Rebirth 99 to become a car giant

During the entire National Day, Venusstar Technology has been very popular.

Whether it is a high-precision lunar map or a lunar orbital space station, the topic is very high.

However, during the National Day, a lot of things actually happened in the automotive industry.

Various OEMs have also officially announced their sales in September.

September is the golden month of October, and the sales in September are still worth looking forward to.

Among them, Nanshan Hongqi has become one of the big winners.

"Mr. Cao, last month our Nanshan Hongqi's sales volume broke through 100,000 units for the first time in history. There is no problem in achieving the goal of 1 million units this year."

"Basically, the sales volume within the next month can reach the annual target, and eventually it can reach more than 1.1 million units."

Zhu Zhengfeng flew here from Chuncheng specifically, and the main purpose was to communicate the development strategy of Nanshan Hongqi in the next stage.

Nanshan Hongqi itself does not have strong R\u0026D capabilities, and the R\u0026D capabilities of Chuncheng Automobile Group are also a bit funny.

The main support is definitely from Nanshan Automobile Group.

"I also saw the data yesterday. The export sales have reached 20,000 units. This is not an easy thing."

"Now the domestic auto market has begun to roll up, and some automakers have started price wars. This is not a long-term solution."

"The profit margins of various automakers are not high. If they cannot maintain profitability, they will not have enough funds to continue to invest in technology research and development, and will eventually be overtaken by international auto giants again."

Zhu Zhengfeng has come to Cao Yang specifically, so he naturally wants to have a good exchange.

Although Cao Yang has handed over many things of Nanshan Auto Group to Zeng Tingting and Rao Yongxiang to follow up, he still has to make the final decision on some major directions.

"I think so too. Nanshan Hongqi has finally established an image among domestic brands that can be comparable to the brand influence of international auto giants such as Volkswagen and Toyota."

"If we lower this image again, the long-term losses will be huge."

Zhu Zhengfeng naturally does not want to engage in price wars.

But he is very concerned about the sales increase of Nanshan Hongqi.

Now exports can ease the situation a little bit, and his pressure can be greatly reduced.

"Now the development momentum of new energy vehicles is getting stronger and stronger, and Nanshan Hongqi's next focus is on PHEV models."

"Starting next year, all the new products we launch will have PHEV versions."

"But in the field of pure electric vehicles, we are also starting to lay out."

Zhu Zhengfeng can naturally see the general trend of industry development.

The development momentum of new energy vehicles is unstoppable, and Nanshan Hongqi is a little behind in this regard.

Of course, the partners have all kinds of technical accumulation, and Nanshan Hongqi really wants to come up with some new projects. In fact, it is also very fast.

The battery is ready, and other core parts are also available in mass production.

Slightly change the body structure and match these changes, and you can come up with a new product.

This cycle can basically be compressed to one year.

This is also the benefit of Nanshan Hongqi's in-depth cooperation with Nanshan Automobile Group.

"While the layout of international auto giants in the field of new energy vehicles is not so perfect, it is indeed a good choice for us to quickly seize the market."

"Of course, the profit margin of new energy vehicles is much lower than that of traditional fuel vehicles. Everyone needs to think carefully about the balance."

Cao Yang is very clear that few domestic car companies that produce electric vehicles can make money.

This situation is not much better than in later generations.

Even because of the rapid increase in sales of new energy vehicles, the prices of battery raw materials such as lithium carbonate have remained high.

But if electric vehicles want to sell well, they cannot be much more expensive than gasoline vehicles of the same level.

In the end, these costs will be borne by the car companies themselves, and the profits of fuel vehicles will be used to subsidize electric vehicles.

This is definitely not a long-term solution.

"This is indeed a problem. At that time, let Nanshan Hongqi calculate the relevant costs internally, and then see how to plan the sales of different models."

Although Zhu Zhengfeng attaches more importance to sales than profits, it is definitely not okay to lose money.

Once an enterprise falls into a loss-making state, many problems will become complicated.

Compared with Nanshan Hongqi, which has some happy troubles, the situation of some other car companies is not so ideal.

"Mr. Jin, our sales volume has dropped to 8,000 vehicles last month, and the company's current capacity utilization rate is less than 20%."

"I think it may be necessary to report to the headquarters and sell one of the factories."

As the sales director of Didu Hyundai, Li Jingtai is still under great pressure now.

Especially with low capacity utilization and sluggish sales, all attention is focused on sales.

Even though he is a direct subordinate of General Manager Jin Chenglin, he can't stand it.

In recent years, especially since the United States deployed an anti-missile system in Goryeo, the sales volume of Goryeo car companies has fallen to the bottom.

Even if Didu Hyundai has lowered the sales price of various models to the same level as Nanshan Hongqi, or even Chery and Geely, sales have not increased.

The so-called premium of joint venture brands has disappeared.

Even in the eyes of Chinese consumers, the engine technology of Didu Hyundai is not as good as that of domestic brands, because many models of domestic brands buy engines from Nanshan Engine.

The situation of gearboxes is similar.

As a result, the sales of Didu Hyundai have declined even more.

"If we want to sell part of the factories, it means that we give up the Chinese market."

"But it is difficult for the headquarters to make such a choice now. After all, the Chinese automobile market is the largest market in the world, and no one dares to give up easily."

Jin Chenglin naturally knew that Li Jingtai's suggestion made sense.

After all, from the perspective of company operations, if the capacity utilization rate has not been able to increase, then it is necessary to consider selling part of the factories and reducing the capacity.

Otherwise, it is also a very large cost expenditure to keep those employees there.

The later those factories are sold, the lower the value.

"Although the Chinese market is indeed the largest market in the world, there is no longer much room for us to survive."

"We only need to maintain one factory and maintain a production capacity of more than 100,000 vehicles per year."

"Even if the situation improves significantly in the future, our sales volume will most likely not exceed 200,000 vehicles per year."

"But our current production capacity is 700,000 to 800,000 vehicles, which is far in excess."

Jin Chenglin did not give up.

If the factory's production capacity is not reduced, the pressure on sales will never be relieved.

Only when the factory's production capacity is consistent with sales performance can his pressure be greatly reduced.

"At that time, we built these factories in China according to relatively high standards, and the funds spent were not less."

"If we resell them now, the selling price is unlikely to be very high."

"This is also an invisible loss."

Jin Chenglin said unwillingly.

He has been the general manager of Didu Hyundai for many years, and he has witnessed the rise of the Chinese automobile market.

Didu Hyundai has also been glorious in China, but he did not expect the decline to come so quickly.

"It is inevitable to sell at a lower price. At least we can sell it now."

"After all, the sales of China's own brands are still increasing overall."

"Whether it is the Imperial Capital Automobile Group or other car companies, they should be interested in some of our factories."

Li Jingtai has some confidence in his company's production factories.

After all, these factories have not been in operation for a long time, and various equipment is at the mainstream level, not lagging behind the industry too much.

This kind of factory still has its own value.

"I will report to the headquarters next time, see what the headquarters means first, and then take further action."

Sighing in his heart, Jin Chenglin has no better way.

In the golden September and silver October, there is only such a small sales volume, so the future situation is indeed not optimistic.

It is impossible not to make changes.

…

"Mr. Cao, our battery company's sales of power batteries exceeded 10 billion yuan last month, and it is expected to exceed 100 billion yuan this year."

"With the increase in export volume, the sales of power batteries will quickly increase to 20 billion yuan each month next year, and the annual sales will exceed 200 billion."

"Nanshan Battery will completely enter a stage of rapid development in the next three years."

For Nanshan Battery, last month's sales can be regarded as a new breakthrough, and Lin Cheng naturally has to seize the opportunity to report to Cao Yang.

Nanshan Battery is now the world's largest battery company, and it is building new factories every year.

It can be said that Nanshan Battery is also a hot commodity for investment promotion in various places.

In addition, the energy storage business has also grown and developed, and Nanshan Battery is now a giant.

"The proportion of traditional lithium iron phosphate batteries installed in vehicles seems to have increased in the past year."

"You should pay attention to the production capacity layout in this area, so as not to be overtaken by other battery manufacturers."

Jiang Hui is now responsible for some guidance in the general direction, and the specific business matters are left to each company to do.

Of course, the situation at Venustech is quite special, so Cao Yang still has to follow up in person.

After all, the technical threshold of many projects is relatively high. If Cao Yang is not involved, the progress will be much slower.

"The popularity of lithium iron phosphate batteries is indeed increasing, especially as the price of raw materials has been running at a high level, the cost advantage of lithium iron phosphate batteries has become more obvious."

"The blade battery we launched before has also greatly improved the energy density of lithium iron phosphate batteries, and can already meet the needs of many models."

When Lin Cheng heard this, his tail, which was originally a little raised, was slightly suppressed.

Although the boss did not care much about Nanshan Battery, his sense of smell for industry changes is more acute than his own.

If he relaxes a little, he may make the wrong decision.

"Don't relax in the research of solid-state batteries, and strive to come up with solid-state battery technology that can be mass-produced in five years."

"Otherwise, no matter how much the current battery technology advances, there are still some defects."

The battery industry has great potential, and the future prospects of solid-state batteries are also optimistic.

However, there are still relatively few studies in this area, and a lot of resources need to be invested.

Cao Yang is not stingy with his investment in this area.

As long as solid-state batteries are really developed, the changes they bring will be huge.

Not only can the range of electric vehicles be greatly improved, but they can also be used in many industries.

This will even bring about a new industrial revolution and change the development of many devices.

"In the research of solid-state batteries, we have been cooperating with major domestic universities and research institutes at the same time. We also have a technical team of more than 1,000 people in our own company who are responsible for the research of solid-state batteries."

"Although the current progress is not particularly fast, it is not without any results."

"In two years, semi-solid-state batteries will basically have the conditions for mass production."

Lin Cheng is considered to be one of the top battery technology experts in China, but he dare not easily say that he can handle solid-state batteries.

First, take out the semi-solid-state battery as a transitional product, which can somewhat relieve the research and development pressure of the team.

Otherwise, a large amount of manpower and material resources are invested, but there is no output every year, and everyone's pressure will definitely increase.

Especially the management, they have to face pressure from all aspects.

In this regard, Cao Yang is quite understanding.

"General models will definitely not be equipped with semi-solid batteries, after all, the cost is much higher."

"But for some Internet car brands, they should still be interested in this thing for publicity effect."

"Future cars can also try to install it."

Cao Yang is a person who understands technology, so he directly proposed some specific arrangements to Lin Cheng.

This way, they don't have to go back and worry about it.

"Indeed, the cost of ternary lithium batteries is not cheap now. When the range reaches 600 kilometers, the price of a battery pack is basically more than 100,000 yuan."

"This is the price after the battery technology has been continuously improved in the past two years, otherwise it will be higher."

"And the cost of semi-solid batteries will be at least 30% higher, which is a cost change that many car companies cannot afford."

Advanced technology is often accompanied by high costs.

At this time, it is very important to find a suitable opponent to share the burden.

Fortunately, as the world's largest battery manufacturer, Nanshan Battery does not have to worry about not finding people to use its new products.

Even if it is given to some manufacturers for exclusive use, there will be a lot of manufacturers who will rush to use it.

"Nanshan Battery is not the same as other parts companies. You should also pay attention when communicating with the OEMs, so as not to cause public outrage."

Although suppliers are considered as Party B for OEMs.

But the difference between Party B and Party B is sometimes greater than the difference between people and dogs.

As the industry leader, Nanshan Battery is definitely stronger, which is normal.

However, you should be more careful about your methods.

"Mr. Cao, something suddenly became a hot topic online today. I think it may have something to do with us."

Just when Cao Yang and Lin Cheng were almost done talking, Mi Ying interrupted.

This made Lin Cheng feel quite strange.

Normally, is there anything that can't be reported after you leave?