Rebirth began in 2004
Chapter 9 Creating Markets Without Markets
Chewing the meat carefully, Chen Wei ate at this restaurant for lunch for three consecutive days. From what Chen Wei saw, the business of this restaurant was quite good.
There are three people in the store, one is the chef, one is the cashier who takes orders, and one who collects tables and washes dishes.
Sometimes there is a little girl helping with things, but I didn't see that little girl today.
A very standard family restaurant.
The operation of this kind of restaurant is relatively stable, mainly because the staff in the restaurant are stable.
It's not like hiring a chef to open a restaurant. If the salary is not satisfactory, the chef may quit at any time.
The core competitiveness of a restaurant must be the chef. If there is no chef, then naturally...
It must be supported by high wages.
People who are into technical skills are generally quite good.
At this time, the number of restaurants on the street is definitely not as good as ten years later, when there are now various shops on the street.
It won’t be like ten years later when restaurants, pharmacies, real estate agencies, etc. can be found everywhere in street shops.
Nowadays, there are relatively few people who go out to eat.
Basically, I eat at home. If I go out to eat, it will be very formal.
The food in this restaurant is pretty good.
After Chen Wei added three bowls of dry rice, he was eighty percent full.
To be honest, Chen Wei is enjoying this kind of good appetite life now.
The income from being a chef seems to be quite good in the future.
But this comes at a price.
Everyone knows whether smoking oil fumes in the kitchen for a long time is good for your health.
In addition, the chef's meal time is also very irregular.
When you get busy, it will definitely be past meal time.
After dinner, I may not be able to eat anything, so I just drink some tea or something.
In all walks of life, it is not easy.
Naturally, Chen Wei was not in a hurry to leave after eating. He gave the money for the meal and said to the wife of the boss: "Mom, will you accept the crayfish?"
The landlady said without hesitation: "I won't accept it."
What's so delicious about crayfish? It's not delicious at all.
Yes, before the spicy crayfish recipes came out, crayfish could also be made into shrimps.
Compared with lobsters in the sea, the taste of crayfish is actually average.
You can order a crayfish to eat when eating seafood, the contrast is quite strong.
Of course, crayfish also has an advantage, that is, the price is cheaper than seafood.
Ordinary citizens can consume large amounts.
In 2004, crayfish were basically wild, and there were very few raised crayfish.
The major markets have not yet reached the point where specialized breeding is required.
Compared with farmed crayfish, wild crayfish tastes worse.
Facing such a flat refusal from the restaurant proprietress, Chen Wei was not surprised.
Since people don’t have dishes that use crayfish, they naturally don’t want crayfish.
Chen Wei smiled and said: "Boss lady, I know there is a way to make crayfish, which tastes quite good. I can teach you, and you can also try this dish!"
Teach me how to cook new dishes? The landlady looked suspicious. Is this person so kind?
As a restaurant, it is necessary to properly develop new dishes.
It’s the same old dishes all year round, and old customers will definitely get tired of them.
Without new tricks, old customers will definitely disappear.
If the growth of new customers cannot keep up with the loss of old customers, can the store still be open?
They may not know so much, but they also know that it is a good thing if there are new dishes in the store.
"I'll cook it on the spot for you to see how it tastes. I'll provide the crayfish, and you'll provide the cooking oil and seasonings."
The restaurant proprietress stared at Chen Wei for a while, thought for a while and said, "Wait a minute, I'll tell my family."
"you please!"
Chen Wei took a deep breath with a smile on his face.
He believed that others would not refuse his proposal.
Why refuse? I will teach you how to cook new dishes for free.
Nowadays, if you want to learn to cook new dishes, it is not an easy task. You have to become a disciple and call someone a master.
The Internet has taken root in China, and the sharing spirit of the Internet has inspired countless people. However, the Internet era has not yet fully arrived.
In other words, it has not affected all aspects of society.
The influence of the Internet will be maximized only in the era of mobile Internet.
The restaurant owner and chef looked at Chen Wei with some suspicion. It was not surprising that he was suspicious, as Chen Wei looked like he was only in his teens.
Chen Wei has been eating and drinking so much these days that he has gained a lot of weight, but not much.
The more you eat, the more you consume.
Of course, in terms of complexion, Chen Wei looks much better now.
But no matter how good his face is, it can't change the fact that Chen Wei is a teenager.
"Hello, big brother, my name is Chen Wei. I sell crayfish."
Selling crayfish?
The restaurant owner also knows that in doing business, you have to be kind to others.
Arguing with one person does not mean that you lose one customer, but a large group of customers!
Yes, just a big group.
If the person you are quarreling with has relatives and friends, won't he talk about it when he goes home?
Also, during the quarrel, a large group of people were watching!
These people all belong to the potential customer group, and they will indirectly push away a large part of them.
Reputation is very important.
"Hello, your crayfish doesn't seem to be too big?"
Chen Wei did not deny that what he said was true: "I sold some in the market before, and these are the leftovers."
Restaurant owner: "You said you want to make a dish with crayfish?"
"Yes, I believe that this dish can increase your store's daily turnover. It shouldn't be a big problem to make an extra one hundred and eighty yuan a day."
Chen Wei paused for a moment and then said: "I'm talking about net profit!"
net!
The restaurant owner and his wife were both shocked. Even though their restaurant had a lot of customers today, it wasn't like this every day.
Excluding miscellaneous expenses, they have a net income of several thousand yuan a month.
It's definitely better than going to work, but it's certainly far from being rich and powerful.
The restaurant proprietress couldn't help it at first: "Really?"
"Let's try it first. If you try it, you won't suffer any loss!"
Restaurant owner: "Okay, let's try it."
Chen Wei did not say that he would start making ma lobster right away. First, he had to process the crayfish.
When they asked for toothbrushes, Chen Wei taught them how to handle crayfish and scrub the belly of the crayfish, which is the dirtiest part.
Pinch the middle piece of the tail and remove the shrimp line (intestine).
Also, use scissors to remove the head of the crayfish.
Soak it in water with a little vinegar for ten minutes.
After doing this, the main ingredients are basically ready.
You can take advantage of this time to prepare other materials.
"The dish I want to make is called spicy crayfish. It is especially suitable for eating in summer when friends get together."
Chen Wei picked up the pot, wiped out the water in the pot, and heated the pot.
Whether there is any work on this hand, you can tell by looking at the gestures.
When the restaurant owner saw Chen Wei's smooth handling of ingredients, he knew that Chen Wei was definitely something special.
So take this very seriously.
Chen Wei also teaches seriously, and he is waiting for others to sell it so he can buy his own crayfish!
The current situation is that people don’t know that crayfish is delicious, so let them know and fall in love with eating crayfish.
The market needs to be cultivated.
Facts have proved that the market for spicy crayfish can be cultivated quickly.
There is only one obstacle now. People of different eras have different tastes.
Let’s just talk about eating spicy food. Young people are generally better than the previous generation.
why?
Thanks to the various spicy strips at the canteen when I was in elementary school.
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