Rebirth 99 to become a car giant

As more and more car companies begin to officially announce that they will cooperate with Nanshan Semiconductor and use NS8155 as the smart cockpit chip for their new models, some companies in the United States are starting to get anxious.

"Exxon, our high-end models are now using more and more screen sizes and numbers."

"If you want consumers to have a very good experience, then a smart cockpit chip with high computing power is essential."

"In the past, everyone used chips with similar computing power. Although it would cause screen freezes and other phenomena, because there was no better reference, consumers often tolerated it even if they were dissatisfied."

"The situation is different now. The emergence of NS8155 has completely subverted the industry structure of automotive-grade chips."

"This is definitely a car-grade chip with huge impact and far-reaching impact."

As the design director of General Motors, Edward is very anxious now.

General Motors has been the leader of the global automobile industry for decades, but its current development has once again fallen into decline.

Especially when there was a conflict with Nanshan Automobile Group some time ago, the stock price plummeted, which can be said to be a serious loss of vitality.

Although in the end, by suppressing Japanese car companies and Korean car companies, General Motors regained some of its vitality.

But the stock price never returned to its highest value.

Even after rising for a while, it began to fall again.

This situation has put GM's senior management under greater pressure.

"Nanshan Automobile Group doesn't follow the rules at all."

"For normal car-grade chips, if the factory has just started production this year, it will take two or three years to complete various verifications and finally install them on new models."

"By then, companies such as TI and ON Semiconductor should be able to launch similar products."

"But they have now greatly accelerated the technological evolution of car-grade chips, making it difficult for everyone to react."

Exxon naturally knew what Edward was talking about.

But he didn't have any special method.

Our own suppliers are not up to par and cannot launch products with excellent performance like Nanshan Semiconductor.

The key is that other international chip giants do not have a layout in this area, which would be embarrassing.

Even if we start now, it will take time.

"Yes, but I have to say that with the emergence of electric vehicles and the rapid increase in sales, a variety of advanced equipment has appeared."

"These equipment have much higher chip requirements than traditional fuel vehicles."

"Nanshan Semiconductor is keenly aware of this and decisively launches high-computing power automotive-grade chips, which can be regarded as seizing the trend of industry development."

"It will probably be very difficult to prevent the development and growth of Nanshan Semiconductor in the next few years."

General Motors itself does not have a chip industry, so the rise of Nanshan Semiconductor poses a relatively small threat to them.

Otherwise, Edward would not dare to say this at all, which would make the president of Exxon angry to death.

However, even like this, Exxon is not in a good mood at all.

"I'm not particularly worried about the rise of Nanshan Semiconductor, and it's not something we should worry about."

"Only semiconductor giants such as Intel, TI, ON Semiconductor and Micron should worry about this."

"However, if these chip companies fail to live up to their expectations, we will indeed be relatively passive."

Exxon naturally understands the impact of Nanshan Semiconductor's launch of the world's leading automotive-grade chips.

General Motors will definitely not use it now, but if many companies in the industry use it, it would be a bit embarrassing.

"I heard that both Intel and Nvidia are researching smart cockpit chips similar to NS8155. We can consider putting some pressure on them."

"If they still can't come up with a usable smart cockpit chip next year, then we will have to consider other solutions for subsequent products."

Edward feels that it is necessary to put enough pressure on chip manufacturers.

The current status of chip companies in the automotive industry is not as high as it will be ten years ago.

Basically, the voices of automobile companies are still willing to listen carefully.

Unlike in the next few years of 2020, chip companies are basically free to do whatever they want.

A production capacity problem has not been completely solved after several years, which makes people completely unable to believe that it is a real production capacity problem.

It is estimated that those people found that the fewer chips they produced and the higher prices made them more profitable, so they simply did not want to produce more.

"Ford Motors should be facing similar problems. At that time, we can work together to put pressure on chip companies."

"At the same time, I am ready to let the R\u0026D team participate in some early development work of chip manufacturers."

“In this way, adaptive development can be carried out simultaneously and some time can be saved.”

Edward knew that there was not much time left for GM to react.

In the current American market, no one uses chips of the NS8155 level, so it doesn’t matter if General Motors has no use for it.

However, later German, Japanese or other OEMs will use them. After these models are sold in the United States, they will definitely have a relatively large impact on consumers.

After all, according to the current policy of the United States, it is only not allowed to directly import parts and equipment from companies in the Nanshan Group.

For the time being, there is no complete ban on models equipped with parts produced by Nanshan Auto Parts.

After all, the impact of that is too great.

Special steel, carbon fiber, semiconductor...

Various Nanshan products are used more or less in many products in the industrial industry.

If a product is really not allowed to be imported as long as it contains anything from the Nanshan system, then there will probably be some trouble.

"You just have to make arrangements for the specific situation. Anyway, we can't lag behind the market and we can't be complained by consumers."

As CEO, Exxon only cares about the end result.

Let the people below do the hard work in the middle. ,

This can be regarded as the style of doing things of some bosses.

…

While various automobile companies and chip companies are struggling with the emergence of NS8155, Nanshan Automobile Group directly skips this topic and enters a more anticipated link.

Relevant personnel from Nanshan Automobile Group and Venus Technology Group gathered together to report to Cao Yang on the situation of the first-generation Starlink vehicle-machine system.

Although Venus Technology's Starlink has not yet been fully built, thousands of satellites have been launched to form the first-generation Starlink satellite system. There is no problem at all.

"Mr. Cao, our first phase of satellite networking work has been completed. If we want to use satellite communications in China, there is actually no problem."

"There will be no problem if it is directly connected to Nanshan Automobile Group's vehicle computer system."

"In high-end models, you can also consider directly implanting the satellite phone function, especially the hard-core off-road vehicles, which some consumers should like."

Zhao Siyu first stood up and said that they were not holding back.

Venus Technology has burned a lot of money over the years. Although there are some ways to make money now, the speed of making money is still far behind the speed of burning money.

After all, the money you make from selling drones and Kunpeng heavy-lift transport helicopters is not on the same level as the money it costs to build the Starlink satellite system.

Not to mention that the Starship heavy rocket and space station projects are burning money.

Under this circumstance, it is very meaningful to let various companies in the group see the value of Venus Technology as soon as possible.

"The satellite phone function can indeed be considered to be installed on some models, but I think it would be more suitable as an optional configuration."

"Many car owners won't use it, so it would be a bit of a waste for us to install it."

"It would be best if the satellite calling function could be combined with a mobile phone so that you can make satellite calls directly with your mobile phone."

Zeng Tingting expressed her opinions on behalf of Nanshan Automobile Group.

Compared with the satellite call function, it is of greater significance to allow the car system to be connected to a fast network.

As long as the car system is connected to the Internet, it can be used as a router to provide Internet to passengers in the car.

At that time, whether it was a WeChat call or other contact methods, it was possible.

At this time, the function of the satellite phone is just a double insurance, and the interest of ordinary people should not be high.

"At Nanshan Auto Parts, the development of related vehicle and machine systems is also being carried out simultaneously."

"It is now possible to integrate the functions of the Starlink satellite system into the central control screen host control unit sold."

"After this part of the function is combined with various cameras, millimeter-wave radar and other parts, it can exert its power to the greatest extent."

"Starting from the next generation of models, we will also launch a new communication architecture to make it more suitable for the development of the new era."

Dai Hanbiao is also the protagonist today.

After all, the final implementation of these things depends on Nanshan Auto Parts.

Whether this system can be quickly promoted to various car companies is also closely related to Nanshan Auto Parts.

Fortunately, these things did not just happen today. Everyone has already made a lot of preparations.

Geely, Great Wall and other car companies are also shareholders of Venus Technology’s Starlink project.

Although the shares are not large, everyone originally participated in order to be able to connect the Starlink satellite system with their own car and machine systems as soon as possible, so as to realize a completely different car and machine ecology from the current one.

The new ecosystem brings a very different car experience to consumers.

This is also very meaningful for improving the competitiveness of China's own brand car companies.

"We hold some technology exhibitions every year, and the main users of this Starlink vehicle-machine system are various car companies."

"Nanshan Auto Parts can go to various OEMs to hold several technology demonstrations, so that everyone can fully feel the charm of the Starlink vehicle-machine system."

"It just so happens that Future Car's S9 will be launched in a while. As the first model equipped with the Starlink car-machine system, everyone will be able to feel its benefits by then."

"This is also good for promoting the Starlink vehicle-machine system."

After spending so much money to build the Starlink satellite system, in addition to the 5G application that is far away, the current Starlink vehicle system and satellite call function are two functions that can bear fruit relatively quickly.

Honor Technology is already developing the satellite call function for mobile phones. By then, it can be considered for launch on new products as Honor Technology’s flagship product in 2014.

As for the Starlink vehicle system, it depends on Nanshan Auto Parts to promote it as soon as possible.

Of course, Cao Yang himself will definitely contribute.

After all, this matter is related to the core project of Daystar Technology, so he naturally takes it very seriously.

With Cao Yang's instructions, various companies naturally started to take action.

News of the official launch of the first-generation Starlink vehicle-machine system has also spread in the industry.

"Mr. Li, I went to Nanshan Auto Parts yesterday to experience the Starlink vehicle-machine system. It is much easier to use than the current vehicle-machine system, and the functions are also much richer."

"Most of the models on the market now, strictly speaking, do not have any in-car systems. Many cars only have a radio and CD playback function, and they don't even have a screen."

"Even models with screens often only have navigation functions, or are related to the reversing image, and then there are not many other functions."

"If it is better, it may be able to be connected to a smartphone to realize the projection function of the mobile phone screen."

"But after using the Starlink vehicle-machine system, the situation is completely different."

As the dean of Geely Automobile Research Institute, Gao Songlin has been paying close attention to the Starlink vehicle system this year.

Since Geely Automobile acquired Volvo Cars, it has always hoped to improve its brand power and launch some mid-to-high-end models.

If you want consumers to feel the quality of your car, Gao Songlin believes that the car-machine system is a very important link.

There are not many functions that everyone can use in the car now. In the future, if the car machine is like a smartphone, everything can be operated on it.

A car is like a mobile phone, so there are many things that can be used.

For example, the mobile APP can be directly used to start the engine, turn on and off the car air conditioner, headlights, windows, and even direct keyless entry.

In the future, autonomous driving can also be closely integrated with the car computer system and mobile phones, and the car can park itself by operating directly on the mobile phone.

As for watching movies, surfing the Internet, singing karaoke, playing games, etc. in the car, it is completely possible.

Nanshan Auto Parts uses four NS8155 directly on the vehicle computer system, so that all users can experience the smoothness of the Starlink vehicle computer system.

"Have all the functions originally planned for the Starlink vehicle-machine system been realized?"

Li Su heard about the Starlink vehicle-machine system very early on.

Therefore, he was mentally prepared for what Gao Songlin wanted to say.

Now that the big pie created by Nanshan Auto Parts and Daystar Technology is finally coming true, he is still looking forward to it.

"Basically, it has been implemented, but the coverage is still relatively limited and can only be used in most areas of China."

"If we want to cover the whole world, we need to wait until the Starlink satellite system is fully deployed."

The problem Gao Songlin mentioned was not a big problem at all in Li Su's opinion.

On the one hand, most of Geely Auto's current sales are contributed by domestic sales.

On the other hand, what is being launched now is the first-generation Starlink vehicle-machine system, and there will definitely be second-generation, third-generation and other products in the future.

By then, as the Starlink satellite system continues to improve, this problem will slowly disappear on its own.

"Can this system be combined with more cameras and radars to provide more assistance for autonomous driving?"

In the past two years, the topic of autonomous driving has remained high.

Especially in the field of electric vehicles, various companies are sparing no effort to use this function as their main publicity point.

Autonomous driving, or the realization of assisted driving functions, essentially requires the cooperation of various cameras and radars.

You have the same good host, but you only have two cameras. Compared with someone else who has eight cameras, the effect is definitely a little different.

"Although it is not absolutely directly proportional, the correlation is still very high."

"Nanshan Auto Parts' cameras and millimeter-wave radars are doing very well, and they are even studying lidar."

"If we want to make some major improvements in autonomous driving in the future, it is estimated that the amount of parts purchased from Nanshan Auto Parts will become higher and higher."

Gao Songlin felt that this matter still needed to be discussed in advance.

Although most of Geely Automobile's models will not immediately be equipped with parts related to autonomous driving, it is almost inevitable that high-end models will begin to be equipped with them on a trial basis.

The cost will definitely increase significantly by then.

For a car, R\u0026D has a huge impact on costs.

At that time, whether sales or procurement, they will definitely bring R\u0026D together to discuss integration and cost reduction.

Gao Songlin had laid an ambush for himself in advance.

"The automobile industry has changed very rapidly in recent years. If we can seize this opportunity, we hope to surpass those international automobile giants at least domestically."

"Your research institute needs to move faster, and at least get these good things out on one or two models first."

“We’ll see if it can be extended to more projects later.”

I don’t have to pretend, but I have to be able to pretend.

This is Li Su’s attitude towards advanced equipment such as Starlink vehicle systems and autonomous driving.

Geely has this attitude, and the situation at Chery, Great Wall and Changan Automobile is also similar.

Everyone is discussing the response plan after the Starlink vehicle-machine system is officially developed.

However, when China's own brands are actively discussing this topic, the pressure from foreign parts giants is a bit greater.

"Mr. Liu, people from Volkswagen, Mercedes-Benz and BMW are all asking us about vehicle systems and autonomous driving technology. They hope that we can specifically introduce this technology to them."

As Bosch's senior sales manager, Ren Cai now assists Liu Zhenbo in managing all Bosch's sales operations in China.

Bosch has always been at the forefront of the industry in the field of assisted driving.

For example, automatic parking has been studied many years ago and has been used in a small number of luxury cars.

But slowly, they discovered that the research progress of Nanshan Auto Parts and other Chinese manufacturers in this area actually surpassed them.

In the past year, Bosch has also become aware of this problem and has begun to increase investment in this area.

However, with the improvement of assisted driving functions, the requirements for the development of related software are getting higher and higher.

This part of Bosch's R\u0026D tasks is placed at the German headquarters, and its R\u0026D efficiency cannot be compared with that of China.

The employees there get various holidays throughout the year and don't do any overtime.

Even if you work overtime, your boss will have to reflect on whether your work is unreasonable.

This situation is completely different from that of China.

Therefore, it is inevitable that the relevant research and development progress lags behind that of China.

“It’s not that there are no products that can be demonstrated at this stage, but after these things are introduced, they will be completely uncompetitive.”

"It may have the opposite effect then."

Liu Zhenbo is relatively familiar with his company's research and development progress in assisted driving.

Because of this, he was even less confident.

Nanshan Automobile Group claims to be entering L3 autonomous driving, but strictly speaking Bosch has not even reached L2 level.

How can we do this?

Will Volkswagen, Mercedes-Benz and BMW be forced to abandon Bosch?

"But dragging it on is not the answer. Nanshan Auto Parts is now taking the initiative to find various OEMs to conduct technology demonstrations."

"The assisted driving products they developed based on the first-generation Starlink vehicle-machine system have rich functions and are expected to attract the attention of many customers."

Ren Cai has heard a lot about Nanshan Auto Parts in the past few days.

People from Volkswagen even told her directly that Nanshan Auto Parts would go there next week for a technical demonstration.

This is why Ren Cai went to Liu Zhenbo to discuss countermeasures today.

If you wait any longer, the day lilies will be cold.

"Nanshan Auto Parts is a weirdo. Obviously Huaxia Auto Parts' parts companies are far behind us, but Nanshan Auto Parts is constantly catching up and surpassing us in many fields."

"Is there any way you can get accurate information about the first-generation Starlink vehicle system from Nanshan Auto Parts?"

Although what he can do is very limited, Liu Zhenbo obviously will not do nothing.

There is definitely no way to communicate with the headquarters like that.

"I can communicate with the procurement department of companies such as Modu Volkswagen to see when Nanshan Auto Parts will go over to do technical demonstrations."

"At that time, our people will pretend to be people from the main engine factory and go to the site for a good visit."

"But Mr. Liu, you are relatively well-known, so you may not be suitable to go to the scene."

"Otherwise, it would be a bit embarrassing if someone recognized me."

Ren Cai quickly gave his plan.

This is also something that many auto parts companies have done.

Even Nanshan Auto Parts has done something similar.

Since the technologies displayed are all technologies that are ready to be disclosed to the public, the sensitivity is not that high.

Although everyone knows that some of the information may be obtained by competitors, we cannot stop eating because of choking and do nothing.

Liu Zhenbo naturally agreed with Ren Cai's proposal.

However, it is obviously not that easy to change Bosch's passive position in the field of assisted driving.

Even when Nanshan Auto Parts began to vigorously promote the first-generation Starlink vehicle system, Daystar Technology continued to make big news.