Rebirth 99 to become a car giant

"President, our sales in 2014 were 8.28 million units, which is quite different from the 10 million units planned in the previous medium- and long-term plan."

"The main reason is that the performance of the American and Chinese markets did not meet expectations."

Kobayashi Tetsuaki came to Akio Toyoda's office with a heavy heart.

Although they made a lot of efforts, Toyota's performance was not very ideal in the end.

Not to mention the world's first place, it didn't even have a place for the second place.

"What is the sales volume of General Motors?"

Although this is bad news, Toyota's poor performance in the American and Chinese markets is not new.

So Akio Toyoda is actually prepared in his heart.

"GM's annual sales are 9.32 million units, which is also declining compared to last year, but the decline is not as large as ours."

In Kobayashi Tetsuaki's view, among the 9.32 million sales of General Motors, an estimated 1 million units were snatched from Toyota.

Otherwise, if GM loses the Chinese market, it will definitely not be able to maintain the threshold of 9 million. If it does not suppress Japanese and Korean car companies, it is estimated that it will not even be able to maintain sales of 8 million vehicles.

"Is GM's sales the world's number one this year?"

"No, the world's number one is Volkswagen, whose global sales this year reached 9.43 million, more than 100,000 more than GM."

Kobayashi Tetsuaki said this, and Akio Toyoda could not help but sneer.

GM struggled in vain, and the world's number one throne fell to someone else.

Of course, strictly speaking, their struggle is not meaningless, otherwise it would not have the world's second place.

"If we want to surpass Volkswagen and GM, we have to rely on the Chinese market, otherwise other markets cannot contribute so much growth."

China is the world's largest auto market, and Toyota is absolutely reluctant to give it up.

If it gives up the Chinese market and the American market is suppressed, then Toyota's situation in the world will be very difficult.

"It seems that we need to communicate with Chuncheng Automobile Group and Yangcheng Automobile Group, and give up some interests appropriately so that they can support the development of our joint venture in China."

"Otherwise, they think that they can grow and develop and live a good life by relying on their own brands."

Kobayashi Tetsuaki is naturally more familiar with the development of Nanshan Hongqi and Yangcheng Trumpchi in China.

The better these two companies develop, the more their two joint venture partners will shift their focus from Toyota to their own brands.

"You arrange for someone to communicate and contact them, and complete the trip to China before the Chinese New Year."

Akio Toyoda naturally agreed with Kobayashi Tetsuaki's proposal.

Toyota can become bigger and stronger, and the vision of corporate managers is not particularly bad.

However, some things are obviously not solved by having a good vision.

...

Just when Toyota was upset because it did not get the world's number one position, Chery Automobile was also worried about losing the number one position in China.

"Boss Yin, Changan Automobile sold more than 100,000 more vehicles than us last year. As long as we adjust this year, we may still be able to surpass them."

As the head of Chery Automobile's sales department, Wang Ze must be under great pressure at this time.

Although he is not confident, he must show his confidence to his boss at the beginning of the year.

What else can he do?

Can't just give up like this?

"How to adjust?"

"We have been adjusting in the past few years and have added several models."

"There are already more than a dozen models on the market, but sales are declining."

Yin Chuan said unhappily.

He was very dissatisfied with last year's sales performance.

Even though he knew that the situation of several domestic brands such as Geely and Great Wall was somewhat similar to Chery, he was still very unhappy.

Because the sales of Nanshan Hongqi and Changan Automobile, as well as Mercedes-Benz, BMW and Xingchen Automobile are all growing.

Even Changan Automobile's sales have exceeded 1 million vehicles, becoming the first domestic domestic brand with annual sales exceeding 1 million vehicles.

Originally, this honor belonged to Chery Automobile, and Yin Chuan even thought that it had the hope of achieving sales of 1 million last year.

But now it is only about 900,000.

Although this result is not bad, it is not the first after all.

"The sales growth of various joint venture car companies has basically stagnated, except for luxury brands such as Mercedes-Benz and BMW."

"Under this circumstance, the competition between independent brands will definitely become more intense."

"I think the company should pay attention to the competition with domestic manufacturers in the next stage and find ways to grab a part of the market share from domestic manufacturers."

"Otherwise, it may not be so easy to achieve rapid growth."

Wang Ze's words are somewhat reasonable.

After all, the market has developed to the current situation, and it is impossible to continue to grow every year.

This is abnormal and unrealistic.

Compared with other markets in the world, there are indeed many players in the Chinese auto market.

The key is that many players have good sales.

At this time, internal competition will naturally begin.

"That's true, but it's not so easy to seize the market from other independent brands."

"We want to steal other people's jobs, and other manufacturers also want to cut a piece of our cake."

"After all, the cake we eat is still relatively large."

Yin Chuan is still self-aware. He knows that everyone will talk about seizing the market, but it is not so easy to implement it.

Especially now that independent brands generally use Nanshan Automobile Group's products in engines and gearboxes.

If you blacken others in this regard, it is basically equivalent to blackening yourself.

If you can't do anything with the two most critical components, the strength of doing it in other places will be very weak.

And if you blacken the engines developed by each independent brand, then Chery itself will easily fall into the pit.

This situation is obviously unwise.

"It is definitely difficult, but it is difficult to find a better way except this one."

"We are already working hard on exports, but it is estimated that it will be very difficult to achieve explosive growth in the short term."

"So even if we don't want to, we will eventually participate passively."

"In this case, why don't we take the initiative and maybe we can occupy an advantageous position."

After Wang Ze said this, Yin Chuan did not refute it.

The market has indeed begun to roll up to the current situation.

Then let's open the book.

...

As the biggest winner in the Chinese auto market last year, Changan Automobile naturally has to summarize the good things it did last year and the areas that need improvement.

But the atmosphere is many times better than many companies.

"Boss Yi, this year our sales of our own brands not only exceeded 1 million for the first time, but also reached 1.06 million, which can be regarded as creating a sales record for China's own brands."

"Even Xingchen Automobile and Nanshan Hongqi, which performed very well, are not as good as us in terms of absolute sales."

"Chery, which was once the first in the industry, was also left behind by more than 100,000 by us."

"As long as we maintain this momentum, it is entirely possible to hit the sales target of 1.2 million this year."

Zhang Lin is in a very good mood now.

No. 1 in China!

As a central enterprise, it is definitely not easy to get the first place in the market in terms of its own brand business.

"Last year, the two electric vehicles Changan MINI and Changan Star made a significant contribution to the million sales."

"Our electric vehicle sales are also the first in the country, and even the first in the world, reaching 400,000 vehicles."

"This year, we can get a large amount of cash income just from various subsidies for new energy vehicles."

"It seems that the direction of the layout of electric vehicles is completely correct."

Yi Jia is also very satisfied with the company's performance last year.

Although Changan Ford, the former cash cow, has completely gone bankrupt, it is now in the process of asset disposal.

However, the development of its own brands has completely made up for the decline in sales.

Therefore, Changan Automobile's performance in all aspects has not only not declined, but has achieved growth.

Compared with the Shanghai Automobile Group, which owns Shanghai GM, the situation is much better.

Because Shanghai GM has gone bankrupt and Shanghai Volkswagen's sales have not fully recovered, Shanghai Automobile Group's performance last year has declined sharply.

"Electric vehicles represent the future, and everyone recognizes this trend."

"However, even if our electric vehicles are now counted in subsidies, they have not achieved profitability. This matter needs to be improved in the future."

"Otherwise, the more electric vehicles are produced, the greater the impact on overall revenue."

The problem mentioned by Yi Jia is one of the pain points of the current new energy vehicle industry.

That is, most electric vehicles are not making money now.

This is still under the condition of subsidies. If there are no subsidies, it will be even less profitable.

"I will visit Nanshan Battery and Nanshan Auto Parts after the Spring Festival to learn about this situation."

"The parts they supply account for more than 70% of our costs."

"If the cost of this part does not decrease, our efforts in other places will be meaningless."

Zhang Lin naturally knew the problem that Yi Jia was talking about.

However, the entire industry is in this situation, and he thinks it is difficult to solve it in the short term.

He also has a special understanding of the cost of parts supplied by Nanshan Battery and Nanshan Auto Parts.

Although it cannot be said to be very cheap, it is not more expensive than other mainstream competitors in the industry.

As for comparing with some unknown manufacturers, there is definitely no way to compare.

"Well, we need to communicate well."

"We can't lose money on electric vehicles, but companies that produce various parts for electric vehicles have very good profits. This situation is obviously abnormal."

Although Changan Automobile has a very good relationship with Nanshan Automobile Group.

But no matter how good it is, when it comes to their core interests, there will definitely be some contradictions.

For parts such as batteries and motors, Nanshan Battery and Nanshan Auto Parts definitely hope to set the price higher so that they can recover various investments.

But for Changan Automobile, they hope that the cost of these two parts can be greatly reduced, so that their electric vehicles can avoid losses.

It sounds like both sides have their reasons.

But it is hard to say who will take a step back in the end.

"Nanshan Battery and Nanshan Auto Parts have too strong ability to integrate the industrial chain."

"Especially in the field of batteries, they are the world's largest battery manufacturers, and Nanshan Battery has formed a certain brand effect."

"Even some electric vehicle companies will use Nanshan Battery for special publicity when releasing new products."

"In this case, Nanshan Battery will probably not make too much concessions."

Although it was Zhang Lin who took the initiative to negotiate with Nanshan Battery, he did not want to give Yi Jia too much expectations.

If he couldn't get it done at that time, he would not be too stressed.

"Everything depends on human efforts. At least we should convey our ideas, otherwise they will not take the initiative to reduce costs."

Yi Jia was naturally clear about what Zhang Lin said.

So he did not set any high goals directly.

...

Compared to Changan Automobile's entanglement in costs, Nanshan Hongqi is now completely heading towards the goal of increasing sales.

Other issues can be compromised for this matter.

"Mr. Cao, we have already started the layout of overseas markets."

"Especially in the African market, several embassies have recommended us, and it has achieved certain results so far."

"However, just as everyone worried before, the financial situation in some places in Africa is not so ideal. Even if they want to buy our cars, they may not have sufficient funds."

"So I am also considering whether Nanshan Hongqi can cooperate with some institutions to buy our cars through various flexible payment methods such as accepting mineral deposits in some parts of Africa as collateral."

Zhu Zhengfeng came to Yangcheng specifically to discuss with Cao Yang some specific actions of Nanshan Hongqi this year.

For him, this is the most important work this year.

"I think it is completely acceptable to adopt some flexible payment plans."

"But the risk control in the middle also needs to be paid attention to. After all, the collateral in some places may not be reliable."

The situation in Africa is still very complicated. There are more than 50 countries, and most of the names are unknown to everyone.

In this case, it is normal for the internal situation to be unstable.

The person who signs the contract with you today may be replaced by a wave of people in a few months.

It is normal in many places for the current partner to not admit some of the things done by the predecessor.

"This is indeed an issue that needs attention."

"But as long as we can significantly increase our sales, I think certain risks can be considered to be taken."

Open up the export market and achieve 1 million sales of Nanshan Hongqi.

This is what Zhu Zhengfeng is most concerned about this year.

The domestic automobile market has begun to roll, and Zhu Zhengfeng has already felt these changes.

Although Nanshan Hongqi's development momentum was very good last year, it is hard to say whether it can really achieve a substantial growth so smoothly this year.

"In addition to the flexible handling of collateral, I think the way to find partners in various places can also be more flexible."

"Some markets in Africa are suitable for us to directly arrange sales teams to develop."

"But the development of some markets may cooperate with some powerful local tribes, and there may be unexpected gains."

"Then we may also need to fully consider local needs to see if some configurations can be modified or modified."

"Nanshan Automobile Group also has a special modification company. If necessary, we can hand over part of the modification tasks to them."

"And if the African market develops well, we can also consider launching some special vehicles."

Cao Yang definitely supports Zhu Zhengfeng's desire to develop the African market.

So taking this opportunity, let's just have a good exchange.

...

After seeing Zhu Zhengfeng off, Cao Yang was immediately taken by Mi Ying to listen to the summary report of Honor Technology.

As the most outstanding performance among Nanshan companies, Xia Qingqing naturally has to report last year's achievements and then show this year's grand plan.

"Mr. Xia, Honor Technology is now the largest technology company in China. Everyone is very satisfied with last year's performance."

"Whether we can stabilize the situation and move to a higher level is the most critical thing."

Cao Yang has roughly looked at Honor Technology's sales data last year.

The annual mobile phone sales exceeded 200 million units, reaching a historic 212 million units. This achievement is absolutely remarkable.

Especially in November and December, the sales exceeded 20 million units for two consecutive months, surpassing Samsung mobile phones to become the world's number one, which is even more difficult.

"Last year, our annual sales exceeded 1.5 trillion yuan. We strive to break through the 2 trillion yuan mark this year and become a new benchmark for Chinese technology companies."

According to the current development plan, Honor Technology will launch a new series of mobile phones this year.

Although it will not be launched until the middle of the year, Xia Qingqing feels that relying on this mobile phone alone can contribute more than 50 million units of sales to Honor Technology.

When other traditional mobile phones and computers make efforts, it is not impossible to increase the turnover by 500 billion this year.

And with the increase in the number of Honor mobile phones, the various APPs on the Honor mobile phone operating system are becoming more and more abundant.

Apple mobile phones will take 30% of the revenue of all APPs sold in their own malls.

This is just like Apple tax.

Honor mobile phones are not so shady, but they are also prepared to charge 10%.

The profit contributed by this part can definitely support Honor Technology to make mobile phone and computer operating systems better.

For China, it is also very useful to have its own various operating systems.

After all, the localization rate of various software is still relatively low compared with other products.

"In addition to traditional hardware products, Honor Technology can also increase its R\u0026D investment in more advanced technologies."

"For example, virtual imaging, human-computer interaction and various technologies related to life and health, many of which can be combined with Honor mobile phones."

Honor Technology makes a lot of money, but simply making money is not that meaningful to Cao Yang.

After all, money is really a matter of numbers for Cao Yang now.

He himself can't spend so much money no matter how he spends.

In this case, how to consider the research and development and investment of some new technologies becomes very important.

After all, the direction of choice is more important than hard work itself.

"Mr. Cao, these are all very expensive, and the results are slow after all."

Xia Qingqing thinks that there is no problem in developing new technologies, but she needs to make a clear statement with Cao Yang in advance so that he doesn't have such high expectations in terms of time.

It is normal to have some results after a few years of hard work.

Otherwise, why are many companies unwilling to engage in such forward-looking research and development?

Because it is too expensive.

"As long as the technology has prospects, don't be afraid of investment."

"In addition to the fields I just mentioned, such as AI technology and other forward-looking technologies, you can communicate with brother companies such as Nanshan Semiconductor, Nanshan Automobile Group and Venusstar Technology to see how everyone can work together to develop some new technologies."

It is impossible for Cao Yang to come up with all the technologies himself.

The company has developed to this level and has the strength to independently develop new technologies.

This action has actually been done all the time.

It's just that Cao Yang is more concerned about it now, and the next ten years will be the development focus of Nanshan enterprises.

After all, whether it is to enter the moon or Mars, there are too many new technologies involved.

If you blindly use existing technologies, many goals cannot be achieved.

"No problem, I will set up a special project team to follow up on these things."

Xia Qingqing no longer hesitated and was ready to roll up her sleeves and work hard.

Honor Technology earns hundreds of billions of RMB a year. Others don't know this number, but she is still very clear.

It is indeed a bit of a waste to put so much money in the account without spending some.

It is just the opportunity to develop various new technologies to further establish the high-tech image of Honor Technology.

It can even participate in some aerospace products of Venusstar Technology, making Honor Technology completely one of the representatives of Chinese high-tech.

At that time, with Honor Technology on one hand and Venusstar Technology on the other, the influence of Nanshan in China will definitely not be ignored by anyone.

If competitors from other countries want to mess with Nanshan enterprises, it is equivalent to messing with China.

"In the future, the computer purchases of relevant departments will begin to tend to use domestic brand computers and domestic brand operating systems."

"This is also a brand new opportunity for Honor Technology. If we can take over this market, then Honor Computer's business will definitely be greatly improved."

"You can pay attention to the developments in this area, and even find ways to promote it."

Cao Yang is still well-informed.

At his position, even if he doesn't ask, some people will take the initiative to tell him some information.