Rebirth 99 to become a car giant
Chapter 94: Cao Yang's Manipulation Confused Zhang Fugui
It's not the first time Cao Yang has come to the public in Shanghai.
But this time the feeling is the most different.
It's not that the order was harvested or that there were any other benefits.
But he felt that after mastering the core technology, the attitude of the OEM to you is different.
"Ah Yang, there has been some ideal progress on the side of the people in the devil's capital."
"I think we can take this opportunity to communicate with Spring City Volkswagen to see if we can promote it together."
"However, there is no movement at Shenlong Automobile and Magic Capital GM. We probably have to wait for a while."
On the way from Shanghai to the airport, Zhang Fugui discussed the next step with Cao Yang.
"It's not an option to wait passively for others to find us."
"We have to be proactive and force them to come to us."
When Cao Yang said this, Zhang Fugui froze for a moment.
Forcing OEMs to find themselves in procurement?
How can there be such a good thing.
Every sales of auto parts hopes that the procurement of OEMs can take the initiative to send orders.
Who doesn't like the feeling of God chasing food into your mouth?
But except for a very small number of enterprises, how many can really do it?
As powerful as Bosch and Continental, they also have competitors such as Denso, Delphi, and Farrell.
In many cases, when an OEM develops a part, it will ask several of them to bid for it at the same time.
"Ayang, this idea is very good."
Zhang Fugui was thinking about what to say so as not to embarrass Cao Yang, but also to make him understand the situation.
"However, in the process of communicating with the procurement of the main engine factory, I don't think they can be forced, otherwise it will not be beneficial to us."
In recent years, Zhang Fugui has basically dealt with major domestic car companies.
I have suffered a lot and met all kinds of people.
It is a wealth of experience accumulated.
The title of Party A's father is still applicable to most suppliers.
In particular, private component suppliers are basically soft persimmons on the OEM side.
What should I do if Bosch and Continental do not cooperate with the price cut?
In order to complete the task, let the price of soft persimmons be reduced more.
Anyway, as long as it doesn't burst, you can continue to pinch.
Bullying the weak and fearing the hard, but it can be encountered anywhere.
"Uncle, don't worry, I won't force it foolishly."
Seeing the worried expression on Zhang Fugui's face, Cao Yang couldn't help laughing.
"I am going to arrange some people to report Nanshan Technology Co., Ltd."
"ah?"
Looking at Cao Yang's smile, Zhang Fugui was dumbfounded.
Arrange for people to hold Nanshan?
Are you sure it wasn't a slip of the tongue?
Report yourself?
Which one is this to play?
When Zeng Tingting arranged for a bunch of car repair shops to replace the wheel bearings with "lifetime warranty", he already had a long experience.
I didn't expect there to be a more coquettish operation now.
"Ayang, I...I heard correctly, you want to arrange someone to report us?"
Seeing that Cao Yang didn't intend to update his statement, Zhang Fugui couldn't help but confirm it again.
"That's right!"
"It is to report ourselves!"
Cao Yang said with certainty.
But this time he didn't have any appetite for Zhang Fugui.
"The public in Shanghai has seen the difference between our wheel bearings and SKF, and knows that our products are not only cheap, but also of good quality."
"But Magic City GM doesn't know it yet, Shenlong Automobile doesn't know it yet, Spring City Volkswagen and other OEMs don't know it yet."
"Then we simply ask people to call the 400 customer service numbers of various car companies and complain that the car repair shop has replaced the original wheel bearing without authorization."
"Then find the media to expose the matter."
"Of course, our test report and SKF's test report must also be exposed at the same time..."
Cao Yang talked eloquently for a long time, leaving Zhang Fugui dumbfounded.
Can you still operate like this?
But it doesn't sound like it would work.
I also happen to know some reporters from Yangcheng.
If it can be operated on a newspaper like "Southern Weekend", the effect will definitely be amazing.
At that time, the quality and cost of the sub-factory parts that were originally yelled at will exceed the original ones.
On the one hand, we can criticize the chaos in the after-sales market, and on the other hand, we can criticize the high after-sales prices of OEMs.
During this process, the hub bearings of Nanshan Technology Co., Ltd. can definitely enter the field of vision of all domestic OEMs.
At that time, he did not believe that all OEMs were not interested in Nanshan's wheel bearings.
However, any orders from one or two OEMs will be of great benefit to Nanshan's hub bearings entering the mass production of automobiles.
"Sounds like it might be possible."
"But I'm a little worried..."
"If this is a joke, then our great development situation in Nanshan will be ruined."
Zhang Fugui is a relatively conservative person.
He still couldn't accept such a radical plan.
"The technology we have is real. No matter what happens in the end, our technology will not disappear."
"At best, it will have some adverse impact on future orders for new parts."
"That risk is completely acceptable."
The reputation of Nanshan Technology Co., Ltd. in China is still too low.
So far, there are very few customers who have taken the initiative to contact Nanshan.
Cao Yang felt that he could take this opportunity to make a change.
Anyway, the worst result, at most, is that the promotion of wheel bearings is hindered.
"That……"
"That's fine!"
"Just do as you say."
"I'll contact the media, but for making 400 calls, it's best to find a reliable person to do it."
After weighing the pros and cons, Zhang Fugui also agreed with Cao Yang's plan.
Of course, the company is owned by Cao Yang alone, so even if he disapproves, it doesn't actually affect the progress of the matter.
He could see this very clearly.
"I'll take Xiao Zeng to do this matter, and you can handle it with the media."
Following Cao Yang's decision, the customer service of various OEMs received various complaints about wheel bearings.
There are complaints that their wheel bearings do not have a lifetime warranty, which is not as good as a car repair shop.
There are complaints that the aftermarket parts of their wheel bearings are too expensive. In the end, they spent a lot of money, but they still did not use the original parts.
There are also direct complaints against Nanshan Technology Co., Ltd., saying that the car repair shop installed the wheel bearings of this company on their GL8.
Other complaints are even more exaggerated...
All kinds of complaints are regularly summarized to the after-sales service department every day.
Eventually this information will be reported internally within the company.
If the number of complaints is low and the problem is not serious, then these complaints may not be taken seriously.
Just flicker and flicker.
However, projects with a large number of complaints will definitely attract attention.
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