Rebirth 99 to become a car giant

Chang'e Space Station has been officially completed, which is a big deal in China.

Even though two or three days have passed, the Internet is still very popular.

"Brother, our "The Wandering Earth" will premiere the day after tomorrow. Are you free to attend the premiere together?"

Although he knew that Cao Yang would not attend, as the most important film he has directed since his debut, and a science fiction film rarely seen in the Chinese film market, Zhang Xin still has some ideas.

Especially in this movie, there are many advertisements of Nanshan companies.

For example, the Chang'e Space Station, which is very popular now, has a large number of implanted shots in "The Wandering Earth".

Even the Starship rocket that Venus Technology is developing has a lot of shots in the movie.

The advertising implantation business of some other industrial enterprises is also not less.

Advertising implantation in movies is not a new thing, but in the past, it was more about advertising implantation of Internet, luxury goods, automobiles and other products.

For example, the type of advertising implantation in "The Wandering Earth" is still rare.

This can be regarded as opening a new river.

"I won't go to the premiere. I'm busy developing some new products with Venusstar Technology."

The fact that Chang'e Space Station was almost hit made Cao Yang realize that some military products of Venusstar Technology need to be developed faster.

Only when China's overall military strength is improved, Nanshan companies will be safer in the international arena.

Otherwise, this time may be a symbolic scare, and it is hard to say what will happen next time.

After all, the rise of Nanshan companies is definitely not in the interests of the United States and other countries.

Of course, it takes time for such a large country to adjust some strategic directions.

So there is still some time left for China.

Before the other party makes up their minds, quickly further improve the technical level of various military products on the Chinese side, so that the United States will have more fear.

So it is obviously meaningful to make the other party afraid to easily break up.

So Cao Yang's focus of work for the next period of time will definitely be on Venusstar Technology.

The entire Nanshan Group of companies is already very large, and its foundation is gradually becoming deeper.

As long as the boss Cao Yang leads the team personally, and spares no effort in manpower and material resources, the development speed of many projects is very exaggerated.

For example, the Eagle heavy transport helicopter developed to match the CH-53 has entered the stage of prototype assembly and testing.

If the speed is fast enough, it can be officially equipped to relevant departments for use this year.

At the same time, the progress of the H-20 project is also very fast.

Not to mention other various drone products.

Even some cutting-edge research projects have made some progress.

"Then I will invite a few experts from Venustech to attend the event. Shouldn't it be a problem?"

"Our current film promotion links "The Wandering Earth" with hard-core technology, so that everyone can learn more scientific and technological knowledge while watching the movie."

"This is still very meaningful for the competition in the summer season."

Cao Yang was unable to attend, and Zhang Xin was not particularly surprised by the news.

After all, there are so many things going on in Nanshan Group's enterprises, so it's normal that Cao Yang has no time.

Besides, Cao Yang has rarely participated in the affairs of the entertainment industry.

"Just communicate with Zhao Siyu directly, I have no objection."

Cao Yang is quite supportive of his cousin's career.

She is very popular in the entertainment industry, which is very beneficial to the publicity work of Nanshan Group's enterprises.

Especially Nanshan Automobile Group and Honor Technology Group, the products of these two groups benefit the most.

However, in the next few days, all kinds of popularity on the Internet in China were quickly taken over by the movie "The Wandering Earth".

In particular, it broke the annual record on the first day of its release, with a box office of 120 million yuan.

Although the film market was already hot in 2014.

But it is still very rare for the box office to exceed 100 million yuan in one day.

The most important thing is that this movie not only did not start high and end low, but its performance continued to improve.

In the first week of its release, the box office easily exceeded 1 billion yuan and continued to soar.

This achievement has caused a great shock both within the film industry and throughout the Chinese Internet.

At the same time, many classic quotes from "The Wandering Earth" have also begun to circulate on the Internet.

"I used to think that home was behind me, but now I know that home is in front of me."

"Hope is as precious as diamonds."

"There are thousands of roads, but safety comes first. If you drive improperly, your loved ones will shed tears."

"One day, the ice of Lake Baikal will turn into water."

"We have nothing to lose."

"Crossing the twilight line, it will be eternal night."

"The sound of this engine sounds like a heartbeat."

"It is indeed a luxury to keep humans sane."

"This is the Chang'e Space Station, now making its final broadcast to the world, in the past thirty-six hours..."

...

Various quotations have made the movie more and more popular.

Correspondingly, the embedded advertisements in it have also achieved very good results.

"Mr. Cao, I heard that because of "The Wandering Earth", the sales of XCMG machinery have skyrocketed a lot during this period."

"I think this kind of large-scale engineering machinery can actually be produced by ourselves."

As the general manager of Nanshan Engine, Cheng Tao supplies some of the diesel engines of XCMG's large-scale engineering machinery.

In addition to XCMG's advertising embedded business in "The Wandering Earth", Cheng Tao naturally pays more attention to the changes in XCMG's sales during this period.

Although the core engine is produced by itself, the embedded shots of Nanshan Engine in the movie are far from comparable to those of XCMG.

At most, there are a few close-up shots and dialogues occasionally showing the advertising implantation business of Nanshan Engine.

Now that he sees the advertising effect is so good, Cheng Tao has more ideas.

With the development of electrification, Nanshan Engine's business is likely to decline in the future.

Even though they have already made multi-faceted layouts in diesel engines and aviation engines, the gasoline engines used in passenger cars are definitely the ones with the largest sales.

Especially large-displacement gasoline engines, which are considered the flagship products of Nanshan Engine.

"The competition for large-scale construction machinery is actually very fierce, and there are many manufacturers in China that can produce similar products."

"We can naturally produce this kind of equipment ourselves, after all, the core engines and gearboxes are ours, and many other components are not that difficult."

"However, large-scale infrastructure cannot continue forever. If we start to enter this field now, the market environment we may face in a few years may be different."

Although Cao Yang knew that Cheng Tao wanted to expand his business, he did not plan to do it himself for construction machinery.

Nanshan Engine can cooperate with manufacturers such as XCMG to produce some large-scale construction machinery, and the technology in this area is generally mature.

The mature products that Chinese manufacturers can produce often mean that the cost is already relatively low.

If Nanshan Engine enters this field of business, it is not so easy to make a lot of money in the end.

After all, for most users, the price of construction machinery is a very important factor.

"Although the competition in this market is very fierce, with the influence of our group, I think there is still a chance to increase the sales of construction machinery."

"After all, we are definitely not going to make low-end and mid-end products, but to study and produce large-scale high-end construction machinery."

"Such products may not even find competitors in China."

Cheng Tao is a little unwilling to give up.

However, Cao Yang knows that the level of domestic construction machinery is still relatively high.

Whether it is XCMG, Sany, Zoomlion, or other manufacturers, the variety of products is still relatively rich.

The most important thing is that these manufacturers are customers of Nanshan Engine's diesel engines. If Nanshan Engine produces some construction machinery itself, it will lead to a decrease in the purchase volume of engines for these equipment, which is obviously inappropriate.

Of course, he also knew that Cheng Tao realized that the entire Nanshan system was on the rise, but Nanshan Engine was likely to go downhill, so he was anxious.

At this time, it was more important to paint a pie for Nanshan Engine.

"Now the aerospace industry is the key direction of the group's future development. Now various engines are mainly produced by Nanshan Engine, and some of them are participated by Venus Technology."

"If the aviation engine business can be done well in the future, then all engines will be produced by Nanshan Engine without any problem."

"At that time, Nanshan Engine can slowly move towards the development direction of companies such as General Power. In addition to maintaining the traditional automobile engine, the research focus of new products will be placed on other products."

Cao Yang said so, Cheng Tao knew that this represented the future development direction.

It was definitely not suitable for him to continue to oppose.

However, he had a good discussion with Cao Yang on how to further expand the aviation engine business.

Whether it is C919 or Venus 777, or Eagle heavy transport helicopter and H-20, the engines of these products are not so easy to make.

Of course, no matter how difficult it is, many things have already been finished products. What matters most is when the whole machine can be mass-produced.

In response to this problem, Cao Yang also came to Venusstar Technology in person to confirm the progress of various tasks with relevant personnel.

"Mr. Cao, the relevant departments have given us a new request during this period, hoping that we can develop a seaplane project."

As Venusstar Technology's strength grows stronger, the confidence of relevant departments in it is naturally growing stronger.

So even if there are still many products that have not been mass-produced, the early work of some projects has begun to be reviewed.

"Seaplane?"

"The market for this thing should not be very wide, right?"

Although Venusstar Technology has various aircraft under research and production, it has never considered seaplanes before.

Now that Zhao Siyu suddenly mentioned seaplanes to him, Cao Yang had no special concept in his mind for a while.

"Although the exposure of seaplanes is very low and the application market is indeed not that wide, it should still play a relatively large role in amphibious landing ship operations and supply missions in the southern waters."

"So the relevant departments are more interested in seaplanes now."

Zhao Siyu has also learned about the situation of seaplanes in the past few days.

To be honest, seaplanes are not new.

As early as 1910, float-type seaplanes were born.

At that time, there were few special airports for related aircraft to dock, and lakes and sea surfaces with natural flat surfaces were a very good choice for docking.

So seaplanes were once more supported by the aviation industry.

However, due to the many restrictions on seaplanes, they were definitely not as good as landplanes in the end.

But in special fields, they are naturally unique.

"Then you should make a plan first, and then discuss it with the relevant departments later."

"As long as there is a demand, it is not impossible for us to develop it."

Anyway, Venus Technology has several aircraft under development, and some of them can definitely be converted into seaplanes.

In terms of urgency and importance, other projects are definitely more important, so Cao Yang is not so concerned about this matter for the time being.

On the contrary, the assembled Eagle heavy transport helicopter is now the most concerned by him.

After all, although this product is just a transport aircraft, not an armed helicopter, its application scenarios are actually very wide.

It can definitely be used on various marine vessels, and it is more suitable than the Kunpeng heavy transport helicopter.

But it does not mean that the Eagle heavy transport helicopter cannot be used on land.

After the launch of this product, the sales volume may be even better than that of Kunpeng.

China has a vast land area, and compared with fixed-wing aircraft, helicopters do not have such high requirements for take-off and landing platforms.

Therefore, in many border areas, helicopters are very useful.

Zhao Siyu naturally knows these situations.

So after briefly mentioning the seaplane, he began to take Cao Yang to visit the production plant of the Eagle heavy transport helicopter.

Since it was considered from the beginning that the number of mass production of this aircraft in the future would be relatively large, the production of the prototype was also carried out directly on the mass production line.

As long as the test is passed, the production can be quickly increased immediately.

Even some flight simulation software has been developed synchronously.

In the future, it will be much easier for pilots to quickly master the Eagle.

This is also very important for quickly increasing the production of the Eagle.

"Mr. Cao, we originally wanted to display this product at the Zhucheng Air Show, but I don't think it will affect our production."

"As long as the relevant departments recognize it and are willing to place an order, everything will be fine."

"I plan to ask Representative Pan to invite experts from relevant departments to review it so that everyone can feel the charm of the Eagle heavy transport helicopter."

"And this product can be used for both military and civilian purposes. Users of Kunpeng heavy transport aircraft can also recommend it to them."

"In the next few years, the world's major air shows can also consider arranging for both the Eagle and Kunpeng to participate at the same time."

"Anyway, we recommend both products at the same time, and customers can choose which one they like."

Zhao Siyu does not have any special requirements for which product the customer will choose.

As long as they are willing to buy heavy transport helicopters from Venustech, it's fine.

Judging from the previous situation of the Kunpeng heavy transport helicopter, the sales of the Eagle are very worth looking forward to.

"Since the prototype has been produced and part of the test has been carried out, we will invite pilots and experts from relevant departments to come and experience it."

"I think the popularity of the Eagle in relevant departments should be worth looking forward to."

In the past, China chose to catch up with the CH-53 instead of the CH-47.

There are certainly various technical reasons, but the wider use of CH-53 is definitely a very important reason.

America has the strength to develop two heavy transport helicopters at the same time, which can meet the needs of various occasions in a more diversified way.

This is naturally something that everyone envy.

However, it is definitely very difficult for China to develop two heavy transport helicopters with completely different styles at the same time, and there is a certain waste of resources.

So they chose one of the two and finally chose to catch up with the technology of CH-53.

The Eagle heavy transport helicopter developed in line with the CH-53 is very likely to be favored by relevant departments at that time.

Soon, Venus Technology officially took action.

Pan Jun accompanied a large-scale expert team of dozens of people from relevant departments to Venus Technology, and everyone confirmed the static and dynamic conditions of the Eagle.

At the same time, some spy photos of the Eagle heavy transport helicopter began to appear on the Internet.

After all, Venus Technology did not think of directly placing the production factory in a remote city, but continued to produce in the factory in Yangcheng.

In this way, as long as the aircraft takes off, it becomes more difficult to keep it completely confidential.

At least in terms of appearance, people still have many ways to shoot.

Fortunately, Venusstar Technology did not plan to do anything special confidential, and they still wanted to promote it well.

So soon, Venusstar Technology also officially released the real picture of the Eagle heavy transport helicopter on the official microblog.

This time, many people were a little restless.

"Stephens, Venusstar Technology's Eagle heavy transport helicopter looks exactly like our CH-53."

Ivanchuk stared at the picture on the screen with a very ugly face.

Although Venusstar Technology had announced the rendering of the Eagle before, the official real thing has never appeared in everyone's field of vision.

So even if all parties are concerned about this matter, the degree of attention is definitely not that high.

After all, according to normal logic, such an important product will take several years from research and development to mass production.

Who knew that Venusstar Technology always takes an unconventional path.

All of a sudden, the pictures of the prototype were officially displayed to the public.

According to normal understanding, this kind of breakthrough has already come out, which means that the progress of related projects is very fast.

Even if there is no way to start mass production this year, there will definitely be no big problem next year or the year after.

This is definitely not what Sikorsky wants to see.

When the Kunpeng heavy transport helicopter was launched before, they could still watch Boeing's jokes and watch the sales of CH-47 in the international market decline sharply.

Now this problem is in their hands.

"Ivanchuk, I think the company may need to adjust the positioning of CH-53 in the international market."

"We can't suffer the loss that Boeing has suffered again."

"Our CH-53 has been produced for so many years, and various development costs and equipment investments have long been recovered."

"At this time, we can completely reduce the sales price significantly to reduce the impact of the Venus Technology Eagle heavy transport helicopter on us."

As the person in charge of the CH-53 project, Stephens naturally does not want the sales of this helicopter to decline significantly in the future.

This is a very difficult thing for Sikorsky to accept, and the same is true for him personally.

So at this time, ensuring that the sales volume of CH-53 is not affected is what he cares about most.

As for the fact that the company earns less money after the sales price drops, he doesn't care that much.

After all, no matter how much money Sikorsky makes, it actually has nothing to do with him personally.

"The board of directors may not agree to a substantial reduction in sales prices."

"After all, if we open this loophole, the impact will not only affect the CH-53 project."

"If the prices of other helicopters that are lower than the CH-53 level are higher than the CH-53 at that time, it will definitely be unacceptable."

"This may directly ruin our pricing system."

Ivanchuk is now feeling very headache.

He is actually not very resistant to the price reduction itself.

After all, as long as the Chinese manufacturers can produce products, if they do not reduce the price, it will be difficult to sell them in the international market.

Even if the heavy transport helicopter is a special product, there are not many exceptions.

This situation is naturally not what he wants to see.

But as the president of Sikorsky, he needs to consider more than just the situation of the CH-53 product. He needs to be responsible for the overall layout.

If the price drop of CH-53 leads to a significant impact on the sales of other aircraft, it would be a bit of a loss.

Similar cases have occurred in the American market in the past.

Therefore, for large companies, the price adjustment of a certain model in a series of products is not a one-sided matter, but needs to be considered as a whole.