Rebirth: Back To 1991 As the Richest Man

Qiuhai Group's sales strategy in the European market has completely changed. It originally planned to seize shares in the primary market, secondary market, and established European home appliance companies. A new sales channel for sea appliances.

This matter did not cause too much attention. Although Siemens, Philips and other companies have already known to promote it, they have not attracted enough attention.

At this moment, in a conference room at the headquarters of Philips in the Netherlands, a meeting between the president of Philips, Mandelellaro, and the current president of Siemens, Berwick, was officially held.

Along with them are several other giants in the home appliance industry. Their current meeting is precisely for the purpose of Qiuhai Group's entry into the European market.

"Mr. Lalo, I think our strategy is working."

"Although Qiuhai Group has established a company in the Netherlands, their sales channels in the European market have been blocked by us. In our hands, they cannot turn the tide."

A boss in the home appliance industry laughed and said, he looked at the report in his hand, and everyone had a copy of the report, which showed all the movements and purpose speculations of Qiuhai Group in the recent period.

This report comes from the Siemens Group. As an established large company, their marketing department has dedicated analysts who are responsible for research reports on these things.

"A mere eastern home appliance company dares to make an idea on our territory."

At this time, another boss of the home appliance industry also said confidently, smoking a cigar, his eyes were full of disdain and contempt.

"What is the Qiuhai Group? Why haven't I heard of it before?"

"That's right, this Qiuhai Group didn't have any information about them before."

Everyone started discussing, and their eyes also focused on Berwick, the president of Siemens Group, and Lalo, the president of Philips.

In fact, to a certain extent, Philips’ current main product positioning is mobile phones, not home appliances. Of course, they have made great achievements in the field of home appliances, but compared with the bosses of many home appliance companies present, Philips’ focus is not on the home appliance industry. superior.

"According to reports, they seem to be uniting with an old rice company,

This company is called Yaxun Company, and it is mainly responsible for online sales. "

"According to our speculation, Qiuhai Group intends to sell their products on the Internet and is promoting them."

Berwick, president of Siemens Group, said lightly, with a little disdain in his eyes.

The many giants in the home appliance industry present were nothing in the eyes of Siemens. The reason why they invited these people was to gather these mob into a rope, so that it would be easier for them to suppress Qiuhai Group.

In terms of sales alone, these home appliance companies are completely inferior to Siemens.

"Hehe, online sales, what's the name of the boss of the Qiuhai Group? I've forgotten it, but it's amazing that he can think of such a way."

Lalo, the president of Philips, laughed and said that he actually has no feelings for Chinese people, and he does not have colored glasses of discrimination. ....

It's just that he was very contemptuous. An oriental company dared to enter the European market, and even took the initiative to tell Philips. That's all. Philips went to a vice president.

This attitude completely angered the president of Philips.

"What is online sales, no one has heard of it?"

Many bosses in the home appliance industry jokingly said.

"Actually, this is not a new thing. With the development of the Internet, many websites are operating some store-related business activities, but generally they are selling unwanted clothes, some old furniture, etc. Who are the new products? Buy online?"

Berwick laughed. Looking at the current environment, online shopping is completely unrealistic.

After all, a home appliance also costs a lot. In this case, no one wants to be taken advantage of.

If you place an order from the Internet, you end up with an old, broken

Defective product, who can I ask for reasoning?

It is precisely because of this mentality that many people are mentally prepared to buy things on the Internet. They know that there is a high probability that they will buy some defective products, so when it comes to valuable items, most people prefer to buy them. Willing to experience purchasing in offline physical stores.

This is also the reason why Europeans do not like and love online shopping in Chen Jianghai's impression.

Now, what Chen Jianghai has to do is to change this stereotype.

Let Yaxun come to Europe to develop, and a big purpose is to make Bezos gnaw on this hard bone.

If even Europe can be handled, then Bezos will have accumulated rich experience and will not be helpless in the face of many businesses in the future.

It's just that now, these bosses at the Philips headquarters look at this emerging thing very greenly.

"However, I think we should not underestimate this Qiuhai Group. Their boss, Chen Jianghai, is a very capable businessman. The products of the old Mi Qiuhai Group sell well, so they think about coming to Europe. develop."

"Now that they have launched an online shopping model, we have to be careful."

After all, Berwick's Siemens was severely suppressed by Qiuhai Group in the Eastern market, so he didn't think Qiuhai Group was an easy opponent.

So now, Berwick treats Qiuhai Group very cautiously.

"Mr. Berwick, I think you are still too worried. What is Huaxia's saying called? Unreasonable worry, yes, that's the word. What he means is that you think too much."

As the president of Philips, Lalo is not at all worried about the threat posed by Qiuhai Group's entry into the European market.

Philips is the fifth largest mobile phone company in the world. Their main business is mobile phones. In terms of home appliances, they mainly make some gadgets, so they are not worried that Qiuhai Group will step over the border.

Because the Qiuhai Group has already stepped over the line.

In the mobile phone industry, Philips is also facing blows from Eastern Communications.

"Mr. Laluo, I have an idea. I plan to organize a testing campaign for Qiuhai Group's home appliances. I don't think these products from China can pass our European standards, so I want to take this opportunity to attack Qiuhai. Group's brand image."

"And the location is in the Netherlands, so I hope to get help from your Philips company."

That's what Berwick came to Holland for.

When he finished speaking, all the giants in the home appliance industry immediately cast excited glances, attacking a colleague, which was a very exciting thing for them. .

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