Rebirth 99 to become a car giant

Just when many netizens were paying attention to the sales of various car companies in the first half of the year, the relevant departments of China suddenly summoned the three major operators to hold a press conference.

At this press conference, relevant departments officially issued 4G licenses to the three major operators.

Many ordinary netizens may not realize the significance of this news, but for Cao Yang and Honor Technology, the situation is completely different.

4G communication technology has been put into commercial operation in some foreign regions for a year or two. Everyone can fully feel the huge difference between 3G and 4G.

If 3G started to allow everyone to use smartphones, then 4G can make smartphones almost like computers.

As long as you can do things on a computer, most of them can be done on a 4G mobile phone.

Needless to say, reading novels, listening to songs, and surfing the Internet is no longer an obstacle. Watching videos is no longer an obstacle.

Although many people know this truth, there are still relatively few people who are truly aware of its huge influence.

Obviously, Cao Yang is one of them.

"Honor Technology's new product launch conference this year can be arranged immediately, and our 4G mobile phones will be launched as soon as possible."

Several months ago, China Mobile informed Cao Yang that relevant departments were preparing to issue 4G licenses in the near future.

So Honor Technology has already made preparations.

Now it is just time to officially launch 4G mobile phones in conjunction with the official emergence of 4G.

This speed is considered very fast in China.

"Mr. Cao, we have prepared the relevant arrangements in advance. In order to be able to hold this year's new product launch conference as quickly as possible, I plan to conduct it simultaneously online and offline."

"Because I plan to arrange the press conference for the day after tomorrow, without giving competitors any time to react."

"It just so happens that today the three major operators have begun to launch 4G packages. As soon as our 4G mobile phones are launched, we can start to experience different network speeds."

Xia Qingqing has been waiting for this day for a long time.

Honor Technology's mobile phone sales have entered a bottleneck period in China, and the increase in the past few months has mainly been contributed by overseas markets.

The emergence of 4G networks will drive a group of people to replace their original 3G smartphones with 4G smartphones.

Therefore, in the next two years, China’s mobile phone sales will inevitably reach a new level.

This is definitely a good thing for Honor Technology.

"How to expand online and offline simultaneously, how to expand?"

Cao Yang is someone who has experienced the special three years from 2020 to 2022, so he is naturally no stranger to online conferences.

However, at this time in 2013, Xia Qingqing proposed to herself a simultaneous online and offline new product launch conference, which was quite special.

"To notify all media and evaluators so suddenly to come, there must be many people whose schedules cannot be arranged."

“So it’s better to just hold it online without inviting anyone.”

"As for the local media in Yangcheng, we can consider inviting them to participate offline."

"In order to complete this press conference more quickly, the offline location can be directly the auditorium of Honor Technology, so the on-site layout time can be greatly reduced."

Xia Qingqing has obviously fully considered this plan.

Even a few months ago, Honor Technology was internally discussing the launch of new products this year.

Combined with the information on 4G licenses, Honor Technology must be the first to release a 4G mobile phone, and there must be no delay.

Otherwise, this number one position will not be maintained.

"This is also a method, but it is to do a good job in online publicity so that more people can watch our conference through various live broadcast channels."

After Cao Yang thought about it for a moment, he realized that Xia Qingqing had already thought it through quite carefully and he didn't need to worry about so many things.

After all, with the influence of Honor Technology on the Internet, there is no need to worry about affecting the publicity effect if the press conference is made online.

As for the various media outlets that did not receive travel fees, Honor Technology naturally has other ways to make up for it.

For example, for some important figures in important media, you can directly mail the latest HONOR5 4G mobile phone and ask them to give you some experience opinions.

The time for feedback is within one year, or even two years.

During this time, this phone is for you to use.

Of course, in order to prevent this matter from becoming more sensitive, you can limit it to just helping with the experience. The property rights of the mobile phone are not yours.

Of course, only God knows whether Honor Technology will ask you to get that phone back when the time comes.

…

"Editor-in-Chief, I just received the invitation letter from Honor Technology for the '2013 New Product Online Launch Conference'."

"They suddenly set the time for the night after tomorrow. It's really strange."

As the senior editor of Zhongguancun Online, Xie Min has been responsible for tracking Honor Technology projects in recent years.

Xie Min personally attends Honor Technology's new product launch conference every year.

Originally, she was still thinking about when to attend this year's new product launch conference and what surprises Honor Technology would bring to everyone.

Unexpectedly, the other party actually held an online press conference. This was very strange.

"Relevant departments have announced the 4G licenses with several major operators this morning, and 4G packages will be officially launched starting tomorrow."

"This means that China's smartphone industry will soon enter the 4G era."

"As far as I know, the mobile phone products launched by Honor Technology this time are likely to be 4G mobile phones."

"That's why people will be more active in promoting the development of 4G."

Wu Xuebin took a sip of coffee calmly before chatting with Xie Min.

In his opinion, these problems are not problems at all.

"4G mobile phone?"

"The 4G license was just issued today. Will Honor Mobile be able to produce 4G phones?"

Xie Min's face was full of confusion.

Until now, she has not used 4G network.

In this case, should I ask everyone in my family to buy a 4G mobile phone?

"Don't underestimate the influence of Honor mobile phones and even Nanshan-based companies in China. They are registered with it."

"Although the relevant departments have only officially issued the 4G license today, Honor Technology may have known about this news for a long time."

I have to say, ginger is still spicy.

Wu Xuebin's speculation is almost perfectly consistent with the facts.

"If that's the case, then the logic does work."

"Honor Technology has received the news in advance and is already developing 4G mobile phones."

"Now that the operator has obtained the license, the 4G package will be officially launched."

"If we quickly launch 4G mobile phones at this time, we can maximize the first wave of dividends."

Xie Min thought for a moment and felt that what Wu Xuebin said made sense.

However, this matter will definitely not be concluded so quickly.

"You arrange for people to prepare some articles in advance, and then you can simply modify them based on the content of the press conference and publish them."

“Every year, Honor Technology’s new product launch conference attracts top traffic in the IT circle, and we must capture the largest wave of traffic.”

For websites, traffic is not only related to advertising revenue, but also to valuation or market value.

So everyone is very concerned about it.

China's Internet industry has now entered a stage of rapid development, and no one wants to miss the opportunity.

Of course, not only media such as Zhongguancun Online are very concerned about this press conference of Honor Technology, but competitors are also concerned.

"Mr. Yang, I think Honor Technology must have received the news in advance, otherwise their 4G mobile phones would not have been launched so quickly."

As the person in charge of Lenovo's mobile phone business, Zhang Rongji is now a little frustrated.

Because Lenovo Mobile had no idea that the three major operators would suddenly obtain 4G licenses.

This is definitely something very difficult to accept for them who have always been very good at building relationships.

"The three major operators have a close relationship with the Nanshan System. They are even shareholders of Venus Technology's Starlink project."

"In this case, it is inevitable to disclose some information to the other party in advance."

"But we don't need to panic. Motorola also has 4G phones in the United States. We can just take them and sell them."

Since acquiring Motorola's mobile phone business, Lenovo's mobile phone market share in the United States has increased.

However, the growth rate is far from expected, and it is even a bit weak, and sales seem to be declining.

This made Yang Erqing and others very anxious.

Now that China has also opened a 4G network, Yang Erqing feels that this is a new opportunity.

An opportunity for Motorola to rise in the Chinese market.

"Well, that's true."

"I will make arrangements later and try to hold a Motorola 4G mobile phone launch conference next week to let everyone know that Lenovo also has 4G mobile phones."

After listening to Yang Erqing's words, Zhang Rongji felt a little relieved.

Fortunately, Motorola products can be used to respond to emergencies at critical moments.

Although the market competitiveness of these products is not very strong, they should still be able to contribute some sales since there are no 4G mobile phones in the Chinese market.

The one with similar ideas to Lenovo is Samsung China.

Due to the explosion and fire of mobile phone batteries, the sales of Samsung mobile phones in China have continued to decline, and are far from their original glory.

Although they have taken many measures to remedy the situation, the results are not very satisfactory.

Judging from the mobile phone sales announced in the past few days, Samsung’s mobile phone sales in China have fallen out of the top three.

This is something that has never happened in recent years.

"Chaihang, I have arranged for people to immediately coordinate the transfer of goods from the headquarters and launch three 4G mobile phones in one go."

"Then you immediately arrange relevant advertising to let Chinese consumers know that our Samsung 4G mobile phones have arrived."

In order to launch the 4G version of the new mobile phone as soon as possible, Honor Technology can no longer wait to prepare for the offline press conference and directly holds an online press conference.

Faced with this situation, Li Zailin was naturally eager to take the lead.

As the world's number one mobile phone brand, Samsung naturally has a 4G version of its mobile phone for a long time.

It's just that it has never been launched in the Chinese market.

Now that China has finally launched a 4G network, Li Zailin thinks this is a good opportunity for Samsung mobile phones to regain its market position in China.

After all, in the development of 4G mobile phones, Samsung is definitely ahead of the various mobile phone companies in China.

"We released new mobile phones in such a hurry without even a press conference. Will those agents not be aware of the advantages of our mobile phones and not dare to purchase them easily?"

Chai Hang mentioned a point that he was a little worried about.

Due to the "Kneeling Gate" and "Explosion Gate" incidents, many Samsung mobile phone agents in China have shifted their business focus to other brands.

It’s not like Samsung hasn’t launched new products in the past few months, but their market performance has been very poor.

All agents are now very cautious.

"This problem can be easily solved by directly publishing the performance parameters of each of our mobile phones on the official website."

"Then we ask some advertising companies to help promote it on the Internet, and everyone will naturally know how good our 4G mobile phones are."

"Time is money, and we must not let Honor Technology take the lead at this time."

Li Zailin's attitude was very firm.

He feels that if Samsung mobile phones still cannot turn around the situation this year, it will be more difficult to compete in the Chinese market in the future.

This is definitely not a situation he wants to see.

"Then it might be best to arrange more marketing expenses and place ads on various platforms so that everyone can notice our 4G mobile phones."

Never save when it's time to spend money.

Especially in the sales field, the situation is very different from purchasing.

If you count every penny so clearly, there will be no way to carry out sales activities.

"I'll tell the finance department directly. If you need any funds, you can just use them first."

Li Zailin waved his hand and generously gave Chai Hang the maximum authorization.

This kind of use of funds that exceeds the budget can no longer be considered so much.

While friends and businessmen are paying close attention to the process, Honor Technology’s online press conference has officially begun.

Although this generation of Honor mobile phones does not have a particularly big breakthrough in appearance, it has an upgraded HONOR system, larger memory, higher-pixel front and rear cameras, and a higher-resolution screen, and the price is rarely comparable to the previous generation. maintained a level.

In this situation where there is no price increase, but 4G functions are added and the configuration is upgraded, a group of friends feel tremendous pressure.

This is not the first time Xia Qingqing has held a press conference. She is naturally able to handle an online press conference.

So from beginning to end, this press conference was very smooth.

At the same time as the press conference ended, Honor Technology officially launched the HONOR5 4G version for sale on its official website, and the 4G version of HONOR4 was also launched simultaneously.

Xia Qingqing even revealed at the press conference that HONOR2 and HONOR3 will also launch 4G versions in the future.

In this way, Honor Technology has officially entered the 4G era soon.

"Mr. Cao, you are moving very quickly."

Xu Jun also made a special trip to Yangcheng today to attend the press conference.

The offline attendees were almost all media and personnel from Lingnan Province. Honor Technology did not hesitate to send invitations to business leaders like Xu Jun.

Of course, this is mainly because Warwick has a better relationship with Honor Technology.

Even most of the chips on Huawei mobile phones are manufactured by Nanshan Semiconductor.

"There's nothing I can do about it, I can't do it quickly."

"The 4G era has arrived, and it is an era where everything is connected. If you are a step slower, it is likely to continue to be slower in the future."

"Warwick has many related patents in 4G communications. Your 4G version should be launched at any time, right?"

Cao Yang is very optimistic about Warwick mobile phones.

Even in the future, the only thing that can pose a threat to Honor Technology in China is Huawei mobile phones.

As for other OPPO and Xiaomi mobile phones, although they are also good, they are not on the same level as Honor Technology.

“We previously thought that the relevant departments would issue 4G licenses to the three major operators by the end of the year, but we didn’t expect that it would be earlier than expected, so we were a little unprepared.”

"However, we have already prepared the technical reserves for 4G mobile phones and have now begun arranging production."

"In another half month, our new product launch conference will be officially held."

There is nothing to keep secret about what is going to happen soon.

Besides, at this stage, the competitor of Huawei Mobile Phone is indeed not Honor Mobile Phone, so the communication between Xu Jun and Cao Yang was quite candid.

"With the arrival of the 4G era, the entire mobile phone industry and even the entire Internet industry will undergo huge changes."

"It can even be said that 2013 will be a year of changes in the Internet landscape. Companies that cannot keep up with the times will probably be eliminated."

Cao Yang's words are really not alarmist.

The changes brought by the 4G network are huge. In the future, smartphones will have an even greater impact on all walks of life, and the Internet will have an increasing impact on all walks of life.

The concept of the Internet of Everything can also be officially thrown out.

Xu Jun also agreed with Cao Yang's statements.

After all, he has been working in this field for many years, and he has a very good understanding of the situation in this industry.

While Cao Yang and Xu Jun were discussing the arrival of the 4G era, BYD had already felt the impact first.

"Mr. Wang, today Honor Technology placed an urgent additional order for more than 10 million 4G mobile phones. Warwick is also contacting us to expand the mobile phone production line and increase the production capacity of 4G mobile phones as soon as possible."

"I feel that in the next year, the mobile phone OEM business will see an obvious growth trend."

As the person in charge of BYD's OEM business, Zhong Qiang is now feeling both pain and happiness.

Anyone involved in the industry knows that it is sometimes difficult to respond to a sudden increase in production.

This involves a series of things such as equipment, raw materials, personnel preparation, etc.

But everyone definitely likes the situation of increased production.

This kind of pain and happiness is what many people pursue.

"The network speed of 4G is much faster than that of 3G. In the future, it will become more and more convenient to use various APPs on mobile phones, watch various videos and movies, and play various games."

"Our mobile phone OEM business must not be a hindrance to everyone at this time."

For BYD Group, the mobile phone OEM business accounts for more than 90% of the production capacity and output value of all OEM businesses.

And both Honor Technology and Warwick are very high-quality customers, and their mobile phone OEM business volume continues to grow every year.

What's even more satisfying is that the OEM fees offered by these two companies are pretty good, so you won't just earn one or two points of hard-earned money.

"Yes, Honor Technology has caught up with a good era. I feel that they may become the largest technology company in the country in the future."

Zhong Qiang's judgment was obviously not made casually.

As China's largest consumer electronics manufacturer, Honor Technology's mobile phones, PADs, smart watches, laptops, etc. are selling very well.

In particular, the mobile phone business has firmly ranked first in the country and second in the world in the first half of this year.

The most important thing is that although Honor Technology is only the second in sales volume in the world, it has the first profit in the world.

This is something that makes Samsung phones very jealous.

The entire mobile phone industry, that is, Apple's profit margin can be compared with Honor Technology.

But after losing the Chinese market, Apple's global sales are now tens of millions less than Honor Technology's.

"The faster Honor technology develops, the better for us."

"In the future, we may even become a trillion-dollar company relying on our foundry business."

It can be said that the mobile phone OEM business was an unintentional move by Wang Fu back then, but unexpectedly it has reaped fruitful results now.

Wang Fu now pays more attention to this business.

Many people think that mobile phone OEM is a relatively low-end industry with little technical content.

In fact, this is not the case at all.

As a high-value, high-frequency electronic product, mobile phones have very strict quality requirements.

OEM companies need to strictly control quality during the production process to ensure the stability and reliability of products and avoid losses such as returns and repairs due to quality problems.

At the same time, the technology involved in the mobile phone OEM industry is updated rapidly, and it is necessary to constantly follow the latest production processes and technologies.

And because different brands and models of mobile phones have different design and configuration requirements, OEM companies need to have a high degree of customization capabilities to meet the diverse needs of customers.

BYD even has a dedicated business unit responsible for the R\u0026D and production of various equipment on the mobile phone OEM production line.

"If Honor Technology can surpass Samsung and become the world's largest mobile phone company, and Huawei can keep up with the pace and become the world's second largest mobile phone company, then our annual turnover can enter the Among the top 500 in the world.”

"There will definitely be various reactions in the stock market by then, and it is not impossible to have a market value of one trillion."

Whether it was true or false, the boss had already praised Haikou, and Zhong Qiang must have expressed his approval.

This also strengthened his confidence in making Honor Technology and Warwick's foundry business bigger and stronger, and he could not let other foundries take away his orders.

This kind of thing may happen if you don't pay attention.