Rebirth: From arcade game to business empire
Chapter 142
Compete by quality
This is also the truest idea of Soni and Takeshita.
However, the problem is that products are often slowly iterated, slowly updated, and slowly upgraded.
Whether it's Soni or Takeshita, that's where the fundamental problem lies.
Their products are all slowly upgraded.
Every year, a part of the breakthrough is made, and then, after accumulation, suddenly there is a large-scale breakthrough and product upgrade.
But the problem now is that it's not that they don't want to break through.
It's that there is no way to break through by yourself.
In the face of Lin Mu's technology that surpassed his own twenty years in one go, they were completely blinded, and the most terrifying thing was that Lin Mu's price was even lower than theirs.
In fact, both Soni and Panasonic know it very well in their hearts.
In the North American market, they don't have much ability to compete at all, just like in Europe.
Lin Mu, it's too strong!
In fact, if their quality is really good enough, there is no need to worry about this, which is why Soni lost face around the world last year, which caused consumer resistance.
Lin Mu didn't need to do anything, just a little move, and they immediately began to decline.
On the one hand, the price reduction promotion is to snipe Lin Mu, and on the other hand, it is also to quickly return funds.
Can Lin Mu allow them to quickly return their funds?
It's just a joke.
To make the enemy strong is to weaken oneself in disguise.
With Panasonic announcing the withdrawal of all TVs from the United States, Soni is also alone.
Akio Morita originally insisted on it.
However, what I never expected was that Takeshita returned to the island country and immediately began to reduce the price of the big promotion.
This can be regarded as making Akio Morita anxious.
On the one hand, Konosuke Takeshita is an old fox, and on the other hand, he can't continue to insist on the United States, and now the problem is obviously in front of them.
In terms of competition, they are almost powerless in the face of Lin Mu, once Lin Mu lands in the United States, their products will be eliminated.
The only market now is the island nation's own market.
In other words, involution.
Takeshita and Soni still have so much inventory that they must all be sold in the island country, otherwise, all these piles of TVs will be lost.
Soni also quickly withdrew from the United States.
All of a sudden, the market for televisions was completely blank.
Subsequently, the ship of the charter king still arrived, and in the face of Lin Mu is a country with a population of 270 million and the strongest economy in the world, and their consumption power is far greater than that of the Eagle Country and Europe.
As soon as the new type of TV came out, it immediately aroused the love of many people in the United States.
Indescribably hot!
Walmart sold nearly 30,000 units on the first day.
This is also the previous advertisement is enough.
Lin Mu can now be said to be sparing no expense, and he must also publicize himself.
Hilton Hotel, New York
"Maqiao, immediately increase the scale of production for me, the premise is that the quality must be guaranteed, there can be no accidents, and our core technology must also be preserved!"
Lin Mu took the phone and said loudly: "Now the sales volume here in the country is very good, you must not give me a problem!" "
On the other end of the phone, Ma Qiao said with a wry smile: "Boss, you can rest assured, we are completely OK here, and, boss, we need too many people now, and there is a shield machine, here, we lack some relevant talents, and now the pressure is also a little big!" "
"If you lack talents, you will dig them for me, and..." Speaking of this, Lin Mu paused slightly, and then continued; Forget it, I'll talk about this when I get back! "
The shield machine project is really not something that ordinary people can do.
Lin Mu thought in his heart, whether he wanted to contact Huo Donglai after he went back, anyway, this guy also has some relationship with the mainland, if he can get some talents from the mainland to come over, he can also solve a large part of his own problems.
I just don't know if they want to come over or not.
This is not something that the small island of Xiangjiang can handle, and a considerable amount of equipment can only be obtained from the mainland.
"What a headache!" Lin Mu touched his head, he naturally didn't want to be a small businessman, if he could, he naturally hoped to see the motherland strong.
The requirements are not high, fifty years later, the first in the world.
......
Wal-Mart supermarkets are expanding, and Lin Mu's TVs are also fainting in North America on a large scale.
This kind of TV with a clearer picture and a larger screen is naturally liked by the rice guys, and in fact, there are no island country TVs on the market.
One after another, many supermarkets and retail stores have found Lin Mu, hoping to buy goods from Lin Mu.
However, all of them were rejected by Lin Mu.
Lin Mu has signed an exclusive agreement with Wal-Mart, and the anti-dumping and anti-dumping parties will be signed for a long time in the next ten years, and Lin Mu plans to increase cooperation with Sam Walton in the future.
In fact, now Lin Mu also wants to enter the fields of air conditioning and refrigerators.
However, killing in, the need for more labor, inevitably increase labor costs, moreover, the price of materials is also rising, now to kill in, for themselves, the benefit is not very big.
Or wait a little longer, until the mainland opens up.
The tiger is out of the gate, unstoppable!
Walmart supermarkets will increase their efforts to promote Hongmeng appliances, and Hongmeng appliances will also be completely handed over to Walmart for exclusive sales.
If this is not only a ten-year contract, Lin Mu really wants to sign a contract with Wal-Mart for fifty years.
Fifty years later, Walmart has 2,133 Walmart stores, 469 Sam's Clubs and 248 Walmart shopping malls in 14 countries around the world.
In 2014, Wal-Mart once again topped the Fortune Global 500 list with sales of $476.294 billion, beating many oil companies. Walmart ranked first for three consecutive years, with operating revenue of US$482.1 billion in 2015, down 0.7% year-on-year.
No matter how developed e-commerce is in the future, the rise of Wal-Mart supermarkets will continue for a long time.
In addition, during this time, Lin Mu was not idle, but bought Wal-Mart supermarket stocks, don't look at Wal-Mart is not very conspicuous now, but its value has increased 4900 times in the next 25 years (to 1999).
In the future, even if you can't control Walmart supermarket, you must at least occupy a certain amount of equity, and there is no more comfortable way to make money than this.
A beautiful country still makes a lot of money
Lin Mu lay on the bed, but he couldn't help but sigh.
Japanese goods should be returned, and Hong Kong goods should be established!
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