Rebirth 99 to become a car giant

When all the domestic car companies were opening their books, Zeng Tingting suddenly came to Cao Yang's office and reported a rather surprising news.

"Mr. Cao, our Yangwang bulletproof version suddenly received a large order of 200 vehicles from Mexico. At the same time, the dealers in the Middle East also added 300 orders, which has exceeded the total sales of the bulletproof version in the past year."

The overall sales of Yangwang are more than 100,000 vehicles per year, but the sales of the top-end bulletproof version are actually only two or three hundred vehicles a year, which is not particularly high.

After all, the sales price of tens of millions in China, more than one million US dollars overseas, or even more than two million US dollars, is really not something that ordinary people can afford.

Of course, ordinary people don't have bulletproof requirements.

Now suddenly receiving an order for 500 vehicles is definitely a very exaggerated data.

It can even be said to be an abnormal data.

That's why Zeng Tingting paid attention to it.

"Oh?"

"Have you confirmed the reason?"

Cao Yang knew that with Zeng Tingting's style of doing things, she would not simply come to explain to him when she encountered a strange thing.

She must have confirmed some of the stories behind it.

Sure enough, Zeng Tingting turned on her computer and showed Cao Yang a video.

In the video, more than a dozen vehicles from relevant departments were chasing two Yangwang.

During the chase, both sides were constantly firing back with various guns.

One of the Yangwang was obviously a bulletproof version. Although it was shot with many bullets, the impact was not great.

The rear windshield of the other one was broken. Someone buried his head inside and raised the muzzle to shoot outward.

This picture was very explosive.

However, it didn't seem to be a strange thing in Mexico.

"Mr. Cao, look at this car. There is no one in the driver's seat, but the car is moving normally at high speed."

Zeng Tingting reminded him from the side.

Obviously, this is a very critical information in the video.

The replacement version of Yangwang last year already used the NS8155 chip, and the auxiliary driving function has been greatly improved.

Although it dare not advertise that you can drive with your hands off the steering wheel, in fact, in many road conditions, there is no problem with both hands leaving the steering wheel.

The driver of the Yangwang in front of me didn't know whether he was shot dead or busy suppressing the chasing vehicles. Anyway, he was not in the driver's seat.

"According to foreign media reports, the two Yangwangs finally escaped the encirclement of relevant departments. Even from the video, we can see that some people in the car were injured, and only one person was able to fight back normally."

"Under normal circumstances, they would definitely not be able to escape."

"But because of the automatic driving function, the vehicle successfully escaped the pursuit."

"After our investigation, we believe that it was driven by this news that some talents in Mexico purchased 200 bulletproof versions of Yangwang."

"And in the Middle East, it is estimated that the safety of the bulletproof version of Yangwang and its excellent performance in automatic driving were taken into consideration, so there was an order for 300 vehicles."

Zeng Tingting did not keep the secret and quickly explained it at the side.

This made Cao Yang laugh.

In recent years, the companies under Nanshan Automobile Group have been constantly promoting their excellent performance in automatic driving.

After all, this is the easiest place to widen the gap with other car companies.

It is also the place where Nanshan Automobile Group is good at.

But unexpectedly, this time it became popular because of an accidental video of "thump thump thump".

"This video should not be used in the regular domestic publicity channels, but we can consider other ways to quickly promote it privately."

"It should be very helpful to increase the popularity of our autonomous driving function."

Cao Yang immediately realized the usefulness of this video.

The people in Mexico provided him with such good materials. It would be a pity if it was wasted.

"Well, I think so too."

"In the next stage, I plan to let Xingchen Automobile, Jaguar Land Rover and Future Automobile focus on promoting the autonomous driving functions."

"In the future, whenever autonomous driving is mentioned, everyone will think of our brand."

"Especially now that the competitive situation in the industry has changed significantly, it is difficult to reflect our superiority by simply competing with general equipment."

Zeng Tingting, as an old man who has been in the automotive industry for more than ten years, can naturally fully feel the changes in this industry.

Nanshan Automobile Group must continue to consolidate its dominant position and not do something innovative, but it is not that easy.

For example, the initial hot stamping or the use of high-strength steel plates, or the installation of some other special equipment, can no longer form competitiveness at this time.

Because others can catch up with these things quickly.

But in terms of autonomous driving, it is not so easy to really catch up.

In Nanshan Automobile Group, there are more than 10,000 technicians engaged in the research and development of autonomous driving related functions.

The annual salary of these people is generally more than 500,000 yuan, and even millions of yuan.

Except for the top Internet companies that can afford such a team of programmers, ordinary physical companies can hardly afford it.

This alone has eliminated many people.

The most important thing is that even if you recruit a large number of R\u0026D personnel, you may not be able to develop a high-performance autonomous driving function in the end.

This thing is also closely related to chip technology and component technology.

At present, Nanshan Automobile Group is definitely a leading presence in the first tier globally.

"The function of autonomous driving is inseparable from the sense of technology that we have been promoting for Xingchen Automobile."

"In the past, we could compete with engine performance and the number of gearbox gears, but in the future, we will focus on autonomous driving and smart cockpits, so that we can further distance ourselves from other car companies."

"With this opportunity, we can even consider expanding the market globally, so that Xingchen Automobile's global sales can hit the long-term goal of 2 million vehicles, and Jaguar Land Rover can also become a car company with annual sales of more than 1 million vehicles."

"As for future cars, I hope that its sales in the future will be more than that of Xingchen Automobile and Jaguar Land Rover combined."

"With the three major brands under Nanshan Automobile Group and Nanshan Hongqi, I hope that the annual sales in the future can reach 10 million vehicles."

Cao Yang directly set a very challenging goal for Zeng Tingting.

10 million vehicles, this is really not so easy to achieve.

You know, the world's number one car company basically has this sales level.

The key is that the models of Nanshan Automobile Group are priced much higher than those of GM, Toyota and Volkswagen, which are capable of competing for the world's first place.

This means that if Cao Yang's wish is realized one day, the turnover of Nanshan's automobile companies will be more than the second and third place combined. .

"Mr. Cao, I will break down this goal in detail when I go back and promote it as the medium- and long-term strategy of Nanshan Automobile Group for 2020."

Although Zeng Tingting felt that the goal set by Cao Yang was very challenging, she did not directly refuse.

After all, although the goal is high, it is not without hope.

Especially in the future, the sales of automobiles and Nanshan Hongqi will increase rapidly, and it is entirely possible to give everyone a huge surprise in the future.

...

After Zeng Tingting finished reporting to Cao Yang, she quickly took action.

On the Chinese Internet, those special videos quickly spread.

In almost every WeChat group and Penguin group, there are people forwarding such videos.

In order to fully absorb the impact of this video promotion, Xingchen Automobile, Jaguar Land Rover and Future Automobile also invited the media to hold a special test drive event.

Let everyone fully feel the strong strength of Nanshan Automobile Group in autonomous driving.

These actions naturally put a lot of pressure on peers.

"Aimoha, do you think it is possible for us to buy parts related to autonomous driving from Nanshan Auto Parts?"

Phillips has been listening to analysis reports on various marketing activities of Xingchen Automobile and Jaguar Land Rover in China and even around the world these two days.

BMW is under competitive pressure from Xingchen Automobile and Jaguar Land Rover worldwide, and this pressure is increasing.

"Nanshan Auto Parts has never said that any product is only supplied to Nanshan Auto Group."

"Autonomous driving related parts are also theoretically the same."

Aimoha combined his understanding of Nanshan Auto Parts to explain his views.

However, he immediately added, "There are many parts related to autonomous driving. LiDAR, millimeter-wave radar, surround-view camera, controller, etc. are a complete set of parts that form an autonomous driving system."

"If we want to use related products of Nanshan Auto Parts, then the purchase amount involved will be very large."

"These parts are generally high-value, which will cause the cost of our models to rise rapidly."

Although most things in this world can be bought with money, whether it is worth buying must be weighed.

BMW has had a good relationship with Nanshan Auto Group in recent years. This normal practice of spending money to buy parts is obviously not a problem.

But whether to do this is worth discussing.

"If we don't cooperate with Nanshan Auto Parts, but want to have a big breakthrough in autonomous driving, what suggestions do you have?"

Phillips is not bound to promote in-depth cooperation between BMW and Nanshan Auto Parts.

All he wants is for BMW to improve the level of autonomous driving.

But Amoha's words disappointed him.

He added: "The main parts manufacturer that is doing well in this area in the industry is Bosch, but Bosch's autonomous driving level is still far behind Nanshan Auto Parts."

"Some other suppliers, such as Denso, Continental and Valeo, are also increasing their investment in this area."

"But no matter the final result or the resources invested, they cannot be compared with Nanshan Auto Parts."

"The most important thing is to do well in this area. The core autonomous driving chip is very important."

"In the United States, Tesla has started to develop its own self-driving chips, and Nanshan Automotive Group has also developed its own self-driving chips, but other car companies, including our BMW, may not have the ability to develop chips independently."

Amoha felt that Phillips should not have too high expectations for BMW's R\u0026D institutions.

Let those people improve the body and chassis, and even improve the engine performance, there is no problem.

But many professional parts are not designed by BMW's R\u0026D personnel themselves, but after the supplier has designed them, they jointly confirm and use them if they think there is no problem.

Of course, this situation is not only BMW, most of the world's car companies are in a similar situation.

Otherwise, the scale of parts giants such as Bosch, Nanshan Auto Parts and Denso would not be able to be so large.

"Some time ago, Nanshan Automotive Group and Nanshan Semiconductor launched the NS9155 chip. After this chip is mass-produced in the future, it is estimated that Nanshan Automotive Group's industry advantage in autonomous driving will be even greater."

"The competitive pressure we face is even greater."

Phillips sighed and was a little worried about the future of BMW.

Whether it is Xingchen Automobile or Jaguar Land Rover, they have completely established their foothold in the automotive industry, and their brand influence is no less than that of BMW.

In the past, BMW cars gave people the impression that they had good power performance and a strong sense of technology.

But these are also the advantages of Xingchen Automobile.

In comparison, BMW cars are not opponents at all.

There is even a voice on the Internet now that thinks that Xingchen Automobile and Jaguar Land Rover are more luxurious brands than BMW and Mercedes-Benz, and their opponents are luxury cars of the level of Porsche.

Although this voice is still controversial worldwide.

But in China, many people have begun to recognize it.

Especially with the continuous expansion of the influence of Nanshan-based companies, the relevant departments of China are also providing more and more support to Nanshan-based companies.

The final impact will fall on all aspects.

"There is no way around it, but the models that Nanshan Automobile Group is currently selling are basically different from our popular models in terms of positioning, and the direct competitive relationship is not that strong."

"Our current models with the highest sales are mainly concentrated in the range of RMB 300,000 to RMB 600,000."

"But the models of Xingchen Automobile and Jaguar Land Rover are generally more than 500,000, and even millions of yuan. There are still differences between everyone's potential users."

Although this difference is not a glorious thing, it even proves from the side that the brand power of BMW is lower than that of Xingchen Automobile and Jaguar Land Rover.

But it can also be regarded as a comfort to Phillips.

After all, what Amoha said is an objective fact.

Although the further rise of Nanshan Automobile Group has an impact on BMW, it does not need to be scary.

Compared with the pressure on BMW, Tesla is very nervous.

Although Nanshan Automobile Group's models cannot be sold in the United States, they can still be sold in other markets.

Tesla is now preparing to enter the global market with all its strength and sell its new products to all countries.

For Tesla, their main selling point is the autonomous driving function.

If there is no Nanshan Automobile Group, then Tesla's autonomous driving function is basically the first in the industry.

Whether it is traditional giants such as Toyota, General Motors and Volkswagen, or new car-making forces such as Future Motors, they are not its opponents in autonomous driving.

But now Nanshan Automobile Group is paying more and more attention to the autonomous driving function, and its related technical accumulation is far beyond other competitors in the industry. The cards Tesla wants to play are not good enough.

This will definitely affect Tesla's expansion pace.

"Max, according to the results you confirmed, when can our autonomous driving performance catch up with and surpass Nanshan Automobile Group?"

Musk is now very concerned about Nanshan's enterprises.

Future Motors and Venusstar Technology are the main competitors of Tesla and Space Exploration Technologies Corporation respectively.

Any movement of Nanshan's enterprises is worthy of his attention.

"At present, Nanshan Semiconductor has the most advanced chip production technology in the world, and Nanshan Automobile Group has accumulated a lot of technology in autonomous driving. Other supporting parts can also be produced within the group."

"It can be said that the entire set of autonomous driving functions and all the parts are produced by Nanshan companies themselves, and the interaction between various parts and control systems is also very good."

"We want to surpass them, and it is very difficult."

Max knew that this was not the time for him to brag.

Autonomous driving is Tesla's core selling point. If the layout in this area is not done well, the impact will be huge.

"Nanshan Automobile Group is very strong, and I know this."

"But no matter how strong it is, there is still a benchmark. We are not so strong that we don't even have the heart to challenge, right?"

Masco stared at Max unhappily, thinking whether to fire this person.

Even though Max is an old man who has been with Musko for many years, if Tesla's development needs are not met, Musko will fire him in minutes.

"According to the current situation, it will take the year after next at the earliest for us to reach the current level of autonomous driving technology of Nanshan Automobile Group."

"And by the year after next, their new generation autonomous driving system using NS9155 will definitely have been launched."

"We have to continue to catch up, and it may take another two or three years."

"Although our technical staff are working hard to catch up, it is very difficult to surpass, and even to completely catch up with them, unless they themselves make mistakes."

Max directly showed off his cards, saying that there was a gap in the autonomous driving technology between Tesla and Nanshan Automobile Group.

He has no way to surpass without any reason, he can only keep catching up.

"According to your statement, wouldn't the performance gap between other car companies and Nanshan Automobile Group in autonomous driving be even greater?"

Although Musk knows that Tesla is not as good as Nanshan Automobile Group in this regard, except for this special opponent, he does not pay attention to other manufacturers.

"Yes, the technological gap between traditional car companies such as Volkswagen and General Motors and Nanshan Automobile Group in autonomous driving may be about five years."

"Unless they invest regardless of the cost, there will be no possibility of narrowing this gap."

"Even Volkswagen's latest products launched this year are not as good as Nanshan Automobile Group's products from three years ago in terms of autonomous driving performance."

Speaking of others, Max's pressure suddenly eased.

It's not that he can't do it, it's that his opponent is too strong.

If you compare it with another opponent, Tesla can kill it in minutes.

"Then we will try our best to avoid comparisons with Nanshan Automobile Group's models in publicity in the future."

"The best thing is to unite with car companies such as General Motors and Ford Motor to suppress the influence of Nanshan Automobile Group on a global scale. Otherwise, it will be very detrimental to our globalization."

Nanshan Automobile Group cannot be defeated by its own strength alone.

Masco also knew this very well.

However, he also knows that Nanshan Automobile Group has many enemies around the world. It is definitely a plan worth considering to bring the enemies of the enemies together.

"Well, I'll communicate with them as soon as possible and see if there are any methods we can use together."

Seeing that Masco's focus had finally shifted, Max secretly breathed a sigh of relief.

Today, I have passed this level.

I just don’t know what to do next!

…

"Mr. Cao, during this period, many car companies have been consulting us about the simultaneous development of autonomous driving-related parts."

"Our current responses are that we can cooperate, but some of the estimated prices given are relatively high."

"I'm a little worried that some car companies will increase their efforts in independent research and development."

As the general manager of Nanshan Auto Parts, Dai Hanbiao’s first consideration must be the interests of parts.

Although they have indeed invested a lot of money in autonomous driving, as long as the volume is increased, the cost is actually not that high.

So he has the idea of ​​launching some low-end versions of autonomous driving functions for some customers to use.

"You should know better than me how difficult it is to develop parts related to autonomous driving."

"Without thousands of people dedicated to development, basically no results will be output."

"I think we can let them give it a try. After a lot of investment in manpower and material resources, there is no output. When they find us at that time, the conditions will not be so harsh."

Cao Yang knows about the technology research and development of autonomous driving in future generations.

Although the major automobile groups have basically invested a lot of manpower and material resources in this area, the final result is a piece of cake.

Volkswagen even disbanded its own software development team.

Other car companies' achievements in this area are also very weak.

On the contrary, there are new car-making forces that have little experience in the automotive industry, and some of them are just so-so.

But compared with Tesla, there is still a gap.

Now Nanshan Automobile Group's autonomous driving technology is more powerful than Tesla's.

In this case, it is not so easy for other car companies to catch up.

Seeing Cao Yang's attitude, it was hard for Dai Hanbiao to put forward some of his other ideas.

However, some car companies are actually having relevant discussions within them.