Rebirth Control Technology

In the end, the state came forward, and these car companies symbolically recalled some vehicles with broken axles. What's disgusting is that they just added a fixing kit to the vehicles with broken axles and ignored them.

Among them, the most disgusting ones are Korean cars. The cars sold to the beautiful countries and the Daxia countries are basically two models except for their appearance.

Because Daxia's automobile industry does not have its own technology, there is no way to compete with them, which is why they are so rampant.

"Mr. Lu is right. I have long wanted to beat these foreign car companies to death for their dirty tricks. They treat our consumers in Daxia as fools and fat sheep."

"The most irritating thing is that these car companies have all kinds of simple configurations, and they are even so crazy that even airbags, which are a must-have configuration for a car, have become one of their optional features."

Consumers in Daxia are full of complaints about the various dirty tricks of foreign car companies. This is why everyone immediately became angry when Lu Haifeng said it. After arousing the anger in their hearts, Lu Haifeng was satisfied.

nodded.

"Think about it, comrades, why are these foreign car companies so unscrupulous in fooling the consumers of Daxia as if they were fools? Isn't this why we don't have the core technology in this area?"

"But now, we at Audi have our own core technology and we don't have to be controlled by others in the future. But why do we want to harm our compatriots like those car companies?"

"Our prices are not set by them, but by ourselves. I just want B-class luxury cars to restore their original selling prices in Daxia. In the future, we will also enter C-class cars and D-class cars."

It restores its original selling price step by step.”

"We want to use prices to bring down the prices of top luxury cars. We want to use our quality and services to make those international car companies no longer dare to fool the consumers of Daxia."

"So I decided that our Audi a4, 1.8t entry-level model will start at a minimum price of 248,000, and the highest-end model will not exceed 400,000."

Lu Haifeng thought about this pricing strategy for a long time.

The starting price is 248,000, the production cost is about 100,000, and the total cost of a car plus tax is about 150,000.

Throwing away the R&D costs, the raw material cost is still about 98,000 yuan. Lu Haifeng left more than 50,000 yuan in profit for the dealers, and the rest is the manufacturer's profit.

The reason why such huge benefits are left to dealers is because Lu Haifeng set several overbearing clauses for those dealers when signing the dealer contract.

1: All charging standards in 4S stores must be strictly implemented in accordance with the manufacturer's standards.

2: It is strictly prohibited for 4S stores to increase fees without permission for various reasons.

3: 4S stores are not allowed to force users to choose optional accessories.

4: Must be implemented in accordance with the service standards specified by the manufacturer

In the future regulations, if any 4S store violates one of the regulations, the manufacturer has the right to immediately cancel its 4S store authorization and the deposit will not be refunded.

A large part of a car brand's user recognition comes from the services of its 4S store, so Lu Haifeng's requirements for this car 4S store are extremely stringent.

Of course, by doing this, the car 4S store lost a lot of profit and reputation, so Lu Haifeng sacrificed the interests of the manufacturer to subsidize the car 4S store.

The higher the configuration of the car, the higher the profit Lu Haifeng will give to the car 4S store, so it is completely guaranteed that they will make more money than the car 4S stores such as Mercedes-Benz, Baolai, and Alto. With enough

If these dealers still dare to play tricks, then don’t blame Lu Haifeng for being ruthless.

As soon as Lu Haifeng's price came out, everyone present was stunned. If this was done, the manufacturer's interests would be compressed to a minimum.

“Is Mr. Lu’s price too low?”

"Yes, if it is listed at this price, our profit will be too low."

Lu Haifeng knocked on the table and said with an unquestionable voice: "Our Audi a4 is destined to be a mass model, so as long as we can make a small profit, we don't need to worry about anything else."

"I just want to use this price to bring down the prices of foreign luxury brand cars. Once Audi comes out, their good days will come to an end."

After setting the price of the model, Lu Haifeng announced the adjournment of the meeting and asked everyone to prepare for the upcoming Audi car launch conference.

Lu Haifeng's purpose is very simple. It would be great if he could make money while also giving a severe blow to those black-hearted foreign car companies.

At the same time, he was also looking forward to the fact that the price and turbocharged engine technology of Audi cars would definitely catch those foreign car companies off guard.

Audi is destined to become one of the most hated brands among all foreign car companies. This is also the mission assigned to it by Lu Haifeng on the day it was born.

After the meeting, when Lu Haifeng was thinking about something in the office, a staff member came to him and said: "It's almost time for Mr. Lu, the press conference is about to begin."

Lu Haifeng came back to his senses and said: "Okay, I understand, let everyone below get ready, the press conference is about to start."

…

At ten o'clock, the press conference started on time

Lu Haifeng slowly walked up to the booth, picked up the microphone, and said with a smile: "Dear guests, friends from the media, and friends in the audience in front of the live broadcast room, good morning to everyone."

"I am Lu Haifeng, chairman of Huaxing Technology. I am very happy to meet you here."

"Today is our Audi car launch conference. I won't say any more nonsense. The Audi car launch conference has officially begun."

As soon as Lu Haifeng finished speaking, there was a burst of warm applause from the audience.

At this time, both the media and the audience were watching the stage intently. The Audi A4 sedan was about to be unveiled. No one wanted to miss this most exciting moment.

Especially those reporters from the media are now armed with big guns and short guns, ready to capture the moment of the unveiling as soon as possible.

Lu Haifeng paused and continued: "More than a year has passed since the establishment of our Audi brand. During this period, all Audi employees have put in great efforts and hard work."

"Today, everyone's efforts and hard work have paid off. Our Audi a4 has finally successfully achieved mass production."

"Please allow me to express my heartfelt thanks to all the employees of Audi Automobile for your hard work."

"At the same time, I am very grateful to the city and all walks of life for their help to our Audi Group. It is because of your help that our Audi car brand under Huaxing Technology can develop so smoothly."

"I think everyone is looking forward to it very much. What kind of car is our Audi a4 and what is its performance? I think everyone has seen the long-distance pictures, but what about the close-up pictures?"

"Next, let me unveil this Audi a4 that we carefully built for everyone."