Rebirth 99 to become a car giant

"Golmo, I have arranged for someone to inquire about some information and come back."

"But the more information I have, the more questions I have."

Xue Wenqiang is also under a lot of pressure now.

The Huaxia branch has never been so valued by the headquarters, but now it has suddenly become the focus of public opinion.

The headquarters are asking about the progress of the matter every morning and evening.

At the beginning, he was very happy and felt that Huaxia's newspapers were very conscientious.

SKF did not pay the other party advertising fees, but actually stood up to help justice.

However, as the comparison report of SKF and Nanshan's hub bearings was exposed, the painting style began to change.

As an original supplier, SKF has become synonymous with high price and low quality?

Some people even questioned whether SKF sold inferior products to China and treated them differently?

Things got bigger and bigger, and it was beyond their control.

"What does it mean that the more information you have, the more questions you have? Aren't your words inconsistent?"

Golmer gave Xue Wenqiang a dissatisfied look.

He is most annoyed by people going around in circles with him now.

"It's like this. We investigated and found out that all the raw materials of Nanshan are purchased domestically. This is not normal."

"Whether it's bearing steel or the wheel bolts they make, I don't think domestic materials can meet the requirements."

"At first, I thought it was the imported materials they purchased through domestic agents, but after a round of investigation, I found that their steel materials are from Anshan Iron and Steel and Baosteel."

"The best special steel in the world is either produced by Dongying or Germany. The bearing steel of Anshan Iron and Steel and Baosteel, and even Huaxia's own universal and Renben bearings are only used in low-end products."

"Now Nanshan uses these special steels to produce better wheel bearings than ours. I think it is unbelievable."

After Xue Wenqiang explained this, Golmer frowned.

Special steel is also called alloy steel, which refers to steel with special composition, structure and production process, and special physical, chemical and technological properties.

It is to add one or several alloy elements in an appropriate amount to the carbon steel to change the structure of the steel, so that the steel has various special properties.

It seems that there is no difficulty, but even by 2023, Huaxia's steel production has already ranked first in the world, but it still has to import a large amount of special steel every year.

Not to mention that in this day and age, the Huaxia steel industry only pays attention to yield gains and does not pay attention to quality gains. The production of special steel is even worse than that of foreign counterparts.

"I heard from the OEM that Nanshan's wheel bearings use a very special heat treatment process. Could it be related to this thing?"

Although Golmer is not a technical expert, he did technology in his early years before switching to sales.

So regarding the situation Xue Wenqiang said, he is also thinking about what other possibilities there are.

"It's a fact."

"The news I heard is that their hub bearing production line uses a heat treatment furnace as the front-end process, and they reprocess the special steel they bought back."

"But in general, unless you re-add alloy elements for smelting, or just rely on the heat treatment process, it is difficult to completely improve the properties of the material."

"Our technology has analyzed the chemical composition of Nanshan's hub bearing materials, and the types and contents of alloy elements in them are different from ours."

When Xue Wenqiang said this, Golmer immediately asked, "Have you compared the chemical composition and metallographic structure of the raw materials of Anshan Iron and Steel and Baosteel?"

"This... this is not yet."

"Hurry up and arrange! We must make a clear comparison, so that we can know whether the special heat treatment technology that Nanshan Technology Co., Ltd. boasts is really that powerful."

"If they can greatly improve the material properties through the heat treatment process, then we must pay attention to this situation."

Although Golmer always felt that it was impossible for the Huaxia people to achieve world-leading results in the heat treatment process of special steel, the parameters of Nanshan's hub bearings were right in front of them.

He just didn't believe it, and he didn't dare to completely rule out this possibility.

If this is the case, then SKF needs to re-examine its attitude and strategy towards the Chinese market.

If you are not careful, this will affect SKF's position as a giant in the bearing industry.

...

Time is often the best weapon to eliminate the heat of public opinion.

With the emergence of other hot news one after another, ordinary people's attention to the chaos in the auto aftermarket has gradually become lower.

To some extent, this also reduces the pressure on SKF and various OEMs.

However, ordinary people don't pay attention to this matter, which doesn't mean that people in the auto industry don't pay attention.

Whether it is the domestic counterparts Wanxiang, Renben and Xifeng Bearing, or NTN and Timken, they are doing various comparative analyzes with the wheel bearings of SKF and Nanshan and their own products, hoping to find improvements from them. product opportunities.

As for the main engine factory, it goes without saying.

Low-cost, high-quality products in the industry must review the possibility of use.

Coupled with the pressure of the localization rate unique to this era, the enthusiasm of OEMs for procurement is higher than at other times.

Needless to say, Modu Volkswagen and Shenlong Automobile, they are already communicating with Nanshan about the specific switching matters.

The Spring City public also followed the pace of the Shanghai public and made relevant decisions.

Magic City Universal, who had suffered a lot, was taken aback again this time.

"Yu Xing, are you sure that GM has received the wheel bearing samples from Nanshan last year, and is already doing the durability test of the actual vehicle?"

Wang Huiliang was deeply impressed by the export of nut plates to domestic sales.

He didn't want a story like this to happen again.

Then it would be an accident.

"Yes, I also confirmed with Nanshan that last year their CEO Cao made a special trip to the United States, probably to visit relevant personnel at GM's headquarters."

"It is said that the appearance of the Chevrolet Silverado, which was just launched this month, was designed by Mr. Cao. It is now selling very well in the United States. I think the headquarters may use their wheel bearings at any time."

Yu Xing also felt a little scared.

Hub bearings are too important, so at the beginning, although he also paid attention to public opinion, he did not take any specific actions.

I thought this was the same as previous reports, and no one paid attention to it in a few days.

Who knew that he almost fell into the pit again.

"You should also report this to Jim, and ask him to contact the procurement center at the headquarters directly to see what the other party thinks."

"At the same time, I also asked the headquarters to check the situation of the wheel bearings in Nanshan, to what extent, and if any problems were found."

"I heard that Shanghai Volkswagen is already using Nanshan's wheel bearings. If the headquarters has not found any problems until now, then we will immediately start the review of the switch."

With Wang Huiliang's decision, Nanshan Technology Co., Ltd. has another customer for the hub bearing.

Although most of the customers only gave about half of the matching opportunities to Nanshan, it was still a huge breakthrough.