Rebirth Control Technology

In a short period of time, I did not expect that the number of car companies in Daxia that are eager to enter the field of family cars has reached a terrifying number of more than 60!

This scene is really big. Faced with this wave of news that pigs can fly, Lu Haifeng is thinking about what role he should play.

So after Lu Haifeng studied these things, he drove directly to the Audi car factory.

After Zhao Jianhua hung up the phone, he had already been waiting in the conference room. When he saw Lu Haifeng come in, he stood up immediately.

Zhao Jianhua is still in a state of confusion and does not understand that the automobile market will undergo such a big change overnight.

When Lu Haifeng sat down, he asked: "Mr. Lu, this thing is evil. Our Audi cars are like hot cakes that everyone wants to smell."

Lu Haifeng was also a little funny. He made a calm gesture to him and asked Xu Zhilin who was sitting beside him: "Uncle Xu, what do you think?"

Xu Zhilin sat up straight and said: "These companies have great demand for the three major components of chassis platforms, engines and gearboxes."

"If we sell three major items to these car companies, we will definitely make a lot of money in a short period of time."

"But in the long run, the market will be flooded with models with similar configurations, which will definitely have a certain impact on the Audi a4 we are currently selling."

"Lao Zhao and I just did some research. If we really want to open this hole and sell the three major parts used in our Audi cars to external markets."

"Then I suggest that the laboratory should start upgrading the existing Audi a4 in order to continue to maintain its leading position at the technical level."

Lu Haifeng also nodded. Xu Zhilin's words only explained the pros and cons of the two choices of selling or not selling, and handed the choice to Lu Haifeng.

There's just one thing that Xu Zhilin doesn't quite understand. The Audi a4 is a mid-to-high-end luxury model, and in terms of configuration, it's the top model in its class.

Judging from the information Lu Haifeng just collected, these car companies are all positioning themselves as economical family cars.

The accessories currently used by Audi cars, whether it is the hx888 turbocharged engine or the 8AT gearbox on the Audi A4, are not cheap.

Xu Zhilin continued: "I have inquired about this through my connections. The tax has not been adjusted yet, but foreign spare parts companies seem to be demonstrating and have already taken the lead in raising prices."

"The overall increase is 40%. Under this situation, domestic car companies have set their sights on us."

After thinking for a while, Lu Haifeng figured out that these foreign car companies are really thieves.

According to normal people's understanding, it is not a wise move for a company to raise prices to push users to competitors.

Why would he say that these car companies are thieves? One is production and the other is quality. In their opinion, no matter how they choose Audi cars, they will make money.

These emerging domestic car companies want to buy Audi's assembly and technology, but Audi obviously does not have such large production capacity to support this market.

The second is to be unable to withstand the temptation to sell to other countries. When the same configurations with varying quality appear everywhere, this is tantamount to destroying the Great Wall.

Audi cars are now a thorn in the side of various car companies, and the situation of Audi cars has basically been figured out by those competitors.

So in their view, when Audi cars cannot meet demand, these emerging car companies can only go back and buy their high-priced accessories.

If you really want to play, then go big. Audi's production capacity is limited and you can't make so many accessories, so just sell the technology and only make the core technology yourself.

Since the market is already in chaos, we might as well make it even more chaotic, help Audi cars attract firepower, and make some extra money for ourselves.

After arranging for Liu Jianhua and Xu Zhilin, Lu Haifeng immediately rushed to Huaxing No. 1 Laboratory.

There is only one purpose, which is to find an economical family model with a simple structure, low technical content, and easy production, and then sell the technology to these emerging domestic car companies to make some extra money.

In fact, family economy cars are currently the category with the greatest demand in the Daxia market.

But to be honest, with Audi's current strength, Lu Haifeng would not dare to enter rashly.

This market is simply too deep. It requires more than just technology. The test is more about a company's production capacity and cost control capabilities.

economical, home use

The price of economical cars is destined not to be too high, which is generally in the price range from 60,000 to 70,000 to 120,000 to 120,000.

Families with an annual income of around RMB 100,000 are the main users of this type of car, and they are also the largest user base in the automobile market.

The family type means that this type of car must be able to basically meet the needs of family members, and it must have adequate safety and comfort configurations. More importantly, the car must be worry-free and durable.

If one of these two elements is taken out, it is easy to handle, but if both elements need to exist at the same time, then a balance point needs to be found.

To sum it up in one sentence: at a relatively economical price and guaranteed durability, it can meet all the configurations needed by the family.

The knowledge here is huge. If they want to make achievements in this market, car companies must possess the two points that Lu Haifeng is worried about - namely, production capacity scale and cost control capabilities.

Therefore, we can see large-scale cost control, focusing on lightness and fuel efficiency, and the rich optional configurations are basically Japanese cars, occupying the largest share of the family economic car market in Daxia.

It is not difficult to achieve lightweight and fuel-saving, but the three major areas of production capacity, configuration and cost control are Audi's shortcomings.

In other words, any car company that has not experienced the accumulation of time cannot have an extremely complete production process system and a huge supporting system, so this is a common problem among car companies.

Just talking about cost control, it is not something that a car company can learn immediately if it wants to. There are really too many factors involved.

If we put aside the issue of whether the cars of the small island country are fragile and have pitfalls, cost control alone would be difficult even for the companies on the other side of the ocean combined.

The reason is that both national conditions and development concepts are formed by a mixture of various factors.

This small island country has a small land area but a large population. To put it simply, it is a small country like Japan. In addition to its decent silver resources, it only has fish.

Therefore, this national condition determines their manufacturing habits. In many models, the Japanese have used the word "province" to the extreme.