Rebirth 99 to become a car giant

"Mr. Cao, do you mean that the United States will use more drastic measures in the future?"

Pan Jun asked uncertainly.

"The United States will officially start the next election next year, and it is unknown what kind of person will come to power at that time."

"From the situation in the past few years, some people in the United States support taking tough measures against China."

"So the suppression in the future may be completely different from the current level."

"For example, directly increasing tariffs on a large number of products, or other similar measures, may have a very big impact on the entire international trade, making many things full of uncertainty."

Cao Yang "casually" gave an example.

After all, these things have happened before.

Although there is the influence of Cao Yang, the butterfly, it is obviously not something Cao Yang can influence in this matter.

"If this is really the case, then the situation will really become very different, and the days to come will not be easy."

Although Pan Jun is not engaged in economics, he has been in contact with Nanshan companies for such a long time, and he still has a certain ability to judge.

As the world's No. 1 economy, if the United States uses all its strength to deal with China, it will inevitably bring a lot of trouble.

After all, there are a lot of younger brothers behind the United States.

Of course, there is no great significance in having in-depth discussions with Pan Jun about these things now, so Cao Yang did not say much.

"Mr. Cao, Mr. Xia is already ready in the conference room."

Cao Yang's daily schedule is now arranged quite tightly.

He does not have much time for himself.

When he was almost done talking with Pan Jun, Mi Ying reminded him to attend the meeting of Venus Technology.

Since the launch of the new generation of Honor mobile phones this year, Honor Technology's sales in China and abroad have reached a new level.

Normally, Cao Yang would wait until December is over before listening to the summaries of various companies.

Honor Technology arranged such a report on the second day of December, which obviously means something important.

So Cao Yang did not delay and went directly to the conference room with Mi Ying.

Cao Yang looked at Xia Qingqing and others and felt that everyone was smiling.

It seems that the report today is good news.

"Mr. Cao, our global sales data for November is out!"

"For the first time, Honor Technology's mobile phone sales have surpassed Samsung and become the world's number one."

Sure enough, Xia Qingqing brought a huge surprise as soon as she opened her mouth.

Although the sales volume only exceeded Samsung in November, it will definitely not exceed it for the whole year.

But this is already a very remarkable existence.

As long as this momentum is maintained, Honor Technology will be the world's well-deserved leader in the consumer electronics industry next year.

"Samsung's mobile phone sales are declining so fast?"

Although surpassing Samsung's mobile phone sales has always been Honor Technology's goal, Cao Yang really didn't expect this goal to be achieved so quickly.

After all, Samsung's sales in various parts of the world are still quite good.

However, Honor mobile phones can't sell any in the United States, the world's second largest market.

The sales volume in Korea and Japan is not very high.

Even in Europe, it is very difficult to surpass Samsung mobile phones.

That is to say, relying on China's solid base, Honor mobile phones have the confidence to challenge Samsung mobile phones.

"Since the explosion of their flagship phone, Samsung's global sales have been affected."

"They used to sell 30 million phones a month, but in the past November, Samsung only sold 19.5 million phones worldwide."

"This is their worst year in the past five years, with sales falling to 20 million."

"For our Honor phones, last month was the first time in history that global sales exceeded 20 million, reaching 20.34 million."

"Of these, the overseas market accounted for more than 40%, with an increase higher than the domestic market."

Xia Qingqing is absolutely beaming now.

No. 1 in the world.

Although it is only the world's No. 1 in the mobile phone business so far, there is still a gap in the notebook computer business, and even PAD has not yet reached the world's No. 1.

But this is already a very remarkable existence.

Considering that Honor Technology's products are all high-end, the sales prices are not cheap both in China and abroad. Honor Technology's sales in 2014 are likely to exceed Samsung, which is definitely a very remarkable achievement.

After this news was officially released, Xia Qingqing became the number one female in the Chinese business circle.

"Samsung's global sales of mobile phones continue to decline. What is the main impact?"

"If I remember correctly, their sales in the Chinese market have not changed much in the past few months. They have fallen to a very low level."

Obviously, the Chinese market has made a significant contribution to reducing Samsung's overall sales.

But the potential has almost been realized. Now there are only more than 1 million units sold each month, which is no longer a big deal.

So even if it stabilizes, Cao Yang doesn't care much.

This kind of non-existent sales will slowly disappear from everyone's sight sooner or later.

And their current sales of more than 1 million units are maintained by their previous huge sales system, but this sales volume cannot support such a large sales system.

Sooner or later, Samsung will make internal adjustments. Even if they don't, the dealers themselves are already making adjustments.

By then the entire sales system has changed, and the sales volume of 1 million units will no longer be maintained.

By this time next year at most, Cao Yang feels that Samsung mobile phone sales in China will definitely fall to less than 1 million units a month.

"Samsung's sales have continued to decline this year, and it really has nothing to do with the changes in the Chinese market."

"The market where their sales have declined the most is the United States, where Apple mobile phones are constantly making efforts to drive Samsung mobile phones out of the American market."

"Thanks to the efforts of Apple mobile phones, their global sales last month also exceeded 10 million units, reaching a level of nearly 11 million."

"It is expected that global mobile phone sales this year will be ranked first by Samsung, second by us, third by Apple, and fourth by Warwick."

"But if Samsung's downward trend continues, the world's number one position next year will be ours."

Xia Qingqing is now very confident that Honor Technology will be ranked first in the world next year.

Having surpassed the opponent last month, the possibility of continuing to surpass the opponent this month is also very high.

Since it has surpassed Samsung in these two months, it is not impossible to surpass Samsung every month next year.

The impact of this change is absolutely huge.

Because the entire supply chain of Honor Technology’s products is located in China, it is considered a model of 100% localization.

Relying on the supply of various advanced chips to Honor Technology, Nanshan Semiconductor's current 14-nanometer chip production is also the first in the world.

Even in the Chinese electronics industry, there is already the term "glory chain".

All listed companies that supply components to Honor Technology have experienced substantial stock price increases.

Some companies that have not originally supplied Honor Technology can see their stock prices rise by several limits once they announce that they have received orders from Honor Technology.

On the contrary, once it is reported that some of the main suppliers of Honor Technology have lost orders from Honor Technology on a certain project, their stock prices will decline significantly.

This influence has shocked a large number of people.

The key is that the influence of Honor Technology has developed to the current level and is still growing.

People’s deep involvement in the consumer electronics market has made Chinese consumers feel proud to use Honor Technology products.

This is very scary.

This means that new users in the future will use Honor Technology products to the greatest extent possible.

Even some consumers with low incomes will bite the bullet and buy a Honor Technology mobile phone.

Otherwise, with the sales price of Honor Technology, it would be impossible to sell more than 10 million units a month in China.

After all, the entire Chinese market only sells more than 30 million mobile phones a month.

Honor Technology alone accounts for 30% of the total, which is an astonishing proportion.

"Apple's mobile phones have been trying to find ways to re-enter the Chinese market. We have to completely block this road."

"Even if they are willing to allow Honor phones to enter the US market, we will not show mercy."

Cao Yang has completely lost interest in the American market.

No matter how big this market is, it has nothing to do with Honor Technology.

In the past, when the relationship between China and the United States was not so sensitive, Honor Technology was targeted in this way.

After the relationship between the two parties changes in the future, there will definitely be no need to mention it.

So there is no need to think too much about directly entering the American market for sales.

As for some people smuggling Honor Technology products into the American market, that has nothing to do with him.

"I understand that Samsung mobile phones have begun to enter the decline range, and the threat to us will gradually become smaller in the future."

"But the sales of Apple mobile phones are still on the rise, and the threat to us in the global market will become greater and greater in the future."

"Especially in the European market, I feel that Apple's mobile phone will be our biggest threat."

Xia Qingqing has been in charge of Honor Technology for so many years, and naturally has a very good understanding of market changes.

Samsung and Apple have always been Honor Technology’s main competitors.

But there must be priorities.

"As long as you have an idea, the international market situation is becoming more and more complex. Please pay more attention."

Cao Yang continued to listen to Xia Qingqing's report for an hour, and then asked her to officially release the relevant news.

Although all parties have certain predictions about Honor Technology’s mobile phone sales, when the real news was released, it still caused a big sensation.

"Mr. Wang, the momentum of Honor Technology is so strong that it has even knocked down Samsung."

Lin Rong has always been paying attention to the news of Honor Technology.

Although Apple mobile phones cannot be sold in China, other Apple products continue to be sold in China.

Of course, sales are far less exaggerated than during the same period in history.

"Samsung has no presence in the Chinese market. Not only does Honor's sales far exceed theirs, but there are also many Chinese companies such as Huawei, Xiaomi, Lenovo, OPPO, and VIVO that are suppressing them. It is estimated that they will withdraw from the Chinese market sooner or later."

"In the American market, our headquarters is also making efforts to continuously suppress the sales of Samsung's mobile phones."

"Samsung's mobile phone sales in the two largest markets in the world are not good, and the decline in global sales is inevitable."

Wang Ziming was not surprised that Honor's sales exceeded Samsung last month.

This is nothing more than a matter of time.

Since Apple phones cannot be sold in the Chinese market, their efforts to suppress Samsung phones in the American market are definitely much stronger than the same period in history.

Combined with the momentum of American auto companies suppressing Hyundai Kia, the entire American business circle is uniting to suppress Korean companies.

This impact is absolutely impossible to ignore.

Wang Ziming even thinks that Samsung's mobile phone sales in the United States and even the world will further decline. In the future, it will not only be surpassed by Honor Technology, but also likely by Apple phones.

Even if Apple cannot completely surpass Samsung in sales, it can definitely surpass Samsung in turnover.

To some extent, this can be regarded as witnessing history.

"That's true. Samsung used to rely on the advantages of globalization and the advantages of the industrial chain to gain such a large share in the global market with a small country's enterprises."

"Now that the environment has changed so much, it is inevitable that companies like Samsung will have a harder time."

"With the rise of Nanshan Semiconductor and China's shipbuilding industry, I think Samsung will have a hard time not only in the consumer electronics field, but also in the semiconductor field. Other heavy industries will also face various competitions from China."

"These changes are estimated to affect the relationship between the two countries."

Lin Rong boldly gave her own guess.

If Cao Yang heard this, he would probably give Lin Rong a thumbs up.

Many changes in Goryeo in later generations really confirmed these contents.

"Samsung's semiconductor industry was supported by the United States in order to suppress Japanese semiconductor companies."

"Now that China's semiconductor industry is rising rapidly, they will naturally be the first to be impacted."

"But Samsung's decline is a good thing for us. If there is a chance, we can still help it behind the scenes."

Even though Apple and Samsung have a lot of cooperation, such as the procurement of semiconductor components and chip foundry, the relationship between the two sides is definitely not particularly good.

Of course, in the case of competition, Apple still dares to find Samsung, because of the special relationship between America and Goryeo.

Apple is not afraid that Samsung will dare to turn the table.

If a company from another country dares to do the same thing as Apple, it will probably be cheated by Samsung in minutes.

Today, the price of your memory will increase a little, tomorrow you will say that your chip supply is tight, and the day after tomorrow you will say that a factory worker is on strike. Anyway, they have plenty of ways to mess with you.

"Samsung's mobile phone sales in China are already very low, and what we can do is relatively limited."

"But it should be possible to sort out some of the experiences and practices of Honor Technology and other manufacturers in China in dealing with Samsung and share them with the headquarters."

Lin Rong is naturally happy to see Samsung in trouble worldwide.

This way, more market share will be left for Apple.

Otherwise, if she blindly competes with Honor Technology, she thinks it will be quite difficult.

If Honor Technology is so easy to deal with, it will not be as big as it is today.

"Well, let's sort it out first and see if the headquarters will listen."

Wang Ziming thought about it and felt that this was the only way to do it.

No matter how much he cared, he couldn't worry about it.

After all, the situation of Apple's computers and other businesses in China is also very serious.

...

"Mr. Xu, our global sales of mobile phones exceeded 1,000 units last month, reaching 10.05 million. If we work harder, we can surpass Apple."

Lian Zhitian came to Xu Jun's office with the sales data for November in his hand.

Honor Technology released the latest sales situation, and he naturally saw it.

Although there is still a gap compared with Honor Technology, compared with themselves, the results are definitely very good.

Selling 10 million mobile phones per month is a great achievement no matter which country it is placed in.

"Samsung's sales are declining, and Apple's sales are increasing. We have to find a way to get some market share from them, otherwise it will be very difficult to continue to improve in the future."

"In the domestic market, I think Lenovo's competitiveness is the weakest. We will find a way to eat up another piece."

Although the sales of 10 million units a month are already very impressive, Xu Jun certainly hopes that this result can be further improved.

Huawei now attaches great importance to the consumer electronics business.

Because the company also found that the original consumer electronics business was done well, the profit was also very considerable.

And this business is very beneficial to improving the brand image.

In the past, when the consumer electronics business was not valued, few people in China and even the world knew Huawei.

It’s different now, the popularity is rising.

This kind of invisible influence is actually valuable.

“I think so too.”

“It will be very difficult for us to compete with Honor Technology for the market share.”

“Once we take such actions, the other party will definitely have more tricks to deal with us.”

“So I don’t think it’s necessary to make the relationship with Honor Technology stiff unless it’s absolutely necessary.”

“It’s better for us to work together to compete with other manufacturers on a global scale and grab more market share.”

“The consumer electronics market is so big that it can accommodate the development of both of us.”

Lian Zhitian has no confidence that he can beat Honor Technology, and he doesn’t want to do Honor Technology.

This is similar to what Xu Jun thinks.

After all, the strength of Honor Technology is obvious to all.

The most important thing is that they are not fighting alone, and the entire Nanshan system of enterprises are integrated.

Huawei’s current chips are basically outsourced to Nanshan Semiconductor, or purchased directly from Nanshan Semiconductor. In this case, the other party has many means to deal with you.

It’s just that they are not going down this path now.

Huawei certainly doesn't want to force Nanshan Semiconductor to deal with itself.

That would be digging a hole for itself.

"Well, let's arrange the global sales task for next year according to this idea."

"Taking advantage of the opportunity of Honor Technology surpassing Samsung to become the world's number one, we should also make a good effort to make Chinese manufacturers become the giants in the global consumer electronics field."

Following Xu Jun's instructions, Huawei immediately took action.

However, compared with Apple and Huawei, the situation on the Samsung side is completely different.

Samsung Electronics President Li Zairong specially recalled the heads of various branches around the world to Korea and held a meeting together.

"President, the company's monthly sales in China exceeded 10 million units before, but now it is only more than one million units, only a fraction left."

"The global mobile phone sales will be surpassed by Honor Technology last month. The main reason is that the performance of the Chinese market is too bad."

Although the poor sales in the Chinese market did not happen in November, Samsung's American branch must find a way to make everyone focus on the Chinese branch.

Otherwise, the decline in sales in the American market will become the focus of this meeting, and he will be under great pressure.

"I have made special reports on the situation in the Chinese market in the previous meetings."

"Compared with October, the sales in November only fell by 1% month-on-month, which basically stabilized the situation."

"But the company's global sales in November fell by 12%, almost all of which were caused by the decline in the American market."

As the general manager of Samsung China, Li Zai Lin must stand up and refute it at this time.

Otherwise, his life will be difficult.

Anyway, the whole company already knows the situation in the Chinese market.

It can be said that it has basically hit the bottom.

Even if it continues to decline, the total sales volume is only more than one million per month. How low can it fall?

At that time, it will not have a big impact on the changes in global sales.

So he will definitely not take the blame for the fact that Samsung's mobile phone sales were surpassed by Honor Technology last month.

However, everyone stands on a different standpoint.

In the eyes of the people in the American branch, although their sales fell sharply last month, the absolute number is several times that of the Chinese branch.

In this case, the company's top position in mobile phone sales has not been maintained, and the main responsibility cannot be him.

"The decline of the American market is related to the overall environment. In the past year, whether in the automotive industry or in the consumer electronics industry, American companies have been suppressing Japanese and Korean companies."

"Even so, our sales in the American market last month exceeded 6 million units, which is already a very good result."

The atmosphere of this meeting within Samsung was very bad from the beginning.