Rebirth: From E-Commerce To Business Empire

After hearing about the Double Eleven party prepared by Li Dong, many TV stations came to buy the broadcast rights.

Of course, Li Dong welcomes everyone.

If you want to broadcast it, you will have to spend broadcasting fees, and it can also help No. 1 store to promote it. Only a fool will refuse.

When the Liao TV station heard the news, they were a little unhappy.

If other TV stations also broadcast it, wouldn’t they have to share their ratings?

Later, Liao Provincial TV Station offered three times the price and prepared to buy out the right to broadcast the party.

But Li Dong didn't agree.

He planned the party this time just to advertise.

The ratings of Liao Provincial Satellite TV can only be said to be average. How could he put his eggs in the most inconspicuous basket?

Not to mention that these TV stations paid him no broadcast fees, even if they didn't pay a penny, Li Dong would still come to them because he wanted to take this opportunity to promote No. 1 Store and build momentum for Double Eleven.

Not to mention three times the price, even ten times the price, he would refuse.

Of course, the TV station would not give up just like that, and then found Fang Xin.

The station director was scolded by Fang Xin before he left depressed.

It seems that it is impossible to broadcast it alone!

Subsequently, various TV stations came to Far East Group to negotiate broadcast rights.

There are Blue Whale TV, Magic City TV, Mango TV, Imperial TV...

In short, none of the satellite TV stations that applied were comparable to those in Liaoning Province.

For this broadcasting right, each company finally paid 10 million.

A total of 7 TV stations, 70 million, plus Liao TV Station, a total of 80 million.

80 million in broadcast fees is no longer a small amount.

Although it cost him 300 million to prepare for this party, don't worry, he will make it back sooner or later.

This is Li Dong's confidence.

After the TV station gets the broadcast rights, of course it has to promote it.

To let more people know, a large-scale party will be held at 8 pm on November 10th, and the four kings will compete on the same stage.

Princess Diva, Eason, Jay Chou, Ting Fung, and of course Zhenxian, Hyori from Bangzi Kingdom, etc.

When the crowd saw the report, they immediately became excited.

The scale of this party is so powerful!

No. 1 store’s Double Eleven shopping festival party.

Double Eleven used to be Singles’ Day, but I didn’t expect it to become a shopping day now?

Many people are a little confused, what kind of festival is this?

Through the following introduction on TV, they realized that this was a newly established festival in the singing shop!

At the same time, we also know that on Double Eleven, some products of No. 1 store will participate in the shopping festival. At that time, the prices of many products will be reduced, and at the same time, No. 1 store will subsidize 100 million coupons.

Damn it!

When people see such news, their first reaction is that it is fake.

Will the merchant be so kind?

And how could No. 1 store provide them with a subsidy of 100 million?

How can there be such a good thing in the world?

But looking at the introduction on TV, there shouldn't be any lies.

If it is fake, how can the TV station help promote it?

At the same time, these people also admired the appeal of No. 1 Store, which was able to invite so many singers at the level of emperors and queens. It was really awesome!

People in third- and fourth-tier cities who were not so familiar with Yihaodian before learned that there is such a shopping software through TV station promotions.

Instantly, the traffic of No. 1 store increased dramatically.

In just two days, the number of registered users increased by five times.

Moreover, the sales volume of No. 1 store has more than doubled.

Seeing the soaring momentum of No. 1 store, some manufacturers couldn't sit still and even took the initiative to ask Far East Group to participate in the Double Eleven Shopping Festival.

Of course Li Dong welcomed it.

The more merchants that participate, the more sales they will receive.

Mango TV, Tomato TV, Blue Whale TV, and Imperial TV are all satellite TVs with higher ratings.

Especially Mango and Imperial City.

Both TV stations broadcast this party, which means that the entire Chinese people know about it.

Even people in various counties, districts and towns have learned about No. 1 Store.

Unfortunately, not many villages and towns have computers. Even if you know about them, you can't go shopping.

Even if they have computers, their logistics can't keep up!

In this era, logistics was not yet developed, especially in villages.

So even if they have computers at home, it will be in vain without logistics.

But it doesn't matter, these are potential customers.

In the future, logistics will develop and we will enter the mobile Internet era, and they will become the main force in shopping.

Why is such a luxurious party held? One is to promote the Double Eleven Shopping Festival, and the other is Li Dong's desire to build the No. 1 store brand.

He understands how people in the village think.

Once a brand is established in their hearts, it is difficult to break.

Now that he has spent so much money, I believe many people in the village will remember No. 1 Store.

.......*.....

This is also the layout before the advent of mobile Internet.

How could Li Dong do such a bad business?

Following the report, many netizens also started discussing it on the Internet.

"Hey, have you read the report? On November 10th, Store No. 1 will hold a party. Even the Four Heavenly Kings of Hong Kong are here to attend, as well as the princesses, Zhenxian and Hyori!"

"I saw it, this lineup is so luxurious! You must watch the live broadcast when the time comes."

"It must be said that this No. 1 store is really wealthy. For publicity, it even spent 300 million to hold a party!"

"Haha~~ It doesn't matter how much it costs, we don't have to spend any money."

"By the way, can what they advertise be true? There are really many discounts on Double Eleven, and Store No. 1 really gave out 100 million as a subsidy?"

....0......

"Who knows, the truth will be revealed on Double Eleven."

"But looking at the massive publicity, it doesn't look like it's fake."

"If you are worried, add the products participating in the event to your shopping cart and see if the price has changed."

"That's a good idea. I'll add it to my shopping cart."

This is the group preparing for Double Eleven shopping.

There are also many people who know No. 1 Store for the first time and can’t help but buy after entering the page.

The items sold in No. 1 store are much cheaper than those in physical stores.

There is no reason for them not to place an order.

As for waiting for Double Eleven, they can't wait, it will take another month.

Of course, some people ask weird questions.

"Hello, I want to buy this down jacket right now. Can you give me the Double Eleven price?"

"Dear, you can't. The event is only for one day. You must place your order during Double Eleven."

"But I want it very much now!"

"Dear, you can wait, there will be great discounts. If you log in to our website and sign in every day, you will get a 10 yuan shopping coupon. No matter what you buy, you will get an additional 10 yuan off on the basis of the activity. .”

"so good?"

"Then I'll sign in for a month."

For these 10 yuan, many people worked hard and prepared to sign in for a month.

In addition to signing in to receive coupons, Li Dong also releases a wave of benefits from time to time for users to draw.

In this way, the traffic of No. 1 store was terrifyingly large, with registered users reaching 200 million...