Rebirth: Dominate The World, Starting From The School Network

Yu Jun and others listened to Lu Yi's analysis of the stakes of bidding ranking, and they all nodded.

indeed.

The PPC business model has advantages and disadvantages.

The advantage is that it can make the website profitable quickly.

The disadvantage is that once something happens, it will cause great harm to the reputation of the website.

It can be said that the bidding ranking model is similar to killing the chicken to retrieve the egg.

Yu Jun asked: "Director Lu, if our search engine does not use the bidding ranking business model, how can we make a profit?"

Although Lu Yi just said that losing is in the present and winning is in the future.

But if we don’t use the bidding ranking model, how can we win the future?

When they make a product, the ultimate goal is to make a profit. This is a major premise.

Lu Yi smiled and said: "There are only a few ways to make money on the Internet, and the most important one is advertising profit. The same is true for our Jisou."

As soon as these words came out, Yu Jun and the others' eyes froze.

What does it mean?

Didn't you just say that you won't use the bidding ranking model?

Wouldn't it be contradictory to say such a thing now?

"Haha, everyone can change their thinking."

Looking at everyone's confused looks, Lu Yi continued to explain.

“We don’t associate ads with users’ search results, but use another form of expression.”

"We can create a separate advertising display area. Of course, this will greatly weaken the ability to monetize advertising, but on the contrary, the user experience will be improved."

“As long as the user experience is ok, everything will be ok.”

Yu Jun asked: "Director Lu, this is indeed a good idea, but as you said, the monetization ability of advertising will be greatly weakened. Advertisers are not fools. If we cannot help them make profits, they will not choose Place ads on our Jisou."

"Mr. Yu is right."

"I agree with Mr. Yu's statement."

Everyone else nodded in agreement.

According to Lu Yi, create a separate advertising area to place advertisements.

But in this way, there is no connection with the user's search results, and the user is not specifically looking for ads.

Advertisers spend money to place ads on your search engine, and the ultimate goal is to make money.

Where does this money come from?

On the user!

Just like Qiandu's bidding ranking model, if you want the search results to be higher, no problem, we will arrange it for you in the front if you pay.

And users often click on the top-ranked websites.

In this way, advertisers spend money on advertising and also make money because of users.

But although Jisou also relies on advertising to make money, it is very different.

Lu Yi said: "You are right. So my plan is that within three to five years after Jisou is launched, or even longer, not to mention making money, even if it is a loss, it doesn't matter."

"The first thing we have to do is to get recognition from users, give users the best experience, and let users develop habits."

"In three to five years' time, users across the country will gather on our Jisou and use Jisou to conduct related searches. At that time, even if advertisers don't want to, they will have to spend money on our search engines. Advertisement, why?”

"Because we occupy the market, users are all on our side, and other searches cause no user traffic. Even if it is a bidding ranking, what will happen to the highest bidder?"

“If there are no users searching on these search engines, what’s the use of investing more money?”

"This is what I mean by losing in the present and winning in the future!"

Bang bang bang!

Instantly, there was a burst of applause in the conference room.

Everyone was impressed by Lu Yi's words.

"Of course, there must be a clear distinction between advertisements and search results displayed on the actual page, so that users know which ones are advertisements."

"In this regard, we can use [advertising keyword price + advertising quality] as the weight to optimize the algorithm. We can learn from Guge in this regard, and cannot be like Qiandu, whoever pays the highest price wins."

"By the way, in order to improve user experience and stickiness, I also thought of a few ideas."

"We can also rely on search engines to develop an interactive knowledge question and answer sharing platform based on search."

"The user raises a targeted question and mobilizes other users through the points reward mechanism to solve the problem."

"At the same time, the answers to these questions will be further used as search results to provide other users with similar questions to achieve the effect of sharing knowledge."

"In addition, relying on our search platform, users can upload and share documents."

"Of course, it needs to be reviewed by us before it can be released."

“The platform itself does not edit or modify the content of documents uploaded by users, and users can read and download these documents online.”

Regarding the two ideas proposed by Lu Yi, Yu Jun and the others' eyes lit up after hearing them.

This is not over yet.

Lu Yi continued: “In addition to [Knowledge] and [Wenku], our search engine can also launch our own [Encyclopedia], just like Wikipedia, which is the largest online encyclopedia in China for users to search online. Relevant information, etc.”

"Of course, the encyclopedia is much larger than the Zhihe Library and needs to collect all kinds of knowledge. At that time, we can directly spend money to ask Wikipedia to open relevant databases to us. The specific situation will be discussed later."

...

Hunan Province, Xingcheng.

Wang Ping is the deputy editor-in-chief of Xiangnan TV Station and the director of the R&D Center.

She has been a little worried recently because the ratings of Shonan TV Station have been declining. As the director of the Program Research and Development Center, she must find a way to develop a program to improve the TV station's ratings.

This day, weekend.

When her daughter Wang Ying came back from Xiangnan University, she happily said to Wang Ping: "Mom, let me tell you some good news. I entered the top three in our school's school beauty selection! As long as it passes twelve o'clock tonight, I will be able to enter smoothly. The finals of the national college beauty selection event!"

Wang Ping was confused when she heard Wang Ying's words.

What the hell is a school beauty selection event?

"Xiaoying, what kind of school beauty selection event are you talking about?" Wang Ping asked.

Wang Ying said excitedly: "This is an online selection event launched by Xiaonei.com. Three campus beauties will be selected from major universities across the country, and then the finals will be held..."

Wang Ying talked a lot. The more Wang Ping listened, the brighter her eyes became.

As the director of the TV station's program research and development center, she still has some experience in this area.

Hearing what Wang Ying said, a flash of lightning suddenly flashed through her mind.

Doesn’t the TV station make itself look like a program?

Can we hold an offline large-scale talent show?

It's naturally impossible to choose a school beauty, but you can choose a singer!

Wang Ping's mind was spinning very quickly.

Organize a large-scale national singing talent show and conduct auditions across the country...

Immediately, Wang Ping couldn't sit still anymore and stood up directly: "Xiaoying, you have been a big help to mom."

Then, Wang Ping came to the study and began to write a program plan.

"What's a good name?"

Wang Ping thought about it, and after a while, she wrote the words "Super Girl" directly on her head.