Rebirth Control Technology

But don’t underestimate this 15%. An Audi A4 sells for hundreds of thousands, and that car can still earn around 50,000 to 60,000.

And this is just the profit from a bare car. If you add finance, insurance, decoration, etc., the profit will be even more substantial.

Of course, this 15% profit margin seems to be relatively small compared to other car brands. Most other car brands buy cars at a 25% discount, but the cost of buying Audi cars reaches a 15% discount.

But you must know that the Audi a4 is a new car and there is still no discount at all. Although other car brands also offer 15% off on cars, sometimes the discounts are very large. After all, selling one of other brands

Cars don't necessarily make a lot of money selling an Audi car.

Of course, this is only for high-end models. The profits of low-end brands cannot be compared with the profits of high-end brands. After all, the cost of building 4S stores for high-end brands is also high. If the profits are the same as those of low-end brands, then who will spend the high cost?

Build a high-end brand car 4S store.

We must know that the cost of building a 4S store of a low-end car brand is only a few hundred to ten million, but the cost of building a 4S store of a high-end car brand can reach 60, 70 or even hundreds of millions.

Some people may think that some car brands' new cars are priced at 93% or 20% off, so the profits are not that high. After all, their new cars do not have discount prices, and Audi cars are priced at 15% off.

But there is a saying that there are policies at the top and countermeasures at the bottom. If the cost is high, it can be earned elsewhere. Therefore, many new cars will increase their prices when they are put on sale. Isn’t it because of this reason that the profit margins given by car manufacturers are small, then I

Just get it back from the customer, after all, the wool comes from the sheep.

Now Lu Haifeng gives them 15% profit margin, but the prerequisite is that any form of price increase is not allowed, even the sale of additional high-quality accessories is not allowed.

In the previous life, there were also some brands that were not allowed to increase prices during strict time periods under strict control by car manufacturers. However, those car 4S stores would put it another way. We are not increasing prices but adding premium products, which means forcing customers to purchase a certain amount of decorations, such as driving.

Recorder, window film, floor mats, etc. This is called bundled sales.

Nowadays, car 4S stores have many tricks and tricks, but for Audi car 4S stores, you don’t even have to think about how to trick customers. These are not allowed. You think the deposit is just for decoration.

Therefore, their profit margin is only 15% of what Lu Haifeng gave them. For the healthy development of the Audi car brand, he can only give up more profits.

It is said that if you want a horse to run fast, you must feed the horse more grass. Only if the dealer has enough profits will he work harder to promote sales.

…

Now all the dealers are very proud. They were really wise to represent the Audi car brand at the first time. It will be no problem for them to become popular with Audi cars in the future, and now they are the dealers of Audi cars.

It's not that much, but now the cake in my hand is very big.

Unlike other luxury car brands that have thousands of dealers at every turn, the cake they got at that time was not so big. Now these dealers are all calculating how much money they can make.

At the Huizhou Yuntong Audi 4S store, the owner Lu Wenlin was laughing like crazy.

As one of the first dealers of Audi cars, when Audi cars just recruited agents, he persuaded his wife to take out all her belongings and even mortgage her house to the bank to get such a large amount of money.

Acted as an agent for Audi cars in Huizhou.

You must know that he had the idea of ​​success or failure. At the beginning, he was very worried that if he failed, he would lose everything.

But now looking at such hot sales, he feels that he has made the wisest choice in his life, because he is the only agent in a fourth-tier city where he is located, and it can be said that the entire hz market belongs to him.

Looking at the crowds of customers in the exhibition hall, Lu Wenlin excitedly asked the busy sales manager: "How many orders do we have now?"

The sales manager turned around and saw that it was his boss who immediately replied: "Mr. Lu, the orders have exceeded 50 units so far. We have only been open for two hours now. It is expected that the orders placed today will exceed 200 orders."

"However, the first batch of cars given to us by the Audi manufacturer was only 80 units, and the supply allocated to us by subsequent manufacturers will be even less. Ten units a day is already good."

"It will take us almost a month to deliver today's order. It would be great if the manufacturer's production could keep up."

The sales manager also looked excited. Although the delivery volume was small, there were many orders! As a sales manager, his income this month was very considerable.

Lu Wenlin patted the sales manager on the shoulder with excitement and said: "Okay, not bad, not bad, more than fifty orders are great."

"Although we can't deliver them all at once, with so many orders, our income is guaranteed."

"Although it is a pity that it will take about a month to deliver these orders. There will definitely be more orders in the future. I can't help but worry."

When it comes to supply, he is also very depressed. The Audi car manufacturer only gives him a small supply, but it feels very uncomfortable to see that the money he is about to receive cannot be earned.

Now he hopes that the Audi car manufacturer can increase its production capacity by express delivery and provide him with hundreds of units a day. He will not be too much. The imagination is wonderful, but the reality is very skinny.

He could only think about all this. As an Audi car dealer, how could he not know the current production capacity of Audi cars? You must know that yesterday he also participated in the Audi a4 car launch conference.

Audi will provide each of their Audi 4S stores with the first batch of 80 current cars. This is the inventory accumulated some time ago. Now there are nearly 60 dealers, as well as more than 100 self-operated cars under his banner.

Stores, in total, require more than 10,000 vehicles.

The inventory in the Audi car factory now only has more than a thousand units. It is certainly impossible to provide all of the more than a thousand units to dealers like them. After all, some inventory must be prepared for emergencies.

need.

Taking the Audi A4's daily production capacity of 700 units as an example, providing ten units to these dealers every day is already a special consideration for these dealers. After all, all the production capacity is given to them, especially his self-operated stores.

Didn't get even a little bit.

Even if the second phase of the Audi factory actually achieves mass production, there are still so many self-operated stores waiting for it. Thank God that they can allocate so many by then.