Rebirth 99 to become a car giant

In 2001, "Southern Weekend" had a huge influence.

When he published an article on it, taking wheel bearings as an example to expose the chaos in the automotive aftermarket industry, it would naturally attract huge attention in the industry.

Especially car owners have more or less been tricked by car repair shops.

The parts that can be repaired must be replaced for you.

Replace original parts with sub-factory parts.

There is something wrong with the engine and I will repair the gearbox for you.

The old car parts are installed on the new car.

It is even exaggerated to add sugar to engine oil and salt to gearbox lubricating oil.

People who own cars in this day and age generally still have a little right to speak.

Now that some chaos in the car repair shop has been exposed, it naturally arouses great attention.

In particular, several brands that were named immediately started various internal actions based on the complaint information in the "400" call.

"Hassan, so the test report provided by Nanshan is true and reliable?"

Shanghai Volkswagen, as the first manufacturer to respond, is naturally the fastest.

By the time the public opinion started to erupt, they had already completed the comparison test of the wheel bearings internally.

"Yes, although the results are a bit unbelievable, the hub bearings of Nanshan are indeed better than the SKF we are using now."

"Even I heard that the latest generation of wheel bearings being developed by SKF will not have better parameters than this."

Dr. Hassan, as the manager of the quality management department of the public in Shanghai, is still principled in his work.

With data as a support, it is natural to say something.

"If this happened to other Chinese suppliers, I would not believe it anyway."

"But this Nanshan is really special, and I still want to believe that this is the truth."

Bu Defan's double-standard words were unexpectedly approved by Hassan.

It seems that the nut plate thing left a deep impression on everyone.

Later, there was another case where the performance index of wheel bolts surpassed that of imported parts. Everyone has already understood the strength of Nanshan.

"I have already reported this situation to the quality center at the headquarters."

"After all, high-quality wheel bearings can reduce fuel consumption, which is still very important to Volkswagen globally."

These days, no matter if it is Volkswagen, GM, or Ford, they are not top students who are fuel-efficient.

Now that there is an opportunity to reduce fuel consumption, Dr. Hassan immediately attaches great importance to it.

"Well, then we can start switching the hub bearings of our Santana and Passat models immediately."

"However, the hub bearing is still a very critical part after all. I think that Nanshan should be used as the B-point supplier of the hub bearing first, and half of the share will be given to it."

Point AB is not very popular in the Chinese auto market in 2001.

But after more than ten years, you can see it everywhere.

To put it bluntly, this is a part of the same part of a car, and two suppliers are developed at the same time.

It can not only effectively guarantee the supply, but also be used as a bargaining chip when negotiating prices.

Tell supplier A to reduce the price by 10% today, or reduce your share, or even switch to supplier B.

Tomorrow, I told Supplier B that it is not impossible for us to support you, as long as you lower the price by another 10%.

In this way, the annual price reduction KPI was successfully completed.

Of course, this trick is not always useful.

For example, tires are often developed by several manufacturers such as Michelin, Continental, and Goodyear.

But if you use the method of point AB to talk about price reduction with others, it can only play a role at most once.

"No problem. At present, the individual product tests are in line with our drawing requirements, and have even far exceeded our requirements."

"The Quality Management Department agrees to use the hub bearings from Nanshan Technology Co., Ltd."

Dr. Hassan agreed to Bu Defan's proposal without any hesitation.

For the switching of parts in Volkswagen, most of the time it only needs to do a single product test.

Unlike some manufacturers such as Honda, they have to do the durability test of the whole vehicle at every turn.

That efficiency may be low.

...

"Leader, I investigated with people from the after-sales service department and the technical department. Some of the news in the report is true."

"Even the car repair shops in Qingcheng are using Nanshan's wheel bearings to repair Fukang's faults."

"I also called the people from SKF. Although they didn't directly admit that their hub bearings are not as good as Nanshan, they didn't dare to deny it."

"It's just rambling and saying that they are a century-old company, how good the quality and stability are."

"In the past year, the company has put more pressure on us to reduce costs. Should we take this opportunity to replace SKF's wheel bearings?"

"In this way, the price of a car will be reduced by at least two hundred yuan, or even more."

"At the same time, it can also force SKF to reduce the price of gearbox bearings and engine bearings for us."

Inside the Shenlong car, Han Hao was reporting the situation to his manager, Chen Lei.

In automobile companies, there are often two ways to replace parts suppliers.

One is a top-down political task, to go through the process in order to introduce a certain manufacturer.

The other is to consider from the perspective of QCD and switch suppliers normally.

Obviously, Nanshan's hub bearings now belong to the latter.

So even if Zhang Fugui didn't come to publicize Han Hao, he took the initiative to propose internally to switch the hub bearings to Nanshan's products.

Of course, after the matter is completed, Zhang Fugui will definitely not be so ignorant of life.

This point, Han Hao is also well aware of.

"It can reduce costs, improve quality, and effectively deal with this wave of public opinion. I have no reason to object."

After Chen Lei thought for a while, he agreed to this plan.

After all, if a car repair shop replaces SKF's products with Nanshan's wheel bearings, it will be scolded for replacing the original parts with sub-factory parts.

However, if the original parts become Nanshan, then the car repair shop will continue to use Nanshan's products, and there will be no pressure from public opinion.

"Okay, then I'll make an appointment right away, call all the relevant departments together, and also call people from Nanshan over to decide on a specific switching plan."

The Shenlong Automobile, which has always been a little slow to respond, finally moved a little faster.

However, the faster they move, the greater the pressure on SKF.

"Xue, you should immediately prepare relevant information about the bearing industry from Huaxia."

"Especially the situation of Nanshan Technology Co., Ltd., we must find out."

"The headquarters has asked us to make a special report, and this matter can no longer be kept secret."

In the SKF Huaxia Branch, Golmer looked a bit haggard.

He was under too much pressure during this time.

People from OEMs call him almost every day to inquire about wheel bearings.

It made him a little tired.

In such a passive situation, it is naturally impossible for SKF to have no action at all.