Rebirth 99 to become a car giant

When a company's internal performance is not good, all kinds of strange things often happen.

Just like the jokes circulated on the Internet, when a company starts to pay attention to attendance, it is often on the decline.

At that time, it is often accompanied by a decrease in bonuses, a reduction in benefits, and even a decline in wages.

Next, it may be layoffs, or some disgusting means to force you to leave.

The situation inside Samsung has not reached this level.

However, the performance in November was not good, and the atmosphere at the internal summary meeting was definitely not good.

"No matter how you explain it, our global sales in November were surpassed by Honor Technology. The main reason is that the American market is not competitive."

"Of course, I am not questioning that the people in the American branch are not working hard enough, but everyone should discuss solutions together."

Li Zairin saw that Li Zairong, who was sitting in the main seat, had a black face, and quickly changed the topic and did not continue to argue.

"Huaxia's mobile phone sales are the world's number one, and it should be like this in the future."

"So even if we have suffered a Waterloo in the Huaxia market, we can't give up."

"Starting next year, the headquarters will increase investment in the Huaxia market and boost mobile phone sales again."

"Not to mention surpassing Honor Technology, but at least it can't be less than the sales in the American market."

Li Zairong was also very annoyed when he saw the heads of the two largest branches under his command quarreling there.

He actually knew very well what the actual situation was.

However, the purpose of today's meeting was to discuss the next response strategy with everyone, not to listen to his subordinates quarreling.

"If the sales in the Huaxia market can reach 7 or 8 million, then our position as the world's number one can be stabilized."

"I also support the headquarters to increase investment in the Huaxia market."

Normally, there must be resource competition between different branches.

The resources of the headquarters are relatively fixed. If more are given to one branch, the other branch may have less.

However, this time the American branch took the initiative to express its support for the Huaxia branch.

This strange situation, Li Zairin naturally knows what it means.

The American branch can't wait to have someone share the pressure.

Otherwise, everyone's attention will be on the American market in the next few years, and the pressure on him will definitely be very great.

But if there is a Chinese market to share the pressure, it will be much better.

In the eyes of those people, even if the headquarters increases its support for the Chinese market again, it will be very difficult to rise in a short period of time.

It will be even more difficult to surpass the scale of the American market.

This means that when the Chinese market helps to bear the pressure, it will also have a good comparison object.

"Not only is the sales of our Samsung mobile phones declining in China, but the sales of Hyundai Kia cars have also been declining, and the sales of some other Korean brand products have also been affected."

"If we want to change this situation, it may still be difficult for us Samsung alone."

Li Zairin has expressed similar meanings before.

But today he feels it is necessary to repeat it again.

If the relationship between the two countries has not been improved, then no matter how many resources are invested, there will be no good effect.

Especially Samsung's products no longer have any technical advantages.

In this case, it is too difficult to make a comeback.

Li Zai Lin wanted to transfer from this position.

"I will also communicate with the Blue House about this matter. You just need to do your job well."

Li Zai Rong naturally understood what Li Zai Lin meant, and he also knew that what he said made sense.

So he did not refuse and directly said that he would communicate and work hard.

When Samsung's performance in China and the United States declined, they had not made good progress in the African market that they had been trying to open up.

On the contrary, good news kept coming from Transsion.

"Mr. Cao, our Transsion's sales data last month has officially come out, and it has achieved month-on-month growth for twelve consecutive months."

Zhu Zhaohai rushed back from Africa to report the latest situation of Transsion to Cao Yang.

With the support of Nanshan Group companies, Transsion's development in Africa is better than the same period in history.

Africa has more than 50 countries and more than one billion people, and the overall population base is close to that of China.

Although the income level in Africa is still very different from that in China, everyone's demand for modern communication tools such as mobile phones is actually similar.

It's nothing more than that in China, people are looking to buy a Honor phone that costs 5,000 yuan, but in Africa, people are looking to buy a Transsion phone that costs one or two hundred dollars.

Although the price of the phones is very different, the final profit is definitely very different.

After all, the profit from selling a Honor phone is higher than the price of a Transsion phone, so it is inappropriate to compare profits.

If we compare sales, Transsion is very good.

"Did the sales in November exceed 10 million again?"

Since the sales of Transsion phones in Africa exceeded 10 million in October, Cao Yang has become more and more confident in its development.

Transsion has completely entered its own development rhythm and has become the king of mobile phones in Africa.

And now they are not only developing in Africa, but also in Southeast Asia and South America, and have arranged special teams to develop the market.

Although the sales performance in these markets cannot be compared with the African market, they have also contributed sales of two million units.

In the future, if this contribution value is higher, Transsion's global ranking will surprise everyone.

"Yes, in November, sales in 54 African countries reached 10.34 million units, a month-on-month increase of 1.2%."

"And as the cost of our semiconductor components further decreases, the profit margin is expected to improve to a certain extent."

"Currently, we have more than 10,000 Chinese sales teams promoting our products in Africa, South America and Southeast Asia."

"If the strength of local distributors is also taken into account, then this number can be added with a zero."

"Many markets in Africa are really worthy of everyone's attention, and many countries may not have fully noticed it."

This time, Zhu Zhaohai came back to report to Cao Yang. In addition to talking about Transsion's achievements, he also wanted Nanshan companies to increase their investment in the African market.

There are abundant resources and great potential there.

If Transsion relies on itself, Zhu Zhaohai is worried that Transsion will become a piece of fat meat.

It's like a child carrying a golden suit across the street, who knows when he will be cheated.

But if Nanshan's enterprises can continue to increase their investment in Africa, the situation will be different.

Nanshan's enterprises are military-industrial complexes, and their influence on relevant Chinese departments and their own strength should not be underestimated.

At a critical moment, they may directly arrange a batch of drones to cause trouble for you.

Those African countries will think twice before they want to deal with Nanshan's enterprises.

Even Zhu Zhaohai thinks that Transsion can join forces with Nanshan's enterprises to support the development of some local forces in Africa, and then let these forces escort Transsion and Nanshan's enterprises in Africa.

Although this idea is very bold, Zhu Zhaohai thinks it is not completely unfeasible.

After all, there is no need to do anything else. Just giving some support to robot dogs and unmanned robots can win in many conflicts.

"The African market is indeed a blue ocean, worthy of our attention."

"Transsion has taken a unique path that no other mobile phone has taken, and it is still very successful at present."

"Our own-brand car companies can actually give it a try. I will let Zeng Tingting contact them when the time comes."

Nanshan Automobile Group naturally has a layout in Africa, but to expand sales on a large scale, it must rely on cheap cars.

Nanshan Hongqi and other independent brand car companies are worth working hard in these areas.

In particular, Nanshan Hongqi was a bit behind in the development of foreign markets before.

If we can use the power of relevant departments to develop the African market with Transsion and Nanshan companies, we may get unexpected surprises.

For example, serving as official cars for some African countries seems to be a very good choice.

Thinking of this, Cao Yang felt that there was no need to let Zeng Tingting communicate, and he would call Zhu Zhengfeng directly to have a chat.

As long as the two of them reached a consensus, Nanshan Hongqi would just implement it directly.

It is better to act than to be moved. Cao Yang asked Zhu Zhaohai to have a cup of coffee and take a break. He picked up his phone and called Zhu Zhengfeng.

"Mr. Cao, congratulations. Nanshan Automobile Group and Honor Technology both achieved excellent results last month. They are the pride of our China."

Obviously, Zhu Zhengfeng has paid attention to the situation in the automobile industry and the changes in the consumer electronics field.

Chuncheng Automobile Group is now close to Nanshan Automobile Group. Zhu Zhengfeng has specially arranged people to regularly organize the movements of all Nanshan companies and report to him.

These materials may be useless most of the time.

But you never know when they will be of good use.

"Congratulations, Nanshan Hongqi's sales in November are better than in October, which is definitely a rare thing."

In the golden September and silver October, sales will generally decline month-on-month in November.

Only in December or January, because manufacturers are suppressing inventory or consumers' enthusiasm for buying cars is stimulated before the Spring Festival, sales will make a breakthrough again.

"Nanshan Hongqi's development momentum this year is really strong. I think it is possible to exceed 80,000 units in sales this month."

"It is also entirely possible to hit the goal of 1 million units next year."

Speaking of Nanshan Hongqi, Zhu Zhengfeng's interest immediately came up.

This is his most impressive achievement now.

Although this achievement strictly speaking does not belong entirely to Chuncheng Automobile Group, and even Chuncheng Automobile Group is not the biggest contributor.

But the major shareholder of Nanshan Hongqi is Chuncheng Automobile Group, so it is inevitable that Zhu Zhengfeng will enjoy the biggest dividend.

Now there are rumors that Zhu Zhengfeng will go a step further and transfer from the enterprise to the relevant department, and his position can also be further promoted.

That would be very difficult.

After all, many people will never be able to take this half step in their lifetime.

"Competition in the domestic automobile market is becoming increasingly fierce now, and many brands have begun to vigorously explore overseas markets."

"I think Nanshan Hongqi can also start to expand into overseas markets, so that overseas sales can account for at least 30% of the overall sales in the future."

It’s definitely not possible to simply roll up your business in China. By then, no one will be able to make any money.

So going abroad is definitely a good choice.

It's just that this road is definitely not that easy.

If you are not careful, all the money you have earned over several years will be wiped out in one fine.

On this point, Cao Yang definitely has a say.

"Mr. Cao, I just want to talk to you about this topic. Now Chery, Geely, Great Wall and other companies are vigorously exploring overseas markets and have achieved good results. We at Nanshan Hongqi cannot lag behind. "

"I wonder if you have any specific suggestions?"

Zhu Zhengfeng knew that since Cao Yang took the initiative to call him to discuss this topic, he must have an idea.

So it's better to listen to the other party's thoughts. As long as there are no problems, we will definitely do what Cao Yang wants.

After all, Cao Yang's vision is recognized in the Chinese business circle.

Many entrepreneurs hope that Cao Yang can give them some advice.

But such opportunities are becoming increasingly rare.

"I am listening to Transsion Mobile's report on the African market. I feel that Nanshan Hongqi can consider the African market as the focus of its next overseas market development."

"Nowadays, many car companies are exploring markets in polar bears, Southeast Asia and Central Asia."

"It is relatively difficult for our traditional fuel vehicles to perform well in the European market, not to mention Japan, the United States and Korea."

"On the other hand, in Africa, although many car companies now have plans, they don't pay much attention to it."

"Although there are more than 50 countries in Africa, there are only a few main languages. If we arrange marketing personnel to develop the market, it will not be that difficult."

"The most important thing is that Transsion Mobile and our Nanshan Group companies have already made some plans in Africa. When the time comes, we will work together to focus on the high-end and mid-range markets to expand the African market."

"When the sales volume reaches hundreds of thousands of vehicles a year, there won't be much of a problem."

When Cao Yang said this, Zhu Zhengfeng's eyes immediately lit up.

The road has been paved for you, and Nanshan Hongqi just needs to develop along this road.

"No problem, I think this plan is completely feasible."

"At that time, I will communicate with the relevant departments and ask the embassies in various places to help match up, so that Nanshan Hongqi's various vehicles can be used as local official vehicles."

"By then our Nanshan Hongqi will become the brand with the highest sales volume in the African market."

The more Zhu Zhengfeng talked, the more excited he became.

He seemed to have seen the sales of Nanshan Hongqi rising steadily.

If this momentum continues, let alone next year's goal of 1 million vehicles, the subsequent goals of 1.2 million, 1.5 million, or even 2 million vehicles are not impossible.

If a Chinese independent brand car company can achieve sales of more than 2 million vehicles, it will definitely become a success.

If we can achieve 3 million vehicles even more aggressively in the future, Zhu Zhengfeng feels that he can directly become a god in the Chinese automobile market, even among Chinese state-owned enterprises.

The key is that he feels that the possibility is quite high now.

No wonder he was very excited.

"Although the current car sales in the African market are less than 1 million units per year, the development speed will definitely become faster and faster in the future."

"I don't know if you know Transsion Mobile. As a Chinese company, they are now the largest mobile phone company in Africa. They sold 10 million units last month."

"This data can firmly enter the top 10 in the world, and can even hit the top 5."

"Although the value of a car is much higher than that of a mobile phone, it is impossible to have such high sales volume."

"But it is not impossible to imagine that Nanshan Hongqi will sell more than 1 million vehicles in Africa in the future."

Since we have to focus on the African market, we must paint a good picture of the pie for Zhu Zhengfeng at this time.

This way his enthusiasm will be higher.

After all, if you want to deal with relevant departments, it would be more appropriate for Zhu Zhengfeng to take action.

"I understand. I will communicate with Nanshan Hongqi later and arrange an inspection trip to Africa before the Spring Festival, and then take action as soon as possible."

"We will try to open up the layout in various parts of Africa next year and sell 100,000 vehicles first."

Zhu Zhengfeng immediately set a high goal.

Cao Yang naturally had no objection to this.

Even after the call between the two ended, Nanshan Hongqi quickly began to recruit overseas sales teams.

No matter how it is ultimately implemented, things must be done, and they must be done quickly.

Therefore, in the next period of time, the employment environment for domestic students who graduated from French departments and other minor languages ​​​​has improved a lot.

After all, many places in Africa speak French.

…

Nanshan Hongqi is the most eye-catching brand in the Chinese automobile market this year, and many car companies are keeping an eye on their movements.

Especially the recruitment information in the automotive industry is often similar.

If Nanshan Hongqi wants to recruit sales staff with overseas work experience and who can understand languages ​​such as English or French, the best way is to poach people from other car companies.

This way you can set up an overseas sales team as quickly as possible.

Chery, Geely, Great Wall, BYD and other car companies all have talents in this field.

Many people received the contact number from the headhunter, quickly completed the interview, and were admitted by Nanshan Hongqi.

As a result, various news naturally spread within the industry.

"Mr. Yi, I heard that Nanshan Hongqi is preparing to fully explore the African market and has already poached many people from many car companies."

"Within Spring City Automobile Group, many Spring City Volkswagen sales staff were internally coordinated to be responsible for overseas sales at Nanshan Hongqi."

"I think the company should also further increase its efforts to develop the African market?"

Zhang Lin has been keeping an eye on the movements of Nanshan Automobile Group and Nanshan Hongqi these years.

Especially in the past year, Nanshan Hongqi and Changan Automobile have performed relatively well in the domestic automobile market.

In this case, Zhang Lin paid more attention to the movement of Nanshan Red Flag.

After all, many of Nanshan Hongqi's movements actually represent the attitude of Nanshan Automobile Group to a certain extent.

Nanshan Automobile Group mainly produces luxury cars, so it makes more sense to look at the movements of Nanshan Hongqi based on the situation of mid-range models.

"Nanshan Hongqi is a joint venture between Nanshan Automobile Group and Spring City Automobile Group. Now it has suddenly entered the African market on a large scale, which is indeed worthy of our attention."

"Especially, I also heard that the largest mobile phone manufacturer in Africa is a Chinese company, and it has a very close relationship with the Nanshan Group."

"I guess they understand some situations in Africa much better than we do."

"However, Nanshan Hongqi is making a big move into the African market. If we follow up at the same time, it will easily make people feel that we are competing with each other."

"So I think we can start with commercial vehicles, launch our mini-car business first, and explore the African market with Nanshan Hongqi."

Yi Jia considers issues from a variety of perspectives.

He definitely didn't want to ruin his relationship with Nanshan Automobile Group.

Nanshan Hongqi only makes passenger cars, but Changan Automobile has both passenger cars and commercial vehicles.

It is obviously a good choice to first use the mini car business that Changan Automobile is good at to explore the African market with Nanshan Hongqi.

In this way, it is not easy to cause a relatively large rebound on the Nanshan Hongqi side.

"This is a relatively good plan. It happens that mini-cars are relatively cheap, so they should still have a bright future if they are sold in Africa."

Zhang Lin immediately felt the benefits of Yi Jia's proposal.

Although Africa has greater potential, the overall income level is definitely relatively low.

The lower the car price is, the better.

Changan Automobile can even launch some low-end models specifically for the African market and remove some unnecessary configurations.

Some engines that no longer meet domestic regulations can continue to be used in Africa.

"Do you think it's necessary for me to call Mr. Cao to communicate my thoughts on this?"

Yi Jia was also a little undecided.

After all, this matter is following the trend of Nanshan Hongqi. It is hard to say whether Cao Yang supports or opposes it.

If Cao Yang is very supportive, then this phone call will naturally make communication easy.

But on the other hand, it may be more embarrassing.

"Mr. Yi, judging from the past situation, Mr. Cao's pattern has always been relatively large. When he looks at problems, he not only looks at the affairs of his own company, but also looks at the situation of related industries in China as a whole."

"If we follow Nanshan Hongqi to enter the African market in a big way, although it may not necessarily be a good thing for Nanshan Hongqi, it will definitely be a good thing for the Chinese automobile industry."

"Didn't Nanshan Equipment cooperate with Wenchong Shipyard to produce ro-ro ships before? This shows that they also attach great importance to overseas export of automobiles."

"Our expansion of automobile exports is also in line with their direction."

When Zhang Lin said this, Yi Jia knew what was going on.

I was a little hesitant at first, but now I don’t need to.

There should be no harm in calling me quickly to share what's going on with Changan Automobile.

Thinking of this, Yi Jia directly picked up the phone and called Cao Yang.