Rebirth Control Technology
Chapter 113: Interview (Part 2)
Lu Haifeng smiled and said: "I can understand that these are two questions for you, but it doesn't matter."
"First of all, I can tell you for sure that the emergence of turbocharged engines will definitely bring about earth-shaking changes in the automotive industry. We all know that in the past, there were only naturally aspirated engines on the market. No matter which car brand it is, all use naturally aspirated engines.
Gas engines have no choice.”
"Now with the emergence of our turbocharged engines, this pattern will definitely change. I believe that turbocharged engines will definitely be favored by the market."
"As a major reform in the field of automotive engine technology, turbocharged engines are definitely no worse than naturally aspirated engines on the market."
"Of course there is no so-called elimination of naturally aspirated engines. After all, naturally aspirated engines have the advantages of naturally aspirated engines, and turbocharged engines have the advantages of turbocharged engines. I can only say that each has its own strengths."
"In the same field of automotive engine R&D, some develop naturally aspirated engines, while others develop turbocharged engines. No matter how good the R&D direction, the R&D team cannot be equal to zero."
"For our Audi cars, whether it is a turbocharged engine or a naturally aspirated engine, this just gives consumers one more choice."
"So the quality of an engine does not depend on its category, but on its research and development breakthroughs."
Hearing what Lu Haifeng said, the reporters at the scene became even more excited. They did not expect that they could get so much information from this interview.
The amount of information Lu Haifeng said this time is a bit large. Once it is released, it will definitely be explosive news. You must know that Lu Haifeng's words are quite satisfactory, but it potentially means that other car companies' R&D capabilities are not very good.
It's just that they didn't say it clearly, but the meaning was revealed in both words. In their eyes, the same engine has been developed to the extreme, but in Lu Haifeng's eyes, it is far behind. Doesn't this prove Audi's strong R&D strength?
, isn’t it just saying that in Audi’s view, there is no difference in the field, as long as the research and development technology is in place, no matter how bad the product is, it can become a treasure.
If the big foreign giants find out about this, they won't be so angry that they vomit blood. This is a naked irony, mocking their poor technology.
In fact, Lu Haifeng really meant this, he was just satirizing their poor R&D technology. Since he dared to say it, he was not afraid of them targeting him.
Even if they knew what they could do, they would still have to be angry with themselves, they would still have to swallow their anger and hold in their opinions, and if they were not as powerful as themselves, they would have to give in.
Sometimes the high-profile has to be high-profile. He just wants to spread the news through these media and let Audi cars get more attention. This is much more cost-effective and effective than spending money on advertising.
Lu Haifeng then left the press conference after answering the last reporter's interview.
The news of Lu Haifeng's interview was immediately released by these media, and various topics exploded on the Internet.
(Shocked, Audi boss actually did this)
(Mr. Lu of Audi, R&D does not depend on category, but on strength. Do you agree?)
(Sales of 400,000 units in two years, is this a big statement or a big show? Let’s hear what the boss of Audi says)
(Turbocharged engines and naturally aspirated engines each have their own strengths, as explained by the boss of Audi)
(The pinnacle of turbocharged engines and naturally aspirated engines will all come from Audi cars)
Lu Haifeng doesn't pay much attention to outside news. He is not worried that these media will report randomly. As long as they are not stupid, they will not dare to report randomly. As for foreign media, they may slander them in various ways, but it does not matter whether they are true or not.
Gold is not afraid of fire. The harder you dance now, the harder it will be to slap you in the face later.
…
The day after the press conference, the Audi a4 was launched simultaneously across the country, and reservations began to be accepted.
A large number of consumers went to the Audi 4S stores in their respective areas to place orders, and the ordering scene was extremely popular. Basically every Audi 4S store was crowded with customers, and each of them signed the contract directly without any understanding or bargaining.
As a result, such a scene appeared in every Audi 4S store.
"Here comes a salesperson, I want to order a car"
"Bring me a 2.0t top-of-the-line Audi a4, and I'll take delivery of the car immediately with full payment."
"What, sold out"
"Okay, then when can I pick up the car if I place the order now?"
"What, a month"
"Okay, just one month, but you have to try your best to arrange it for me."
"Oh, it's still too late. If I had known I would have come earlier. Now I have to wait another month to experience it."
"Hey, hey, there are still sales and purchasing inquiries. Do I want to order a car?"
"Brother, don't worry! Look at how many people want to book a car on a first-come, first-served basis. I came here at 7:30 and they hadn't gone to work yet! The result hasn't been decided yet, so why are you in a hurry?"
"Sorry, I can't wait any longer. I can't wait to pick up the car right now so I can go out for a spin and experience what this Audi A4 equipped with a turbocharged engine feels like. Is the power as perfect as in the test drive at the press conference?"
"If you want to experience it, why don't you just go for a test drive?"
"Forget it, don't try to fool me. If I go for a test drive, I don't know how long it will take. You can always order the car before you test drive."
…
A large number of customers rushed to the Audi 4S store, but these Audi dealers were very happy.
You must know that they used to represent the Audi car brand, which was a huge gamble. Once the gamble failed, it would be a traumatic experience.
The construction cost of a car 4S store is tens of millions, plus agency fees and deposits. Most people really don't have such courage.
After all, no matter how advanced Audi's technology is, it is just a new brand. Advanced technology does not mean it will be favored by the market. There are many products that are popular these days but not popular.
Many products are obviously of very good quality, but they are not recognized by consumers. Therefore, they had the same worries about the Audi car brand before.
But if you win the bet, you will make a lot of money. The first person to eat the crab will always be the one who gains the most. There is no doubt about this.
Each of them has this mentality and represents the Audi car brand, but they are still very worried about what will happen.
However, the current booming sales have finally made them feel at ease. It can be said that not only are they relieved, but they are all about to jump with excitement.
Once all these customer orders are delivered, how much profit will they bring. Although Lu Haifeng does not allow them to increase sales, he still leaves them a 15% profit margin.
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