Rebirth Control Technology

After confirming the dealer quota for Audi cars.

The dealers who have obtained quotas are all very famous local car dealers, and all of them are very powerful.

Even the worst dealer is much better than Liu Zihao's Liu Group.

Now Lu Haifeng is making a more detailed division based on the areas they applied for.

For multiple applications in the same area, some coordination is also required.

Of course, Lu Haifeng still held back. This was only a preliminary agreement, and he ruled out increasing the number of dealers in their respective regions in the future.

These dealers who have obtained quotas have no objections to this. This is a normal thing. Basically every car company does this.

Moreover, Lu Haifeng had told them earlier that he would not grant exclusive car agency rights to any individual or company in a certain region.

So they have only two choices, either agree to Lu Haifeng's conditions or refuse.

For these dealers, it is absolutely impossible to refuse. Aren't they coming all the way here just for the agency rights of Audi cars?

Even if the market share gained now is much less than expected, it is still better than going back empty-handed.

On the contrary, they are all happy now. You must know that although the area they were authorized is not as large as expected, and they have not obtained exclusive agency rights.

However, as one of the first overseas dealers of the Audi car brand, the area they currently represent is still very large.

Now there are only a hundred Audi 4S stores in the foreign market. If they take advantage of this first wave of dividends, the profits will be very considerable.

After all, the first person to eat the crab is always the one who gets the most profit. This is true at all.

Of course, the more dividends they receive, the more considerable benefits they will bring to Audi.

Once Audi cars are sold abroad, relying on these agents will definitely be able to quickly open up the market in a short period of time and gain huge sales and profits.

Moreover, this time Lu Haifeng authorized these dealers and charged a considerable amount of agency fees and deposits.

Each authorized Audi store charges an agency fee of 10 million and a deposit of 10 million, which adds up to an increase of 2 billion in revenue for Audi.

The revenue of 2 billion is still very scary. Based on the current selling price of the lowest version of the Audi a4, it would have to sell more than 8,000 cars to achieve this much revenue.

And this is just revenue, but the net profit is definitely not much, but the two billion margin authorization fee, this is a decent net income.

As for the deposit being refundable, this is just talk. Have you ever seen any manufacturer refund the deposit?

These dealers also know very well that, to put it bluntly, the deposit is like a meat bun that will never come back.

If they are still willing to accept such a situation, it is because the rewards it will bring to them will definitely far exceed their efforts.

This time, the dealers brought 2 billion in deposits and agency fees to Lu Haifeng, which also made him a little stunned. This money must have come too fast!

I don’t even know where the raw materials for this product are! This brought me two billion in cash.

This is just the first batch of authorized dealers. If all channels around the world are completed in the future, how much cash will it bring to itself?

At the same time, this also reflects the huge profits of today's car companies. Look at Audi's current licensing of 100 stores, which has a revenue of 2 billion.

Mature car brands, such as Mercedes-Benz and BMW, have higher licensing fee profits. Although their licensing fees are only half of Audi's, they have many authorized stores.

Those so-called automobile giants have hundreds of automobile 4S stores even in Daxia, and there are at least thousands of them all over the world. The income from collecting deposits and agency fees is still very scary.

At this time, Lu Haifeng was looking forward to it. If this speed continued, he would be reluctant to collect deposits and authorization fees.

Just think about it and you will know how much revenue it will bring to Audi if thousands of car 4S stores can be developed around the world.

But now those foreign dealers have gotten the results they wanted one by one. They left a deposit and agency fee with satisfaction and went back.

For them, they don't care about the agency fees and deposits at all. What they care about is getting the agency rights for Audi cars. As long as they get the agency rights, can't they make back the money?

Now that Lu Haifeng has sent away the foreign dealers, Lu Haifeng has already begun to think about overseas pricing and expansion.

Now with these licensing fees, coupled with Audi's profits during this period, there is enough funds to start the expansion plan again.

As for overseas pricing, Lu Haifeng thought again and finally decided that the price of Audi a4 abroad would be only 20% more expensive than in China.

Of course, this is the price for supplying goods to foreign dealers. As for tariffs, freight, labor fees, etc., they have to bear the costs themselves.

Then they will price and sell based on the total cost after landing, taking into account the profit points given to them by Audi cars.

If they are not restrained, there is no telling how high the selling price will be set by those vampire dealers.

Otherwise, the sales volume will not increase and foreign consumers will not buy it, then it will be Lu Haifeng's interests that will be lost.

And what he wants is to occupy the huge foreign car market, not to become a tool for dealers to make money.

As for setting such a high price, there is nothing wrong with him at all, and he has no pressure at all to make money from abroad.

Although it is indeed more expensive than domestic products now, but so what, the quality and performance of our products are so good, shouldn't they be sold more expensively?

He is not like some domestic companies, whose products are extremely expensive at home, but very cheap abroad, and they use the wool of consumers in their own country to subsidize foreign consumers.

Since it is an export product, it must be slaughtered ruthlessly. This is the last word.

Although such a high price does not seem to have any advantages over cars from foreign car companies, price determination is not a criterion for measuring a product.

As long as the product quality is good, you don't have to worry about them not buying it. It's all in Lu Haifeng's hands.

After the price was set, Kan Haifeng did not stop. Now the total orders for Audi cars have exceeded 500,000 units, and the reputation and reputation of the Audi car brand have been completely established.

Then it is time for Audi to develop the next model of Audi.