Rebirth 99 to become a car giant

Xue Wenqiang has been working at SKF China for more than ten years.

He has always had the idea of ​​changing jobs, but has never implemented it.

Now I am slowly giving up this thought.

Although SKF's business in China has been greatly impacted by local bearing manufacturers such as Nanshan Bearing, Renben Bearing, and Universal Bearing, there are still many places where bearings are needed in various industries.

In addition, some European companies in China are already accustomed to using SKF, so their business will not be unsustainable.

As long as the SKF headquarters in China does not fall into long-term losses, it will not easily consider closing down.

So Xue Wenqiang has been staying at SKF.

As a sales manager, he must travel frequently.

Today, it flew from Shanghai to Guangzhou to attend a meeting at Xifeng Nissan.

Although Nissan is a Japanese company, due to the influence of the Renault-Nissan Alliance, some of its practices have actually moved closer to European and American models.

After boarding the plane, he came to his familiar seat in the premium economy class of China Southern Airlines.

Since we were flying on a large Airbus A380 aircraft, each seat had a plug and independent display screen, which was very convenient for using computers and mobile phones.

I forgot to charge it when I went to bed last night. Xue Wenqiang's Samsung Note4 was almost out of power.

So after sitting down, he took out the charger to charge his phone.

Then charge and play at the same time.

Because he had to go on a business trip today, he had already stored a good movie on his phone yesterday.

Putting on his headphones and turning on the movie on his phone, Xue Wenqiang leaned on the chair with great enjoyment and began to enjoy the movie.

The plane took off on time.

Since it is a masturbation, the take-off process is also very smooth, and there is basically no need to worry about being affected by the airflow.

However, as the plane continued to climb, Xue Wenqiang suddenly felt that the mobile phone in his hand became very hot.

Thinking that it might be caused by using it while charging, he closed the phone and put it in the bag on the back of the front seat.

As a result, the moment he put the phone in, there was a "pop" sound and the phone actually caught fire!

This time, Xue Wenqiang immediately panicked.

A cell phone catching fire on a plane is something that has never happened before.

He immediately shouted, "Fire!"

“My phone is on fire!”

Because the mobile phone was placed in a bag behind the seat back, the bag soon caught fire.

After the flight attendant not far away heard the sound, she didn't care that the plane was climbing, and immediately ran over in a panic to confirm the situation.

Although the fire was not particularly large, it still caused panic among many passengers around.

After all, this is on a plane.

If something happened, there would be no chance of living.

Some people even cried nervously.

Fortunately, other flight attendants also took action immediately, comforting the passengers and coming over with fire extinguishers to quickly put out the fire.

However, the fire on the seat was extinguished.

But the burning mobile phone could not be put out. After a while, the fire on the mobile phone was extinguished by itself.

At this time, the captain had naturally received the news.

Although there is a high probability that the safety of continuing the flight will not be affected, but such a special situation occurred, the captain still made a decisive decision to return.

It had only been about ten minutes since the plane took off, and it was about to start returning.

This caused a lot of confusion at the tower.

Because it was uncertain whether all the fires on the plane were really under control, the tower immediately notified the airport firefighting department.

Soon, a special runway was vacated, and several fire trucks and ambulances quickly parked nearby, ready to go.

Fortunately, everything went smoothly and the plane landed again without any accidents.

Except that Xue Wenqiang and the passenger next to him suffered some skin injuries during the panic, nothing happened overall.

However, Xue Wenqiang was still taken for questioning.

After a lot of trouble, his business trip was definitely ruined.

The news was quickly posted on the Internet by some passengers.

There are pictures and the truth, and the airport and airlines quickly released official information.

However, this news specifically mentioned that the Samsung Note4 mobile phone exploded and caught fire during the charging process, causing a fire in the aircraft cabin, but Honor Technology immediately caught it.

"Mr. Cao, Samsung Note4 exploded and caught fire again!"

Xia Qingqing called Cao Yang as soon as she knew the news.

Of course, she also asked people within the company to take action immediately.

The best time to deal with Samsung mobile phones has arrived. At this time, there is no need to ask for additional instructions and you can take action immediately.

"There's another fire?"

Cao Yang is fully booked with various meetings all day long. He definitely doesn't have time to read the latest news on the Internet.

"Yes, this time it was a fire on the plane, and it almost caused a big incident."

"The airport and airlines have issued formal announcements."

"Many passengers have posted related pictures on Weibo, and now this matter has become a hot search topic."

Xia Qingqing almost wanted to look up to the sky and laugh a few times.

When sleepiness hits the pillow, this kind of thing actually happens.

For Honor phones, this is almost the best news.

"It seems Samsung is really in trouble this time."

"I will contact some departments later to see if we can use this matter to take some further action."

Cao Yang was also quickly thinking about how to maximize the use of this news to deal with Samsung mobile phones.

It would be a pity if such a good weapon was not fully utilized.

To be soft-hearted towards the enemy is to be irresponsible to oneself.

Cao Yang is obviously not a person who is irresponsible to himself.

"Well, I will also communicate with Weibo and ask them to help us publicize this matter."

“The explosion of hot searches for Samsung mobile phones cannot continue so quickly, let alone allow Samsung to buy up the hot searches.”

It’s no secret to many companies that you can spend money on trending searches.

Of course, you can also spend money to buy hot searches. After all, if you have money to earn money on Weibo, you won’t lose everything.

For example, some celebrities suddenly become hot searches. If you don't really want to be on the list, or want to reduce the popularity, it is possible to spend money to achieve it.

Xia Qingqing is also worried that the staff at Weibo will not understand the situation and will take action to capitalize on the enemy.

…

When Honor Technology quickly reacted and wanted to use the news of the Samsung mobile phone explosion to deal with Samsung, Samsung China was naturally not idle either.

"Mr. Li, our Note4 exploded and caught fire. This time the situation is a bit troublesome. The announcements from the airport and the airline directly listed our names and phone models."

Chaihang is very nervous now.

He knew very well that things were serious this time.

If the fire broke out just when consumers were using their mobile phones at home, then everything would be easy to explain.

They have many words to deal with such things, and even have standard response procedures within the company.

But this kind of explosion and fire on an airplane, which almost caused a major accident, has never been encountered before, or even thought of.

Now I was touched by them, it was really scary.

"Exploded again?"

Li Zailin had just discussed this topic with Chai Hang two days ago, but he didn't expect that something would happen again so soon.

Thinking of the conversation between Chai Hang and himself at that time, Li Zailin's face turned dark.

"Yes, although I don't know what the cause of the explosion was, it was our Note4 that exploded. This information should be accurate."

Chai Hang was crying and feeling extremely depressed.

This kind of thing, which has not happened once in many years, actually happened to me.

The most important thing is that the current situation is very bad. The Internet is full of news and public opinions that suppress Korean Wave and Korea.

In this case, the Samsung mobile phone exploded and almost killed everyone on the plane.

This is definitely bad news adding insult to injury.

"Contact the relevant websites immediately and find a way to reduce the heat on this matter."

"Then you immediately protested to the airport and airlines, saying that they attributed the cause to our mobile phones without investigating the situation clearly, which caused great harm to our brand, otherwise we would sue them."

Li Zailin roared a little hysterically and ordered the task.

He is not stupid and naturally knows how bad the impact of this matter will be.

Note4 is the flagship model of Samsung mobile phone.

If there is a problem with this phone, it will bring a devastating blow to Samsung's mobile phone business.

At least in the Chinese market, Samsung mobile phone sales will definitely decline this year.

This was a situation he really didn't want to see.

"I'll make arrangements immediately, but should I also communicate with the headquarters as soon as possible?"

"I think it may be necessary to remind the headquarters to pay attention to see if there is really a problem with the battery of this mobile phone."

"If more news of explosions and fires continue to come out later, it will be very troublesome."

Chai Hang's mouth was as if it had been opened.

Just when he was reporting the situation to Li Zailin, news about several Samsung mobile phones exploding and catching fire appeared on the Chinese Internet.

These news items contain pictures and facts, making it difficult to tell whether they are true or false.

The target models are all Samsung Note4.

Combined with the news of explosions and fires on airplanes, Samsung Note4 became famous immediately.

The popularity of this matter remains high.

Of course, there must be many companies that don’t want it to come down.

"Mr. Xu, this Honor Technology method is too powerful."

"You can actually think of such a plan to attack Samsung mobile phones."

Lian Zhitian scanned the Internet for news about Samsung mobile phones exploding and catching fire, and came to Xu Jun's office with lingering fears.

Obviously, knowing that Honor Technology was going to suppress Samsung, he felt that the Samsung phone catching fire on the plane was arranged by people from Honor Phone.

Of course, he would never say this directly.

"Although the method is a bit vicious, you have to say that the effect of this move is very good."

"With Nanshan Film and Television and China Channel's efforts to suppress the Korean Wave, the sales of Samsung mobile phones in China will definitely experience a plummet."

"Even globally, Samsung mobile phone sales are likely to decline."

“The biggest possibility for this part of the market is that it will be eaten up by Honor phones.”

“After all, NOTE4 is Samsung’s flagship model, and its positioning is closest to that of Honor mobile phones.”

"Their consumers are basically potential customers of Honor mobile phones."

Xu Jun took a deep breath and tried to calm down.

The action of encircling and suppressing Samsung with Honor Technology can be regarded as giving him a lot of experience.

Honor Technology can think of any method that he had not thought of before.

It is really not something that ordinary companies can withstand when a variety of measures, both good and evil, are taken together.

Putting himself in his shoes, Xu Jun felt that if similar methods were used on Warwick, he wouldn't know how to resolve it.

This actually strengthens the belief that Warwick and Honor Technology will follow the path of win-win cooperation in the future, and do not engage in a life-and-death struggle, which will cause trouble.

"It does work. I guess Samsung is already in a hurry internally."

"This kind of ultimate move is not that easy to crack at all."

"Especially when I saw several reports of Samsung mobile phones exploding and catching fire popping up online in the past day."

"That makes the situation more complicated."

Lian Zhidian could guess that these cases that suddenly appeared must be related to Honor Technology.

Even in some cases of explosions, there is a question mark as to whether they were man-made.

"Let's not think so much now and just act according to the plan we communicated with Honor Technology before."

"Samsung mobile phone sales are about to plummet. If we don't take action at this time, we won't even be able to take a sip of soup."

Xu Jun feels that now is not the time to get entangled. Cooperating with Honor Technology to suppress Samsung is the most important thing to do now.

Following Warwick, there are also companies such as OPPO that have similar ideas and actions.

Everyone knows that this is a once-in-a-lifetime opportunity.

Samsung mobile phone.

The leader of the global mobile phone industry.

If it can be killed, everyone will have meat to eat.

…

"Editor Wu, Samsung China has expressed its willingness to spend 30 million yuan in advertising on our website. The condition is that our website cannot publish any negative news related to Samsung within the next year."

"Especially this time when Note4 exploded and caught fire, there can be no negative reports."

Xie Min came to Wu Xuebin's office a little tangled.

Such a big order is not so easy to get.

But she is also very clear about the current public opinion on the Internet.

So she didn't dare agree to Samsung's conditions directly.

"Chinese Taiwan has already stepped forward to promote cultural self-confidence and suppress the Korean Wave."

"I heard that some policies from relevant departments will be introduced soon. If we go against the trend, we may not end well."

"Especially what happened this time, it is likely that the influence of the Nanshan System was behind it."

"If we support Samsung at this time, we are going against the Nanshan System."

"It's hard to say what actions the other party will make directly."

Wu Xuebin was not dazzled by the big order of 30 million yuan.

Advertising to Samsung at this time is equivalent to handing in a certificate of investment to Samsung.

At the same time, this means having trouble with other manufacturers.

Even if Zhongguancun Online doesn't mean it that way, other people will think so.

"We don't have much involvement with companies in the Nanshan Group."

"It's nothing more than some news from Honor Technology and Nanshan Semiconductor. Our website has always been able to get priority in the past."

"But even if it's a little later, it doesn't actually matter."

Xie Min was obviously reluctant to part with this big order.

After signing an advertising contract with Samsung, her commission would reach 60,000 yuan.

This is definitely not a small amount.

The key is that this commission is reasonable and legal income.

"You are too naive."

Wu Xuebin looked at Xie Min and continued: "There are rumors that the Nanshan System is leading this incident. They have spent so much effort to deal with Samsung. If they are destroyed by us, how will they deal with us?"

"Although they don't have an IT website, the influence of Autohome and Weibo is no worse than that of Zhongguancun Online."

"Not to mention that they also have Nanshan Film and Television, the largest film and television company in China."

"With the influence of the Nanshan System, they have a very strong say in the relevant departments. If they even want to deal with us, they only need a word from Cao Yang."

Wu Xuebin has been in society for so many years and has a relatively thorough understanding of many things.

Now if the Nanshan Group does not deal with Zhongguancun Online, then they will be the largest IT media in China.

But if the Nanshan System wants to deal with them, their website may be shut down for rectification next week.

No matter how bad it is, companies such as Autohome and Weibo can come forward and invest in a website that is exactly the same as Zhongguancun Online. When the time comes, they will wield a hoe and directly poach people, which will make you sick to death.

Wu Xuebin feels that these things are completely possible.

The premise is that Zhongguancun Online has forced the Nanshan system to that point.

"I thought too little."

Xie Min was silent for a moment and knew that what Wu Xuebin said made sense.

If the Nanshan system doesn't care about you, then you can live a good life.

If I care about you, then maybe you are not far from bankruptcy.

"Don't take it too seriously. Report Samsung's affairs as you wish during this period."

"After all, we are the largest IT professional media in China. In addition to its mobile phone business, Samsung also has a large number of computer businesses and semiconductor businesses that it wants to expand its real position in China."

"If this completely offends us, then Samsung's other businesses will definitely be affected."

"So they shouldn't do anything to us."

Wu Xuebin had said all he wanted to say, and Xie Min was naturally speechless.

The day after she finished communicating with Wu Xuebin, the relevant departments of Huaxia Complex Aviation Business officially issued a safety reminder.

[To ensure the safety of air transportation, all airlines should remind passengers of the possible risks of carrying Samsung Note4 on board through official websites and other channels as soon as possible.

Passengers are advised not to use or charge Samsung Note4 on the plane, and not to put Samsung Note4 in checked baggage.

Airlines can formulate more stringent transportation measures and inform passengers based on actual conditions. Airport companies should cooperate with airlines in publicity and notification in the terminal. 】

Although this safety tip is not very direct, each airline has understood the meaning of the relevant departments.

So soon, various airlines began to publish a new requirement on their official websites and official Weibo accounts.

That means it is forbidden to bring Samsung Note4 on board!

This rule is so simple and crude.

Didn’t the relevant departments require me to formulate more stringent transportation measures based on the actual situation?

I directly banned Samsung Note4. Is this strict enough?

Although only Samsung Note4 is currently banned, the hot search on Weibo is [Civil Aviation Administration of China: Samsung mobile phones are not allowed to be used or checked in on airplanes].

Although this statement is a bit inaccurate, it firmly occupies the number one hot search position.

This is definitely a fatal blow to Samsung mobile phones.

This blow directly hit Samsung mobile phones without the ability to fight back, completely establishing the victory pattern of Honor Technology.

After seeing this news, the majority of netizens will definitely avoid Samsung mobile phones when choosing to buy mobile phones.

This impact is absolutely huge.

"Mr. Li, I suggest you directly ask the president of the headquarters to come to Huaxia and communicate with the relevant departments."

“Otherwise, it’s not an option to continue developing like this.”

Chaihang is very anxious now.

He didn't expect that things would fall into such a situation. It was really surprising.

The key is that faced with this dilemma, he found that there was very little he could do.

The relevant departments only issued safety tips, and there is no way for you to say that there is something wrong with their tips.

But when it comes to airlines, they have tightened the conditions when implementing it.

Is it possible that Samsung China’s sales team must communicate with each airline one by one?

This is obviously not very reliable.

"Taken out of context, confusing right and wrong."

"The appearance of Honor Technology is too ugly."

"Our battery problem is at most a problem with the Note4, and other phones can be used normally."

"But those media and Weibo deliberately want to lead everyone to work in another direction."

"This irresponsible attitude is really abhorrent."

Li Zailin was relatively clear about the reason for the whole thing.

But faced with pressure from competitors, he found that what he could do was limited.

Although Samsung mobile phones are very powerful, they may not be suitable for the Chinese market.

"I'm going to contact a group of lawyers and ask them to send legal letters to some of the more egregious websites."

"Otherwise, the stock price of our head office will continue to fall."

When Chai Hang said this, he was immediately recognized by Li Zailin.

We are all workers, so there is no need to roll up too much.

As long as you get along in front of the leader, that's all.

We are all adults on this point, so we don’t need to explain it so thoroughly.

"Then get moving as soon as possible!"

"Maybe we can also discuss relevant conditions with the companies in the Nanshan Group to maximize benefits."

Li Zailin gave his instructions very clearly.

However, there are considerable difficulties in implementing these instructions.