Rebirth 99 to become a car giant

"Mr. Lu, the company is now making final preparations for listing."

"If nothing unexpected happens, we will be able to successfully land on Nasdaq by the end of this year or the first half of next year."

"However, compared with our competitors, our products are still not differentiated enough, and there are not enough promotional points to show."

"I think the company can consider vigorously developing autonomous driving technology in the future, at least like Tesla, mastering the most core technologies in autonomous driving and three-electricity."

"With this plan, it should be easier to be favored in the capital market in the future."

As the vice president of Qiantu Motors, Qin Lihong is now fully responsible for the company's financing and listing.

He is very interested in some future plans.

After all, if you want to paint a pie with investors and make more investment institutions interested in Qiantu Motors, you must have something to show.

Otherwise, why should you let others give you a higher valuation?

The new energy vehicle market is very hot at the moment, and everyone is very interested in related companies.

But people are never satisfied.

Even if the valuation of Qiantu Motors has exceeded 10 billion, Qin Lihong certainly hopes to further improve it.

"If you want to develop various core components yourself, the investment is relatively large."

"And it may take several years of continuous investment to achieve results."

Lv Bing is also a person who understands automobiles.

Why do many domestic companies not pay much attention to R\u0026D?

It's not that everyone doesn't know the importance of R\u0026D, but R\u0026D is very expensive, and many times there is no result after spending money.

From the perspective of input-output cost, many people are unwilling to invest too much in R\u0026D.

Of course, this situation is slowly changing.

In the future, R\u0026D personnel will definitely become more and more popular in China, and this general trend will not change.

Otherwise, Qin Lihong would not have proposed to do R\u0026D himself.

"It does take some time and a relatively large investment to get results, but once it succeeds, our valuation may be able to double directly in the future. Compared with the valuation change, these investments are actually nothing."

When Qin Lihong said this, Lv Bing immediately became interested.

It must be painful to spend your own money on R\u0026D.

But if it is the money raised from the capital market, or even because of these R\u0026D work, the company's valuation has risen significantly.

Then this thing can be done completely.

"Please make a specific plan, and we will discuss it internally to see how to deal with this situation."

Lv Bing's words basically mean that Qiantu Motors will make efforts in the field of autonomous driving.

Of course, there will be no results in a short time if we make efforts now.

...

When autonomous driving became a hot topic in the automotive industry, Nanshan Mould, Nanshan Special Steel and Yangcheng Huaqiang Group were preparing to give everyone another surprise.

Since joining Nanshan Automobile Group, Yangcheng Huaqiang Group has become the world's largest hot stamping parts manufacturer.

There are more than 60 hot stamping production lines at home and abroad, and the production capacity accounts for more than half of China.

Whether it is Gestamp, Benteler, or Cosma, these traditional hot stamping parts giants, they are not the opponents of Yangcheng Huaqiang Group.

Of course, hot stamping parts have been used on a large scale in automobiles for more than ten years, and the technical differences between various parts companies have gradually been equalized.

The parts that Yangcheng Huaqiang Group can make can also be made by some other domestic companies slowly.

How to highlight one's own technical advantages is very important.

"Mr. Cao, our 2000Mpa ultra-thin one-piece hot-formed double-door door knocker is the first product in the industry to use 2000MPA hot stamping forming technology in mass-produced models."

"We were the first manufacturer to use hot-formed door knocker technology in mass-produced models, and now we are also the first manufacturer to use double-door door knockers in mass-produced models."

"Through this technology, we not only achieved weight reduction of the body-in-white, but also greatly improved the strength and stiffness performance, and also reduced 8 parts, so that the overall production cost did not increase significantly."

Guo Shufu personally introduced to Cao Yang the new technical parts that are constantly coming off the production line.

This part was jointly developed by Yangcheng Huaqiang Factory, Nanshan Mold, Nanshan Special Steel and Nanshan Equipment.

As a manufacturer, Yangcheng Huaqiang Factory used the hot stamping forming mold provided by Nanshan Mold on the large press produced by Nanshan Equipment.

Later, the laser cutting machine provided by Nanshan Equipment was used for laser cutting processing.

After the parts are produced, they are transported to the factory of Xingchen Automobile next door and welded on the white body of the new generation Ziweixing.

At that time, the body strength of the Ziweixing coupe will set a new record.

"Such a large door knocker includes both the front and rear doors. The mold processing is very difficult, right?"

Cao Yang is an expert.

The first generation of hot stamping door knocker technology is a product in which he personally participated. Now it has been upgraded to the second generation of door knocker technology, and the difficulty is obviously higher.

Due to the special processing technology requirements, hot stamping forming molds need to drill holes inside the molds to process various waterways.

The larger the hot stamping forming mold, the more difficult it is to layout and process the waterways.

In order to meet the requirements of processing accuracy and processing size, general machine tools are not enough. Large-scale related machine tools are needed, and even customized special machine tools are needed.

In this regard, Nanshan equipment is good at it.

"It is indeed difficult. We dared to arrange equipment for processing after many simulations, and we also made some modifications to the mold during debugging, and finally produced super-large hot stamping parts that meet the requirements."

"In the future, all models of Nanshan Automobile Group can use this new generation of double door hole door ring technology to greatly improve the performance of the body."

He Qingquan is considered an old man of Nanshan.

In recent years, he has been deeply involved in Nanshan molds, responsible for the production of various molds, fixtures, inspection tools and other special tooling for various brother companies.

Although he is not very well-known in the outside world, his influence in the Chinese mold industry is not small at all.

Various high-difficulty molds that other manufacturers cannot handle will eventually find Nanshan molds to help.

Even some special molds in the aerospace field are handled by Nanshan molds.

It can be said that Nanshan Mould is definitely the great contributor behind the rapid development of Nanshan enterprises.

Cao Yang is also very clear about this.

"This time, the double-door door knocker technology involves a lot of technical barriers. Not to mention other domestic manufacturers, even international hot stamping parts giants such as Benteler and Gestamp will find it difficult to break through this technology in a short period of time."

"The investment in large-scale equipment for mold processing and large presses used for hot stamping alone will cost hundreds of millions."

"Add to that the matching laser cutting machine, and the final investment threshold will be several times higher than that of traditional hot stamping production lines."

Guo Shufu is very confident in the technology that his company now has.

Whether they can further increase their share in China's hot stamping market in the future depends on this parts technology.

A double-door knocker includes parts such as A-pillars, B-pillars, C-pillars, and door sills.

And one door knocker is required on each of the outer and inner sides, and a total of four are required for a car.

Not to mention other hot stamping parts, the value of these four door knockers alone is more than 4,000 yuan.

Even if only 5 million cars use their door knockers a year, the turnover of this segment will exceed 20 billion yuan.

For a parts company, this is definitely not a small amount.

In the near future, Yangcheng Huaqiang Group will have the hope of challenging the threshold of 50 billion turnover, or even 100 billion, just in the auto parts business.

At that time, they will be among the top 100 companies in the world's auto parts industry.

Being able to make such a big business with a single type of parts, Yangcheng Fuqiang Factory is also a legend.

"To produce this kind of large hot stamping double door opening door ring parts, there is no way to directly use the existing presses and laser cutting machines. It will take at least several years to develop new technologies, order equipment and install equipment. Basically, Yangcheng Huaqiang Group can ensure that it has a technological advantage of more than three years in this regard."

As the general manager of Nanshan Equipment, Pan Jinxing naturally accompanied Cao Yang to visit the new factory of Yangcheng Huaqiang Group today.

According to the needs of Nanshan Automobile Group, Yangcheng Huaqiang Group invested in six new hot stamping production lines at one go.

This is also a big deal.

"To verify this technology, in addition to equipment preparation, mold preparation is also essential."

"At present, except for Nanshan Mold, no other manufacturer in the industry should be able to master this technology in a short time."

"So I think the three-year technical advantage mentioned by Mr. Pan may take longer for other manufacturers to catch up."

He Qingquan also interjected.

He is obviously still very confident in the technical level of Nanshan Mold.

Although ordinary people don't usually come into contact with molds, as long as you are engaged in industry, you can't avoid dealing with molds.

The outer shell of the refrigerator is stamped out using a stamping machine and a mold, and the same is true for the outer shell of the air conditioner.

Even the panels on the elevator are stamped out using molds.

It can be said that various products that everyone comes into contact with every day require the use of various molds in the production process.

And the technical differences between molds are also very huge.

Go to Wancheng and find a small mold workshop. They can produce many types of molds.

However, when it comes to some high-precision or high-difficulty molds, it is definitely not something that any manufacturer can handle.

Everyone knows this situation.

"Since this double-door knocker technology is so advanced in the industry, it must be promoted well."

"Especially Nanshan Automobile Group, it must be promoted in time."

"Even at that time, we can even bring out the incident of Ziweixing colliding with other models."

Cao Yang looked at Zeng Tingting next to him and directly expressed his thoughts.

He has always attached great importance to marketing.

At that time, Ziweixing was able to quickly break out of the industry and gain a firm foothold in the industry. In addition to its excellent performance and stunning appearance, various flexible and diverse marketing measures were also indispensable.

Now that a new generation of Ziweixing is about to be launched, it naturally needs to be well publicized.

The key is that all new products of Nanshan Automobile Group will use this technology in the future.

This makes it even more necessary to properly publicize the benefits of double door knockers.

"Mr. Cao, we will communicate with Yangcheng Huaqiang Group at that time to see how to promote this technical advantage to the greatest extent."

There is new technology that can be promoted, so Zeng Tingting is naturally happy to see its success.

Those who engage in marketing are most afraid of not having enough rice to cook.

…

Online publicity, technology exhibitions, industry reports...

In the next few weeks, Xingchen Automobile quickly launched a series of marketing activities with various media such as Autohome, using the new generation of Ziweixing as the medium.

The 2000MPA hot-stamped double-door door knocker technology, which is comparable in strength to the landing gear of a fighter jet, has officially become famous in the industry.

As Benteler also produces hot stamped parts, he immediately felt tremendous pressure.

"Feng Bo, during this period, several customers have been asking us when we can produce double door knockers. Do you have accurate information?"

As the sales director of Benteler China, Qian Hui certainly cannot put this pressure on himself.

Within the company, he constantly forced the R\u0026D department to give an accurate letter.

"Our door knocker technology has only been put into production for a few years, and I have never thought of researching double door knocker technology before."

"Although it seems that there is just one more door opening, there seems to be no essential difference in the part structure."

"But the technical difficulty of the two is completely different."

Feng Bo naturally also noticed the new breakthroughs in hot stamping technology at Yangcheng Huaqiang Group.

It's not like he didn't do anything.

However, the more he studied, the more stressed he became.

Because the threshold is quite high.

"I'm not interested in the specific technical difficulties right now. I just want to know when can this technology be developed?"

Qian Hui put forward his demand a little "unreasonably".

There are technical difficulties, of course he knows.

This information has been introduced in various aspects in the promotional materials of Xingchen Motors and Yangcheng Huaqiang Group.

The 2000Mpa hot stamped steel plate is completely different from the current mainstream 1500Mpa.

It is not possible to just find a steel manufacturer to produce it.

He also knows the equipment required and the difficulty of processing the double door knocker.

However, in Qian Hui's view, domestic manufacturers in China can handle it, why can't a well-known German company?

This matter is unacceptable.

“It will take at least three years to develop this technology, and it may take five years before it is put into practice.”

"This is still a relatively ideal situation."

Feng Bo knew that this result would definitely not satisfy Qian Hui, but that was the fact.

Even if he wants to undermine the situation, there is no way.

This is the result of Benteler transferring some research and development to China over the years.

Otherwise, we don’t even know when the results will be available.

"It's too late at this time. By then, customers will have been snatched away."

"Originally, the development situation of our customers in China is not very ideal. If the number of customers continues to decrease due to this new technology, the company's future situation will become very difficult."

Feng Bo naturally understood what Qian Hui said.

But there is nothing we can do.

…

"Hou Liang, do you think we at Volvo Cars should consider cooperating with Yangcheng Huaqiang Group as soon as possible and start using their 2000Mpa double door knocker hot stamping molding process on the next product?"

As the founder of Geely Automobile, Li Su also understands technology.

He also knows the history of Xingchen Motors very well, and he knows very well that Ziweixing became popular with its "unexpected collision" and lap performance on the New North Circuit.

After Volvo was acquired by Geely, its development in recent years has been pretty good.

Especially after the factory built by Huaxia was put into production, sales increased rapidly.

However, Volvo's luxury car feel and its safety are not particularly well recognized in China.

This is also something Li Su is quite anxious about.

Now that he saw Nanshan Automobile Group and Yangcheng Huaqiang Group promoting the second-generation door knocker technology, he immediately realized the opportunity.

This time, Volvo can't afford to lag behind.

Anyway, it’s just a hot stamped part. Even if the cost is a little higher, it’s not much higher.

If this opportunity can be used to increase Volvo's influence in China, the potential benefits will indeed be considerable.

And objectively speaking, after using this new hot stamping process, the safety performance of the car body can indeed be improved to a higher level.

The strength that people advertise as being comparable to the landing gear of a fighter jet is not nonsense.

Although the body is not as hard as possible, the parts around the passenger compartment must be stronger.

Otherwise, it will become a meat pie when it collides.

Ordinary people may not pay much attention to safety when buying a car, but for wealthy people, if the car they buy is not safe, then it will definitely not work.

"I think it is completely possible, and it should be decided as soon as possible. While no more car companies have officially announced the use of this technology, we will become the second company to cooperate with them after Nanshan Automobile Group."

"When the time comes, it may be good for our Volvo sales to increase by taking advantage of the hot spots."

Although Hou Liang is responsible for procurement, he is also very concerned about sales and market changes.

After all, many things are actually connected.

"You are right, then communicate with the other party as soon as possible and formally sign a cooperation agreement."

"It would be best to build two production lines directly next to our Volvo factory for production, otherwise the transportation cost of such a large part will be a very exaggerated number."

Li Su is not the kind of person who is entangled in doing things.

Since this matter is indeed good for Volvo and has no disadvantages for Yangcheng Huaqiang Group, it must be done quickly.

Otherwise, when a lot of car companies are using this technology, it will be difficult for Volvo to negotiate better conditions.

The publicity effect will naturally be better than nothing.

This is not the scene that Li Su wants to see.

Mercedes-Benz is also a company that has similar ideas to Li Su.

Driving a BMW and riding a Mercedes-Benz, this saying is no longer said by many people in China.

The influence of Xingchen Automobile and Jaguar Land Rover has surpassed that of Mercedes-Benz.

This makes the people of Mercedes-Benz in China very anxious.

"Yang Ming, do you think that the new generation of hot stamping technology used by Xingchen Automobile and Jaguar Land Rover will have a great impact on marketing?"

As the general manager of Mercedes-Benz China, August has been working hard to expand the market of Mercedes-Benz in China over the years.

Although the results are not particularly ideal, at least the sales volume is increasing every year, which allows him to explain to the headquarters.

Otherwise, seeing that the influence of so many brands has surpassed Mercedes-Benz, he will definitely be in trouble at the headquarters.

"If this technology is in the hands of other car companies, then although it will have some impact, the impact is estimated to be limited."

"But now Xingchen Automobile and Jaguar Land Rover have begun to adopt it, and they have also joined many media to promote this thing."

"I think it is very likely to become a standard feature of luxury cars in the future, just like the first generation of hot stamping door ring technology."

"If your product is not equipped with it, then the sales staff of other 4S stores may deliberately slander you."

"Even if everyone's collision performance is actually the same, it can't stand people saying things that seem to be true to mislead consumers."

Yang Ming knows Nanshan Automobile Group, a competitor, too well.

In China, whether it is Mercedes-Benz, BMW, Porsche or other luxury car brands, their influence is not as good as Nanshan Automobile Group.

In particular, Nanshan-based companies have blossomed in all industries in China and have become a banner of China's rapid development.

In this case, as long as Nanshan Automobile Group does not commit suicide, no one can surpass them.

Not even Mercedes-Benz.

Even the global size of Mercedes-Benz is not as large as that of Nanshan Automobile Group.

Not to mention that there are other companies in the Nanshan system that do not belong to Nanshan Automobile Group.

"You are right. I have been browsing Weibo these two days and found that some celebrities are actually forwarding the 2000Mpa double door hole large door knocker technology, which makes people feel incredible."

"When did the knowledge level of celebrities in the Chinese entertainment industry become so high?"

"Do they understand what MPa means? Do they know what hot stamping forming is?"

August is now definitely a Chinese expert, and his Mandarin is more standard than many Chinese people.

It is also his daily routine to use Honor mobile phones to check the news every day.

Because of this, he can feel the huge influence of Nanshan Automobile Group even more.

"This is the terrible thing about Nanshan Automobile Group. Their influence is everywhere in the whole of China."

"So our products, at least the products sold in China, should use this new technology as soon as possible."

Yang Ming gave his own judgment very affirmatively.

There may not be any benefits if it is used, but there will definitely be disadvantages if it is not used. .

Yang Ming was very sure of this.

August also agreed with Yang Ming's judgment.

Otherwise, he would not have discussed this topic with Yang Ming so early in the morning.