Rebirth: From Cottage To Big Money

"The current Legend S1 should have a lot of inventory, right?"

An Ran considers things in a big picture. A matter that does not seem complicated, but is related to all aspects, requires him to comprehensively consider before making a decision: "How long is the inventory now?"

"There is also how your plan for Legend S2 was formulated in terms of the timetable. The two seem to have no relationship, but in fact there is a certain relationship. You need to connect the two." An Ran also added such a sentence.

"Now the company's inventory in the legendary S1, so far, there are still about 100,000~ units!"

It is impossible for Yang Shaoping not to read these data, because it is very important, especially today’s meeting. These data will definitely be used. If asked by An Ran, he still needs to look through the documents to find it, then it is his negligence. Just open your mouth: "About Legend S2, the company’s internal discussion is the second time this month, which is about to hold a press conference after the 10th. As for the listing time, there is no discussion yet, but according to In the past, the time to go public should not be delayed this month, and the latest time is best to be in June."

Publishing is one thing!

Listing is another thing.

There is always some time to slow down. At least one time for publicity is always needed. You can’t expand the greatest impact with a press conference, and the time from the press conference to the time to market, the time in between , Is reserved for publicity, using publicity to make everyone know, and then going public is the kingly way, which can stimulate sales to the greatest extent.

Unless it is the expansion of a press conference to the point where it is known to the world, then the direct listing after the press conference can stimulate the largest sales.

It's just this way, no company will choose this way. Even if it is a company that is as powerful as love crazy, it is impossible for them to promote direct listing after a new product launch conference. At most, they open up the channel for reservations and will always stay. Set a certain time for publicity, and then go public. This time can be long or short, sometimes it is more than ten days, sometimes it is a month, or even delayed to three months later.

It depends on their internal strategy.

"Then it will be officially listed on June 1st!"

An Ran will conduct the auction directly, and hold a new product launch conference after May 10, and then go on the market on the 1st of the following month. There will be more than half a month in between, which is enough. If it is too much, the heat may drop. , There is a lot less sense of anticipation, but it’s not good. Legendary phones are not as good as other brands. Their roots are still shallower: “Now there are more than 20 days before Legend S2 is launched, so it’s almost the same. 10 The inventory of around 10,000 units is probably not a big problem."

"Well, when the Legend S2 new product launch conference is held, let's announce the news of the price reduction of the Legend S1, and it needs to be stated that when the Legend S2 is officially listed, the Legend S1 will be completely removed from the shelves and will not be sold again. The price will be reduced. If the rate is higher, set it at 600 yuan, which is equivalent to a drop of 188 yuan. This rate is pretty good.” An Ran made such a decision after thinking for a while.

"If it is announced directly...it means to clean up the inventory."

The head of the marketing department has some objections, but it is also based on the company’s interests, not to offend An Ran: "After all, this intention is too obvious, although we are just to clear the inventory, but the publicity at the press conference is not very good. Take a tactful approach, such as only posting a message, and then quietly reducing the price, so that the impact can be eliminated to the greatest extent."

"It's not necessary at all!"

An Ran shook his head. Of course he knows this. Even if it does this, no one will say anything. After all, everyone does it like this. When the price is reduced and the inventory is cleaned, they secretly do it. There is no news at all. It will give consumers a psychological gap. This kind of thing falls on their own heads, and they are more or less uncomfortable: "Come on with integrity, what we are doing is cheap machines, there is no need to make those imaginary, open and honest announcements. , Even if consumers know that we are clearing inventory, what if a cheap machine that sells yuan is reduced to 600 yuan, which is not a small amount. Those that are acceptable will be accepted from the heart, and those that are unacceptable can be chosen. The new legend S2."

"That’s the decision. Now I’m back to Legend S2. The original plan remains unchanged. The date of the new product launch will be set when you are in the meeting. I believe you have made all the preparations. The only difference is that the date is determined, and then the venue can be set up, and some rehearsals can be carried out, and the new product launch conference can be held."

· ··Find flowers·············

"Next, let's talk about the stocking of the Legend S2, and the price."

An Ran directly set the next issue.

In fact, regarding the price, a long time ago, when the legendary S2 plan was put on the agenda, everyone already had a bottom line. They also mentioned a few words at the time, but they have not really confirmed it yet. Now it is finally mentioned, it is a meat show, it is the final decision.

"As for the stocking situation, let me talk about it!"

The deputy headquarter in charge of logistics management came out. He has always handled this matter. Naturally, he knows best: "At the moment, because there are three versions of Legend S2, there are two versions on the African continent, just memory. There is not much difference in size, and there is another version that is aimed at the markets of the three countries."

...... ...... ...

That's right!

There are three versions.

There is a big difference with the Legend S1. The Legend S1 has only one version, and the memory is not large, only reaching 8G. According to the feedback from the market, it is not enough in Africa, and many users are saying The memory is too small.

They have also noticed that, mainly users in Africa, there are a lot of photos in the mobile phone, and then there is a lot of music, which leads to insufficient memory, but for videos, there are relatively few stored there, and there is no way. On their network, there are really few people downloading movies and TV shows. It can only be said that it is too slow. Downloading a TV show of several hundred MB does not know how long it will take.

As for pulling a network cable to connect to a WIFI, don't dream, how many companies can afford it?

Those who have a certain financial capacity belong to their rich people. They don't know how to use legendary phones. They use mad phones or four-star phones and top brands such as Weihua phones. They don't look down on legendary phones.

Those who use legendary mobile phones are all poor people. Therefore, they only store music and photos. Otherwise, 8G memory would be insufficient.

It is also for this reason that Legend S2 released two versions with memory differences in a targeted manner.

……Long.

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