Rebirth 99 to become a car giant

"Chai Hang, Honor Technology has such a huge influence in China, and so many celebrities support them. Our defeat is not unjust."

The Glory Night event made news all over the Internet, and Li Zailin naturally saw the relevant content.

As the main competitor of Samsung mobile phones, he must have a good understanding of this situation.

But the more he learned, the colder his heart became.

The last time he went to the headquarters for a meeting, he was criticized. He was still thinking about whether it was possible to achieve positive growth this year because last year's base was so low.

But now it seems that not only is it difficult to achieve positive growth, but also whether other products besides mobile phones can stabilize the situation is a big problem.

Samsung has many products, including mobile phones, computers, washing machines, refrigerators and many other consumer electronics products.

In addition, they also supply parts to many Chinese companies.

So even if the mobile phone business plummets, Samsung's business volume in China is actually quite large.

But now Li Zailin has no confidence in maintaining the current situation.

"The general manager of Weibo is Cao Yang's wife, and Nanshan Film and Television is a company 100% controlled by Cao Yang."

"The influence of these two companies in China's entertainment industry is huge, and no star dares to ignore it."

"In addition, companies in the Nanshan Group have a very good relationship with China Television. In this case, their influence in the field of China propaganda is even more amazing."

"For example, when celebrities attend events, if they drive, they usually use Nanshan Automobile Group models."

"The mobile phones they hold in their hands are usually the latest mobile phone products from Honor Technology."

"It can be said that Honor Technology obviously did not spend much advertising money, but their publicity effect is very good."

"Don't say that our foreign-funded enterprises cannot compare with them. Even domestic enterprises such as Warwick, Lenovo, and Xiaomi cannot compare with Honor Technology."

Seeing that his boss could see this problem clearly, Chai Hang also felt a little weeping with joy.

It’s not easy.

In the past few years, he has provided various explanations and explanations for Samsung's situation in China, and also made many suggestions.

But very few were ultimately adopted.

If it weren't for his excellent work ability, Samsung China would not have a better candidate, and Chaihang would probably be laid off.

But that's all over now.

As long as Li Zailin can see these problems clearly, Chai Hang feels that his future work will be much easier.

Although it is difficult to improve performance quickly, he believes that Samsung will definitely not withdraw from the Chinese market.

Your position is secure.

"In this regard, when we report to the headquarters every month, we will report appropriately."

"The headquarters must slowly realize the changes in the situation in China. There are various reasons."

"We have worked hard. Although the final result is not ideal, we cannot blame it entirely."

Li Zailin and Chai Hang are essentially just migrant workers, but their positions are different.

So what Chai Hang needs to worry about and worry about, Li Zailin also needs to struggle with.

If the people at the headquarters are not allowed to understand the situation in China and understand their own difficulties, the future will still be very difficult.

Compared to Samsung’s struggles, the situation at Transsion is different.

Zhu Zhaohai, who rushed back from Africa, went to report the company's development to Cao Yang, and also participated in this grand event of Honor Technology.

"Mr. Cao, this Honor Technology event has provided us with a very good idea. Our Transsion is preparing to learn to influence various countries in all aspects in the field of publicity in Africa."

"Let all Africans know about our mobile phone brand owned by Transsion and make it a household name."

"And we not only have low-end brands, we also put in mid-range brands, and the high-end market is left to Honor Technology."

"Let's work together to capture more than 80% of the African market."

The African market is Transsion’s main market.

After years of hard work, Transsion has now firmly established a foothold in Africa.

Zhu Zhaohai spends 90% of his time in Africa throughout the year.

The teams they brought from China also traveled to various countries in Africa to promote Transsion's mobile phone brands in various ways.

You can see the sound transmission billboards in many markets.

There must be a brave man under a heavy reward.

Although Transsion makes mid-to-low-end products, the price of each mobile phone is not very high, and the profit is not particularly generous.

But for salespeople who are opening up new territories, Zhu Zhaohai is very generous in giving money.

In the end, Transsion's profit rate is no more than 5%, and it relies entirely on volume to win.

"Actually, you are on the right path now. You just need to continue to strengthen in this direction."

"The African market has been growing in recent years, and Transsion can continue to develop its presence here."

"If you want to explore other markets in the future, you can also consider markets such as Southeast Asia, South America, and Latin America."

In Cao Yang's view, if Chuanyin wants to survive, it must make full use of its advantages.

There is obviously no room for them in Europe, the United States, China and other places.

But there is still some room for them to play in Southeast Asia, Latin America and other places.

If these places do well, they will be another African market.

By then, there will be no problem in making Transsion’s sales volume among the top five in the world.

Even if it is a little exaggerated, it can still become a TOP3 existence.

"Well, we have made some attempts in Southeast Asia before, and we still have some business, but we haven't particularly explored it."

"Next step we will consider selecting some Southeast Asian markets for development. At the same time, we are also trying to arrange teams to go to Latin America."

Zhu Zhaohai knew that Cao Yang's suggestion was quite reasonable and consistent with his own ideas, so he naturally expressed his willingness to implement it without any hesitation.

"Various parts for Transsion's mobile phones can be produced by domestic manufacturers, and all of them use very mature technology."

"In this case, the hardware cost of the mobile phone can be compressed to the minimum."

“However, the investment in marketing still needs to be spent.”

Cao Yang has invested relatively little in the marketing of Honor mobile phones, but his attitude towards Transsion is completely different.

Everyone takes different routes, and naturally their marketing plans are also different.

If you want to carry out propaganda in Africa, if you don't spend real money to put up billboards one by one, and bombard them one by one on various TV stations, the effect will definitely not be good.

After all, it is impossible to rely on the Internet to promote there.

In most places, not to mention the Internet, even the power supply is unstable.

"Understand, apart from hardware costs, our biggest investment now is marketing expenses."

"Part of it is advertising fees, and part of it is sales staff's commission, which are both very important."

Zhu Zhaohai felt that Cao Yang and he had completely thought of each other, so they were very motivated to communicate.

Honor Technology has sold more than 100 million mobile phones last year, and he thinks Transsion can work hard to sell more than 100 million mobile phones a year.

Even if the price of each mobile phone is less than 1,000 yuan, as the quantity increases, the total sales will also increase.

If sales can exceed 100 billion yuan, the influence will be completely different.

By then, I hope to become a legend in the Chinese business circle.

…

"Editor Wu, I feel that Honor Technology will completely become the protagonist of our website in the future."

"A simple corporate annual meeting turned into such an exaggerated scene. Not only media from the IT industry participated, but various articles appeared one after another."

"The key is that he is out of the entertainment industry. The entire entertainment industry is paying attention to this matter, and the popularity has remained high for several days in a row."

“Many self-media companies took the initiative to write relevant articles, which invisibly helped Honor Technology in its publicity.”

Xie Min now admires Honor Technology more and more.

Not only is the company's technology leading in the industry, but its marketing methods are also unmatched by its rivals.

For consumer electronics, this impact is huge.

"It's easy to enjoy the shade with a big tree at your back. Everyone knows the relationship between Honor Technology, Weibo and Nanshan Film and Television."

"Even if Honor Technology does nothing, there are still many celebrities rushing to help promote it."

Wu Xuebin is naturally knowledgeable about the entire consumer electronics industry.

Over the years, he has participated in more or less various activities held by various domestic manufacturers.

I am very familiar with the entire industry.

He even has people he is familiar with in many companies.

"Yes, no one can match this advantage."

"Compared with foreign-funded companies such as Samsung and Apple, we can get various support at the policy level."

"Compared with domestic manufacturers such as Warwick and Lenovo, their promotional methods are also much more colorful."

“Not to mention that Honor Technology’s products are technically ahead of its peers.”

"In the future, it is estimated that no media in China will dare to report their negative news easily."

"You should also be careful, don't accidentally step on a thunderstorm."

Wu Xuebin didn't want to provoke Honor Technology. He knew that the current Honor Technology was no longer something Zhongguancun Online could afford to offend.

Unless Honor Technology commits suicide in the future and commits a big taboo.

Otherwise, the person's godhood has been established, and no one would dare to touch the porcelain easily.

"I have already ordered that all articles related to Honor Technology in the future need to be specially noted during the process review to avoid any accidents."

Xie Min naturally understood why Wu Xuebin had this concern.

Those who work in the media cannot report everything randomly.

Something happened accidentally.

…

When the popularity of Honor Technology remains high, Nanshan Automobile Group is not idle either.

The future car S9, which has been brewing for a long time, will be officially launched.

"Mr. Cao, I have confirmed that in the future, the S9 will need to use Nanshan Semiconductor's NS8155 chip and Venus Technology's Starlink vehicle system. If it is launched now, it will basically have to wait until the end of the new year before official delivery can begin."

"Will this affect the sales of this car?"

As the deputy general manager of Nanshan Automobile Group, Rao Yongxiang is mainly responsible for production and research and development.

In his opinion, it is not appropriate for Future Auto to be so anxious to launch the S9.

So while there was still a chance for things to be rectified, he came over specifically to communicate with Cao Yang.

"More and more Internet companies are beginning to enter the field of new energy vehicles, and the marketing plans for electric vehicles will be quite different from traditional fuel vehicles."

"For example, for Xingchen Motors and Jaguar Land Rover, the models must have been mass-produced and have even started to be sold in 4S stores before launching activities."

"However, as a leading company in new energy vehicles, Future Auto must keep up with the pace of industry development."

"Now we are waiting passively, why not create a new gameplay ourselves."

"Although the launch event will be held in a few days, there are actually no cars available for delivery in the 4S store."

"But our exhibition cars will actually start to be distributed to stores one after another, and all configurations will be announced to everyone when they are launched."

"We have already started the first phase of pre-sales at the previous auto show, and we can officially start the second phase of pre-sales after it is launched."

"With this opportunity, we can also keep our S9 relatively popular."

“And pre-sale orders also allow the sales team to more clearly grasp consumer needs.”

"It will be more useful for reference when arranging the production of models with various configurations."

Mr. Cao knows that the marketing creativity and various new actions of the new car-making forces will continue to subvert everyone's understanding.

However, consumers slowly accepted those practices.

In this case, it is better to let Future Auto take the lead and continue to be the leader in the industry.

Rao Yongxiang is definitely not so clear about this situation.

After all, this kind of gameplay was really not the mainstream gameplay in the industry at the beginning of 2014.

It's not entirely unreasonable for him to worry about losing his temper.

"If we can find out in advance which model consumers prefer, and have a more accurate grasp of the sales volume of the S9, it will be beneficial for the next step of production preparation."

"If we need to adjust production capacity, we will have more time to deal with it."

"It's just that I'm worried that other car companies will set the pace, which will ruin our business."

Rao Yongxiang's worry is not unfounded.

Although Nanshan Automobile Group is the dominant player in the domestic automobile industry, it does not mean that other car companies will not compete with it.

As long as people seize the opportunity, many opponents will definitely not miss it.

Especially some new forces are more courageous and want to take advantage of a lot of heat.

This is something that Yao Yongxiang thinks is very likely to happen.

"It's okay. Only our group has always set the pace. We don't need to worry about other companies jumping out to cause trouble."

"If there is anyone who is not afraid of death, then this is just a good example to scare the monkeys and let everyone know that we are not only ruthless in dealing with international automobile giants."

"When dealing with domestic competitors, we can also use many means to make them regret going against us!"

Cao Yang is really not afraid of someone standing up to cause trouble.

The international automobile giant has been greatly reduced in market share by Nanshan Automobile Group with its own brand.

Competition among independent brands will definitely become fierce in the future.

It is probably difficult to see the harmonious scene before.

According to Cao Yang's speculation, these independent brands should not easily have trouble with Nanshan Automobile Group. After all, there is a big gap in product positioning, and Nanshan Automobile Group is still their core supplier.

If you want to involuntarily involve companies of the same type, you must first do so.

For example, the competition between Great Wall and BYD, Chery and Geely, Changan and Yangcheng Trumpchi is definitely much more intense than the competition with Nanshan Automobile Group.

As long as those people's minds are still clear, they will not easily provoke Nanshan Automobile Group.

Cao Yang still has this kind of confidence.

After hearing what Cao Yang said, it was naturally hard for Yao Yongxiang to continue to persuade him.

If there is anyone who really doesn't have eyesight by then, pull them out and give them a good whipping.

…

"Editor Fang, I asked about it. The quotation conditions for future cars to suppliers are that the S9 must sell more than 10,000 yuan per month, and the production line must have 150% production capacity."

"That is, according to the future car plan, the annual output of S9 must be able to reach up to 180,000 units."

"For a high-end electric vehicle, this annual sales plan is definitely very exaggerated."

“I don’t know how the price will be determined when they go on the market today.”

If Future Auto holds such an event, it must have invited people from NetEase Auto to participate.

Lin Jiayan and Fang Dawen attended this event in person.

Starting from the registration desk, they met many familiar faces.

Almost all media outlets in the Chinese automobile industry came out in full force.

Everyone knows that the launch of the future car S9 will definitely attract a lot of traffic.

In particular, the "Glory Night" event held by Honor Technology a few days ago gave everyone a full understanding of the influence of Nanshan-based companies.

As a subsidiary of Nanshan Automobile Group, Future Auto's influence is obviously not that bad.

Even this event was attended by some popular stars from Nanshan Film and Television.

There are also many celebrities who really hope to be invited to participate. However, because the positioning is different from the activities organized by Honor Technology, Future Auto does not invite too many celebrities, which makes many people regret it.

Under this circumstance, the future S9 launch event will definitely become the hottest news in the next few days.

At least in the automotive industry, this is absolute headline news.

"The S9 has high configurations, good performance, and a size of 5.2 meters. It is completely aimed at high-end cars."

"In this case, it is impossible for them to be priced lower than Tesla's Model S."

"The Model S is set against the Mercedes-Benz S-Class, BMW 7 Series, and Audi A8."

"In this way, the S9 will naturally have to compete with these three luxury cars in the future."

Fang Dawengen and Lin Jiayan found a seat in the media area and sat down, waiting for the official start of the event.

From time to time, someone would greet them.

"The current selling prices of these three models are basically more than 1 million."

"I think Future Cars will want to make the S9 a hit product and will not set the starting price too high."

Lin Jiayan combined her knowledge of future cars and gave a rather positive judgment.

Future Motors has previously launched three SUV models: W9, W8 and W7. The prices of these models are obviously cheaper than the same type of fuel vehicles of Xingchen Motors.

From a cost perspective, the cost of a battery should be lower than, or similar to, the cost of large-displacement engines such as W16 or W12.

So the price of S9 this time will most likely be lower than similar products like Ziweixing, or about the same.

According to this logic, the starting price of S9 will definitely not exceed 1 million.

"If the price of the main model is less than 1 million, then it will still be competitive."

"After all, the S9 uses a lot of new technologies, and it can be said to be the smartest electric car in the world today."

Fang Dawen is obviously optimistic about the future of S9.

And just as the two of them were discussing the situation of the S9, the launch of the S9 finally officially started.

Zeng Tingting, the general manager of Future Auto, took the stage to introduce various aspects of the S9 to everyone.

The body size is 5203x1, and the wheelbase is 3000mm.

This figure, which was not accurately given at the previous auto show, was quickly thrown out by Zeng Tingting today.

The L2.9 level of assisted driving is the most advanced in its class.

The range of 600 kilometers and 750 kilometers has set a new record for mass-produced electric vehicles.

The live demonstration of the Starlink vehicle-machine system aroused everyone’s screams.

The smoothness of the central control screen is also beyond everyone's awareness.

The effect of using four NS8155s together on a high-end model is absolutely stunning.

This can be regarded as having the highest computing power level among all models currently available.

Even in three years' time, it may be the most top-notch mass-produced model on the market.

Only other products of Nanshan Automobile Group can surpass the S9.

And in the end, it is naturally the price issue that everyone is most concerned about.

The lowest configuration starts at 699,900 yuan, and the top configuration is only 999,900 yuan.

Without additional configurations, the price of the entire series is within 1 million yuan.

This price is definitely very sincere.

After all, when Zeng Tingting just demonstrated, she used Tesla's Model S as the benchmark model, and its performance surpassed this popular American electric model in all aspects.

At the same time, the performance parameters of Mercedes-Benz S, BMW 7 Series and Audi A8 are also listed.

Although it is difficult to compare electric vehicles and fuel vehicles in some aspects, Zeng Tingting's speech conveyed a message that the performance of the S9 is more powerful than both of them.

This time, Future Auto is full of sincerity and provides everyone with a hot model.

The launch of S9 is destined to bring electric vehicles into a new era.