Rebirth Control Technology

So by the time it was actually launched, more than 40,000 orders had been received from around the world that day. This was already recognized as one of the best-selling models in the world, and it was also the model with the most sales in a single day so far. After that, no other model could

transcend it.

The Audi A4 is not an A-class car, but a real B-class luxury car. With a price difference of more than twice, it has already sold more than 60,000 units just in Daxia.

The number of pre-orders. If pre-orders were accepted all over the world at the same time, the sales volume would be terrible.

The order of more than 60,000 B-class luxury cars is simply too dazzling. Even though Audi cars have excellent technology and high cost performance, the order quantity should be limited, so when I first saw this number, I doubted the authenticity of this number.

But they all know very well that it is impossible for Audi cars to fake sales, because there is no need to do so, and it cannot withstand scrutiny.

If this was exposed, it would be a huge loss of face and it would also damage your own brand, so it means that this sales data is true.

This makes those car brands feel the terror of this wolf, and even feel desperate. With such huge sales, what market is there for their B-class luxury cars?

It may have little impact on the A-class car market, but it is a fatal threat to B-class luxury cars. So now those automobile giants are facing a severe choice, either to cut prices or withdraw from the B-class car market. In addition,

There is no choice.

The price reduction may be able to preserve their B-class car market. Now that the performance is not comparable, they can only use the price advantage to impact sales. Otherwise, the longer the delay, the more disadvantageous it will be for them. Do they have to wait until the Audi A4

Only after fully occupying the market will we start to respond.

Those automobile giants are not fools. If so, the day lily will probably be cold, so all competitors will take action immediately.

…

Mercedes-Benz Motors first issued an announcement: "In order to repay consumers for their long-term support and trust in the Mercedes-Benz Group, the Mercedes-Benz Group has decided to start a comprehensive price reduction promotion for several models such as the Mercedes-Benz B210, Mercedes-Benz B240, and Mercedes-Benz B250 from today."

"The price discount can reach up to 150,000, so book as soon as possible. At the same time, all Mercedes-Benz products enjoy a five-year, 100,000-kilometer warranty and a two-year, 50,000-kilometer three-guarantee policy."

With Mercedes-Benz taking the lead, other car brands also issued announcements immediately and began a round of collective price cuts for B-class luxury cars.

…

Baolai Group: "For a long time, Baolai Group has always been committed to providing consumers with the most affordable and considerate products, quality services, and its principles."

"Therefore, in order to give back to consumers for their long-term trust and support for the Baolai brand, we have decided to reduce the prices of Baolai's Baolai E315, Baolai E325, Baomo E345 and other models starting today."

“The maximum discount can reach 120,000 yuan, and there is also a mysterious gift package waiting for you. At the same time, you can enjoy a five-year and 100,000-kilometer warranty policy and a two-year and 50,000-kilometer three-guarantee policy when purchasing all Baolai’s automotive products.

We welcome consumers to continue to support the Baolai Automobile brand."

…

Alto Group: "As a century-old car company, Alto Group bears responsibility for consumers and society. The development of Alto Group today is inseparable from the support and love of consumers."

"In order to give back to consumers and bring them the most affordable products, Alto Group has decided to put its Alto S425, Alto S455, Alto S485 and other car brands on full sale."

"The maximum discount can reach 130,000. There are many discounts. Come and buy. Alto Group hereby promises that all its automobile products will enjoy a five-year and 100,000-kilometer warranty policy and a two-year and 50,000-kilometer three-guarantee policy."

…

The next day, one after another car brand giants issued price reduction announcements one after another, and even the warranty policy of Audi cars was copied by them.

The products they have cut prices on are all products that the Audi A4 can threaten. They are basically B-class cars with prices ranging from 300,000 to 700,000.

As for the warranty policy, they have nothing to do. If they don't keep up, they will have no advantage at all.

When the Audi A4 was first launched yesterday, although they were helpless about Audi's warranty policy, they did not follow up immediately. The sales data of the Audi A4 had not yet been released, so everyone wanted to wait and see.

After all, if they had caught up early, it would have been a huge loss for them, but now they have no choice. The Audi cars are coming menacingly. If they are still hesitating at this time, it will be really doomed.

And they are quite ruthless, directly reducing the price by hundreds of thousands, almost to the cost line. It seems that they want to use this method to suppress the sales of Audi A4.

You must know that if the price of a model like theirs, which costs around RMB 300,000 to RMB 400,000, is reduced by more than RMB 100,000, you can now buy it for less than RMB 200,000, which is almost half the price. This is indeed more affordable for consumers.

Many products that were unaffordable before are now probably affordable, but it is unclear whether they will be popular among consumers.

Now the price of a high-end brand has suddenly dropped from 30,000 to 400,000 yuan to a mid-range brand price of about 200,000 yuan. This is absolutely a shame for a luxury car brand.

It is very important to know the price positioning of a car brand. Once the price is reduced, it is not easy to increase it again.

When did they, who have always been aloof, fall to be on par with mid-range brands? In the past, their products had certain discounts, but the discounts were not very strong. Generally, the discount was only 10,000 to 20,000 yuan at most. Any more would be impossible.

It's not like cutting prices by more than 100,000 yuan now. It's like breaking a bone. Not to mention that profits have been greatly reduced, and you may even face a loss situation.

This is just like when the car market was in a downturn in the previous life. All major brands were cutting prices to attract customers. You would lower prices by 10,000, and I would lower prices by 20,000. There is no minimum, only lower. However, the price reductions of luxury brands in previous lives were not so exaggerated. Basically, the price reduction range was

The largest ones are those mid- to low-end car brands. As a luxury car brand, they also have their own pride. Their products are still favored by the market as always, and their prices are still strong.

It’s just that now it seems that these high-end luxury car brands here are too spineless. However, they still have choices and they will not lower their prices. On one hand, they are waiting to be taken away by Audi cars, and on the other hand, they lower prices to survive. These car brands are familiar with it.

The weight is clearly divided.