Rebirth 99 to become a car giant

While Daystar Technology continues to hit the screen, the first half of 2013 has passed.

In the past six months, the performance of China's independent brands has also been very impressive.

Therefore, whether it is Nanshan Hongqi, Chery, or Geely, they can’t wait to announce their sales data to the outside world.

Among them, Nanshan Hongqi historically sold 300,000 cars in the first half of the year.

Although this data cannot enter the TOP5 rankings, and is even a little short of the TOP10, it is already a very powerful data.

Because the average bicycle price of Nanshan Hongqi is higher than that of Chery, Geely, BYD and other car companies.

This means that purely from the perspective of turnover, Nanshan Hongqi has entered the top 10 domestic rankings.

Zhu Zhengfeng is very satisfied with this result.

"Mr. Cao, we have now formed a combination of cars and SUVs including H5, H6, H8 plus HS5, HS6, and H58. The model coverage has been greatly improved."

"Whether it is in the official vehicle market or for individual consumers, the reputation of Nanshan Hongqi is constantly rising."

"This year's sales are expected to reach 700,000 vehicles, entering the top ten in the sales rankings."

For the development of Nanshan Red Flag, Zhu Zhengfeng has made considerable efforts.

Even when Nanshan Automobile Group led a group of independent brand car companies to suppress Japanese cars and Volkswagen, he chose to support them.

You know, both Spring City Toyota and Spring City Volkswagen are the ultimate source of profit for Spring City Automobile Group.

"Our models have dignified and stable appearance, powerful and abundant power, rich and colorful configurations, and various services."

"The reputation is also constantly rising, and it is only natural that we can achieve the current results."

In the past, the reputation of Huaxia's own brands was relatively poor. The main reason was that the three major items were not done well.

Especially in terms of engines and gearboxes, there is a big gap between them and joint venture car companies.

But the emergence of Nanshan Automobile Group has completely changed this situation.

In recent years, the number of models equipped with Nanshan transmissions and Nanshan engines has exceeded 10 million.

But there is no obvious bad thing on the market.

Coupled with the guidance of public opinion on the Internet by Autohome and Nanshan Automobile Group, consumers no longer have much concern about self-branded engines and gearboxes.

Of course, some models such as BYD and Chery use their own engines, and the reputation of these models is obviously worse than those using Nanshan engines.

Only insiders know whether the guidance of Nanshan Automobile Group is involved.

"The growth rate of China's automobile market has slowed down in the past two years, but I think there should still be room for improvement."

"It is entirely possible that the final sales volume will reach about 30 million units."

"From this perspective, our market still has relatively large room for growth."

"Nanshan Hongqi needs to further enrich its car models so that consumers have more choices."

There are definitely not too many models to choose from.

Zhu Zhengfeng called Cao Yang this time. In addition to announcing the good news, he was also discussing the introduction of new models.

"What model does Mr. Zhu want to introduce?"

Cao Yang did not directly express his opinion on whether it was good or bad, but wanted to hear what Zhu Zhengfeng had to say first.

"The policy for having a second child alone has been opened since this year, and I think the policy for having a second child will be fully opened soon."

"The demand for 7-seater models will definitely increase significantly by then."

"We are now starting to consider designing a brand new MPV model. It should be almost the right time to go on sale in the second half of 2015."

"MPVs like Alfa and Dreamer are very good, but they are too expensive and most ordinary families cannot afford them."

"We at Nanshan Hongqi can completely launch an MPV priced at less than 300,000 yuan to benchmark Alfa, and take over all the configurations from Alfa, but keep the price down."

"Even if the final selling price falls between 250,000 and 300,000, there should still be a relatively large profit margin."

Zhu Zhengfeng obviously did some research beforehand, otherwise he wouldn't have given his opinions so clearly.

The MPV market has always been relatively small, and the emergence of Xingchen Auto Visionaries in the past two years has slowly attracted a lot of attention.

But compared with cars and SUVs, they are the younger brothers among the younger brothers.

"The MPV market is indeed worth exploring."

"Especially official vehicles are our key market, and MPV can also be well expanded in official vehicles."

"Even in addition to official vehicles, we can also focus on the vehicle procurement of various state-owned enterprises."

When Cao Yang said this, Zhu Zhengfeng immediately became interested and said: "I will push it myself later to see if I can get the central enterprises to give priority to Nanshan Hongqi's products when purchasing official vehicles. They are not so sensitive to purchase prices. Ours All models of products are expected to be adopted.”

If the official vehicle market is a huge market, then the purchase of vehicles by various central and state-owned enterprises is an even bigger market.

Of course, if you want to be alone in this part of the market, it is definitely impossible.

For example, if you expect people to use Nanshan Hongqi's official vehicles for Xifeng Automobile Group, it is simply impossible.

Similarly, the local state-owned enterprises in Modu will definitely give priority to the products of Modu Automobile Group.

This kind of local protection that everyone can see but is hard to talk about will always exist.

"Well, if we can really capture this market, then it won't be a problem for Nanshan Hongqi to reach the annual sales target of 1 million in the future."

“In addition, we can also consider expanding to overseas markets such as polar bears.”

"We have the official car brand, which is also very beneficial for expanding some overseas markets."

"If it does well, with domestic sales of 1 million and foreign sales of 1 million in the future, Nanshan Hongqi will be completely bigger and stronger."

Cao Yang does not expect Nanshan Hongqi to become the world's top automobile company like General Motors and Volkswagen. That would be too difficult and impossible to achieve.

But it is still possible to hit 2 million global sales.

Of course, the number of models must be larger, and some layouts also need to be made in terms of electrification.

While Cao Yang and Zhu Zhengfeng were discussing Nanshan Hongqi's sales, other car companies were also having intensive discussions about sales in the first half of this year.

"Mr. Cao, domestic electric vehicle sales exceeded 500,000 units in the first half of this year, and it is relatively certain that it will exceed 1 million units throughout the year."

"In terms of overall penetration rate, the penetration rate of new energy vehicles has reached 5%, which is a relatively big breakthrough globally."

"And now there is an interesting phenomenon, that is, the export growth rate of new energy vehicles is higher than that of traditional fuel vehicles."

"I think the domestic new energy vehicle industry has officially entered a stage of vigorous development."

Zeng Tingting conducted an analysis on the sales data of various domestic car companies in the first half of the year, and quickly came to some interesting conclusions.

As the general manager of Future Auto, and also the deputy general manager and director of the sales department of Nanshan Automobile Group, Zeng Tingting is most concerned about the development of Future Auto.

Because this is the market with the most room for development.

“Future Auto, Changan Automobile, Yangcheng Aian, Didu Automobile New Energy, BYD, plus the electric vehicles developed by Modu Automobile Group, Xifeng Automobile Group and Spring City Automobile Group, the entire market is indeed becoming more and more lively now. ”

“The attention of various funds to new energy vehicle manufacturing forces has also increased rapidly. Whether it is Qiantu Motor, Xpeng Motors, or LeTV Motors, which has just announced that it will enter the automobile market, it has attracted the attention of many people. ”

"In the future, all automobile companies will consider launching their own electric vehicle industry. At this time, they can also consider further launching some policies with relevant departments."

"Further promote the points policy."

Although China's automobile industry is now considered relatively strong.

Even if you don't engage in electric vehicles, you don't need to worry about the core technology being monopolized by overseas parts supply giants.

However, with the rapid increase in car ownership, the amount of crude oil imported by China has also been increasing in recent years.

Therefore, even if it is not considered from the perspective of overtaking in the automobile industry, it is still necessary to promote the development of electric vehicles as soon as possible to reduce vehicle fuel consumption, thereby reducing the amount of imported crude oil.

Otherwise, it would be easy for someone to get stuck in the supply of crude oil.

As for new energy vehicles being cleaner and more environmentally friendly, this is actually not the deepest reason.

Even whether new energy vehicles are really more environmentally friendly still needs to be questioned.

After all, most of China's electricity is obtained by burning coal.

So using electricity does not mean zero pollution.

Not to mention that we will have to face more complex battery recycling issues in the future.

"Although everyone's actions have been relatively large, in terms of market retention, the proportion of new energy vehicles is still very low, and they are indeed worth promoting."

"I will communicate with the relevant departments and other major new energy vehicle companies to see if we can further promote some regulations related to the subsidy policy."

If you have any difficulties, just solve them. Zeng Tingting is not afraid of hard work at all.

She is single and has only one dog, and it doesn't matter to her that she never rests.

The people who have also felt this change in electric vehicles are the people at Volkswagen.

As the largest car company in Europe, in the past many years, most of the European market has been the market of local car companies, with a small part being the share of Ford, General Motors, Hyundai, Toyota and other car companies.

As for Chinese car companies, except for Xingchen Automobile, which has a slight presence, most of the other independent brands have sales close to zero in Europe.

This situation is naturally not what Nanshan Automobile Group wants to see.

Therefore, China's independent brand car companies have also made a lot of efforts in recent years.

Regarding traditional fuel vehicles, whether it is Changan Automobile or BYD, they actually have no special advantages.

If you simply say that your price is low, people may sue you for anti-dumping.

But electric cars are different.

Europe is also very enthusiastic about promoting so-called clean energy vehicles.

Some of the initiatives were even initiated by European countries.

Since last year, car companies such as Changan Automobile and BYD have begun to launch their own electric vehicles in Europe following the pace of future cars.

Although the price is much higher than that in China, the sales volume is actually pretty good.

"Mr. Wang, the number of electric vehicles we exported to Europe from January to June reached 12,000, of which 3,000 were sold in June."

"This result is already more than the quantity we exported to Europe last year."

Wu Huabing is in a good mood now.

In the past two years, BYD has begun to pay attention to overseas markets, hoping to sell its various models all over the world.

To this end, overseas branches have been established in many places.

These branches are currently managed by Wu Hua Cake.

For a long time, Chinese independent brand car companies have not had much confidence in the markets of developed countries such as Europe.

There are even various visible and invisible local rules that restrict the development of Chinese car companies.

However, seeing that the monthly sales of future cars in Europe have reached more than 1,000 units, car companies such as BYD and Changan Automobile immediately began to sell their electric cars to Europe.

The effect of this transformation is definitely very significant.

For example, BYD's F3 model, the price of the fuel version is only tens of thousands of yuan, and the price after export to Europe is less than 8,000 euros, which is definitely very cost competitive.

However, the fuel version of the F3 did not sell well in Europe, and it can even be considered that the sales volume is basically close to zero.

On the contrary, the electric version of F3, which was launched at the end of last year, is priced at more than 20,000 euros, which is more expensive than domestically.

However, the sales volume immediately surpassed that of the fuel version, and last month it reached the monthly sales level of 800 vehicles.

Some other electric vehicles have a similar situation, and their sales are much better than their corresponding fuel vehicles.

After realizing this change, Wu Hua Cake naturally quickly adjusted its strategy.

From now on, BYD will only consider electric vehicles for all models exported to Europe.

And the price will not be adjusted to the lowest level blindly, but will maintain a certain profit.

As a result, a more interesting phenomenon occurred.

That is, the electric vehicles exported by BYD are profitable, and the profits are quite considerable.

However, the profits of exported fuel vehicles are extremely slim and may even result in losses.

"There are so many established car companies in Europe. It is very difficult for our fuel vehicles to enter."

"But in terms of the layout of electric vehicles, their pace is relatively slow, which can indeed provide us with some opportunities."

"We will work harder in the second half of the year so that our sales of electric vehicles in Europe will exceed 30,000 units."

Wang Fu is now also full of interest in the European market.

Europe and the United States are the two largest automobile markets in the world after China.

It is very difficult to break into the American market.

Relatively speaking, the situation in Europe is better.

"Well, according to the current development trend, it should not be a big problem for the annual sales volume in the European market to exceed 30,000 vehicles."

"If it develops well, it may even exceed 40,000 units."

Wu Huabing confidently set some goals for himself, which was definitely a rare situation.

Wang Fu immediately felt the difference and said: "If we want to reach 40,000 units, then the sales volume in the second half of the year must be more than twice that of the first half. Are you confident?"

Although sales in the second half of the year are generally higher than those in the first half, especially in the Chinese market, this situation is even more obvious.

But it is still very difficult to achieve more than double the number in the second half of the year compared to the first half.

"Mr. Wang, we have entered the Nordic market since last month and found that there is a higher enthusiasm for promoting electric vehicles."

"Even Norway, a country rich in oil, is actually very interested in promoting electric vehicles."

"So in the second half of this year we are planning to focus on the Nordic market and make BYD the most important local electric vehicle brand."

"People choose Tesla and Future Auto for high-end models, and we choose BYD for mid- to low-end models. It is fully expected that our sales will increase rapidly."

Obviously, Wu Hua Cake has carefully analyzed the European market and has seen some potential in it.

"In Europe, except for BMW, which is more active in developing electric vehicles, are the electric vehicles of other car companies still not famous?"

There are many car companies in Europe, and countries such as Germany, France, and Rome have many car brands.

Wang Fu's previous focus had always been on China, and he didn't know much about the development of electric vehicles by companies in Europe.

That's why he asked.

But this didn't bring Wu Hua Cake down.

"Indeed, whether it is Volkswagen, Mercedes-Benz, Peugeot, Citroën, or Fiat, they are not paying special attention to the development of electric vehicles. On the contrary, Renault and BMW are moving faster in this regard. Some."

"But their speed is only compared to other car companies in Europe. If compared with our Chinese market, it is completely different."

"Because of this, when our electric vehicles enter these markets, they will encounter relatively little resistance."

Wu Huabing's analysis also explains to a certain extent why BYD's electric vehicle sales in the European market were pretty good in the first half of the year.

Wang Fu quite agrees with his statement.

"Then we will take advantage of the fact that electric vehicles from European car companies have not yet been launched in large numbers, and we will first establish a foothold in the local market."

"It won't be that easy for them to kick us out in the future."

Following Wang Fu's instructions, BYD immediately took action.

They will always work towards the goal of 1 million sales. Although there is still some gap, it is relatively close.

At this time, Wang Fu naturally didn't want anyone in any department to fall behind, so he kept a close eye on many tasks.

With this tightening, other car companies are under greater pressure.

"Mr. Zhang, I see that the exports of new energy vehicles by future automobile, BYD Auto, Changan Automobile and other car companies are increasing rapidly. Should our export pace in Yangcheng Aian also be strengthened?"

Zeng Guangda now attaches great importance to Yangcheng Aian.

Even though this is just a relatively young company, its strength cannot be underestimated.

At least in the electric vehicle market, Yangcheng Aian’s presence cannot be ignored.

"Originally, we were considering letting Yangcheng Trumpchi focus on the export market. After all, markets in Southeast Asia, polar bears and other places are not very interested in electric vehicles."

"But I didn't expect Changan Automobile, Future Auto and BYD to sell electric vehicles so well in Europe. We are indeed a bit behind in this regard."

For China's own brands, when developing export markets, they often selectively put aside the markets of developed countries such as Europe and North America, focusing on conquering markets in Asia, Africa and Latin America.

Judging from the situation in the past many years, this direction is also relatively correct.

This is naturally the case when Yangcheng Automobile Group considers this aspect.

Unexpectedly, the current situation has changed.

"The sales volume of electric vehicles has been relatively high in the past two years. Previously, they were mainly developed in China. It is too late for us to start catching up now."

"However, if you export to the European market, you also need to consider local regulations and make appropriate adjustments to some parts."

"During this process, we just set up a sales branch in Europe and will start to focus on the European electric vehicle market next year."

Obviously, Zeng Guangda also regards the European market as an important market for Yangcheng Aian's exports.

Domestically, Yangcheng Aian's electric vehicle sales are very good, no worse than BYD.

If we can export 20,000 to 30,000 electric vehicles to Europe every year, it will definitely be a very remarkable achievement.

Even this achievement can be used to write about it on many occasions.

Thinking of this, Zhang Jiaqi's enthusiasm became very high.

"Please make arrangements and we will go to Europe in person next month to inspect the local market."

"Then we will strive to start exporting our Aian S and other electric vehicles to European countries within this year, so that consumers there can also experience our advanced products."

In the field of traditional fuel vehicles, most Chinese car companies dare not say that they are doing better than international giants.

But in the field of electric vehicles, the situation is completely different.

Even if Yangcheng Aian faces international automobile giants such as General Motors and Volkswagen, everyone is very confident.

After all, in terms of electric vehicle sales alone, Yangcheng Aian is really not less than the global electric vehicle sales of GM and Volkswagen.

This can be regarded as a new advantage of China’s independent brands.

"Well, I'll make arrangements right away!"

"At the same time, let the people below do a good job investigating the layout of Future Auto, BYD Auto and other car companies in Europe."

"We will take advantage of our late-mover advantage and strive to surpass their performance in the European electric vehicle market next year."

Following the actions of Yangcheng Aian, various electric vehicle companies in China have set their sights on the European market.

This is a blue ocean market that can bring unexpected surprises to everyone.