Rebirth begins with e-commerce

Luo Xiu returned to Yangcheng and was put into the work of e -commerce again. This time, he was aimed at the furniture market.

Among the brands from e -commerce, if Handu clothing represents women's clothing, the representative of the furniture purpose must be Lin's wood industry.

Starting from scratch, the annual sales are billions of billions, and it has been sold first in Taobao for many years, creating its own myth.

Before Luo Xiu's rebirth, he still had a few noodles as Lin's founders. He participated in the same meeting and was very impressed with the young boss who was similar to himself.

When the legendary character was studying in the junior year at Yangcheng Baiyun College, he made a desire to start a business fee for the last year, and opened a webpage production company.

A few months later, the company closed down, and only 2,000 yuan left. Relying on my girlfriend to work in a furniture store to support themselves.

At the end of May 2007, he took these 2000 yuan to open a Taobao shop selling furniture. After only two months, the monthly sales of the store had reached 300,000.

You know, in 2007, the e -commerce industry is far from being developed, and the distribution of logistics to large goods is far from being convenient now.

By 2008, his Taobao shop sold 20 million furniture a year, becoming the leader of the industry.

In 2009, the sales of Lin's Mu's sales exceeded 50 million.

Also in 2009, Luo Xiu, who returned with ten years of e -commerce experience, sold a 100 million in women's clothing categories.

In this life, Luo Xiu wants to seize the market share of furniture categories. The biggest opponent must be Lin's wood industry.

However, he didn't want to be the second Lin's wood industry, but was the IKEA in our country.

It is like a women's clothing is not the second Handu clothing, but to be Uniqlo or ZARA.

It is easy to make the second Lin's wood in the current funding and ability, which is too easy for him to challenge.

Since you want to do it, you have to give yourself higher requirements, not to take the road of others completely.

Any major internationally renowned brand is not just selling products.

The same is true of IKEA. As long as you enter their store, you can deeply feel their cultural stories.

Pin Rujia wants to move closer to IKEA, nor can it be done overnight.

Nympho

The first step is to have a product first.

IKEA claims to purchase global procurement. In fact, it is a relatively nice statement. In other words, it is OEM production.

Luo Xiu can not open a furniture factory by itself. In the early stage, it is necessary to find a foundry.

Just like when he started making women's clothing, he went to 13 lines to get goods.

There is also a very large wholesale market to make furniture, that is -Lecong International Furniture City.

This is known as the world's largest furniture expo, with more than 3,000 dealers. The furniture factory opens a store here. The operating shop area exceeds 3 million square meters.

Lecong International Furniture City is only dozens of kilometers away from Yangcheng University Town, but Luo Xiu blocked on the road for more than two hours.

Because there are too many vehicles in and out of furniture every day, coupled with customers who come to visit shopping, this road is traffic jams.

"Do you know what the biggest effect of driving a good car?"

Luo Xiu asked Guan Shiyu, who was sitting in the co -pilot.

"Convenient to pick up girls?"

"Of course, do I still need to pick up girls so handsome?

"Oh, shame!"

Guan Shiyu's face was spurred.

"The biggest benefit is that others dare not add stuffy casually. You see that the space I follow the car is so large, there is no car dare ..."

Luo Xiu's dialect was not finished yet, a Wuling Hongguang inserted it hard, and his face was on the spot.

"This ... Except for this kind of van, the ghost knows how many people have been loaded in." Luo Xiu looked for himself. "When I drove Wuling Hongguang, I dare to insert Rolls Royce."

When I arrived at the Furniture City, Guan Shiyu seemed to be flying, and I didn't know how tirelessly went through in various stores.

Girls have an unusual love for shopping in the furniture city.

"Luo Xiu, this bed is so comfortable, let's buy it back, the bed in your home is too hard."

"We came to see the product to find the manufacturer, not to shop."

"This is not conflicting."

"Obedience, we are living in a teacher's apartment now, how troublesome changing new furniture, we will buy new homes and buy them uniformly."

"Well!" Guan Shiyu had to leave from that bed reluctantly.

The reason why Luo Xiu let Guan Shiyu accompany himself out is mainly to see her selection ability.

Born in a wealthy family, she was accustomed to the artworks of various masters. Since she was a child, she was influenced by elegant works. She had an extraordinary insight into her beauty.

Art is thinking about. Guan Shiyu not only has superb selection of clothing, but also the selection of furniture will not be worse.

Of course, in Luo Xiu's mind, her eyes of a man are first -class.

"The work of this shop is okay. It can be seen that the master is a veteran artist." Guan Shiyu stopped in front of a shop.

Luo Xiu shook his head, "The workmanship is good, but this Chinese -style solid wood furniture is bulky and difficult to transport, which is not suitable for e -commerce at this stage.

We mainly made small furniture that are easy to disassemble and installed in the early stage. Large bed gear and sofa can be done later. "

Although the selection of Guan Shiyu is mainly based on the opinions of Guan Shiyu, in generosity, Luo Xiu is still decided by himself. After all, his rebirth experience cannot be wasted.

"What about this shop? The design style is simple, fresh, natural, very in line with our positioning, and the workmanship is very detailed. You can talk to their boss."

Guan Shiyu quickly fancy a shop.

Luo Xiu nodded and walked over to the shopping guide. "Hello, I opened a furniture shop, I feel that your products are good, and you may buy some to sell it in the future. Can you give me a product manual?"

"Of course there is no problem." The shopping guide quickly found a product manual and handed it to Luo Xiu. "This is the product manual of our factory. If necessary, contact us at any time on the handbook."

"Thanks!"

Low Xiu rudely thanked.

The shops here are all opened by the factory. They are both retail and wholesale. Every day, a large number of furniture shop owners come to order to order.

The first step in Luo Xiu is through Guan Shiyu's ability to select models, find a few more styles, and match the brand positioning factories, and then find their boss to discuss the foundry price.

After walking down all morning, after watching dozens of shops, Luo Xiu quickly broke his feet, and then three factories that were more in line with expected design styles were selected.

"What do we eat at noon?"

Lecian belongs to Shunde, and is the capital of food. Guan Shiyu followed Luo Xiu to see the furniture so actively. One of the reason is for the food here.

"At noon, we just find a restaurant to eat something, so we find someone to pit for a dinner."

Luo Xiu Yang Yang's business card.