Rebirth Control Technology
Chapter 182: Rat
for example
For example, for car body steel plates, if the required load-bearing capacity of a certain car is one ton and the minimum requirement for steel plates is 2 centimeters, then Japanese companies will never make this steel plate 1.9, but they will never make it 2.01-
—This is the model of many Japanese models.
Another example is vehicle wear and tear. According to the standards of Germany and the United States, the vehicle should be used as long as possible.
But Japanese cars don’t. According to their thinking, the average replacement period of a family car is eight years, for example, so all their parts will be designed according to the eight-year life span.
Make sure that there are as few problems as possible in the first eight years. When the car starts to have problems after eight years, it will be time to replace it.
It is this kind of thinking that determines the powerful management and control system of Japanese cars, and the cars they manufacture just meet the needs of the family economy car market.
So whether you admit it or not, Japanese cars that have proven themselves with sales volume in the Daxia Automobile Market have set standards for this market.
It is this standard that determines that companies that are too small or have weak cost control capabilities cannot compete with it.
Therefore, in Lu Haifeng's opinion, if you don't cultivate your internal skills to a certain level and just use your skills to fight, you will be very miserable in this market.
You must know that users of family economy cars actually don’t care about power control, technology, etc.
As long as the car is fuel-efficient, not broken down, and reasonably comfortable to drive, it can meet most of their needs.
Although he is not planning to enter this market now, amid the sudden wave of car-making craze, this does not prevent Lu Haifeng from trying the waters.
Of course, it is not cost-effective to use Audi's resources to test the waters. Every production line of Audi is now creating profits every minute.
But now these car companies, which are just emerging and have a lot of hot money in their hands and want to get a share of the car market, are the best guinea pigs in his opinion.
So in addition to meeting the needs of these car companies for equipment, he also wanted to support it.
Let them compete with the Japanese-led car companies in the family economy car market. After all, Audi cars are not suitable for large-scale entry into this market.
I have already asked you whether you have any plans to be a general brand, or to continue to be a high-end brand and go abroad to the world.
I still want to get involved with ordinary brands and enter the low-end car market. After all, compared to luxury models, low-end models are the main sales force. Although they are cheap, more people buy them, and they make more money.
The above concern is that if Audi wants to become a general car brand, will it use high technology and low price to quickly capture the market?
The Audi a4 is a lesson learned from the past. A model forced all car companies to cut prices.
This is like a butterfly effect. If the price of a brand on the top of the pyramid suddenly plummets, then if the car companies below sell the same model in this range.
The price must also be reduced, otherwise with the luxury brand, fools will spend the same money to buy your car.
Fortunately, the models whose prices have been reduced this time are mainly B-class cars. As for the A-class cars below, although they have also been reduced appropriately, the impact is not significant.
Because domestically produced cars are unable to compete with B-class cars, they only compete in the market of A-class models and compact SUVs, and the prices are basically below 130,000.
The above are worried that Audi will become a general brand. If this happens, Lu Haifeng's urinary behavior will cause another bloody storm in the domestic low-end car market.
Gu caused the already difficult domestic car industry to be completely thrown into the abyss. Lu Haifeng understood the meaning after thinking for a while.
That is to allow him to leave a way out for domestic manufacturers, otherwise if they enter the low-end car market.
Domestic cars without core competitiveness will definitely die in large numbers, so Lu Haifeng has decided not to enter the low-end car market for the time being. He wants to develop upwards.
Because from the beginning, he had no intention of getting involved in the low-end market, because he knew that if he entered, he would definitely become a dog because the cost could not be controlled.
Even if he can keep costs under control, he doesn't plan to touch this market personally, but not touching the low-end car market doesn't mean that he doesn't want the profits from this area.
This time he does not sell low-end models. He learns from Japanese car companies and sells powertrains. Now most of the powertrains produced by domestic manufacturers are sold for assembly.
The reason why the cost of domestically produced cars is high is inseparable from the expensive powertrains. It is conceivable that those foreign car companies have also made a lot of money by selling powertrains. Now they are raising prices to push it to them.
Then he won't be polite.
How much money can you make from selling cars? To sell cars, you have to build your own factory, build a car 4S store, and pay so much vehicle tax.
Selling engines, gearboxes, and chassis technology is the most profitable.
After Lu Haifeng arrived at the laboratory, he was thinking about what kind of engine technology, gearbox and chassis should be used to power the mice.
The engines currently used in Audi cars and the large-displacement engines being developed are obviously inappropriate.
Because in terms of production costs alone, even for a 1.8thx888 turbocharged engine, the cost is not acceptable to them.
Lu Haifeng began to browse the products in the system mall and said to himself: "What type of engine and gearbox should I use?"
"As for the chassis technology, it only requires a chassis structure such as front MacPherson struts and rear links. It is cheap and stable. The key is that the patent has long been made public."
So Lu Haifeng focused on engine technology and gearbox technology.
In the future, car companies will definitely launch models with different models and power combinations, so a single engine and gearbox will definitely not be able to satisfy so many car companies.
After looking at it for a long time, Lu Haifeng saw a good power combination, the Chuangchi Blue Sky engine combination from the previous Mazda Motor.
To be precise, Chuangchilantian is not an engine, but a technology specifically designed to comprehensively optimize the overall performance of the powertrain and vehicle.
The biggest advantage of this technology is that it is fuel-efficient and is completely suitable for the low-end car market, and this technology does not yet exist in the world.
It spent 200 million to purchase the Chuangchi Blue Sky technology, and then purchased several engine technologies.
Displacements range from 1.2 liters to 3.0 liters, and both naturally aspirated and turbocharged models are available.
And if these car companies later want to produce performance cars, Lu Haifeng can also arrange for people to tune these engines to produce abnormal data.
All this is because of the powerful manufacturing process. The accuracy of these engine production lines produced by the system can definitely reach the top level in the world.
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