rebirth from small pockets

Chapter 262 Promoting Xiao Zhang

When Snowflake entered the beer industry in the early days, it actually set three standards!

First of all, the industry scale must be large enough!

After all, there is a state-owned enterprise standing behind Snowflake, so the state-owned enterprise cannot be too stingy when it comes to taking action.

If you want Snow Beer to run on this track, the beer industry must reach a certain level in terms of scale.

On a smaller scale, this is a matter of commercial competition; on a larger scale, it may even have a major impact on the national economy and people's livelihood.

Secondly, the industry is iterating and transforming quickly!

At present, the domestic beer industry is an industry with rapid growth, rapid transformation, and rapid development.

It can even be said that today’s beer industry is experiencing the fastest growth, the most changes, and the most rapid increase in industrial concentration among many domestic industries.

This means that today is a highly prosperous era for the beer industry, and it is also the most suitable era for Snow Beer to intervene.

The third is whether we can have a leading advantage!

The big financier behind Snowflake has the advantage of entering the beer industry because it has the support of Hong Kong Island and a well-known foreign beer brand!

However, Snowflake's market is more geared towards the mainland, so Snowflake beer has its advantages.

The market-oriented mechanism and international thinking belong to the model of industrial integration and merger and acquisition development. This model is rare in today's beer industry.

Based on the above three standards, the state-owned enterprise behind Snow Beer officially entered the beer industry in 1994.

So Snow Beer always brags about the gold medals it won many years ago, but in fact that has nothing to do with the subsequent Snow Beer.

Later, with the support of central enterprises, Snow Beer first stabilized itself and then started a marketing method called "mushroom strategy".

In layman's terms, the so-called mushroom strategy is actually the acquisition of breweries.

When Snowflake plans to enter a certain province, he will choose a brewery to buy first, just like planting a mushroom, growing and fattening the mushroom.

Then, acquire another brewery 200-250 kilometers away from it and make it bigger and better.

This allows for more collaboration between factories, and the market concentration in the area where the factory is located will become higher and higher, thereby avoiding the need to fight alone.

The biggest reason why we need to develop slowly like growing mushrooms is because these days, in terms of transportation and related costs, it is not cost-effective if the distance is too far.

People from Snow Beer did a market research and found that if the range exceeds 150-200 kilometers, it will be difficult for the brewery to cover the beyond area.

Even if it can be covered, the associated costs will increase as the distance increases.

So between 1994 and 2000, Snow Beer was actually quietly growing mushrooms!

Including its earliest market strategy in Sichuan Province, it was originally focused on growing mushrooms, but unexpectedly Deng Weimin appeared.

It only took this guy less than a year to plant the mushrooms in Sichuan Province, and the mushrooms were so big that they were almost mature.

Therefore, in the eyes of many caring people, Deng Weimin's "ability" is actually quite good.

In particular, the "reverse channel" he created has suddenly turned around manufacturers who were often hampered by dealers and agents in the past.

In fact, this is why Deng Weimin changed his family and his new background agreed so happily.

You know, not everyone can change their career. This kind of thing is taboo in the internal competition of an enterprise.

To put it bluntly, Deng Weimin's own value is enough for his background to withstand the pressure from the other party.

But many people don't know that almost all of Deng Weimin's few outstanding marketing strategies came from Chen Li's suggestions.

This created an illusion for Deng Weimin, that is, he believed that he had achieved his current status by relying on Chen Li's advice.

But in fact, no matter how good the marketing strategy is, it still needs someone to complete it.

So in fact, Chen Li and Deng Weimin are complementary to each other.

Chen Li helped Deng Weimin make suggestions, and Deng Weimin took the lead on the front line. However, Deng Weimin felt that Chen Li's contribution was greater because Chen Li was his nobleman!

So before Chen Li showed up, Deng Weimin felt a little uneasy and unstable. But as soon as Chen Li came, Deng Weimin immediately regained the consciousness and magnanimity he should have as the boss of Yanjing Branch.

So when Chen Li talked about refining and improving the area responsibility division system, Deng Weimin instantly understood what Chen Li meant.

It's just a division into areas. Snow Beer currently has such a system.

Therefore, what Chen Li meant was definitely not a simple division into areas.

Thinking of Chen Li's words later, Deng Weimin understood the meaning of Chen Li's words.

Divide the details!

Divide the specific responsibility system to grass-roots employees, and then arrange for a dedicated person to centrally dispatch!

The advantage of this is that it can directly relieve cadres at supervisor level and above.

Then use less human resources to do more things.

The reason for this is probably that both the grassroots staff and the central dispatchers need to do more work.

Of course, if the salary and benefits are better than before, these people should have no problem.

For example, we could develop a new performance appraisal system for those people who have been transferred to make trouble.

In this way, while increasing the salary and benefits of old employees, we can eliminate and reduce the number of people who came in from the air.

After all, the management of the company is in the hands of Deng Weimin. As long as he suppresses the newcomers, it is estimated that in less than three months, Deng Weimin will basically have the final say over the Yanjing branch.

"Wonderful!"

"Brother~it has to be you!"

"How did you come up with all this?"

After listening to Chen Li's detailed account, Deng Weimin's eyes were as bright as light bulbs.

He looked straight at Chen Li, seemingly hesitant to speak.

"Okay~ don't even think about recruiting me."

"I now have an income of more than 100,000 yuan from the Moonlight Fried Chicken Restaurant. You can't afford it!"

Chen Li naturally understood what Deng Weimin was thinking, but if Chen Li in the past could have been recruited by Deng Weimin, then Chen Li today was not something that Deng Weimin could recruit.

"Hey~ you are right!"

Deng Weimin sighed!

Today, Chen Li is the owner of five fried chicken restaurants, and his monthly income can exceed 100,000 yuan.

This income is basically higher than Deng Weimin's salary, and Chen Li's fried chicken restaurant will continue to expand as time goes by.

At that time, Chen Li's income will be much higher than Deng Weimin's. What kind of treatment can Deng Weimin offer to recruit Chen Li?

"Hey~! Don't tell me, it has only been less than two years, and you have only just changed from a high school student to a college student."

"But your development speed is really scary!"

"I feel that with the speed of your development, let alone recruiting you, the next step is probably for you to recruit me."

Deng Weimin shook his head. His mentality at the moment was just like Liu Bei's missed military advisor Shan Fu in The Romance of the Three Kingdoms.

If he did not know Chen Li from the beginning and did not have Chen Li to advise him, then Deng Weimin could only express his appreciation for Chen Li's intelligence.

But he had enjoyed Chen Li's suggestions, and the feeling of sitting back and reaping the rewards was really fascinating!

But now, such opportunities may become less and less. After all, as Chen Li's wealth increases, his status will also become higher and higher.

Now Deng Weimin can still call Chen Li to Yanjing with just one phone call, but in the future, it is estimated that when Deng Weimin takes a plane to invite Chen Li, he may not be able to invite him.

Even if Chen Li doesn't care, he, Deng Weimin, is not an ignorant young man, so cherish the opportunity now~ Maybe the young man in front of you can only look up to him in the future!

"Dong~dong!"

Just when Deng Weimin was thinking about the heights Chen Li might reach in the future, Chen Li knocked on the table and rolled his eyes at Deng Weimin.

This old man was trying to help him with his ideas, but the result was that he actually started to lose his mind.

"Brother Deng, you must find someone to discuss this performance reward and punishment system."

"Let's see what we should do so that we can isolate those people as much as possible without harming the interests of grassroots employees."

"I'm not good at these things, you have to do them yourself."

"In addition, if Xiao Zhang takes over this matter, he may need some exercise."

"But I don't recommend that you find another person who is familiar with these businesses to take over, although it may be faster to get started, but"

"I think what you actually need more than your ability to work now is someone who is more loyal to yourself."

"Ability can be trained, but loyalty is hard to say!"

When Chen Li said these words, Xiao Zhang looked at Chen Li almost with gratitude.

At this moment, Xiao Zhang felt like a mirror, and he naturally understood that this was actually Chen Li who was promoting him.

At this moment, Xiao Zhang really wanted to write a poem. Phew, Xiao Zhang really wanted to say something to Chen Li.

"Brother Chen is awesome~!"

"Follow Brother Chen and you will have meat to eat~!"

Okay~ The above are all jokes! In fact, what Xiao Zhang really thinks at this moment is that he has been flattering for more than half a year. He finally hit the right spot.

Yes~ no one knows that as Deng Weimin’s assistant, Xiao Zhang is not only responsible for the work assigned by Deng Weimin, but also responsible for flattering Deng Weimin.

Even Xiao Zhang didn't let Chen Li go. As long as he had the opportunity, he would take pictures without fail.

Flattery is ubiquitous.

Some people's flattery methods are rather clumsy, and the flattery they produce appears so fake that even the person being flattered will feel embarrassed and uncomfortable.

A more skilled person can make the other person feel very comfortable when flattering him. The current Xiao Zhang belongs to this level.

Of course, there are also some more advanced professional flatterers, whose flattering methods are so easy to use that they don't feel obtrusive at all, and they make people feel extremely comfortable without even realizing it.

Everyone looks down on people who flatter you, but flattery is really useful!

Just like now, he, Xiao Zhang, has been flattering Chen Li for more than half a year. Chen Li immediately thought of him when he had the chance.

This flattery is definitely not for nothing.

In the past six months, he, Xiao Zhang, had helped Chen Li's fried chicken restaurant a lot, and these things were not in vain in the end.

Thinking about how Xiao Zhang felt a little strange in the morning because Chen Li didn't call him Brother Zhang, but at this moment, he wanted to confess to Chen Li.

Of course, it was not the time for him to be happy at this moment, after all, Deng Weimin had not spoken yet!

Although Xiao Zhang knew very well that what Chen Li said was reasonable and well-founded, and given Deng Weimin's trust in Chen Li, there was a high probability that this matter would not go away.

Sure enough~ Xiao Zhang still knew his boss. After Chen Li finished speaking, Deng Weimin thought about it for no more than five seconds and nodded.

"you're right!"

"I did overlook this before."

"I thought that as long as I did my job well, everyone would naturally obey me."

"But I really didn't expect that as soon as I subdued those people, the superiors would transfer them away."

"You are right, I must have a team that I can trust."

Having said this, Deng Weimin turned to look at Xiao Zhang, stretched out his hand and patted the other person's shoulder.

"Xiao Zhang~! You have been following me for a long time. I have worked hard for you these days!"

"But in the future, your burden will be even heavier. I hope you will continue to work hard!"

This means I agree!

"The leader's words are serious! I will obey the leader's arrangements."

"I'm just worried that I don't have enough ability to complete the tasks assigned to me by the leader. It will be bad if it affects the leader's decision-making."

Xiao Zhang's face showed a grateful look, with a hint of nervousness, but there was a hint of excitement between his eyebrows.

"Haha~! Young people, you just need to exercise more!"

"Don't worry ~ do it boldly."

Deng Weimin smiled and patted Xiao Zhang on the shoulder again. It seemed that people of his generation had a very special feeling for patting on the shoulder.

"Yes~ Xiao Zhang, you can do it with confidence and boldness. Brother Deng can tell you the truth. What are you afraid of?"

"If it doesn't work, if something goes wrong, you can come to work at my fried chicken restaurant."

"I am planning to expand the scale of the fried chicken restaurant and prepare to formalize the management of each fried chicken restaurant."

"It just so happens that you have helped a fried chicken restaurant a lot before, and you have a certain understanding of the operation of a fried chicken restaurant."

"If it doesn't work then come."

"Hey~ Xiaoli, you are going too far!"

"You are poaching me in front of me, don't you take me seriously?"

Before Chen Li finished speaking, Deng Weimin interrupted with a wave of his hand. Of course, he did so with a smile.

After all, in Deng Weimin's opinion, Chen Li's fried chicken restaurant doesn't seem to need any management personnel, right?

Each fried chicken restaurant only has three employees in total, one store manager and two waiters. What kind of management personnel are needed?

Deng Weimin didn't know how serious Chen Li was, so he didn't know that Chen Li planned to turn the fried chicken restaurant into a nationwide chain.

As for what Chen Li said just now, they are half true and half false!

He lied because it was really difficult for him to poach Xiao Zhang in front of Deng Weimin.

To be honest, that's because Chen Lizhen felt that Xiao Zhang was actually quite suitable for a fried chicken restaurant.

When this guy was in Huilong County, he was still a somewhat dull salesman, but in just two years, this guy has surpassed most of his peers in many aspects.

This means that this guy has a strong learning ability, and such a person can definitely be regarded as a talent.

And what does Chen Li lack now? What he lacks is talent!

So if it wasn't difficult to start, he would really want to poach Xiao Zhang away.

Of course, it must not be now. After all, poaching Xiao Zhang from Deng Weimin's pocket at this time would be equivalent to adding insult to injury.

"Okay~ Then Brother Deng, hurry up and find someone to make arrangements!"

"I'm going back to take a rest too!"

It was already 9:30 in the morning, and Chen Li had been chatting with Deng Weimin for nearly three hours without realizing it.

"Go back? Where are you going back to? Just stay here!"

"Today is the fourth day of the Lunar New Year. Let's have a reunion here at noon."

"Suqin, Suqin~ tidy up the guest room. Xiaoli will take a rest here and have dinner at our house at noon."

With Chen Li here, Deng Weimin somehow seemed more confident. At this moment, he swept away the worries he had before and happily ran to make arrangements.

On the sofa in the living room, Xiao Zhang looked at Chen Li and gave him a look of thanks.

Chen Li nodded, indicating that he received it!

(End of chapter)