Rebirth 99 to become a car giant

Since the birth of Xingchen Automobile, the appearance of each model has been very stunning, constantly subverting everyone's perception.

Whether it is the coupe-style Ziweixing, the SUV model, or the starry sky sports car, all of them are classic products in the history of automotive design, and they are not outdated at all even now.

When Xingchen Motors launched a facelift model, it did not plan to significantly change the appearance, but only upgraded the electronic equipment and interior.

This time Nanshan Automobile Group is pushing forward the first sedan of its electric vehicle company Future Auto. People inside and outside the automobile industry are very interested in knowing what it will be designed like.

In recent years, Cao Yang has been less personally involved in model design.

More often than not, it is left to the design director Lai Ping.

But this time, the Future Car S9 sedan was designed by him personally.

"Mr. Cao, are you really not going to come on stage in person?"

Seeing that the time for the press conference was coming, Zeng Tingting couldn't help but confirm with Cao Yang again.

Although Zeng Tingting is the general manager of Future Auto, she knows very well that Cao Yang is the soul of the company.

Not to mention that this one was designed by Cao Yang himself.

"I'm sure you can handle it."

"I also believe that the future S9's design will be stunning enough and it will become popular around the world without special publicity."

As the most classic coupe in the electric vehicle industry, the styling of the Porsche Taycan is undoubtedly very classic.

Historically, it was only officially launched in 2019.

When Cao Yang takes it out now, the impact on everyone will definitely be huge.

To put it bluntly, this car will not be outdated within ten years and can definitely lead the trend of the electric vehicle era.

The appearance of Xiaomi SU7, Jikrypton 007, Weilai ET7 and other models almost all borrow its styling.

In Cao Yang's view, Land Rover Range Rover, Porsche Taycan, and Toyota Alpha are all particularly classic in the history of automobile design. The products of many domestic car companies have more or less borrowed design elements from these cars.

"Mr. Zeng, just go up boldly."

"If the S9 designed by Mr. Cao cannot become popular, then no car in the world can become popular."

Lai Ping naturally followed him to the scene today.

Although the appearance of the S9 was designed by Cao Yang, Lai Ping was responsible for the implementation of the details.

Therefore, he definitely has a say in the appearance competitiveness of S9.

With his participation, everyone can better understand why Future Car's S9 styling has a hint of Porsche in it.

After all, the classic sports car Porsche 911 was once Lai Ping's masterpiece.

"I saw that many CEOs from car companies came to watch the S9 launch conference, not to mention various car media."

"It seems that our S9 will become popular even before it is launched."

Mi Ying was wearing a professional outfit today, completely looking like a classic secretary.

She is relatively familiar with the bosses of various automobile companies, and has almost met these big guys with Cao Yang.

So by scanning the scene, you can know who is probably attending.

Fortunately, Nanshan Automobile Group naturally has staff to arrange and guide relevant personnel to their seats, so she does not need to go and inquire in person.

Seeing that Cao Yang was determined to give the stage to her, Zeng Tingting did not hesitate anymore, took a deep breath and walked to the center of the stage.

"It's great to see so many familiar and unfamiliar faces attending the launch of our future car S9."

Zeng Tingting's figure is very recognizable. She has attended countless important occasions over the years, but she is not embarrassed at all.

Various automotive media are also very familiar with her.

"In the development process of the automobile industry, there are always a few models. Their appearance not only represents the pinnacle of brand technology, but also provides profound insights into future travel."

"The future S9 will be such an epoch-making model."

Those who engage in sales must have high-level speaking skills and be impactful.

As for whether speaking too much will offend others, it is not something Zeng Tingting would consider at all.

"When our Nanshan Automobile Group launched its first car, Ziweixing, it had a huge impact on countless car designers. That car was personally designed by the founder of our group, Mr. Cao."

"Later, Mr. Cao also designed many classic models, bringing consumers a perfect experience."

“Due to the busy business of the group in recent years, Mr. Cao’s focus has gradually been placed on other brother companies such as Venus Technology, and he rarely designs models himself.”

"Of course, our design director Lai Ping has inherited Mr. Cao's excellent performance. Nanshan Automobile Group's products have not disappointed everyone in the past few years."

Although today is just a release of the appearance of the new car, the configuration will not be announced, the price will not be announced, and there will be no test drive.

But after all, this is the first time S9 has appeared in front of everyone.

So Zeng Tingting must make some preparations first.

Otherwise, as soon as I get on stage, I would just ask the hostess to lift the car cover, and then just talk about how good the S9 looks, which would make the introduction a bit pale.

"When designing this car, Cao always thought of the first model he designed, which was Xingchen Motors' Ziweixing coupe."

"It is very likely that the S9 will be the last car designed by Mr. Cao himself in the future, so in order to echo the previous and the last, the S9 also adopts many design elements from Ziweixing."

No matter what kind of car it is, in order to leave a deep impression on everyone, in addition to whether the car is beautiful or ugly enough, it is best to have a little story in it.

Even if it doesn’t actually exist, you should make it up.

Obviously, Zeng Tingting is the essence of God.

"In my opinion, the S9 is undoubtedly a shining pearl in the automotive industry. Its beautiful appearance seems to be the product of the perfect fusion of nature and human wisdom."

“Let’s take a look at Future Car’s first sedan, Future S9.”

Following Zeng Tingting's words, the etiquette lady lifted the covers of the three S9 show cars on the booth.

In an instant, a car with a beautiful appearance appeared in front of everyone.

It is like a flowing art picture, with smooth and elegant lines, and every detail exudes intoxicating beauty.

After being stunned for a few seconds, all the media naturally pressed the shutter button desperately, as if they had a grudge against the shutter.

The entire booth was flashed white by the camera's flash, and it looked like a picture of a super star making an appearance.

"The S9's body lines are smooth and elegant, as if it is a dancing dancer, performing the splendid chapter of speed and passion in the interweaving of light and shadow."

After the flash light faded a little, Zeng Tingting began to introduce the appearance of the S9 to everyone.

Today we are only announcing the appearance, so the focus is naturally on the appearance.

"In the front part of the car, the sharp LED headlights are like the eyes of a cheetah, sharp and deep, emitting a dazzling light."

"The exquisite design inside the lamp unit is like stars dotted in the night sky, which not only adds a sense of mystery, but also enhances the overall sense of technology."

"The shape of the front bumper is like a sculptor's masterpiece. Every detail has been carefully polished, showing an unparalleled sense of refinement."

Zeng Tingting introduced completely without script, and there was no teleprompter on the stage.

I have to say that people really don’t rely on their looks to make a living.

Otherwise, this position would have been unstable.

"On the side of the body, the contour lines of the S9 are elegant and dynamic."

"The low body and streamlined roof design not only reduce wind resistance, but also give it a unique sporty temperament."

"The window lines are simple and smooth, integrating with the body, highlighting the simple yet tasteful design concept of future cars."

"The waistline on the car door is like a painter's brushstrokes, perfectly integrating strength and beauty."

Zeng Tingting will not be polite at all when it comes to bragging.

Anyway, what kind of beautiful words are used, no matter how excessive they are.

“In the rear part of the car, the S9 also demonstrates our Mr. Cao’s extraordinary design talent.”

"The wide rear wing can automatically rise when driving at high speeds, which not only increases downforce but also makes the rear of the car look more dynamic."

"The design of the taillights is like twinkling stars, adding a mysterious and romantic color to the entire rear of the car."

"In addition to the basic appearance design, S9 also uses a variety of advanced materials and processes to create its unique appearance."

"The surface of the car body is treated with high-quality paint, which is as smooth as a mirror and can reflect the colors of the surrounding environment, making the whole vehicle look more three-dimensional and full."

"In terms of detail processing, S9 also shows the ingenuity of future cars."

"Whether it is the opening and closing method of the door, the adjustment angle of the rearview mirror, or the shape design of the wheel hub, all have been repeatedly deliberated and tested to achieve the best visual effect and practicality."

Although the interior will not be shown or the configuration will be announced today, Zeng Tingting still mentioned something else to everyone.

“What’s even more valuable is that the exterior design of the S9 is not only beautiful and elegant, but also practical and functional.”

"Its shape design fully takes into account aerodynamic principles, which can effectively reduce wind resistance and improve the vehicle's driving efficiency when driving at high speeds."

"At the same time, the layout of each component of the body also fully considers the comfort and safety of drivers and passengers, providing drivers with a more comfortable and safer driving experience."

“The beautiful appearance of S9 is not only a compliment to human wisdom, but also a tribute to the beauty of nature.”

"It perfectly combines speed, power with elegance and romance, showing the unique charm and style of the future automobile brand."

"Whether it's calm and majestic when stationary, or dynamic when driving, S9 can make people fall in love with it and admire it."

“I believe that when the S9 is officially launched, everyone will be tempted to own a car like this!”

When Zeng Tingting said this, the audience could not help but burst into thunderous applause.

No way, the appearance of S9 is indeed too classic.

Both people in the automotive industry and ordinary viewers can feel its charm.

A single car can conquer everyone just by its appearance, which is definitely a very remarkable achievement.

"Cao Yang from China is truly one of the world's top designers in terms of car exterior design."

“Sdel S is even more amazing.”

Tesla has now opened a direct store in China. Although sales are not particularly ideal, Musk attaches great importance to the Chinese market.

It's just that some time ago, General Motors and Ford Motors participated in the suppression of Nanshan Automobile Group, which made American car companies eclipsed in China.

That is to say, Tesla is not building a factory in China now, otherwise it will definitely stop production like GM and Changan Ford.

"I just don't know how much this car will sell for. If it's not much different from our Model S, it will be really troublesome."

As the general manager of Tesla China, Zhu Yifan naturally accompanied Musko to the auto show today.

Originally, according to their idea, when they came to China to participate in the Yangcheng Auto Show, they were also doing some preliminary inspections for the future construction of a factory in China.

China's electric vehicle industry is developing too fast, and Tesla can't wait to build a factory in China.

But what happened during this period cast a huge shadow on this plan.

In the past year, Tesla will definitely not dare to consider building a factory in China.

However, Masco's trip to China has remained unchanged.

"Nanshan Automobile Group has a very deep technical accumulation in auto parts and supplies many electric vehicles in China with electrical and electronic products. It is estimated that the Sdel S will be much lower."

Masco is a very proud man, but that does not mean that he cannot recognize reality.

Compared with cost, China is definitely the most powerful.

"We need to speed up the research and development progress of our Model X and strive to start delivering it to consumers next year."

"Then I am going to officially launch a more affordable mid-sized luxury pure electric vehicle project within the company."

“The research and development goal of this model is to further broaden Tesla’s market audience and allow more consumers to experience the charm of Tesla’s electric technology and intelligent driving.”

"It will allow our sales to increase by an order of magnitude."

Today's auto show makes Musk more confident about the future of electric vehicles.

The Roadster is a sports car and is destined to be high-volume.

Model S is positioned as a relatively high-end model. Although it performs well in segmented fields, in terms of absolute sales, it is definitely not good enough compared with other models.

Model X's positioning is also relatively high and cannot bear the heavy responsibility of impacting sales.

At this time, a lower-priced mid-size car becomes very important.

At least that's what Masco thinks.

"If several products are sold at the same time, then our influence in the global electric vehicle market will definitely change dramatically."

"The company's market value will definitely reach a new high by then."

Zhu Yifan naturally fully supports Musk's plan to speed up the development of new models and develop more new products.

And just as they are preparing to make more moves after being impacted by the future S9, Porsche executives have the most complicated moods.

"Meibona, this future S9 obviously has very strong Porsche genes. At first glance, it is a project that Lai Ping is deeply involved in."

"As a result, people had to publicize that it was designed by Cao Yang, just because Cao Yang is the richest man in the world and has a publicity stunt."

"This kind of thing really makes people speechless."

Porsche CEO Macht and Sales Director Mei Boner both attended the Yangcheng Auto Show today.

Porsche also brought all its products to the exhibition, which shows how much it attaches to the Chinese market.

Porsche's global sales reached 141,075 vehicles in 2012. This number not only broke the record of 118,868 vehicles in 2011, but also achieved a year-on-year growth of 18.7%.

At the same time, Porsche's sales in the Chinese market also performed well, reaching 31,205 vehicles, a year-on-year increase of 28.2%, making it one of the fastest-growing markets for Porsche in the world.

Entering 2013, the Chinese market has surpassed the United States in the first 10 months to become Porsche's largest single market.

Judging from the current situation, Porsche's sales in China this year can increase by 20% compared to last year.

Under this circumstance, Macht naturally attaches great importance to the Chinese market.

"Lai Ping is indeed a very good car designer. He was responsible for the design of several of our models."

"But he is Chinese after all, and he is still more willing to serve Chinese companies."

Meibona knew that Macht didn't particularly like Lai Ping. Lai Ping even switched jobs from Porsche to Nanshan Automobile Group because Macht didn't want to see him.

In Macht's view, Lai Ping was the former CEO Weidekin's man.

The emperor and his ministers are the same everywhere.

"China's electric vehicles are developing so fast, and our company needs to formally consider developing an electric vehicle."

"When you go back, immediately arrange for personnel to do preliminary research. Even if it is just for the Chinese market, we need to develop an electric vehicle."

Macht just walked around the auto show and saw too many electric vehicle releases.

The emergence of the future car S9 has brought him great excitement.

He even vaguely felt that if this car belonged to Porsche, it would be perfect.

Many of the above design elements match very well with Porsche models.

Pity!

…

The stunning appearance of the Future S9 was like a bright star piercing the night sky, instantly attracting everyone's attention.

Not only Masco and Macht were surprised, but domestic friends and businessmen were even more shocked.

"Mr. Cao is fine if he doesn't take action. Once he does, he will become a blockbuster."

"The styling of the S9 will not be outdated in ten years, and it can definitely lead the trend of the times. I estimate that many electric cars will learn from some of its design elements in the future."

As the head of BYD's sales department, Wu Huabing is a knowledgeable person, so he naturally understands the significance of a car like the S9.

"Given Nanshan Automobile Group's position in the domestic automobile industry, few companies would dare to blatantly copy it. At most, they can only borrow some design elements."

Wang Fu saw it very clearly.

When China's independent brand car companies started, many of them directly took the best-selling products of international automobile giants and developed them.

In this case, even if the similarity is high, it is not easy to win the lawsuit.

What's more, when a large company goes to court with a small company, it is invisibly helping the small company to increase its visibility.

So many times the auto giants are unwilling to bother.

But Nanshan Automobile Group is different. If anyone directly plagiarizes without opening their eyes, Nanshan Automobile Group has the ability to stop production.

Not to mention its special influence in China, in terms of parts supply alone, it can choke the necks of all domestic independent brands.

But Nanshan Automobile Group has never used this trick before.

But if others haven’t used it, you can’t pretend that they don’t have it.

For example, the "little boy" of the polar bear has never been officially used, but who dares to pretend that it does not exist?

"That's true. The price of this car must be more than 500,000 yuan. If any company copies this appearance and sells it for hundreds of thousands, it will definitely have a huge impact on the sales and reputation of the S9. Bad effect."

"When that time comes, no matter what methods Nanshan Automobile Group uses, it is estimated that no one will be able to say anything."

"Relevant departments can even take the initiative to help people stop production."

Wu Hua Cake definitely has a very deep understanding of the influence of the Nanshan system in the country.

They are all enterprises in Lingnan Province, but their status in the world is completely different.

Just the OEM business of mobile phones, computers and other products entrusted to BYD by Honor Technology has increased BYD's social influence to several levels.

But compared with the overall influence of the Nanshan system, it is definitely not a level opponent.

Both Wu Huabian and Wang Fu knew this well.

So even if they are actually a little bit jealous of the appearance of the S9, they will never dare to copy it.

If you really want to plagiarize, you should look for products from international automobile giants.

It's safer that way.

"I feel that the S9 will be the most watched model at this Yangcheng Auto Show."

"He does have the strength to attract everyone's attention."

Wu Huabing thought that when BYD's new models were released, the media would give them symbolic support.

How is it like now, even if there is no travel fee, there are probably a lot of media rushing to report S9-related news.

People also need traffic.

Obviously, S9 is the traffic password of this auto show.

As long as the content related to S9 is reported, the reading volume will most likely not be very low.

"look!"

"Even people from China Television came here to film. I guess we can still see the shadow of S9 in the news broadcast tonight."

Following Wang Fu's eyes, Wu Huabing actually saw several CCTV reporters and photographers busy filming there.

This scene is really very rare.

In previous auto shows, it’s not like China has never attended one.

But it’s rare for a car company’s booth to attract this level of coverage from China TV.

Looking at this posture, it seems as if they are going to make a special report for Nanshan Automobile Group.

What Wang Fu didn't know was that Huaxia TV was really planning to give a special report to Nanshan Group companies.

Today's Yangcheng Auto Show is an introduction that makes everyone start to turn their attention to Nanshan Automobile Group.

Then China Channel has been preparing a series of special topics for a period of time, and it is about to officially meet with the audience.