actual vehicle durability test."

"We just lack an opportunity to confirm the durability of a real car."

"As long as you communicate with the R\u0026D department of the Deutsche Headquarters, there is no possibility at all."

Li Jianfeng wanted to work harder.

If this push is successful, his KPI this year will be very good.

At that time, there is even hope to evaluate an excellent employee or something.

Of course, Zhang Fugui exerted strength on him, which was also a very important reason.

Otherwise, why are people so active?

"Lee, I'm sorry!"

"For key parts like hub bearings, even if there is no problem with the durability of the real car, the headquarters will not easily let go and use a domestic manufacturer in China."

"We don't need to waste time on this."

Bu Defan's words were so direct that Li Jianfeng didn't know how to answer them.

Let me explain the price. Normally, the domestic price of a wheel bearing is about 100 yuan, and the imported price is 200 or even higher. If private enterprises make domestic parts, the cost will naturally be 20 to 30 lower. If profits are not considered in the initial stage, 50 yuan can really be sold, and it is nothing more than a matter of material costs.