Rebirth Control Technology

"We car companies have been studying this automotive field for decades or hundreds of years before we succeeded. The predecessor of Audi was a low-end foundry that was later acquired by Huaxing Technology. However, Huaxing Technology produces mobile phones.

Sorry, I don’t think they have the ability to build a B-class luxury car.”

Although the people in charge of these German luxury brand car companies speak very tactfully, after all, they still have to pay attention to their own image.

However, the words were very tactful, but the words behind the words were very direct. I just look down on you that Audi cars have the ability to create brand awareness and user experience for entry-level luxury models.

Although the remarks of foreign car companies made the people of Daxia angry, they had to admit that what they said made sense.

A luxury car is not only a car, but more importantly, a status symbol.

For example, for example, your family used to be very poor in a rural area, and people in the village looked down on you, which made you feel very uncomfortable, so you determined to get ahead and make those who originally looked down on you kneel down and lick you.

Finally one day you succeed and make money, but how can you make others rich?

At this time, you need something that can represent your identity, and the most practical thing is a luxury car.

When you drive a luxury car back home, you don't need to say it at all. Those who look down on you in the village will know that you are rich and prosperous, and then you will find that you have a lot more.

friends and relatives.

This is the status of a luxury car in the hearts of the people. It represents not only a car, but also a status symbol.

"Damn it! Why did our national car companies develop so late?"

"Although I also want to refute those foreigners, what they say is the truth."

"Come on Audi, I will support you mentally no matter what"

"I know you upstairs. You said that you would wait for the Audi A4 to be launched no matter what."

"Ahem... I've already bought a galloping horse, (funny)"

"666, it seems I have to look at other models too"

…

Of course, Lu Haifeng could not be unaware of the comments made by foreign car companies and the rumors on the Internet, but he was not in a hurry because he had already considered this issue in his mind and had already thought of a countermeasure.

His top priority now is the launch of the new Audi a4 car, but there is one most important thing before the launch.

That's pricing

In the conference room of the Audi automobile factory, this time basically managers, supervisors and above came to discuss the pricing issue of the Audi A4.

"Mr. Lu, I think our Audi A4 is positioned as a B-class luxury model with the same reputation as the German model, so the price should be similar."

"Mr. Lu, we are a brand new brand. I think the price should not be too high. It is best to be higher than the German entry-level luxury models. The starting price of these cars is 20,000 to 30,000 less."

"If the price is set low, then in the public's mind, our Audi A4 will be a level lower than theirs."

Everyone has their own opinion. Some believe that the pricing of Audi A4 should be the same as that of B-class luxury models of the same class. Even if the early sales volume does not increase, then relying on this pricing issue, it can slowly become popular among consumers.

One concept is that Audi is also a luxury model.

And some are considering how to let Audi a4 gain an advantage through price and increase sales in the early stage, so the price should be cheaper than other brands of the same level.

Everyone's opinion is different

“All quiet”

In the end, Lu Haifeng looked at the mess and persuaded everyone, and then he frowned and signaled everyone to be quiet.

Everyone looked at Lu Haifeng, waiting for his opinion.

Lu Haifeng looked at everyone present with a gloomy expression, until everyone's backs felt a little cold when he looked at him. They didn't understand why Lu Haifeng suddenly changed his face, and everyone was confused.

Lu Haifeng had a sullen face with some anger in his eyes. He pointed at everyone and said: "Why do luxury cars have to be priced according to the standards of foreign car companies? They are nothing."

Seeing everyone's confused faces, Lu Haifeng said angrily: "I think you all know how big the price difference between these foreign luxury car brands is in Daxia and abroad."

"Take the Mercedes-Benz B-class model as an example. In Daxia, their minimum configuration is about 320,000 yuan, and various configurations are mandatory without any discounts. In this case, the landing price of a new car is at least 40,000 yuan.

Wanduo”

"I have been abroad and I know that a Mercedes-Benz C-class model only starts at 380,000 yuan, but the starting price of a domestic B-class car is the same as that of a foreign C-class car, and there are no options abroad. It all depends on the consumer.

It’s voluntary, it’s not like it’s compulsory in China.”

"I know there is a tax issue involved, but even with the current tax, the cost will only be 30,000 to 50,000 yuan more."

Everyone present felt the same as what Lu Haifeng said. Yes, the reason why these luxury car companies are so expensive in Daxia is simply because no one in the country can compete with them.

That's why these car companies have no scruples in treating the consumers of Daxia as fat sheep.

The production cost of a B-class Mercedes-Benz is definitely no more than 100,000 yuan, and the total cost of a car including Daxia's tax is no more than 150,000 yuan, or even lower.

Their starting price of 320,000 plus various mandatory consumption, and the most annoying thing is that if you want to take delivery of the car, you have to increase the price.

Nearly half of the profits are made from a car, and this is still the cheapest model. Going up to the C-class, D-class, and those more expensive models, the money earned from one car is simply terrifying.

Not only Mercedes-Benz, Baolai, Alto, but even those second-tier luxury brands follow the same routine.

"For so many years, these foreign car companies have used Daxia as their own back garden to make money. They have the final say on the price of all cars. We can only hold our noses and passively accept it. Why?"

Lu Haifeng has long been ashamed of the dirty methods of these car companies. It is not only the issue of selling prices at home and abroad. You said that the price you sold to Daxia Country was high and the quality was the same, so we accepted it, but even the quality

They are not on the same level at all.

Take the beautiful country as an example. Whether it is a German, Japanese, Korean or other car model sold in the beautiful country, the quality is absolutely top-notch. All the basic configurations and body materials are completely produced according to the highest standards.

However, after the identical models entered the Chinese market, these foreign car companies immediately revealed their sinister nature, carrying out various simple configurations and selling them at high prices.

Anti-collision steel beams were replaced with foam, vehicle interior filling materials were replaced with low-quality black cotton, and vehicle suspensions were changed from aluminum alloy to iron materials, leading to various broken axle doors, and it was difficult for consumers to protect their rights after the axle was broken.

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