Rebirth 99 to become a car giant

On New Year's Day in 2015, all walks of life were as busy as ever.

At 0:20, Nanshan Hongqi officially released its sales for the whole year of 2014.

The sales data of 813,400 is absolutely very impressive.

This is completely consistent with the fact that the first to release sales data are those with good performance.

On New Year's Day, mainstream car companies such as Changan Automobile, Xingchen Automobile, Future Automobile, Jaguar Land Rover, BMW Huaxia, etc. also released relevant sales data one after another.

By January 3, basically all mainstream car companies had released sales data, and employees had returned to the company to start work.

"Mr. Cao, our Xingchen Automobile's global sales in 2014 reached 980,000 units, almost breaking the 1 million mark."

"Among them, the three models of the G series contributed 360,000 units of sales, G9 was 120,340 units, G8 was 101,020 units, and G7 reached 142,200 units."

"It can be said that our G series is very successful and has become famous all over the world."

As Cao Yang's first secretary, Zeng Tingting is considered a veteran of the Nanshan system.

This New Year's Day, Cao Yang did not work overtime.

So when Cao Yang came back, she came to report the good news of Nanshan Automobile Group as soon as possible.

Of course, some related publicity has actually been launched on the Internet.

The popularity is also high.

If Cao Yang had paid attention, he would have known more or less.

But the boss himself already knew, and whether Zeng Tingting should report it or not is another matter.

Besides, the data released in the past two days often release a large number without data on different models because they need to be confirmed in more detail.

Now Zeng Tingting is going to report very detailed data on each brand and model.

"Except for the G series, the performance of several other products is stable and improving."

"The sales volume of Xingtu 215,600 continues to be the only single model of Xingchen Automobile with annual sales exceeding 200,000 units."

"Following closely are Yangwang and Lanyue, with 176,690 and 166,030 units respectively."

"The performance of Dreamer and Ziweixing is also as stable as ever, with sales of 31,200 and 23,360 units respectively."

"Among them, Yinhe and Xingkong also achieved sales of 5,120 and 768 units."

"Based on this achievement, our Xingtu Automobile is considered to have performed very well on a global scale."

"Among luxury brands, only BMW and Mercedes-Benz can exceed our sales, but their unit prices are far less than ours."

"More often, Mercedes-Benz and BMW rely on the merits of entry-level low-end models to increase sales to the level of 2 million units."

Zeng Tingting knows that Cao Yang's expectation for Xingchen Automobile is to become a luxury car brand with annual sales of more than one million units and a significant influence in the world.

Although there is still a little gap from the sales data of one million vehicles, the overall goal has been almost achieved.

It is not so easy to continue to make a particularly huge breakthrough.

Everyone is actually very clear about this.

Unless Xingchen Automobile follows the same path as Mercedes-Benz and BMW and launches more low-priced entry-level models.

In that case, it is not impossible for sales to reach 2 million, and even more is possible.

But in that case, the brand power will definitely decline, and the final money earned may not be more.

This is obviously not in line with Cao Yang's positioning of it.

Nanshan Automobile Group is not only Xingchen Automobile, they also have other brothers with different positioning.

"This result is very good. In terms of sales, Xingchen Automobile's global sales last year should not be much worse than GM and Ford."

Xingchen Automobile's excellent performance is definitely worthy of praise.

As the first vehicle company of Nanshan Automobile Group, although Cao Yang has not put too much energy on it in the past year, he has always paid attention to it.

After all, Xingchen Automobile is also a profitable company among Nanshan companies.

The annual profit is in the hundreds of billions.

"Mr. Cao, if you talk about sales, then there is another data that is worth promoting."

"I have confirmed with the Finance Department this morning that Xingchen Automobile's sales in 2014 have successfully exceeded 1 trillion yuan, becoming the second single enterprise in our entire group to have a turnover of over 1 trillion yuan."

"This achievement is definitely worth writing about."

Zeng Tingting's face was full of smiles.

Nanshan Automobile Group's sales have long exceeded 1 trillion yuan.

But this time the situation is different. The sales of one of its companies can also exceed 1 trillion yuan. This is an achievement that only Honor Technology has achieved.

Needless to say, it is definitely an excellent performance.

"Xingchen Automobile's turnover has exceeded 1 trillion yuan?"

Cao Yang's face was happy. He really hasn't received any news about this matter yet.

Last year, the entire Nanshan system of enterprises made a lot of noise, and the international environment began to get worse.

In this case, Xingchen Automobile rose to the challenge and performed better. This is definitely a great thing.

"Yes, it has exceeded 1 trillion yuan."

"Today, the performance of each sector of Nanshan Automobile Group is very good."

"Jaguar Land Rover's global sales have also exceeded 600,000 vehicles, of which domestic sales have reached 300,000 vehicles."

"The Jaguar brand, which has not performed so well, finally sold more than 100,000 vehicles in China last year, while Land Rover has exceeded 200,000 vehicles."

"Although this sales data cannot be compared with Xingchen Automobile, it is also very good."

Zeng Tingting is also very satisfied with Jaguar Land Rover now.

When Cao Yang decided to acquire Jaguar Land Rover, many people were a little worried.

After all, this company has been sold by several bosses in the past, and no one can manage it well.

Will the group lose money after acquiring Jaguar Land Rover?

The results of the past few years have proved that Cao Yang's vision is very good.

Since the second year of the acquisition, Jaguar Land Rover's profits have been getting better.

Now it can contribute tens of billions of RMB in profits a year.

It can be said that the profit of just one year has exceeded the price of acquiring Jaguar Land Rover that year.

This business is definitely a very valuable investment.

If Nanshan Automobile Group wants to sell Jaguar Land Rover now, the estimated sales price can reach more than 200 billion yuan.

This is definitely a high-quality asset.

What's more amazing is that through various efforts over the years, Jaguar Land Rover's R\u0026D center has basically been transferred to Shanghai.

The R\u0026D center and headquarters in England are already like showpieces.

As for production, look at the 600,000 global sales, 500,000 cars are produced in the Shanghai factory, you will know to what extent the focus has shifted.

Today's Jaguar Land Rover is really a subsidiary of Nanshan Automobile Group, whoever you want to replace can be replaced.

There is no need to worry about those executives not being obedient.

Even in the board of directors, more than half of the people are directly Chinese.

The remaining half are all obedient foreigners.

The troublemakers who want to make trouble have been kicked out.

The official side of England has already felt something is wrong and wants to do something.

But it is obviously too late to do anything at this time.

Even if the headquarters in England and the R\u0026D and production plants there are abandoned directly, it will not affect the development of Jaguar Land Rover in the world.

After all, China is now the largest sales market for Jaguar Land Rover.

"What about Future Cars?"

"How are they performing?"

As the latest of the three major vehicle businesses of Nanshan Automobile Group, Future Cars has a very promising future.

After all, new energy vehicles are now the pigs on the wind.

A lot of capital has rushed in with money, and China has added dozens of new energy vehicle companies in recent years.

In order to encourage the development of new energy vehicles, relevant departments in China have made certain adjustments to the automobile access policy.

Basically, as long as you are engaged in new energy vehicles, you can get access in most cases.

Of course, it is a bit difficult for companies that are completely shell companies.

"Last year, the sales volume of Future Auto reached 270,000 units, which is a very good performance."

"Especially our Future S9, which has a global sales volume of 14,200 units, and the momentum is still rising. It is expected to hit the annual target of 200,000 units in the future."

"The performance of other W7, W8 and W9 is also good, and the total contribution is more than 100,000 units."

"Among them, W7 has 32,330 units, W8 has 43,430 units, and W9 has 55,330 units."

"Although Changan Automobile's new energy vehicle sales are higher than Future Auto in China, they mainly sell low-end models of tens of thousands of yuan, and their sales are far lower than ours."

"Internationally, Tesla is the main competitor of Future Auto, but its annual sales volume last year was less than 100,000 units."

"It can be said that Future Auto has definitely surpassed all competitors and is the most popular brand."

"If we operate Future Auto and list it now, I think the market value is expected to exceed 100 billion yuan."

Zeng Tingting is not only the deputy general manager of Nanshan Auto Group, but also the general manager of Future Auto.

She is absolutely optimistic about the future of Future Auto.

She even looks forward to Future Auto going public.

Unlike other new energy vehicle companies that have been losing money, Future Auto has achieved profitability.

And its profit margin is not low at all.

Although it cannot be compared with Xingchen Auto, it is much higher than mainstream automakers such as Volkswagen and Toyota.

If this result is announced to the public, it will definitely cause a big sensation.

The most important thing is that the rise of Future Auto has led to the explosion of the parts industry of Nanshan Auto Group.

Both Nanshan Battery and Nanshan Auto Parts have benefited greatly from it.

Even with the further increase in Future Auto sales, the valuation will increase explosively.

This is very difficult to achieve in traditional auto companies.

"It is really a good result to be able to approach the sales of mainstream automakers so quickly."

Cao Yang knew that in 2019 in his previous life, BYD's sales were at the current level of Future Auto.

But five years later, they started to hit the sales target of 3 million vehicles.

Although the positioning of future cars is biased towards high-end, sales cannot easily exceed 3 million vehicles.

But breaking through 1 million vehicles is definitely no problem.

After all, Cao Yang's positioning of future cars is relatively close to the situation of Tesla in the future.

First develop high-end models, then slowly launch mid-to-high-end products, and then make mid-range products, and finally achieve a big explosion in sales.

In 2014, there were already 270,000 sales, breaking through 400,000 in 2015, breaking through 600,000 in 2016, and breaking through 800,000 in 2018. It is entirely possible to achieve a sales target of 1 million in 2019.

Later, challenging the annual sales of 2 million vehicles is not a big problem.

At that time, the sales of the entire Nanshan Automobile Group will definitely exceed 4 million vehicles, reaching a level of around 5 million.

In terms of pure sales, this is definitely not the world's first, or even the world's top 3, but it will definitely be able to enter the top 10.

The most important thing is that the turnover of Nanshan Automobile Group will far exceed the existence of TOP1.

At that time, the situation will definitely be very interesting.

"In addition to the three vehicle companies we control, Nanshan Hongqi's performance is also very good. Last year's annual sales exceeded 800,000, successfully completing the goal. This year, we will challenge the high goal of 1 million."

Although only 40% of the shares of Nanshan Hongqi are held by Nanshan Automobile Group, its importance is not low.

According to Cao Yang's previous layout, Nanshan Hongqi is used to boost sales in China.

In the future, Xingchen Automobile, Jaguar Land Rover and Future Automobile may not be able to become the industry leader in China simply by relying on sales data, but Nanshan Hongqi can.

If the sales volume can exceed 1 million this year, then it will be no problem to exceed 2 million in the next five years.

Later, Cao Yang feels that the sales target of 3 million is not necessarily that difficult.

"Nanshan Hongqi has successfully achieved its annual sales target. President Zhu must be very happy."

Cao Yang is very clear that Zhu Zhengfeng has very high expectations for Nanshan Hongqi.

This is definitely a major achievement of Zhu Zhengfeng.

"According to the current situation, Nanshan Hongqi is the best-performing automaker under the Chuncheng Automobile Group."

"Chuncheng Volkswagen only sold more than 700,000 vehicles last year, and was successfully overtaken by Nanshan Hongqi."

"As for Chuncheng Toyota, it only sold less than 400,000 vehicles, and there is no way to threaten Nanshan Hongqi."

"It is estimated that in two years, Nanshan Hongqi's profits will also be fully ahead of Chuncheng Automobile Group."

Zeng Tingting is also very optimistic about the future of Nanshan Hongqi.

The joint venture formed by the two most special automobile companies in China can exert its unique influence in all aspects, which is definitely not to be underestimated.

It can be said that ordinary companies don't even dare to think about black Nanshan Hongqi.

Because when you black Nanshan Hongqi, you may be hit by the policy level.

Don't touch the tiger's butt.

"Nanshan Hongqi's product line is also constantly enriching."

"They have several new models to be launched this year, and the future sales should still be worth looking forward to."

Although the idea of ​​having more sons to fight is not necessarily correct, if you want to achieve a relatively high level of production, a comprehensive model layout is definitely necessary.

In this regard, the two shareholders of Nanshan Hongqi have obviously made sufficient preparations.

Cao Yang is naturally very familiar with this information.

"Yes, our two joint venture car companies are very worth looking forward to in the future."

"Nanshan Yangcheng Commercial Vehicle, whether it is electric buses and electric buses, or heavy trucks, last year's performance was also very good."

"Buses and buses have sold more than 40,000 units, and heavy trucks have sold more than 50,000 units. The overall sales will soon exceed the 100,000 mark."

Although Nanshan Yangcheng Commercial Vehicle is not well-known compared to other car companies, its influence in the industry is actually not low at all.

In particular, all kinds of domestic buses, just to replace them with electric vehicles, half of them have chosen Nanshan Yangcheng Commercial Vehicle products.

The reason why there is no way to have a higher market share is more due to the special protection of some places.

This is also common in many industries.

For example, if you are a manufacturer of fire-fighting equipment, especially fire extinguishers, you can basically do very well in some cities, at most one province, and that is considered very successful.

For example, sand and stones on building materials, it is even more obvious.

"How are the situations of Nanshan Engine and Nanshan Transmission?"

Compared with the thriving Nanshan Auto Parts and Nanshan Batteries, Cao Yang feels that the future of Nanshan Engine and Nanshan Transmission is slightly less bright.

Although Nanshan Engine now also puts most of its energy on aircraft engines, it can continue to produce for a long time in the future.

However, no matter the number or sales of aircraft engines, there is definitely no way to compare with automobiles.

So the final turnover will still decline in the future.

It’s nothing more than the magnitude of the decline.

Similarly, the situation of Nanshan gearbox is even more obvious.

In the future, electric vehicles will no longer have a gearbox, and the relevant functions will be integrated into a three-in-one motor or an N-in-one motor.

Although Nanshan Transmission is now also providing reducers for Nanshan Auto Parts' motor products, the sales volume of reducers is definitely not comparable to that of gearboxes.

"At present, the situation of Nanshan engines and Nanshan gearboxes is considered stable."

“Both are slightly up from last year.”

Zeng Tingting's words made Cao Yang breathe a sigh of relief.

There was no decline, but a slight increase to a certain extent. This situation is considered very good.

"Although the market share of independent brands is still increasing, it seems more difficult for our transmission and engine shares to continue to increase."

"Unless Nanshan Hongqi and Changan Automobile can continue to dominate."

Cao Yang's words can be regarded as revealing his inner support for Nanshan Hongqi and Changan Automobile, independent brand car companies that are deeply tied to Nanshan Automobile Group.

You always wanted to use your own engine and gearbox, so how could our relationship have always been so close?

Not to mention that everyone is a competitor, at least if you want to get any benefits from it, it is definitely impossible.

"The combined sales volume of Changan Automobile's passenger car and mini-car businesses has exceeded 1 million units this year."

"Chery, Geely and Great Wall have always wanted to adjust their number one position in the industry, but their performance last year was unsatisfactory."

"Although there has not been a significant decline, while new projects have increased, total sales have declined by tens of thousands, which can be regarded as a sign of declining market influence."

"I estimate that they will make some adjustments in the next two years. Otherwise, it will be very difficult to hit the 1 million sales target."

Although Zeng Tingting said in external communication that when communicating with all car companies, she treats everyone equally.

In fact, all work is done by people. As long as you are a person, you will have some ideas of your own.

Therefore, people who truly treat everyone equally are definitely very rare.

Even if some people treat everyone equally, they will only implement it on some occasions where they have to.

"It's good to make some adjustments, lest everyone be dazzled by the victory and think that the international automobile giant is really that easy to deal with."

"There is obviously a track for new energy vehicles for them to develop their efforts, but they have to invest so much manpower and material resources into engines and gearboxes. They think these two parts are easy to produce."

Cao Yang couldn't help but complain.

After all, other customers produced their own engines and then replaced the products produced by Nanshan Engine.

Although there are fewer cases of gearboxes than engines, everyone has heard of various news released by the media during this period.

"Yes, among the top 10 independent brands this year, Changan Automobile's Nanshan Hongqi has performed better."

"As for joint venture car companies, GM, the former leader, has now seen its sales drop to three digits."

"And the resumption of production in their factories is still far away, and they will definitely not be able to say anything good in the end."

Since Zeng Tingting chose to be the first to report last year's performance to Cao Yang today, she naturally had to inquire about all aspects of the situation.

In the workplace, the biggest fear is offending others by trying to help.

It's very not worth it.

"Let their people speak. Our sales are good, so why don't we allow them to speak more?"

Cao Yang smiled and was in a very good mood.

The American car companies that dared to target Nanshan Automobile Group have now disappeared from the Chinese market.

This can be regarded as setting an example for other international automobile giants.

However, although his mood is good, the mood of other car companies may not be as good.

Especially for Toyota, which has failed successively in the United States and China, this time is the most difficult to endure.

Once the number one in the world, it is now in jeopardy and may be surpassed by General Motors at any time.

This is definitely not acceptable to Toyota people.