Rebirth 99 to become a car giant

"Mr. Cao, it seems that our S9 needs to be launched as soon as possible. Everyone is very enthusiastic about it."

Although Zeng Tingting has announced that the S9 launch conference is over, the booth of Nanshan Automobile Group is still crowded with people.

The three S9 exhibition cars were surrounded by countless people.

They have even become iconic models at this year's Yangcheng Auto Show.

"The first batch of prototypes has been produced. We will shorten the time later and try to put them on the market as soon as possible after the Spring Festival."

"If that doesn't work, we can put it on the market first and then slowly start delivering it."

In the past, Nanshan Automobile Group's approach was to put a car on the market after it had been mass-produced for a certain period of time.

This will ensure that most 4S stores will have corresponding cars ready for sale on the day of launch.

But now the gameplay is slowly starting to change.

Even if the model has not yet been mass-produced on a large scale, it can still be sold first.

At that time, by placing locked orders in advance, the models will be produced in accordance with market demand.

To some extent, this approach can better reduce inventory.

The automobile industry is a capital, technology and talent-intensive industry. If there is a lot of inventory, it will take up a lot of funds.

"Honor Technology has now started a new way of selling mobile phones in online malls. I think that in the future, cars can also try online sales and then conduct centralized delivery offline."

"This can further reduce our marketing costs, which is beneficial whether it is increasing sales profits or lowering sales prices."

"The most important thing is that smartphones are now basically popular, especially consumers who will buy our S9, almost all of them use high-end smartphones."

"It is entirely possible for them to directly log into our official mall of future cars on their mobile phones to place an order."

“You can even post these screenshots of placing orders in your circle of friends or the penguin group to show off immediately, and it can also meet people’s additional needs.”

It has to be said that Zeng Tingting's sales sensitivity is still very strong.

With the development and changes of the entire industry ecology, she also promptly proposed adjustments to sales methods.

For new energy vehicle companies like Future Auto, it makes sense to try something different.

Consumers of these electric vehicles also have a relatively high ability to accept new things.

"This plan is very good. We can even reduce the number of 4S stores for future cars in the future, and set up a delivery center in some cities, coupled with a few experience stores."

"In the past, most 4S stores were built in places where the geographical location was not so good."

"Consumers would never go to these places for shopping."

"In the future, we can consider setting up some showrooms in some high-end shopping malls so that more potential consumers can more easily experience the charm of our models."

Cao Yang mentioned a method that many new energy vehicle companies will like to use in the future.

That is to open experience stores in various shopping malls and bustling commercial centers.

In future generations, if you go to a large shopping mall in a big city, you will definitely find some showrooms for new energy vehicles.

Take Zhengjia Plaza in Yangcheng. In the past, it was completely unimaginable that a car sales store could be opened in a place like this.

But in later generations, many brands of models started showrooms in these places.

Not to mention, the traffic volume of these exhibition halls is quite high.

"This is a very big innovation. In the future, we can try the car in Yangcheng and Shanghai first. If the effect is good, we can immediately promote it in major provincial capital cities."

Zeng Tingting has full confidence in her boss's marketing ability.

Although the plan Cao Yang is talking about now is a bit beyond her imagination, it is likely to be very effective in the end.

So she will definitely give it a try.

"Mr. Cao, I have an idea to report to you."

Just as Cao Yang and Zeng Tingting were discussing the next steps for future cars in the lounge, Pan Jianghui, general manager of Jaguar Land Rover China, couldn't help but walked over.

Today was also the first time he saw the appearance of the future car S9 model.

It must be said that this car gave him a huge shock.

Having been in the automotive industry for so many years, he naturally has a good eye, and he can clearly feel that the S9 can definitely sell very well.

However, as a new energy vehicle company, Future Automobile produces all pure electric vehicles.

He felt that there was no way to give full play to the appearance advantages of the S9.

"Mr. Pan, if you have any ideas, just tell me!"

Cao Yang is still very satisfied with Jaguar Land Rover's performance in recent years.

Although the main reason for this is that he has determined the general direction of development, Pan Jianghui's contribution is also obvious to all.

In particular, Pan Jianghui did a good job in continuously transferring the influence of Jaguar Land Rover's headquarters to the Asia-Pacific headquarters in Shanghai.

Although Jaguar Land Rover is now an industry under Nanshan Automobile Group, it is an Anges brand after all.

Many people in the management are English, and not all of them are so obedient.

Therefore, making Jaguar Land Rover completely a subsidiary company under the actual control of Nanshan Automobile Group is what Cao Yang has wanted to do over the years.

For a car company, R\u0026D, production, and sales are obviously very important.

Especially in terms of research and development, it is the source of everything.

Previously, Jaguar Land Rover's R\u0026D centers were mainly in England, which is definitely not in the interests of Nanshan Automobile Group.

Therefore, Cao Yang pushed for the construction of the Modu R\u0026D center and production factory.

With the continuous increase of Jaguar Land Rover's sales in China, and the success of the F-TYPE sports car and Cullinan SUV led by the Modu R\u0026D center and factory, the influence of the Modu side is constantly rising.

Pan Jianghui, the general manager of the Huaxia branch, also successfully became the global vice president of Jaguar Land Rover and usually works in Shanghai.

Today, half of Jaguar Land Rover's new products are developed and produced in Shanghai.

Cao Yang is still thinking of ways to increase this ratio.

In the future, the headquarters in Anglia will be mainly responsible for the development and production of individual niche models mainly sold in Europe.

There are basically no plans for personnel recruitment.

It can be said that the number of employees at Jaguar Land Rover headquarters is getting smaller every year.

But as long as there are no layoffs, it's hard for England to say anything.

If one day the English side is really dissatisfied, Cao Yang can simply move Jaguar Land Rover's headquarters to Shanghai.

The implementation of all this is inseparable from Pan Jianghui's efforts.

"Mr. Cao, the future S9 you designed is so amazing that it will not be outdated even in another ten years."

"However, the attributes of electric vehicles determine that their sales ceiling may not be particularly high."

"I think we can consider letting Jaguar refer to the styling of the S9 and launch a coupe that belongs to Jaguar."

"In this case, we don't need to make any major changes to the appearance, make some adaptive adjustments to the interior, and the chassis doesn't need to change too much."

"As for the powertrain, just use the current mass-produced engine and gearbox."

"According to this situation, if the speed is fast, the prototype of this car will be in front of everyone by the end of next year."

When Pan Jianghui said this, Cao Yang really became interested.

It would be absolutely unacceptable for other brands to copy the appearance of the S9.

Nanshan Automobile Group must kill it.

But if Jaguar comes to copy it, the situation will be different.

Volkswagen and Toyota have many sibling cars within the same brand, and they are launched directly after simply changing the appearance.

Even after Volkswagen acquired Porsche, it is also trying to launch some models on the same platform between Porsche, Volkswagen and Audi.

In this case, there is no problem at all for Jaguar cars and future cars to have similar-looking products.

By then, Jaguar's sales will most likely not be lower than those of future cars.

It’s not surprising that the fuel version of the S9 sells better than the electric version of the S9.

"I think the plan Mr. Pan mentioned is quite feasible."

"The development cost of new products developed in this way should be very low, and most of the things are ready-made."

"It just so happens that we have always had an advantage in large-displacement engines, but some consumers are still unable to accept electric vehicles."

"When the time comes, the fuel version of the S9 we produce will be sold at a price higher than that of Future Auto. Maybe its performance in Europe and other places will exceed everyone's expectations."

Zeng Tingting also had a good vision, and she immediately realized that Pan Jianghui's plan was very feasible.

The appearance of the S9 is so classic, it would be a pity not to make good use of it.

You can even directly change the car logo, change the power system, and then adjust the corresponding chassis and body, and a very competitive new product will be born.

"At present, Jaguar's sales in China have slowly picked up, but there is still a big gap between it and Land Rover, and it is even more incomparable with Venus."

"I think with Jaguar's brand heritage, it is completely possible to reach the sales level of BMW."

"When the time comes, our four brands, namely Xingchen brand, Jaguar brand, Land Rover brand and Future brand, will be at the top of China's luxury car sales rankings."

"If Nanshan Automobile Group can rank first in the country in terms of sales volume in China alone, it would be absolutely extraordinary."

Pan Jianghui put forward an exciting goal.

Although Nanshan Automobile Group's influence and turnover are undoubtedly the first in China.

But compared with the sales volume in the Chinese market, it is obviously not the first.

If we work hard and make it the number one in China no matter which dimension it is calculated from, it will definitely be very meaningful.

Even then, if Nanshan Automobile Group as a whole not only ranks first in sales in the Chinese market, but also enters the TOP5 in the global automobile market, it will be even more powerful.

After all, the top-ranking manufacturers such as General Motors, Toyota, Volkswagen, and Ford mainly sell mid-range models.

The products of Nanshan Automobile Group are all high-end models.

Even if Nanshan Automobile Group's sales volume is only among the top 5, its turnover can still be among the top 1.

"Since everyone thinks this plan is very feasible, Jaguar Land Rover China will establish the project as soon as possible and officially develop this model."

"In the future, the automotive side will also sort out the relevant information and share it with Jaguar."

Seeing that the heads of the two branches, Pan Jianghui and Zeng Tingting, had the same opinions, Cao Yang naturally had no objection.

I didn't consider this aspect of the layout before, but now I'm advised to adjust it, there's nothing wrong with it.

Anyway, according to this development pace, the prototype car will be ready by the end of next year.

Maybe at next year's Yangcheng Auto Show, Jaguar's new product will once again become the most talked about product at the show.

…

Everyone was very satisfied with the performance of the S9, and the people inside Nanshan Automobile Group were naturally overjoyed.

However, Austin and Jim, who watched the future car S9 conference from beginning to end, didn't look so good.

"Cao Yang's design level is still as high as ever."

"The relationship between the headquarters and Nanshan Automobile Group has been completely severed. It may really do more harm than good to us."

Austin had dealt with Cao Yang very early on and personally witnessed Cao Yang helping General Motors involving pickup trucks.

Until now, Chevrolet and Ford's pickup trucks are still their flagship models and the mainstay of their sales.

And the appearance has never been significantly changed.

One can imagine how classic the plan that Cao Yang proposed was.

Today's S9, in Austin's view, is obviously a style with similar classic attributes.

If the relationship between us had not become so rigid, we might be able to ask Cao Yang to design another product for General Motors.

Say nothing now.

People want to kill General Motors.

People at the headquarters have very strong opinions about Nanshan Automobile Group.

After all, Modu General Motors has been discontinued by others.

Other industries such as GM, Wuling and other companies are also on hiatus.

There is no chance of eliminating this kind of hatred.

"Things are already like this. Even if we want to regret it, we have no chance."

"But everyone is at odds with each other. I think sometimes we don't need to have so many scruples."

"For example, the appearance of Future Auto's S9 is very classic, so can we collect relevant information and send it to the headquarters?"

"When the time comes for Chevrolet's electric vehicle product design, we can refer to the design elements of the S9."

"It's impossible for cars to be sold in the United States in the future anyway, and it's impossible for our products to be sold in China."

"Even if two cars are very similar, it doesn't matter much."

Jim made a surprising suggestion.

Let General Motors copy the styling of future cars. In the past, General Motors designers would have disdained to do such a thing.

But now and then, many things can naturally be considered boldly.

"Collect the information first, and let the headquarters decide how to use it."

After a moment of silence, Austin neither agreed nor objected.

He also doesn't want to be taken out to take the blame someday in the future.

And just when Austin and Jim were thinking of some crooked ways, the people at BMW were also a little anxious.

In the past two years, BMW has made a lot of efforts towards electrification transformation.

They have also launched some electric vehicles and are developing several products at the same time.

But objectively speaking, BMW's influence in the field of electric vehicles is still very weak.

As president of the Asia-Pacific region, Phillips certainly hopes to change this situation as soon as possible.

BMW is also making some internal adjustments, such as setting up a research and development center in China, mainly responsible for the development of electric vehicles.

But until now, there has not been an electric vehicle product that stands out.

"Aimoha, do you think we can also ask the headquarters to launch an electric car similar to the S9?"

"Although we are definitely not suitable to directly copy the appearance of the S9, some of their design elements have proven to be very popular with consumers, and we can learn from them."

Naturally, Phillips came to participate in this auto show in person.

BMW also attaches great importance to the Yangcheng Auto Show. Whether they are domestic models or imported models, even some models that have not yet been introduced to China have been displayed at the auto show.

Compared with ordinary companies, the traffic flow of BMW car showrooms is also good, attracting a lot of media.

But it depends on who you compare with.

"Judging from everyone's feedback so far, the appearance of the S9 is indeed quite successful."

"If we modify the 5 Series GT version, integrate the design elements of the S9, and then launch an electric version, it should still be feasible."

"This way we can shorten the development time as much as possible and let Chinese consumers see our new products as soon as possible."

"According to the current development pace of China's automobile market, our original development time was a bit too long, and we may not be able to meet the needs of the Chinese market."

"If the products we are discussing now can be displayed at the Shanghai Auto Show or the Yangcheng Auto Show within the next year, they will be able to better keep up with the market pace."

Naturally, Amoha would not object to Phillips’ proposal.

However, he also mentioned a problem that BMW is currently facing, or a problem that many international automobile giants are facing.

That is, the development time of new products is too long, and it can no longer keep up with the pace of the market.

Especially in China, the market competition is more intense.

"Since China has set up a separate R\u0026D center, the headquarters has also delegated the development authority of electric vehicles."

"You can come up with some development processes that are in line with the Chinese market as needed."

"I believe the headquarters will not deny your plan."

"Nanshan Automobile Group has relatively mature key parts products such as batteries and motors for everyone to choose from."

"We already have a development direction in terms of appearance, so the next steps shouldn't be that difficult."

When Phillips said this, Amoha nodded.

This matter can be started.

…

Future Auto has made a good start, and the entire media day of the Yangcheng Auto Show was very lively.

Before the S9 press conference was over, some related articles began to appear on the Internet.

By the afternoon, S9-related articles have become must-have content in various automotive media.

Many celebrities on Weibo also reposted it, saying that they would buy one after the S9 was launched.

In 2013, domestic entertainment had begun to explode.

The incomes of celebrities from all walks of life have also risen sharply.

Gone are the days when A-list stars could only earn less than 1.8 million yuan from filming a TV series.

After having money in their hands, people are naturally more motivated to buy luxury cars and mansions.

For example, the sales of Xingchen Motors' MPV Dreamer and Xingkong Sports Car have increased significantly in the past year.

Now that S9 is so cool, whether they really like it or want to please Nanshan Film and Television Group, there must be many celebrities who will actually buy it.

Invisibly, this part of the publicity effect can be considered to be maximized.

Not surprisingly, S9 has become a hot search topic on Weibo.

And that evening, China Channel's news broadcast naturally spent a few minutes focusing on the situation of this year's Yangcheng Auto Show.

Half of the time was spent in the exhibition area of ​​Nanshan Automobile Group, and Future Auto's S9 became the most exposed model.

This kind of support is no longer simply the result of the influence of Deputy Director Xia Hong, but a special support for Nanshan Automobile Group from relevant Chinese departments.

The automobile industry is regarded as China's pillar industry, and Nanshan Automobile Group is definitely indispensable for the success of this pillar industry.

Coupled with the outstanding contributions of companies such as Honor Technology, Venus Technology, and Nanshan Energy, the road to godhood for the Nanshan System has begun.

This is very clear to everyone, whether it is Spring City Automobile Group or Xifeng Automobile Group, or BYD, Geely and Great Wall.

That's why at yesterday's China Automobile Industry Development Forum, everyone was so supportive of Nanshan Automobile Group's proposal.

What surprised everyone even more was that after the Xinwen Network, China Channel chose to broadcast a brand new program during prime time.

Its name is "Great Power Heavy Industry"!

According to the introduction of China Channel, this program mainly introduces some outstanding achievements in the China Heavy Industry industry.

Basically, only one product will be introduced in one episode, and the entire program will be made into a series.

The content played for the first time today is to introduce the lithography machine of Nanshan equipment.

In recent years, due to various conflicts related to chips, everyone's understanding of lithography machines has improved.

Many netizens have more or less heard of the name lithography machine.

But there are definitely very few people who really understand this device seriously.

Even many people in the IT industry do not have a deep understanding of lithography machines.

Huaxia TV chose to introduce the photolithography machine in the first episode, obviously knowing the importance of the photolithography machine.

This documentary introduces lithography in detail from the perspective of the origin of lithography machines, the relationship between the development of the semiconductor industry and lithography machines, the development of China's lithography machines, and how international equipment giants such as ASML have stuck with us. machine-related situations.

At the same time, the problems encountered by Nanshan Equipment in the process of researching lithography machines were also introduced in detail.

In the entire "Great Power" series, each episode is basically 60 minutes long. It is broadcast during prime time on China Channel, which is definitely very important.

What surprised everyone the most was not the lithography machine of Nanshan Equipment, but according to the program preview, in the next few days, products from Nanshan-based companies will be introduced.

Photolithography machines, high-end large-scale five-axis CNC machine tools, power battery automated production lines, high-end carbon fiber equipment production lines, high-power gas turbines, high-power turboshaft engines, high-power diesel engines, large-displacement fuel engines...

The entire "Great Power Heavy Industry" series, and the content played in the first ten days, are all products of the Nanshan system.

It can be said that this series of reports from Huaxia TV has completely opened up the Nanshan system's path to becoming a god.

This level of support is unmatched by any other company.

The most important thing is that no other company can have so many flagship products to promote and introduce.

If a company has a product on the list, it is considered very powerful.

How can it be possible to package something like this for free?