Rebirth 99 to become a car giant

Chapter 836 DJI’s sales explode, leading the world by a long shot

4G era, Internet of Everything, Internet+, Industry 4.0...

During this period, Chinese netizens have come to know many new terms.

The popularity of various companies in the Nanshan Group has definitely risen to a higher level.

And just when everyone was attracted by these hot words, several videos of drone operations that broke out during the Syrian civil war suddenly spread widely on the Internet.

In one of the videos, DJI drones were seen passing silently like ghosts in the sky.

They are small and agile, making them difficult to detect by enemy radar.

These drones are equipped with advanced navigation systems and high-definition cameras that can accurately lock tank targets on the ground.

As the commander's order was issued, the drone group began to disperse quickly, each flying towards the predetermined target.

They shuttle flexibly through the air, sometimes flying low over the treetops, sometimes passing through buildings.

When the drones arrive over the target, they begin their attack mission.

Precision-guided bombs were dropped from the drone one after another, falling densely around the tank like raindrops.

Explosions came one after another, flames shot into the sky, and the ground around the tank was cratered and filled with smoke and dust.

The driver and crew of the tank panicked amid the explosion. They tried to maneuver the tank to avoid the attack, but the drone's attack was so fast and precise that they were unable to react at all.

Some tanks were blown to pieces under the continuous bombardment, and only the wreckage and thick smoke could be seen in the firelight.

And those surviving tanks are also in danger under the continuous attacks of drones.

Their armor was blown apart, their turrets were destroyed, and their internal equipment suffered heavy damage.

During the entire attack process, the drone group always maintained efficient collaborative combat capabilities.

When the attack was over, the drone swarm began to evacuate the battlefield in an orderly manner.

After they circled in the air for a few times, they disappeared into the distant sky.

All that was left was a messy battlefield and panicked tank troops.

This video, initiated by the Syrian opposition, using DJI drones to attack the Syrian army, completely subverted everyone's perception.

Tanks have always been considered the king of land warfare, but they appear so vulnerable to drones.

A tank costs millions of dollars, but a DJI drone costs less than ten thousand dollars.

Although the tank has thick armor, it is helpless when faced with bomb attacks from drones.

In addition, some videos of DJI drones attacking Syrian troops in trenches have also been widely circulated.

Of course, it’s not just the opposition forces that are using DJI drones, the Syrian army is also using them.

It can be said that both sides are using similar drones to attack each other, but the opposition uses them more often and achieves greater results.

"Mr. Wang, have you seen those videos on the Internet?"

DJI is also an affiliated company of the Nanshan Group, so Mi Ying promptly sorted out the situation on the Internet for Cao Yang to understand.

Realizing that there might be some twists and turns behind this turmoil, Cao Yang immediately called Wang Tao.

"I've seen it, but we can't control this matter."

"I asked someone to check and found out that DJI has never sold any type of drone in Syria."

"I don't even know where I bought those drones on the battlefield."

Wang Tao felt that he was a little wronged.

Everyone was watching the civil war in Syria.

I didn't expect that I could actually see my head go up while watching the excitement.

"I definitely believe this, and I think many people actually believe it in their hearts, but there are so many videos to prove it. No matter how we explain it, some people don't believe it."

"So we can't ignore this matter completely. We should express our opinions when it's time to express them."

When Cao Yang made this call to Wang Tao, he had a completely free-spirited mentality.

Of course, he would definitely remind Wang Tao.

After all, this is a unicorn company with a bright future.

Venus Technology produces various large-scale drones and other products, while DJI produces consumer-grade small drones. The two complement each other and will completely monopolize the global drone market in the future.

This scene is wonderful to think about.

"Even if we want to express our opinions on such inexplicable things, we don't know how to do so."

Wang Tao is a technical man, and he has never encountered such a hot and unexpected scene before.

Fortunately, he knew that Cao Yang was a marketing master, so he just asked if he didn't understand. There was nothing to be embarrassed about.

"It's actually very simple. Just post an announcement directly on the official WeChat account."

"DJI has always firmly opposed the use of drone products and technology for any military or war purposes."

"We have never designed or manufactured products and equipment for military purposes, nor have we marketed or sold our products in any country for use in military conflicts or wars."

"DJI will take proactive measures to try to prevent its drones and other products from being converted into weapons or used for military purposes."

"If any order is identified as having potential military use, DJI will refuse the transaction."

"We are always committed to designing, developing and manufacturing civilian drone products to make the world a better place."

“DJI’s drone technology is already very mature and has been widely used in aerial photography, agriculture, surveying, rescue and other fields. At the same time, with the integration and application of artificial intelligence, big data and other technologies, drones are becoming more autonomous and intelligent. oriented development.”

"We will conscientiously fulfill our corporate social responsibilities and make technology better benefit mankind."

"Above all, thank you again for your interest in DJI."

"Mr. Wang, I think with an announcement like this, this matter can be ignored."

Venus Technology has not encountered similar things.

When the Scorpion drone was used by big business owners to attack their southern neighbors, there were many related reports.

The solution adopted by Daystar Technology at that time was to deny that its products had military uses.

Anyway, no matter how the final product is used, I just insist that it is a civilian product. What can you do to me?

"Mr. Cao, this announcement probably won't solve the problem of our drones being used for military purposes by Syria, right?"

Technical man Wang Tao obviously felt that Cao Yang's suggestion seemed a bit perfunctory and could not solve the problem.

However, Cao Yang didn't think so and said, "This problem is actually beyond our control at all."

"It's like a kitchen knife. Some people buy it and use it to cut vegetables, and some people buy it and use it to do bad things."

"Our drones are developed for aerial photography and other purposes, but if someone wants to use them to drop bombs, there is nothing we can do."

Cao Yang felt that there was no need to get entangled in this matter, because there would be no result in getting entangled.

It can’t be that just because some people are using drones for military purposes, DJI won’t produce these products in the future, right?

"That's right. There is no need for us to get too entangled."

"Whatever happens outside is whatever it is. We just have to make our own products well."

Cao Yang, the shareholder, had such an indifferent attitude, which relieved Wang Tao's pressure a lot.

DJI's current sales have completely increased, and it is facing more and more various things.

Wang Tao already felt a little powerless.

"Mr. Cao, I want to hire a dedicated professional manager to serve as the president of the company in the next year. I only hold the two positions of chairman and chief technology officer."

"This way I can free more energy from daily management and focus on product research."

For Wang Tao, who likes to delve into technology, worrying about company management and operations every day is actually a very annoying and unfulfilling thing.

Taking this opportunity, he exchanged his thoughts with Cao Yang.

"Okay, professional people do professional things, you just need to grasp the general direction."

"Mainly, DJI's drone technology has always been world-leading, and its cost is also world-leading, so there is no need to worry about sales."

"Even if others can make similar products, the price will be much higher, which doesn't make much sense."

"Some places can reduce costs, but the performance is much worse."

“Ultimately consumers will definitely choose DJI.”

Cao Yang is very confident in the future of DJI drones.

This is definitely a company that has the potential to become the pride of China.

"Yeah, that's what I thought too."

"So far this year, our drone sales have exceeded 200,000, reaching the figure for the whole of last year."

"According to incomplete statistical data, our market share in the consumer drone market has reached 70%."

"Even in some places, this ratio will be even more exaggerated."

Technical geeks also have a sense of honor.

Showing off DJI's achievements in front of ordinary people may give you a low sense of accomplishment.

But when you show off in front of Cao Yang, the world's richest man, the situation is different.

"Have you cornered the market so quickly?"

"I think this news can be well publicized and let more people know about DJI. This should be very beneficial to further increasing sales."

Although if the technology is good enough, the product can sell well without any marketing, but if there is good marketing, sales can obviously be taken to the next level.

When the output of a product reaches a certain level, it will cause all-round changes.

For example, if the R\u0026D cost of a product is 100 million yuan, and the sales volume is 100,000 units, the R\u0026D cost of a single unit will be allocated to 1,000 yuan.

But if the sales volume reaches 1 million units, the sharing of R\u0026D expenses will only be 100 yuan.

As sales continue to increase, R\u0026D costs will become almost negligible.

Similarly, for the depreciation of plants and equipment, the situation is actually similar.

At that time, DJI’s advantages were really unmatched by anyone.

Even if someone gives you the drawings and data, the final product will not be comparable to DJI.

"Drones are not like mobile phones or cars, which attract a lot of consumer attention."

“If we go to promote the sales of drones, won’t everyone feel uncomfortable?”

The authorities are obsessed with the onlookers, and Wang Tao feels that there is nothing special to promote about the sales of drones.

At least there is nothing to promote on ordinary Internet platforms.

But Cao Yang definitely doesn't think so.

"Then it depends on how to promote it."

"Everyone has no concept of sales, so we will promote this concept to them."

“And we can start with some popular science soft articles to improve everyone’s understanding of drones.”

"We can even make full use of foreign consumer reviews and institutional data at this time to prove the power of DJI."

"In short, we want everyone to know that DJI is a world-leading drone manufacturer and a high-tech enterprise that masters core technologies."

Cao Yang's words gave Wang Tao a reassurance.

After the two continued to communicate, DJI quickly took action.

At the same time, relevant soft articles began to appear on some platforms.

"Editor Wu, this DJI drone seems to be very powerful. I didn't expect that there is actually the shadow of Nanshan Group behind it."

"Not only is part of the company's shares controlled by Nanshan Group, but some core parts such as cameras are also supplied by Nanshan Auto Parts."

"We didn't pay attention to this area before."

Zhongguancun Online, as the largest IT website in China, used to focus mainly on computers, mobile phones, digital cameras and other products. It has never reported on drones as a category.

However, DJI and Venus Technology have specially arranged for people to come and contact them, hoping that Zhongguancun Online will add a drone column.

After all, drones like DJI are also consumer electronics.

"I also took a good look at the situation of DJI drones yesterday, and it was really surprising."

"Unconsciously, another world-leading high-tech company has emerged in China."

"I even went to find out that the venture capital circle's valuation of DJI has reached US$5 billion."

"A valuation of US$1 billion is a unicorn company, and this valuation of US$5 billion is already extremely exaggerated."

Wu Xuebin’s previous understanding of DJI was obviously not much better than Xie Min’s.

But because of this, now that the situation is known, the impact is even greater.

At this time in 2013, 99% of Chinese people did not know that a company like DJI existed.

But its annual export volume is expected to exceed 5 billion, which is definitely more than 99.99% of companies.

Especially with the investment from Nanshan Group, DJI's development speed is at least two to three years faster than the same period in history.

This rapid development has had a huge impact on the global consumer drone market, and its advantages are overwhelming.

While others are still working hard to sell 10,000 units a year, DJI's sales have easily exceeded 200,000 units, and may even exceed 400,000 units throughout the year.

With this sales volume, the market share is not just 70%, but 80% or even 90%.

"So do we agree to add a drone column?"

Although DJI has proposed a plan, Zhongguancun Online also has its own arrogance. It’s not just that if you say more columns are added, I will agree to add them.

Unless you give enough money!

"add!"

"Why not add it?"

"If it were just a drone company, we could ignore them."

"But behind DJI is the Nanshan Group, and their Nanshan Media Group is much stronger than us."

"If it's not good, it's possible for someone to acquire us directly."

“Or it’s possible for someone to start a new business and directly build a website similar to ours.”

"After all, Nanshan Automobile Group has Autohome to help with marketing. It is entirely possible for them to build another website to help Honor Technology and Venus Technology with marketing."

Wu Xuebin saw it quite thoroughly.

If you refuse some requests, you may get into big trouble.

Obviously, this request is of that kind.

"Well, that makes sense."

"Anyway, adding a drone section will not hurt us. If the promotion is good, it may become a new traffic increase point."

Xie Min will definitely not raise any objections.

That kind of scene where villains jump out to object anytime and anywhere only exists in novels and movies.

In real life, most people are still aware of current affairs.

Otherwise, society will train you to be a person who understands current affairs.

With the reports from Zhongguancun Online, the sudden hot search support on Weibo, and the very popular Syrian drone attack video during this period, DJI drones have finally become completely famous in China. .

It’s not like DJI hasn’t been on trending searches before. When it performed a New Year’s Eve performance with its Scorpion drone, it became quite popular.

But after all, it was a flash in the pan and did not completely break out of the circle.

But this time is different. DJI drones are completely popular.

【incredible! DJI has actually been able to become the leader in the drone industry in such a short period of time. Their strength cannot be underestimated. 】

[I didn’t know much about drones before, but when I learned about DJI, I was deeply shocked by their technical strength and innovative spirit! 】

[I never thought that a company focusing on drones could be so powerful. DJI really opened my eyes. Their capabilities are beyond imagination. 】

[I have used DJI drones. The flight is stable and the image transmission is smooth. 】

[DJI’s drone technology is truly industry-leading, easy to operate and powerful. 】

[Whether it is aerial photography or landscape photography, DJI drones are my best choice, and the results are fantastic. 】

[I never thought that a drone could have such outstanding performance. DJI’s technology is so advanced! 】

[I never thought that a company focusing on drones could be so powerful. DJI really opened my eyes. Their capabilities are beyond imagination. 】

[It is unbelievable that DJI has achieved such brilliant achievements in the field of drones. My admiration for them is beyond words. 】

【Didn’t anyone notice? Behind DJI is the shadow of Nanshan Group! 】

[200,000 drones have been sold so far in 2013. Is this too exaggerated? 】

[Export business exceeds 70%, DJI is awesome! 】

[Other companies’ export markets are mainly Asia, Africa and Latin America, while DJI’s main export markets are developed countries. It’s amazing! 】

There are various comments, some are helped by trolls, and some are spontaneous by netizens.

No matter which one it is, it has made the popularity of DJI drones even higher.

For a consumer electronics company, the popularity of the company will eventually be reflected in the sales of its products.

This time is no exception.

"Mr. Wang, many domestic dealers have placed additional orders for drones in the past few days, and sales in our online mall have also increased significantly."

"I feel that sales in the domestic market will explode soon!"

Chen Dajian is responsible for DJI’s sales business and has done very well in recent years.

But he has always felt a bit regretful, because DJI’s sales are mainly in the North American and European markets, and domestic sales cannot compare with exports.

Although this matter is actually something worth showing off, it would definitely be more perfect if the domestic sales could also be increased.

"Although the price of our drones is much lower than that of our competitors, for most ordinary consumers in China, it is actually still relatively high."

"Just relying on the popularity of these few days, can our sales explode?"

Wang Tao looked at Chen Dajian in surprise.

He really didn't expect such an unexpected surprise this time.

"In the past, consumers who bought our products were mainly model aircraft enthusiasts, professional photographers, industry users and consumers who pursue novel technological products."

"But as a novel technological product, drones have a certain social status symbol. I found that some high-income groups also choose to buy drones to show their identity and taste."

"For example, when you take a drone to take aerial photos during an outing, even if the shots are very unprofessional, it will attract the attention of many people."

"It can give them a very different sense of honor."

“Even some college students like to buy our drones.”

"For them, drones can be used as an entertainment tool to participate in activities such as drone racing or filming campus promotional videos, adding to the fun of campus life."

"At the same time, by sharing aerial photography works, you can also attract attention on social media and expand your social circle."

"After these people's purchasing power is stimulated, it is very exaggerated."

"Among the tens of millions of college students, as long as one in a thousand chooses to buy a DJI drone this year, it can contribute to the sales of tens of thousands of units."

"Coupled with the fact that other people in the society also buy tens of thousands of additional units, our domestic sales this year can exceed 100,000 units, or even reach 150,000 units."

After Chen Dajian's analysis, Wang Tao also became interested.

For a long time, he has mainly focused the company's sales on the markets of developed countries. Although it also sells in China, it has never been regarded as the most important market.

Now it seems that the domestic market also has great potential.

"This time the storm came suddenly, we must find a way to seize it."

"At that time, it is likely that many other companies will be attracted to enter the field of drones. We must build the protective wall thicker."

Wang Tao wants to build DJI into the world's largest and most technologically advanced drone company.

Being far ahead in the world is his dream.

To realize this dream, it obviously still requires continuous efforts.

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